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Why Should You Invest in Modern Business Technology

Chris Holroyd



Modern Business Technology

It is less a question of whether you should, but more the question of what you have been waiting for until now. It is understandable if you are in any kind of business that deals with “old school” basic materials, such as oil are very much aware of that. Investing in new technology is a long-term solution to the question: What to do next?

Thinking about software

Software solutions are always an interesting thing to consider. Even the simplest ones can bring about a solid change in thinking. Even large companies are always on the lookout for a startup with the next big idea. On the other hand, the number of people who are not settling in and working from 9 to 5 is also growing exponentially all around the world. Just a few years ago, no one was even thinking about cloud solutions. Today, so much is happening in the cloud that there are serious solutions deployed, with Saas (Software as a Service) being a very profitable branch.

Another thing to be aware of is that today’s startups have access to so many things their predecessors could not even dream about. Communication is instantaneous around the world and practically free. Computer architectures that could not be dreamed of 20 years ago are now present in a laptop whose thickness is less than a matchbox. These are all advantages that show the speed and magnitude of changes in the software industry. And it all starts with the imaginative startup. Are you sure you want to risk not being on the cutting edge of the next great development? 

What’s next for the internet?

What’s next for the internet?

It is funny to think that it has only been some 25 years since the Internet became public domain. A resource to be used by the entirety of the world, that was going to bring about an unprecedented age of information access. Looking at it today, it has certainly brought access, but the “information” part got a little diluted in the process. Regardless, ever since we first started sharing funny cat pictures, it has become important for us to improve the speed of our internet connections. And that is where exciting things are happening right now. 

Lately, people have been getting excited about various options that increase internet speed to unbelievable levels. Lately, the new technologies have been entering all the nooks and crannies in the world, from mobile internet in Africa, broadband in Polynesia, or access to fiber optics in Jordan, there is no stopping the appetite of people for speed. Not to mention that Amazon is working hard to bring the internet to literally everyone in the world through a constellation of satellites. The future is here and now, but it is also the tip of the iceberg of what is cooking in the startups around the world.

Standing on the shoulders of giants

The developments are constantly happening. What is next in quantum computers? Will the new developments in AI save the environment or end of the human race? Will humans soon be upgrading their brains? So many questions of the future and yet there is only one answer: no one knows what is going to happen, but everyone keeps trying to bring the future here faster.

That is exactly what the future is, a combination of luck and hard work. If you don’t take the steps towards the future, someone else will and that is the exact moment when you slowly start drifting. Without investing in new technology, as a business you remain dependent on others to deliver that for you. Yes, they will spend huge amounts of money in R&D, but those amounts might take them to strategic positions you will not be able to reach.

What if you invest and it goes south?

The fear of this happening is ultimately a realistic option. Not everything needs to succeed, which hits even harder home if we look at Google’s list of failed or canceled projects. However, they are still up there with other technologically minded companies (hint: Alphabet is Google’s parent company after restructuring) exactly for the reason that they did not fear to invest into uncertain new products and services, just like everyone else on that list. 

There is a lesson to be learned after each new investment. It might not be the ground-breaking achievement you were hoping for, but it has pushed you forward and something else might come along. That is exactly how it has been happening throughout the 20th century, when some of the worlds greatest inventions came along. The fear of investing in the unknown is ever-presenting, however, it is useless, as every time something new is created, new value has been added to your company and the world itself. 

Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight into the marketing industry based on both practice and theory.

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The Importance of Education in the Auto Mechanic Industry



The Importance of Education in the Auto Mechanic Industry

Cars are complex machines and they need upgrades and repairs to function efficiently and safely which keeps auto mechanics in demand. There are a lot of people that are passionate about automobiles and their dream career is getting under the hood. It is not easy to find a career that makes you happy and also offers professional growth and financial stability.

An auto mechanic is just one of the career opportunities that the auto mechanic industry has to offer. The mechanics are going to be in demand as long as there are automobiles and they do not seem to be going anywhere any time soon.

If you choose to become a part of the auto mechanic industry it is important that you are prepared. Knowledge and skills are essential for enjoying a thriving career. Here are a few reasons for getting the right education so that you are prepared for the challenges and hard work.

