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Whatsapp Will Provide Ecommerce and Payment Platform for Small Business

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WhatsApp Business

Facebook founder and CEO Mark Zuckerberg just announced exciting developments coming our way this year. Surprisingly, the subject of these developments is not Facebook, but the popular messaging platform it owns – WhatsApp. WhatsApp has become almost a permanent fixture with most smartphones.

With the end-to-end encryption and instant response time, it was only a matter of time before businesses started using it too. Early on, WhatsApp became a tool for business teams and executives for informal online collaboration. This is what probably spurred the idea for a business app. In early January 2018, WhatsApp launched its for-business version known as WhatsApp Business. This is the actual subject of the announced developments.  

WhatsApp Business

At the F8 Conference, Zuckerberg announced massive changes in the scope of WhatsApp Business for small businesses. Currently, WhatsApp Business functions as a private messaging app for small businesses to communicate privately with their customers. The app also lets users add labels to the conversations to keep track of the communications. For many small businesses, this functions as a basic Customer Relationship Management tool or CRM.

However, Mark Zuckerberg intends to take things to the next level. The Facebook founder announced some groundbreaking changes to the app that is already under testing. If you missed the F8 Conference, here’s what Zuckerberg had to say

That’s right. Two of the biggest changes to WhatsApp Business come barely a year after its initial launch. WhatsApp is all set to introduce product catalogue and payment modules to its Business app. This is huge news, that can potentially take WhatsApp in an entirely new direction.

Product Catalogs

While the announcement did not go into too many technical details, we can surmise a few things. According to the video presentation, we can see someone browse through a catalogue section and actually purchase a commodity. All without leaving the app. WhatsApp Business will soon have fully functioning product stores, that much is for certain.

Product catalogues are especially useful for small businesses that lack the resources to launch their own e-commerce platforms. Millions of small businesses already use WhatsApp Business to communicate with their customers. A catalogue module means they can also showcase their products using the same tool they use to communicate with customers. Product catalogues will make it much easier for small businesses to find new customers even if they don’t maintain a web presence.

Payment Platform

The announcement didn’t end with product catalogue modules. In the video presentation, we see a person making a payment on the app. This strongly implies that the payment system strongly ties in with the app itself. For small businesses, getting timely remittances can be a huge asset. WhatsApp is trying to configure itself to that role. The first step is allowing people to pay or send money as easily as sending a message. The new features may go a long way to boosting e-commerce sales for small businesses.

Exactly how the new payment platform will function is still under wraps. However, Zuckerberg did hint that the new features are under testing in India. Over 1 million users including small businesses have joined the testing phase. In a country where local remittances are much higher than foreign ones, the idea has quickly gained popularity. After ironing out the kinks, we may see the features rolling out in primary markets like the UK, Europe, and the US.

Facebook and WhatsApp – A Pivotal Shift

We already know Facebook has expanded far beyond its original function as a social network. The initial shift was toward advertising. But recently, we see a more pronounced move towards digital commerce and retail.

The underlying philosophy is simple. Use the people and families communicating with each other on Facebook as the primary audience. Facebook has become an increasingly vocal space, leading many to have meaningful conversations in private messages. This is where Facebook stands to gain by leveraging WhatsApp. In many ways, this has already taken place. One example is Facebook Portal. Portal is a video communication device, that uses WhatsApp to connect people to each other.

Will Facebook include this as part of the WhatsApp shopping experience? It may be too early to say. But one thing is quite certain. Both Facebook and WhatsApp are in the middle of a pivotal shift towards small business e-commerce. The entities that stand to benefit the most are small businesses and entrepreneurs. Stay tuned to this blog as more information emerges.

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Instagram

Post Often On Instagram To Grow Your Email List

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Post Often On Instagram To Grow Your Email List

When you are using social media channels for your email marketing purposes, especially Instagram, you should know when to post on this platform and how often you should do it. This will ensure that then messages that you create and post is actually received and seen by the recipients.

Though emails have a high opening rate, you should not expect to receive the best results from it by simply posting it at your convenience. On the contrary, you should know what is the best time to post your messages and what is the time when your targeted audience is active on the platforms. This approach will ensure two specific things as follows:

  • It will ensure an instant reach of your email messages and of course
  • It will ensure a high open-rate.

However, there is a specific problem with posting time. This is because you will not be able to determine one specific and perfect time to post your content across all social media networks, especially when you are targeting all those fans and followers that you have all over the world.

