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Whatsapp Will Provide Ecommerce and Payment Platform for Small Business

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WhatsApp Business

Facebook founder and CEO Mark Zuckerberg just announced exciting developments coming our way this year. Surprisingly, the subject of these developments is not Facebook, but the popular messaging platform it owns – WhatsApp. WhatsApp has become almost a permanent fixture with most smartphones.

With the end-to-end encryption and instant response time, it was only a matter of time before businesses started using it too. Early on, WhatsApp became a tool for business teams and executives for informal online collaboration. This is what probably spurred the idea for a business app. In early January 2018, WhatsApp launched its for-business version known as WhatsApp Business. This is the actual subject of the announced developments.  

WhatsApp Business

At the F8 Conference, Zuckerberg announced massive changes in the scope of WhatsApp Business for small businesses. Currently, WhatsApp Business functions as a private messaging app for small businesses to communicate privately with their customers. The app also lets users add labels to the conversations to keep track of the communications. For many small businesses, this functions as a basic Customer Relationship Management tool or CRM.

However, Mark Zuckerberg intends to take things to the next level. The Facebook founder announced some groundbreaking changes to the app that is already under testing. If you missed the F8 Conference, here’s what Zuckerberg had to say

That’s right. Two of the biggest changes to WhatsApp Business come barely a year after its initial launch. WhatsApp is all set to introduce product catalogue and payment modules to its Business app. This is huge news, that can potentially take WhatsApp in an entirely new direction.

Product Catalogs

While the announcement did not go into too many technical details, we can surmise a few things. According to the video presentation, we can see someone browse through a catalogue section and actually purchase a commodity. All without leaving the app. WhatsApp Business will soon have fully functioning product stores, that much is for certain.

Product catalogues are especially useful for small businesses that lack the resources to launch their own e-commerce platforms. Millions of small businesses already use WhatsApp Business to communicate with their customers. A catalogue module means they can also showcase their products using the same tool they use to communicate with customers. Product catalogues will make it much easier for small businesses to find new customers even if they don’t maintain a web presence.

Payment Platform

The announcement didn’t end with product catalogue modules. In the video presentation, we see a person making a payment on the app. This strongly implies that the payment system strongly ties in with the app itself. For small businesses, getting timely remittances can be a huge asset. WhatsApp is trying to configure itself to that role. The first step is allowing people to pay or send money as easily as sending a message. The new features may go a long way to boosting e-commerce sales for small businesses.

Exactly how the new payment platform will function is still under wraps. However, Zuckerberg did hint that the new features are under testing in India. Over 1 million users including small businesses have joined the testing phase. In a country where local remittances are much higher than foreign ones, the idea has quickly gained popularity. After ironing out the kinks, we may see the features rolling out in primary markets like the UK, Europe, and the US.

Facebook and WhatsApp – A Pivotal Shift

We already know Facebook has expanded far beyond its original function as a social network. The initial shift was toward advertising. But recently, we see a more pronounced move towards digital commerce and retail.

The underlying philosophy is simple. Use the people and families communicating with each other on Facebook as the primary audience. Facebook has become an increasingly vocal space, leading many to have meaningful conversations in private messages. This is where Facebook stands to gain by leveraging WhatsApp. In many ways, this has already taken place. One example is Facebook Portal. Portal is a video communication device, that uses WhatsApp to connect people to each other.

Will Facebook include this as part of the WhatsApp shopping experience? It may be too early to say. But one thing is quite certain. Both Facebook and WhatsApp are in the middle of a pivotal shift towards small business e-commerce. The entities that stand to benefit the most are small businesses and entrepreneurs. Stay tuned to this blog as more information emerges.

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How to grow your YouTube Channel with subscribers?

Chris Holroyd

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buy YouTube subscribers

After the months of wasting your time on growing your YouTube channel, you can get anything especially your subscribers. After months of second-guessing or deliberating, and months of reading comprehensive and somewhat confusing literature on how to make money out of YouTube, you have finally put down your foot and decided to create your YouTube Channel. The excitement is out of this world, and you just can’t want to be the next bog vloggers.

But, there’s one huge challenge which is making things work, and also, starting in the right way. The biggest hurdle of all is how to get more subscribers. You have to find correct or legal ways to buy YouTube subscribers but, yes, that is not something you jump into when you are all green and inexperienced.