Learning methods and techniques:

Working on cars is not an easy task and if you fail to identify and fix the problem then it can compromise the safety of the vehicle. A good auto mechanic needs to have excellent knowledge of automobiles so the chance of overlooking faults is almost impossible.

By taking proper courses you will be able to learn the latest techniques and methods applied by the industry to fix the vehicles. Lacking knowledge of latest methods can hinder professional growth and success. There are courses like MOT annual training course that offers an excellent education to people looking to have a successful career as a mechanic.

Good for certifications:

Certifications look great on a CV so if you are looking for career growth it is essential that you invest in proper education. There are a lot of certifications that are related to auto mechanics and they are effective in proving your skills.

Preparing for the auto mechanic industry:

If you do not have time to attend courses then you can take online courses. They will not give certifications but they are helpful in preparing you for the industry. The courses make sure that you get a head start on a variety of certifications and pass then without any difficulty. Online courses are affordable and easily accessible.

More career growth opportunities:

The auto mechanic courses help people in understanding the working of the vehicles but the courses have much more to offer. Education is important because it opens up a lot of new career opportunities for you. When the CV shows that you have proper education of the industry it makes you valuable in the eyes of the employers.

A lot of repair shops ask for different certifications, experience or training when they are hiring. There is a lot of competition in the industry and to make a good impression on the employers you need to find a way to stand out from all the other applicants. The easiest way to increase the visibility of the CV is to do industry related courses.

A promising career:

The auto mechanic industry is growing and is expected to grow in the future so it holds a lot of potential for people looking to have a successful mechanic career. When you invest in proper education you will be a qualified candidate and you will not have any trouble in finding work. If you want success then it is important that you prepare for it. With the right courses and apprenticeship, you will have a thriving career in the auto mechanic industry.

Proper training and education are essential for a successful career. When you have a working knowledge of the automobiles you will always have an edge over other applicants and will be able to enjoy a flourishing career.

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Call Center And Beyond



Call Center

THE call center industry is dominating the world of the business process outsourcing (BPO) in which the Philippines is considered as the home for largest contact centers in the world.

Beyond this booming industry is a promising future for Filipinos being in the Third World country. The gift of call center Quality Assurance QA is a blessing for Filipino people because the country is being looked up as leader in the outsourcing. This is true, several surveys have been done before why the Philippines is considered as location for outsourcing. The surveys led by the private sectors revealed that the country significantly compete in off-shoring industry. It is a window of hope to young Filipino workers, who directly employed in this industry even they are undergraduate.

Beyond call center promotes huge revenue advantage. In the Philippines, it was reported by the country’s Chief Executive that the earnings in the outsourcing dramatically increase this year. In return, the national government continue to strengthen their partnership among contact center executives. Proving their support of being friendly to the investors are proof why these giant contact centers want to stay up and running in the Philippines.

Beyond call center promotes a realistic preparation in the future of the Philippines. 

It is now known in the business world that can never be ignored. The presence of call center lessen the unemployment rate of the country. Since there’s no problem in getting job in outsourcing, Filipino workers can easily grasp the lifestyle in call centers. Filipinos are competent and can talk with passion and accent with their American clients. Their trainings are wonderful and considered as extensive.

Beyond call center is a reflection of having a stable industry, which will continue in the next following years. The target of the government will soon achieve because many call center companies are now entering in the country’s business circle. Large and small contact centers enjoy the privilege given to them by the government. No need to worry about security because they are safe and being prioritized all the time. The country’s finest policemen continue to conduct surveillance in any of the financial districts in metro Manila. call center companies are considered as vital installation, since many of them occupying the skyscrapers, the government always monitor them in a case to case basis.

Beyond call center is a strong nation. 

If the government is considered as investment hub, no wonder that this is a country which practices standard politicking. The Philippines is among of them. Though political bickering is almost happening elsewhere. But when it comes to the public interest, the politicians from the local and national unite each other to promote peace and nationwide camaraderie. No call center companies will stay in the country if political noise is unresolved. With the present situation right now, it is with great respect and desire that contact center locators will remain operational in the Philippines.