Yet, knowing and posting at a high traffic time is most important on social media networks. This is because:

  • It is only then you will be able to see how people are reacting to your posts and
  • It is only then you can expect to get the best results and a high sign up rate with your email list.

You will come across different study reports and results that will claim different times are better for posting your messages but the best way of finding that out by yourself is, trial and error.

All you have to do is use a specific post scheduling tool and post at different times of the day. Try to find out which times of the day, as well as the days of the week, work best for your business, brand, and products.

Posting at the right time

Agencies like Gramista and other social marketing experts will suggest that:

  • Thursdays and Fridays are the best days of the week and you will find that it is corroborated by different other online studies.
  • It is also shown by the studies that ideally messages posted on these days have an engagement rate that is higher by 18%.

However, that does not mean you will be posting on these days every single hour and expect the best results. On the contrary, you will have a very low or no engagement at all from your target recipients. This is because the audience will think that you are a spammer and very soon unfollow you.

Take help of the experts and different online research reports to find out the best times and the frequency of posting your messages on different social media platforms, including Instagram to get the best return and result from your email marketing campaign.

Adapting the messages

Different social media channels have different requirements which you should follow while posting your messages across these channels. Instagram is no exception to the rule. Though this is a topic of debate in social media circles since people are more inclined to share similar type of messages on all social media channels, it is essentially required by you to follow a different approach so as to find the best time to reach out to your target audience with reference to your specific industry and product.

This means that:

  • You will need to adapt to the needs and preferences of your audience
  • Make the necessary changes in your messages and
  • Post it at the best suitable time to generate more response.

For example, if you have created a blog post and have shared it across different social media networks such as Facebook, LinkedIn and Twitter and want to write a similar message that will accompany your blog post on these social networks, then you can rest assured that all those people who view your post on more than one social medium will surely scroll past it.

Therefore, it is essential that you write different messages on different social media networks. This will provide you with different benefits but the most significant ones are:

  • It will increase the chances of open rate because even if someone scrolls past your blog post on one specific medium, you still have yet other chances to grab their attention on an entirely different social platform, with an entirely different approach.
  • Your posts will also look different in structure and its appearance due to the different requirements of the social media platforms. For example, LinkedIn needs no hashtags like Instagram, and twitter does not encourage any snippets and so on.

In short, you will need to be genuine, original and unique to make your messages more appealing and interesting and most importantly stay social.

Focus and improve your SEO

Lastly, and according to some experts, most importantly you should focus on improving your SEO at all costs. This will ensure that:

  • It is easy for the users to share your content and sign up just as you want with your email list and
  • The content is reaching and is being shared correctly and more effectively to gain the best results from your digital marketing efforts that have grown immensely over the years.

This means that you will need to consider upping your search engine optimization at some point of time. If it is explained in the most basic terms, there are lots of help you will gain when you integrate SEO best practices into your content and email marketing campaigns. These are:

  • It will enhance your online visibility
  • It will ensure that you generate more leads and sales
  • It will reinforce the authority of your brand as much as your domain
  • It will help you to connect with your direct audience in a much better and more efficient way and eventually
  • It will increase your social media traffic as well as the chances of signing up with your email list.

Ideally, research says that search engines such as Google, Bing, and others will provide tremendous payoffs if your SEO is high.

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SMO

Photo and Video Storage Made Easy

Chris Holroyd

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social media platform

Statistics show that more than 1 trillion pictures are taken every year, thanks largely to the advancement of smartphones. You’ll no doubt take your share, too. What are you going to do with your photos? With hundreds of options available for photo and video storage, the choices can get overwhelming. Should you store them on social media for everyone to see? Should you store them on flash drives for compact storage? Or should you use a cloud service so you can access them anywhere? Whatever your choice, one thing is clear — you do need to make one. Luckily, some methods are easier to use than others. You just need to figure out what you need. Here’s an easy guide to figuring it out.

Social media

Social media has taken our world by storm. In fact, 72% of Americans use at least one social media platform. Many people use it to store their photos and videos. It’s an easy way to share them with friends and family, and they’re easy to access by date later on. But this type of storage has a few drawbacks. For one, sites such as Facebook and Instagram compress your images to keep them from taking up too much space and slowing down their sites. So, if you ever want to retrieve them or download them for another purpose, you’ll get poorer quality images. Secondly, not everyone wants to share every single photo or video on social media. These people need a more private way to share them with the people they love.