Subscribe button is a must

You cannot able to get subscribers until you don’t have a Subscribe Button on your YouTube channel. And since every time a new visitor visits your channel or watches your video you have the opportunity to make him or her a part of your YouTube family when they subscribe to your channel. You can add subscribe button with the help of bell icon that looks even more attractive to get more subscribers.

Work on your channel to get more subscribers

Work on your YouTube channel’s homepage, make it attractive, stylish and make it look like the big brand you are building on a particular niche. Other than having a Subscribe tab, the most effective and natural way of getting more active subscribers lies in branding and most importantly, the appearance of your homepage. So, you need to pay attention to the colors, fonts and other graphical elements.

You must to follow your steps and remember that people like consistency, originality, and the easiest way for you to leave an impression would be picking two or three colors and only two fonts that you will use consistently on the thumbnails, the banner and the graphics within the videos. The other important element is the artwork. If you are using a headshot, ensure that the background is clear and you look your best on your YouTube account or even on your videos as well.

Schedule your content on a daily or weekly basis

You’ve heard of all the people who are earning seven figures from YouTube and in your wildest dreams, you imagine yourself in their shoes. Don’t you will able to get all these things as well which comes out in reality phase and subscribers will help you the most in this matter and there’s one thing you have to be ready to do, you have to work hard for the development of your channel. But, other than working hard, employ the 1×4 strategy for scheduling content.

While it all boils down to creating content and uploading videos consistently, it is specific in that; you should strive to publish one video every week, so, four videos in a month. Consistency brings in more subscribers because once they get used to watching great content, people begin to have expectations. You have created a dependable rhythm like the creators of your TV show has. So, keep the beat going, every week.

However, At Galaxy Marketing you can buy YouTube subscribers for your channel at a reasonable price. As a channel owner, you know how important subscribers are for your channel and for your channel’s development as well to make you grow even faster. Of course, our subscribers will stay & won’t disappear over time if you make them your family and provide content on a daily or weekly basis.

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Essential tips to sky-rocket sales with Social Media

Chris Holroyd

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Social media marketing

Social media marketing is creating brand advocates by interacting with customers on social media platforms like Facebook, Twitter, Instagram, etc.

One of the key reasons to market your product on social media is because the audience is already present – and in impressive numbers. So you do not have to hunt and gather an audience for your promotion.

Here is the list of some strategies you can deploy with social media marketing to help achieve a better graph for your organization.

Set the goals to achieve.

It is essential to set goals before you unleash your potential into achieving them. Starting out without target-goals in your mind is no less than searching a treasure without a map. Consider, what message do you want to relay to your audience; and on which social media your target is likely to be engaged and in what way? Whether you are merely steering a ‘know-my-brand’ campaign, or, do you also want to convert individuals into prospects?

Streamlining actions from the very start will ease things up and will yield more tangible results than unplanned marketing engagements.

Catch-eye content

It’s a no brainer that most humans are more inclined towards the visual taste of things; Marketing contents are no exception to this rule. A catchy content is bound to garner more attention and clicks than hard-to-notice advertisements.

The content reigns supreme when it comes to marketing. So, make sure you write truly informative content that your audience finds both helpful and exciting.

Hitting all turfs at once

Different users have different tastes and prefer different platforms to share and communicate. So, to target the complete set of audience and to make sure you do not miss out on a single prospect, hit with marketing on all social media platforms.

Now, each platform will fetch you an unprecedented set of problems. So, be ready to counter it.

Killing the competition

It is an excellent practice to keep an eye on the race you have in the market. If your competitor is targeting keywords that seem to be working wonders for him, try the same; and try it better. Keep the spirit alive and remain as active as you can be. Try to inculcate the goodness of your rival’s content into yours.

Tracking competition is another crucial aspect of gaining considerable market share that you might not want to miss. Analytics is a profound way of weighing your marketing against other businesses. Higher site-traffic driven from social platforms is a sign of effective deployment of social media marketing techniques.

Divert traffic to your site

Though converting customers through social media is an excellent way of boosting business, deviating traffic to your official business page can also help inflate sales (though indirectly).

Curating and sharing links is a proven method of surging traffic figures by redirecting users from social media platforms to your website. 