Call center and beyond is now the pride of every Filipino. Working closely with the government will provide a better chain of command between the business partners, the lawmakers and the workers. The Philippines will continue to raise up the flag that call center is a dominant industry in the country today.

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Is There a Way to Call Someone and Have It Go Straight to Voicemail?

Chris Holroyd



Is There a Way to Call Someone and Have It Go Straight to Voicemail?

One of the premier methods of reaching out to a wider audience is to leave a voicemail via a targeted list. As the client or customer may be busy during the day, leaving a voicemail is one of the most effective ways to get your message heard. Managers can even design the right campaigns to reach out to the maximum target size possible.

Additionally, a sales agent could contact them personally on the first call, and schedule an automated voicemail drop on a follow-up schedule. The options to reach customers are endless, with multiple avenues available for all companies. That’s why the best way to reach someone and have it go straight to voicemail is to use ringless voicemail drops.

Ringless voicemail drops

Leading voicemail providers offer ringless voicemail drops which allow you to reach your customer base without interrupting their day. These service providers focus on letting you drop a message into your customer’s voicemail directly, without needing them to answer the call first.

Additionally, callers can also create multiple campaigns simultaneously to create differentiated A/B calls. This allows for maximum conversion, especially when it comes to scale driven campaigns. Companies can also optimize their budget spending with the performance generated from these calls.

Technology for tracking

Modern ringless voicemail services offer technologically advanced solutions that allow for integrated tracking and automation. Technological solutions can also be added via a plug-and-play model. Customer relationship management (CRM) systems can be integrated just as easily, as social media marketing tools, into the overarching ringless dashboard.

Analytics solutions can also be integrated to track call retention, do-not-disturb lists, and call-backs initiated on the voicemail dropped. All of these can be immensely helpful for growing enterprises that want to track their campaigns on a regular basis. Certain performance metrics can also be added to each call to action initiated, which helps companies compare different salespeople and callers.

Framing the right campaign

Once again, the best way to reach someone without having to call them first is to drop a voicemail straight into their phones. To optimize this approach, it’s ideal to frame the right message. Businesses need to focus on the key aspects of content, marketing, and brand development to ensure a quality message is shared with core customers.

It’s also important to frame the campaign in the right manner to give more context to buyers. Automated calls may be ignored upon the first listen, but a quality message is highly engaging and initiates actions early on. Whether you’re focusing on brand building or lead generation, it’s important to frame the campaign in the right manner.

Remaining compliant with regulations

While ringless drops are increasingly effective, it’s important to remain compliant with rules and best practices. These include the legal requirements for automated calling in your state, as well as any additional laws to follow within your industry. This is key, as you don’t want to face any complications that may arise in the future.

Calling services that are also compliant with FCC guidelines should be preferred to local knock-off brands that may offer low-tier service. Any calling providers which offer the ability to reach a voicemail directly need to be compliant with national regulations as well. This is why it’s ideal to work with enterprises that have figured out the best way to reach audiences at scale in a compliant manner.

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How can Technology Advancement be a Solution to Delivering Successful Events

Chris Holroyd



How can Technology Advancement be a Solution to Delivering Successful Events

All over around the world, the event industry is experiencing immense growth. With such growth comes the need for making use of advanced technology to meet the expectations of consumers and make production much easier. Planning an event can be a demanding process. An event manager needs to make sure every part of the occasion is taken care of properly so that everything can go on smoothly. A successful event requires:

  • Planning the whole event
  • Good budgeting
  • Selecting the venue
  • Acquiring permits 
  • Transportation 
  • Entertainment 
  • Feeding 
  • Security 

Pulling off successful events and conferences is not an easy task – it requires a lot of time, money and energy. But it can be done with the right tools. Technology has made it easy for event managers to organize successful meetings and conferences. In the past, there hasn’t been a shortage of technological advancements in the events company. The challenge is deciding which ones to make use of. Below as some technologies that can be used to deliver successful events. 