Cloud services

Cloud storage services are great. They represent huge advancements in technology. They make it easy to store your images online and retrieve them from anywhere. But you have to be careful with these as well. These services are expensive and unstable. When the whole cloud storage thing began, a lot of sites offered free storage, but as business grew, they started charging fees. Just take a look at Flickr, which recently revamped under SmugMug and put strict limits on its accounts. You now have to pay for what was free before. Also, storing your photos and videos on sites like these means you’re at the mercy of a company’s server. Should they get attacked or go down, you’d be left without your files. 

Physical storage

Of course, you can always store your files on a physical storage system, and you have plenty of options to meet your needs. Some people keep their images on their SD cards. They just remove them from their camera when they’re full and slide a new one in. This is a suitable means of storage for the most part. Most of today’s computers have SD slots so that you can insert the card and upload images for editing. Another option is the CD. As long as you’re careful with your CDs, you can safely store your files on them for many years. The same goes for flash drives. The thing to keep in mind with all these forms of storage, though, is that your files can get corrupted with repeated use. Other physical storage methods are your computer or an external hard drive. 

The best option

Instead of risking your files, you should find a solution that will store them safely and make them easy to share. For example, ibi made by sandisk is a home-based device with 2 terabytes of space with which you can store almost unlimited photos and videos. With it, you can organize all of your photos in one space, including your smartphone, computer, and shared files. You can also choose who can see them, you can maintain their quality, and you can retrieve them any time you need to. 

 

 

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5 Tips you should follow to prevent Abuse on Instagram

Keval Shah

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5 Tips you should follow to prevent Abuse on Instagram

Millions of netizens spend long hours on social networking sites every single day. This is not surprising as social media allow users to communicate without glitches, and share files without hassle. Facebook, Twitter, Instagram LinkedIn, and other websites also allowed users to constantly keep in touch in ways that may not be possible through other means.

Yet the superfluous convenience also gave the other side of the coin. While it alleviates the difficulty of exchanging life updates, it also paved the way the incessant overuse and abuse. Social networks like Facebook, Instagram etc. became the avenue for cyber-bullying and identity theft. Unscrupulous users and opportunist merchants also utilize the websites to publish derogatory information about their competition. And just as these media are used for marketing, they also become instruments in incurring damages.

5 Tips you should follow to prevent Abuse on Instagram

Individual users are also not spared. Many young girls have been victimized by sexual assaults. Some have been robbed through their bank accounts, while others have experienced dealing with frauds. As a smart and discerning user of social websites, you can stop the vicious practices. You can stop Instagram abuse.

Here are some of the things that you can do:

  1. Get as much information as you can about cybercrime. Knowing how hackers attack can reveal methods on how you can do some counter attacks. Getting a heads up on the modus of hackers in luring users to fraudulent sites along with their tactics to get confidential information, this can help you avoid the traps.
  2. Read the fine print. The cure for cancer may be in the Terms and Policy page, and no one may be aware of it. This was an old joke, but it reflects a sad reality: users rarely pay attention to the privacy policies of social sites before (or even after) they sign up. Reading the agreement lets you know your responsibilities and Instagram’s liabilities in cases of abuse.
  3. Think before you click. Not because you can share anything means you should. Be mindful of the information you place on Instagram. Keep personal information in private. Never reveal your real name, home address, home phone numbers or office contact details.
  4. Limit the visibility of the profile. As much as possible, your page should be viewable only by people you know personally. This blocks possible entryways for intruders and bullies.
  5. Report abuse to the website administrator. Instagram comes with features that can directly report abuse and spams. Most networks have also integrated this function to provide protection to their users. Remember to report any offenses to the Instagram authorities. They have the ability to suspend access or ban the offenders. If you are running a business account, make your contact details public and buy Instagram followers to increase your influence on Instagram.

In most countries, cybercrimes are already punishable under the law. Keeping your vigilance, therefore, gives you a ticket to partake in the conscious effort to eradicate misdemeanors in the World Wide Web.

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SMO

Where Do You Fit into Social Media?

Chris Holroyd

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Social Media

In order to sustain a dominating status in your niche, it is important to follow innovative marketing strategies. Emerging techniques don’t only aid in achieving leadership positions, but also help in building a solid brand. Nowadays, marketers are always using unique social media marketing strategies to boost their promotional campaigns. It is essential to be clear on long-term business goals then plan solid social media strategies based on these objectives of the business. Social media is an emerging marketing platform that concentrates on social networking, which is an effective way to promote a brand and to engage customers.