It is easier to establish trust and showcase more products on your website than compact social media posts. Moreover, garnering enough traffic will give your search engine rankings a big boost, and you might soon end up being on page one.

Fancy ‘buy from here’ offers

We all know the number of advertisements that pop up every single time we open our Facebook or Instagram account. There is little chance that your ad shall be paid any heed, and it is likely to go unnoticed unless you incorporate some concrete counter-strategy. 

Say, for example, you can reward users with credits for visiting your website, or an additional 20% discount to users who directly buy from links curated on social media.

Alternatively, you can lure customers into referring your website to friends by rewarding them credits on each referred visit.

Author Bio : Nishant is a writer by hobby and fortunately also by his profession. Nishant has written short stories, poems, and snippets for a number of blogs (including his own).Cloud Computing, Dedicated Server Hosting, and Cyber Security are Nishant’s forte. He has an active appearance on Go4hosting belvedere, always ready for the enthusiast technical approach.

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Benefits of Hiring Social Media Agency

Chris Holroyd

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Social Media Agency

In order to market your brand well, it is critical to focus on social media. Having a good social media presence is essential to not only raise awareness about your brand, but also to increase the customer base and sales. However, can this purpose be solved by just hiring an in-house marketing team? While probably it does, but there is no denying the fact that it causes more headaches than it’s worth. 

Imagine, what will happen to your business’s growth if the employees you hired aren’t SEO experts that they have claimed to be? How will you frame a proper social media strategy if the members of your team are not able to determine the sites your target audience is most active on? Irrespective of their effectiveness, the one thing that cannot be ignored is that they aren’t experts in this field and so lack the knowledge and specialization, and may fail in keeping up with the latest trends in digital marketing. 

To avoid this situation, it is always better to hire a social media agency that is skilful in shaping and strengthening your brand’s image in the market. Having the best social media agency on role ensures the steady growth of your brand and the following benefits that are crucial to sustain in such a competitive market. 

  • Efficient use of all marketing channels

A full-service social media agency gives you an edge by providing you a complete set of marketing skills. In that case, you are not depending on hiring different individuals having specific areas of expertise, but an agency that is proficient to provide you services in all areas of digital marketing. Having contacts and tie-ups with various marketing channels, the creative agency will ensure to promote your brand through every available marketing channel without any bias and not just with the limited list of contacts an individual might like to work with. 

  • Focused team approach

With a comprehensive team of marketers delivering you with the best creative outputs and results, digital marketing agencies are recognized for their focused team approach and unique marketing strategies. All the team members are committed to work together to plan the promotion of your brand at a macro level and give you results that wouldn’t have been possible by hiring in-house individual marketers.  

  • Economical deal

Hiring employees at your office and paying salaries to them especially when they are not even of much help in the marketing of your product doesn’t seem to be a good idea. However, hiring a digital agency which is aware about the intricacy of how the social media business works can be quite a cost effective idea and can give you more control over your complete marketing budget. You can surely tap your digital partner whenever you need assistance of any type. 

  • Opens a gateway to fresh ideas

The best social media agencies in town will help you in seeing your business from a different perspective. These fresh ideas may or may not have been thought by the internal staff and thus the approach would have remained limited. These alternative and modern ideas help in increasing the brand’s notice ability and additionally, promoting your business in a unique way at the same time. 

  • Allows you to change your area of focus

There is so much more to running a business, rather than just concentrating all your attention and energy in this one activity. Undoubtedly, marketing remains an important business activity for the growth of the business, but while all other activities have to be more or less managed by you, this one function can be given to a full-service social media agency, without any worry. Hence, management of internal marketers can be avoided because a digital marketing agency has its own employees that will make sure to develop a marketing strategy that works for the success of your brand.

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Instagram

Post Often On Instagram To Grow Your Email List

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Post Often On Instagram To Grow Your Email List

When you are using social media channels for your email marketing purposes, especially Instagram, you should know when to post on this platform and how often you should do it. This will ensure that then messages that you create and post is actually received and seen by the recipients.

Though emails have a high opening rate, you should not expect to receive the best results from it by simply posting it at your convenience. On the contrary, you should know what is the best time to post your messages and what is the time when your targeted audience is active on the platforms. This approach will ensure two specific things as follows:

  • It will ensure an instant reach of your email messages and of course
  • It will ensure a high open-rate.