  1. Mobile devices

Mobile phones have penetrated more than 50 per cent of the UK market, and it is safe to assume that everyone who attends events will have one. Some ways of taking advantage of the proliferation of mobile phones are:

  • Make your website mobile-friendly: If you have a business or an event website, develop it in such a way that it will be responsive to mobile phones so that it can be accessed on any device.
  • Make an app for the event: This will enable your attendees easily navigate the event location and learn more about the speakers, and figure out which speaker to listen to. This will also help them connect with the other audience. Some of these apps can be used by the event managers to capture leads, by scanning the name badge of the attendees, thereby getting their information at once.
  • Deliver messages: You can send messages to your attendees during the event, to help build a better connection. 
  • During the event, don’t discourage your audience from using their mobile devices. Rather, encourage it. Integrate mobile usage into the event – don’t shut it down.

Mobile devices

  1. Make use of social media

Take advantage of how often people use social media. For your event, create hashtags to promote it on Twitter, LinkedIn, Facebook, Instagram and so on. Post videos and photos of the event afterwards, and encourage people to share the posts about the event while it’s happening on their social media walls. This can generate real-time excitement, reinforce the right hashtags to use, and encourage the audience to talk more about your event.

Make use of social media

  1. Global team members

If you have events being managed across different locations, chances are you have team members working from different places as well. Ensure you centralize the registration or ticketing platform to for flexible access control across your team.
Global team members

  1. Data of attendees 

The king in most companies is large data. But the potential of data is still unrealistic in the event industry. It is important to gather data both during live presentations and events and using social media profiles to understand the communities attending the events. Technologies such as scannable QR codes can help companies to gather data from the audience during the live event. 

Data of attendees 

  1. Event diagramming 

Are you unsure what your event will look like? Make use of event diagramming software to visually map everything out – all the way to where the microphone will be placed. It is easy to use most of these tools, with a drag and drop approach, seating software and 3D walkthroughs. This software can help event managers to provide a clearer communication for the entire team. 

Event diagramming

  1. Better planning

You can gather information about attendees through crowd shaping, so you can improve the event. The data is gotten through event management apps or social media platforms. Technology advancement also means you can make use of attendee self-service networks, which allows you to spend less on events. Technologies such as: 

  • Live to stream 
  • Marketing automation 
  • Social media
  • Email marketing 
  • Event management apps

Better planning

Email marketing is a great tool for promoting any event. When used alongside marketing automation, this can help event planner to send more personalized emails regarding the event. 

Making use of technologies for planning events can help make the experience of attendees much better. It makes the work of event planners simpler, allowing them to concentrate on the major areas of the event. The key for an event agency in London will be to assess which technology to use to offer the best return on investment, both in audience satisfaction and revenue generation. How can Technology Advancement be a Solution for Delivering Successful events. 


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The Applause Worthy Role Of Big Data Analytics in NGOs.

Chris Holroyd



Big Data Analytics in NGOs

Nonprofits are the organizations that are built specifically to help the people. The main aim of any nonprofit is to make sure that the basic or the most urgent needs of the people are met. And, there are different ways through which the NGOs work. Traditionally, nonprofits used to operate offline, by making a shelter for the needy people and then arranging for their basis needs. One of the most generic example of a traditional NGO is an old age home, where aged individuals who require support and care are helped in any way possible. For the traditional setups or in the earlier times, the finds were raised through offline campaigns, door to door activities etc. However, now, nonprofits or fundraising has become digitalized. This automatically means that now, there is a lot of data which is being generated and which can be used by the nonprofits. 

The digitalization of nonprofits 

Nonprofit organizations have now become a lot more digitalized. We can easily find a website of a nonprofit organization as well as their social media pages. Nonprofits know the significance of digital presence. And, if they want to actually raise higher volume of funds, then the best way to reach a large audience group is via the digital mediums. Especially, the social media channels help the nonprofits to deliver their message to a huge database of users. That’s not it. With the digitalization of the NGOs, the people who want to actually help also find it a bit easy to donate or provide any kind of support that they can. Earlier, even if you want to help, the main hindrance that came in the way was the right direction and the ease. And, as the nonprofits are accessible digitally, therefore, people find it a lot easier to provide any kind of support. 