If you run your own business and your main goal is to improve the online presence of your company and attract the maximum number of visitors back to your website, then social networking is a good strategy for your business. This will not only provide you with the chance to expose your brand but will also help you in forging personal connections for your customers. This online business strategy will also encourage your target customers to move back to your website. To put it simply, this is a platform where you can directly talk with your customers.

Social Media

If you need to be aggressive in your marketing campaigns, then you need to specify your marketing strategies and your focus in using social networking sites such as Facebook, Twitter and Pinterest. These are social media platforms that are designed professionally to engage your customer directly to know their needs, expectations, complaints, etc. You can also ask the comments and feedback from customers about a certain product or service. It can help you in improving your product that can result in more comprehensive product development.

Popular networking sites will also give you the chance to add your stories, videos or special messages for your audience. Any type of business can also take advantage of the content to boost its impact on the business. These websites can be beneficial for businesses as they allow them to build a business profile for in-depth information sharing. Business marketers can also take advantage of these social media websites to improve company promotion. They can share information with their targeted market through these networking sites to harness connectivity and boost online presence.

Social media marketing agencies can help your business in the effective use of networking sites to ensure quality and efficiency. They can design in-depth social media techniques with market know-how, improve efficiencies, boost brand visibility and assess present competition to minimize operational expenses. They can also keep track, evaluate and redesign marketing campaigns to maximize results.

With these advanced online-focused niches, your business must be guided with passion and aggression. You need to face competition and be ready to face the risks and challenges. With balanced, accountable and transparent social media marketing strategies, you can improve not only your customer engagement but also your identity.

Social media strategies can help in managing and building your online reputation. These social networking sites can also help in improving your online brand value and market a positive persona of your business online. Bear in mind that reputation is a very crucial factor, which can take your company down or help jumpstart business growth.

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Instagram

Top Instagram Hacks All Professional Web Designers Must Know

Chris Holroyd

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Top Instagram Hacks All Professional Web Designers Must Know

Today, web designers can use Instagram in a creative way and benefit from the same provided they know how to use it in the right manner. The tools, photos, and visuals, and special features of the image-sharing platform together with your web design portfolio will take your design business to a different level. Highlight your creative design samples and present your business in a professional light to your targeted audience. 

According to an article published on https://www.huffpost.com, you must make the best use of Instagram images and videos to drive audience engagement. Use the perfect blend of stellar photos and videos when telling your brand story, thus making your content more engaging and intriguing. Use clear, high-definition photos for increased views. Read on to learn more about the top Instagram tips as a professional designer. 

Instagram Hacks

Create interesting stories 

Whether you are a professional web designer or fashion designer who wants to design a stunning fashion website, make the most out of Instagram stories. It is fun. Create interesting Instagram stories to share as much as visual content you like to build your fan following. Let your creative juices flow so that you can create engaging stories to build customer interest and excitement surrounding your business. 

Share stories of your life as a designer. You can show behind-the-scenes footage of your eating habits, fitness regime, as well as the things that drive you to design stellar web pages. These stories will create audience engagement and clients will know you more as a designer and the human face behind your designs. Besides, it will help you gain real Instagram followers for your business. 

Run contests and give prizes 

If you want to spoil your web design clients and potential ones, run contests, and raffles that would inspire them to respond. That is because all love to win competitions and walk away with prizes. You can give away freebies like t-shirts, coffee mugs, and a few copies of your design samples with your signature on these items. These little things matter a lot if you want to make your web design business popular and improve online visibility. There is no doubt about the same. 

Besides, you can ask quiz questions in the contents you run. It can be simple general knowledge or easy questions on web design, giving followers an opportunity to interact with you and know you as a designer. 

Connect and work together with other designers 

You are good at designing web page layouts. Someone else is good at designing book covers and logos. Reach out to these other designers, collaborate, and complement each other’s expertise. It would be a great learning experience for both. 

You never know when an author may ask you to design his website after being impressed with your book cover design skills that you have learned from another designer. You should share web design tips to others as well. When it comes to the professional field, it is about given and take. 

Conclusion 

Now, that you know these tips and tricks you must develop your web designing skills further and leverage the same using Instagram. You will benefit.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain real Instagram followers with his effective marketing strategies and guidance.