However, there is a specific problem with posting time. This is because you will not be able to determine one specific and perfect time to post your content across all social media networks, especially when you are targeting all those fans and followers that you have all over the world.

Yet, knowing and posting at a high traffic time is most important on social media networks. This is because:

  • It is only then you will be able to see how people are reacting to your posts and
  • It is only then you can expect to get the best results and a high sign up rate with your email list.

You will come across different study reports and results that will claim different times are better for posting your messages but the best way of finding that out by yourself is, trial and error.

All you have to do is use a specific post scheduling tool and post at different times of the day. Try to find out which times of the day, as well as the days of the week, work best for your business, brand, and products.

Posting at the right time

Agencies like Gramista and other social marketing experts will suggest that:

  • Thursdays and Fridays are the best days of the week and you will find that it is corroborated by different other online studies.
  • It is also shown by the studies that ideally messages posted on these days have an engagement rate that is higher by 18%.

However, that does not mean you will be posting on these days every single hour and expect the best results. On the contrary, you will have a very low or no engagement at all from your target recipients. This is because the audience will think that you are a spammer and very soon unfollow you.

Take help of the experts and different online research reports to find out the best times and the frequency of posting your messages on different social media platforms, including Instagram to get the best return and result from your email marketing campaign.

Adapting the messages

Different social media channels have different requirements which you should follow while posting your messages across these channels. Instagram is no exception to the rule. Though this is a topic of debate in social media circles since people are more inclined to share similar type of messages on all social media channels, it is essentially required by you to follow a different approach so as to find the best time to reach out to your target audience with reference to your specific industry and product.

This means that:

  • You will need to adapt to the needs and preferences of your audience
  • Make the necessary changes in your messages and
  • Post it at the best suitable time to generate more response.

For example, if you have created a blog post and have shared it across different social media networks such as Facebook, LinkedIn and Twitter and want to write a similar message that will accompany your blog post on these social networks, then you can rest assured that all those people who view your post on more than one social medium will surely scroll past it.

Therefore, it is essential that you write different messages on different social media networks. This will provide you with different benefits but the most significant ones are:

  • It will increase the chances of open rate because even if someone scrolls past your blog post on one specific medium, you still have yet other chances to grab their attention on an entirely different social platform, with an entirely different approach.
  • Your posts will also look different in structure and its appearance due to the different requirements of the social media platforms. For example, LinkedIn needs no hashtags like Instagram, and twitter does not encourage any snippets and so on.

In short, you will need to be genuine, original and unique to make your messages more appealing and interesting and most importantly stay social.

Focus and improve your SEO

Lastly, and according to some experts, most importantly you should focus on improving your SEO at all costs. This will ensure that:

  • It is easy for the users to share your content and sign up just as you want with your email list and
  • The content is reaching and is being shared correctly and more effectively to gain the best results from your digital marketing efforts that have grown immensely over the years.

This means that you will need to consider upping your search engine optimization at some point of time. If it is explained in the most basic terms, there are lots of help you will gain when you integrate SEO best practices into your content and email marketing campaigns. These are:

  • It will enhance your online visibility
  • It will ensure that you generate more leads and sales
  • It will reinforce the authority of your brand as much as your domain
  • It will help you to connect with your direct audience in a much better and more efficient way and eventually
  • It will increase your social media traffic as well as the chances of signing up with your email list.

Ideally, research says that search engines such as Google, Bing, and others will provide tremendous payoffs if your SEO is high.

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SMO

Photo and Video Storage Made Easy

Chris Holroyd

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social media platform

Statistics show that more than 1 trillion pictures are taken every year, thanks largely to the advancement of smartphones. You’ll no doubt take your share, too. What are you going to do with your photos? With hundreds of options available for photo and video storage, the choices can get overwhelming. Should you store them on social media for everyone to see? Should you store them on flash drives for compact storage? Or should you use a cloud service so you can access them anywhere? Whatever your choice, one thing is clear — you do need to make one. Luckily, some methods are easier to use than others. You just need to figure out what you need. Here’s an easy guide to figuring it out.