The role of big data in NGOs

Digitalization automatically means the generation of a large volume of data. The data can be related to the people who need help as well as the people who can and want to help as well. Not just because of digitalization only, otherwise also, Big data consulting services can be used very effectively to help the NGOs do better. With the help of big data analysis as well as the research and statistics, the nonprofits can identify the areas that require more concentration or the people who require help. There is no doubt about the fact that big data helps the NGOs to support more people. 

How is big data helping in fund raising?

Fund raising is an important element of nonprofits. The main aim of the nonprofits is to make sure that maximum funds are generated for the help of the people. In fact, nowadays, there are several agencies which are helping the nonprofits raise finds as well. And, most of the activities of the fund raising are done online. The agencies create advertisement and campaigns to help the nonprofits or the people who are in need to get help. Now, in order to create powerful advertisements or campaigns, the agency will have to first understand where to direct the campaigns. And, only when the campaigns are directed in the right way, then only the chances of raising funds will increase. 

In fact, a lot of agencies and even the nonprofits are also collecting data and analyzing it in order to get insights to attract the right audience. Some of the agencies or NGOs also try to catch the attention of the companies. Therefore, the plans are directed to create an impact on the company. But, only when the big data is collected and studied properly, then only the NGO or the agency will understand which company or group of companies to attract. 

Big data is transforming the world in several ways. And, it is helping the NGOs in a great way as well. This is definitely a fantastic way to allow the NGOs to raise more funds for the needs of the people. Not only big data, but other latest technologies, like Artificial Intelligence are also used extensively by the NGOs in order to get more support, and clearly the new technologies are definitely helping the nonprofits in various ways!

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How technology is redefining the Indian economy!

Chris Holroyd




No one can deny that technology and economic growth are interrelated and rapid economic growth is only possible through technology. Historically, we know that a change in technology accounted for a rapid progress of economy and in many cases technology proved to be the primary source for economic development. In this context, the role of technology in the Indian economy is interesting to understand.

 India is the fastest growing economy today and the government aims at making it 5 trillion USD by 2024. India is currently a 2.8 trillion USD economy and in order to achieve the 5 trillion mark, the country needs to get rid of the problems like corruption, tax evasion, parallel economy and inefficiency which has been troubling India for decades. And technology is one of the best weapons to fight all those problems. From improving efficiency in the various sectors to checking tax evasion, technology can help in every aspect of the economy. The best example of it is the E-Way bill.

The E-Way bill: 

Implemented in April, 2018 under the GST, the E-Way bill has been instrumental in reforming the logistics sector of the economy. The bill is generated online and carried by individuals or companies undertaking movement of goods above RS 50K and is mandatory. 

Is it effective?

Under the previous system, tracking and taxing movement of goods involved a complex and inefficient process for which the entire logistics sector suffered. However, the new E-Way billing system is not only simple and efficient but also beneficial for both the government and the traders. Some of those benefits are-

    • Goods vehicles and long haul trucks can run more in less time. They are no longer required to stand in long queues outside inter and intra state checkpoints. The checkpoints which were found frequently served the purpose of checking documentation of goods vehicles. However, they proved to be bottlenecks and frequently were associated with corrupt practices


  • E-Way billing system has also streamlined the movement of goods. Under the previous system, multiple documents were necessary as tax from state to state varied. Moreover, precious time was also lost while filling tax documents from place to place as centralized system existed and the entire process had to be done manually. 

Find the E-way bill system complex?

Any change comes with the problem of adaptation. Moreover, in a country like India, embracing technology and getting accustomed to it can be very challenging. Although, the entire process of generating online E way bill is easy yet understanding the system and negotiating it every day can be a real hassle, especially when you are very busy. However, you need not worry about it too much as there are many good software’s in the market which can not only guide you through the process every day but also make the entire task quite easy. 

Some of the perks of using a software to file online E way bill:

  • Hassle free task.
  • Daily updated information and alerts.
  • Advanced planning for activities based on upcoming shipments.
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