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Instagram

Instagram Marketing Tips For Realtors

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Instagram Marketing

I have noticed that nowadays, there are several real estate marketing that are doing business online. This type of business once focused on cold calling potential clients and introduce their products in a traditional way of marketing, but is now moving to a strategy that relies on marketing through social media. Instagram is one of the places we can publish our brand. We can now generate leads, increase our sales, and get more referrals using Instagram.

As a realtor, you need to understand the huge impact of social media when it comes to building trust in your previous clients and your future clients as well. We know that social media is a major lead generator in this type of business, so we must know how to efficiently maximize our real estate brand online and the brandwarness

By modifying your content strategy and rearranging your current and future social media posts to something that’s more pleasing to your client’s eyes, I’m sure you can get greater results for your brand. We will give you 5 tips on how to level up your marketing strategy on your Instagram account.

  • Make sure your account is converted to a business profile

The reason behind this is for you to get access to all necessary data such as demographics, insights, reaches, charts, and graphs, etc. This information is important to better understand your current client’s abstracts and to help you narrow your future strategies and marketing efforts better. Moreover, there are some influencers around the world with real estate and interior design pages for sale. Some realtors prefer to buy their Instagram account instead of starting from the bottom and gain followers from zero.

  • Build your Bio

Simply think about something that gets your audience’s attention and to have them answer their ‘What’s in it for me’ questions. You can create a bio that says where you live, how to contact you, and what are your pastimes. Create a profile that is focusing on your audiences.

  • Always include great quality photos

Instagram is all about the story. If it’s for business, it should be telling something on what’s happening on the business. If possible, use professional photography. However, you can use your phone as well provided that you are techy enough to use filters to make sure it would look stunning. Remember that to get compliments for your brand; you should be posting pictures that are not less than the best. Create beautiful photos and if you needed, you can use some tools to help you edit the capture to its best version.

  • Optimize your content using the right Real Estate Hashtags

Using hashtags is not just about gaining more likes on your post. It brings more engagement to your content and it facilitates discovery of your brand in social media. This is a direction or a way for potential clients to discover your real estate brand through social media.

One of the excellent ways for the homeowners and buyers to find you when you’re using the right hashtags. On the other hand, it’s also one excellent way for you to find potential customers for your business.

Below are some examples of hashtags you can use to discover potential homeowners and attracts real estate buyers:

Generic hashtags for real estate:

#renovated #justlisted #reo #fixandfliphouses #forsale #homesale #newhome #househuntin #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #homeevaluation #realestate #realtor #justlisted #broker #dreamhome #properties #homelisting

Hashtags for Real Estate Agents:

#businessbrokerage #commercialboardofrealtors #business #realtoroffice #homebuyer #realestateinvestment #realestatebroker #realestateagent #investmentsales #realestate #commercialrealestate  #realestatelife #listingagent #homebuyers #propertyforsale  #banking #invest

You can also customize your own hashtags using this pattern:

#[Real Estate Team Name] 

#[Target Neighbourhood]

#[Brokerage Name]

#[Target City]homes #[Target City]property

In very business, an experiment is needed. You need to do experiment as to which hashtags works best for your real estate brand. Choose hashtags that is suitable for your brand and target audience’s location. ————- DONE QUE

  • Include effective quotes about Real Estate in your content

Using appropriate and relevant Real Estate quotes can also help you with your Social Media marketing. Knowing that it is somehow difficult to come up great quality content for this kind of business, but what we’re looking for is a simple idea that resounds with audiences and you can just focus on your main goal – buying or selling homes.

You can use funny real estate quotes (and turn it into an image) like: “Top 10 things to do when selling your home: #1: call me (I’ll handle the other 9) ☺

You can also use Inspirational quotes, sayings, and quotes about being a Real Estate Agent. With proper admin or management of the account, you’ll be able to build trust to your audiences. It would look more attractive if you turn these quotes into images using social media graphics and designs.

The ascendancy of social media marketing has made a remarkable impact on the real estate market. This marketing strategy has changed the way real estate businesses reach out to their clients and has required the companies to be more interactive and more customized to their audience.

As a business owner, time is always a scarce resource. To administer your time and your money to social media marketing may be resilient but there are ways on how a real estate business can minimize this. You’ll see improving performances on your social media posts when you start optimizing your posts and strategies.

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