Social media

Social media has taken our world by storm. In fact, 72% of Americans use at least one social media platform. Many people use it to store their photos and videos. It’s an easy way to share them with friends and family, and they’re easy to access by date later on. But this type of storage has a few drawbacks. For one, sites such as Facebook and Instagram compress your images to keep them from taking up too much space and slowing down their sites. So, if you ever want to retrieve them or download them for another purpose, you’ll get poorer quality images. Secondly, not everyone wants to share every single photo or video on social media. These people need a more private way to share them with the people they love.

Cloud services

Cloud storage services are great. They represent huge advancements in technology. They make it easy to store your images online and retrieve them from anywhere. But you have to be careful with these as well. These services are expensive and unstable. When the whole cloud storage thing began, a lot of sites offered free storage, but as business grew, they started charging fees. Just take a look at Flickr, which recently revamped under SmugMug and put strict limits on its accounts. You now have to pay for what was free before. Also, storing your photos and videos on sites like these means you’re at the mercy of a company’s server. Should they get attacked or go down, you’d be left without your files. 

Physical storage

Of course, you can always store your files on a physical storage system, and you have plenty of options to meet your needs. Some people keep their images on their SD cards. They just remove them from their camera when they’re full and slide a new one in. This is a suitable means of storage for the most part. Most of today’s computers have SD slots so that you can insert the card and upload images for editing. Another option is the CD. As long as you’re careful with your CDs, you can safely store your files on them for many years. The same goes for flash drives. The thing to keep in mind with all these forms of storage, though, is that your files can get corrupted with repeated use. Other physical storage methods are your computer or an external hard drive. 

The best option

Instead of risking your files, you should find a solution that will store them safely and make them easy to share. For example, ibi made by sandisk is a home-based device with 2 terabytes of space with which you can store almost unlimited photos and videos. With it, you can organize all of your photos in one space, including your smartphone, computer, and shared files. You can also choose who can see them, you can maintain their quality, and you can retrieve them any time you need to. 

 

 

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Instagram

5 Tips you should follow to prevent Abuse on Instagram

Keval Shah

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5 Tips you should follow to prevent Abuse on Instagram

Millions of netizens spend long hours on social networking sites every single day. This is not surprising as social media allow users to communicate without glitches, and share files without hassle. Facebook, Twitter, Instagram LinkedIn, and other websites also allowed users to constantly keep in touch in ways that may not be possible through other means.

Yet the superfluous convenience also gave the other side of the coin. While it alleviates the difficulty of exchanging life updates, it also paved the way the incessant overuse and abuse. Social networks like Facebook, Instagram etc. became the avenue for cyber-bullying and identity theft. Unscrupulous users and opportunist merchants also utilize the websites to publish derogatory information about their competition. And just as these media are used for marketing, they also become instruments in incurring damages.

5 Tips you should follow to prevent Abuse on Instagram

Individual users are also not spared. Many young girls have been victimized by sexual assaults. Some have been robbed through their bank accounts, while others have experienced dealing with frauds. As a smart and discerning user of social websites, you can stop the vicious practices. You can stop Instagram abuse.

Here are some of the things that you can do:

  1. Get as much information as you can about cybercrime. Knowing how hackers attack can reveal methods on how you can do some counter attacks. Getting a heads up on the modus of hackers in luring users to fraudulent sites along with their tactics to get confidential information, this can help you avoid the traps.
  2. Read the fine print. The cure for cancer may be in the Terms and Policy page, and no one may be aware of it. This was an old joke, but it reflects a sad reality: users rarely pay attention to the privacy policies of social sites before (or even after) they sign up. Reading the agreement lets you know your responsibilities and Instagram’s liabilities in cases of abuse.
  3. Think before you click. Not because you can share anything means you should. Be mindful of the information you place on Instagram. Keep personal information in private. Never reveal your real name, home address, home phone numbers or office contact details.
  4. Limit the visibility of the profile. As much as possible, your page should be viewable only by people you know personally. This blocks possible entryways for intruders and bullies.
  5. Report abuse to the website administrator. Instagram comes with features that can directly report abuse and spams. Most networks have also integrated this function to provide protection to their users. Remember to report any offenses to the Instagram authorities. They have the ability to suspend access or ban the offenders. If you are running a business account, make your contact details public and buy Instagram followers to increase your influence on Instagram.

In most countries, cybercrimes are already punishable under the law. Keeping your vigilance, therefore, gives you a ticket to partake in the conscious effort to eradicate misdemeanors in the World Wide Web.

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