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Whatsapp Will Provide Ecommerce and Payment Platform for Small Business



WhatsApp Business

Facebook founder and CEO Mark Zuckerberg just announced exciting developments coming our way this year. Surprisingly, the subject of these developments is not Facebook, but the popular messaging platform it owns – WhatsApp. WhatsApp has become almost a permanent fixture with most smartphones.

With the end-to-end encryption and instant response time, it was only a matter of time before businesses started using it too. Early on, WhatsApp became a tool for business teams and executives for informal online collaboration. This is what probably spurred the idea for a business app. In early January 2018, WhatsApp launched its for-business version known as WhatsApp Business. This is the actual subject of the announced developments.  

WhatsApp Business

At the F8 Conference, Zuckerberg announced massive changes in the scope of WhatsApp Business for small businesses. Currently, WhatsApp Business functions as a private messaging app for small businesses to communicate privately with their customers. The app also lets users add labels to the conversations to keep track of the communications. For many small businesses, this functions as a basic Customer Relationship Management tool or CRM.

However, Mark Zuckerberg intends to take things to the next level. The Facebook founder announced some groundbreaking changes to the app that is already under testing. If you missed the F8 Conference, here’s what Zuckerberg had to say

That’s right. Two of the biggest changes to WhatsApp Business come barely a year after its initial launch. WhatsApp is all set to introduce product catalogue and payment modules to its Business app. This is huge news, that can potentially take WhatsApp in an entirely new direction.

Product Catalogs

While the announcement did not go into too many technical details, we can surmise a few things. According to the video presentation, we can see someone browse through a catalogue section and actually purchase a commodity. All without leaving the app. WhatsApp Business will soon have fully functioning product stores, that much is for certain.

Product catalogues are especially useful for small businesses that lack the resources to launch their own e-commerce platforms. Millions of small businesses already use WhatsApp Business to communicate with their customers. A catalogue module means they can also showcase their products using the same tool they use to communicate with customers. Product catalogues will make it much easier for small businesses to find new customers even if they don’t maintain a web presence.

Payment Platform

The announcement didn’t end with product catalogue modules. In the video presentation, we see a person making a payment on the app. This strongly implies that the payment system strongly ties in with the app itself. For small businesses, getting timely remittances can be a huge asset. WhatsApp is trying to configure itself to that role. The first step is allowing people to pay or send money as easily as sending a message. The new features may go a long way to boosting e-commerce sales for small businesses.

Exactly how the new payment platform will function is still under wraps. However, Zuckerberg did hint that the new features are under testing in India. Over 1 million users including small businesses have joined the testing phase. In a country where local remittances are much higher than foreign ones, the idea has quickly gained popularity. After ironing out the kinks, we may see the features rolling out in primary markets like the UK, Europe, and the US.

Facebook and WhatsApp – A Pivotal Shift

We already know Facebook has expanded far beyond its original function as a social network. The initial shift was toward advertising. But recently, we see a more pronounced move towards digital commerce and retail.

The underlying philosophy is simple. Use the people and families communicating with each other on Facebook as the primary audience. Facebook has become an increasingly vocal space, leading many to have meaningful conversations in private messages. This is where Facebook stands to gain by leveraging WhatsApp. In many ways, this has already taken place. One example is Facebook Portal. Portal is a video communication device, that uses WhatsApp to connect people to each other.

Will Facebook include this as part of the WhatsApp shopping experience? It may be too early to say. But one thing is quite certain. Both Facebook and WhatsApp are in the middle of a pivotal shift towards small business e-commerce. The entities that stand to benefit the most are small businesses and entrepreneurs. Stay tuned to this blog as more information emerges.

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Digital Marketing

What is difference between White Hat SEO and Black Hat SEO



What is difference between White Hat SEO and Black Hat SEO

What is the difference between white hat and black hat SEO: Whenever you create a website or blog, you want more people to visit the website and therefore you do SEO. SEO is the process in which your website is optimized for good rank on search engines. In order to get a good position in the search engine, you take a lot of processes and in some ways, some good and some ways can be wrong. We can divide the categories of SEO methods used to optimize any website and increase the traffic in two categories –

  1. White hat SEO
  2. Black hat SEO

White Hat SEO:

White Hat SEO is called SEO Methods, for website optimization, following all the rules and policies of the search engine, while integrating website positions on SERP with correct and legal techniques. Because white hat SEO is done by following all the rules, so its result may also take some time. White Hat SEO is done with all the ethics, hence it is also called ethical SEO.

One thing for White Hat SEO is said that White Hat strategies are more concerned about adding true value to your website on the basis of a customer or visitor experience. If you want to keep a long-term relationship with visitors, then you have to keep the content and website structure according to which it is a good experience for them to visit your website. When you offer visitors real and useful content, Visitors remember your website and the chances of coming back are also more. If the visitor has a good experience with your website, then he can also refer to your website as a friend. This is WHITE HAT SEO.

Also, Read This: What is Digital Marketing?

White Hat SEO’s mainly focused on keeping visitors engaged with visitors and therefore the design of your website should be very easy to move and understand so that visitors can easily surf the website.

Example of White Hat SEO Techniques –

  1. Good and right backlinks
  2. Good Content and Services
  3. Keyword research
  4. Easy Site Structure
  5. Site performance
  6. Titles and URLs contain the necessary keywords
  7. Keyword rich meta tags

Black Hat SEO:

When a website uses all the aggressive SEO techniques and techniques to increase traffic, all focus is on the search engine, and without the need of its visitors or customers, SEO can be broken by breaking the rules of search engines guidelines. So it’s called Black Hat SEO. Black hats are used to get good results quickly after adopting wrong methods, hence it is also called unethical SEO. Black Hat SEO users always have the risk of being penalized and can also remove the indexing of the search engine website.

Most people using black hat techniques are those people whose business nature is or whose purpose is not long term goals, but a short term and those who want a quick return to their business. Example of Black Hat SEO techniques

  1. Spam indexing
  2. Page swapping
  3. Cloaking
  4. Mirror website
  5. Meta tag stuffing
  6. Keyword stuffing
  7. Article Spinning
  8. Invisible Text
  9. Spam and duplicate content
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Social Media Marketing



Social Media Marketing

New technologies and business trends are not only creating ease for people but also introducing new business and job opportunities. Now companies have a separate department for technology-related activities in their business most of the companies are doing online business these days and working on these strategies very intensely.

Companies are working on different aspects of doing online business so they can compete with their competitors and for that, they are getting services from experts. Web development company in Canada is expert in providing these kinds of services. It will help companies to do better business on the internet. Online companies trying to convert their selling department totally online because it saves their money. They remain online and physically in the market it will increase their cost but along with that, they have more customers. Because some people still believe in physically touch the buying process.

Physically touch basically means that some customer did not buy your product until they did not try it by themselves. So these customers will not buy online ever. Along with those customers who want to buy costly things or products they will always visit your place once. So it’s not a good time to shift your whole business online. But companies are efforts to change the perception of their customer and taking this with the help of social media marketing.

Social Media Marketing:

Social media marketing is basically a whole department other than the basic marketing department. They use totally new strategies and marketing campaigns for their product. Social media marketing is cheap then regular advertisement but to place your product on relevant websites or channels is the main concern here.  In regular marketing advertisement campaign companies know the most popular shows and when and where they have to show their commercials. But in social media marketing, it is really hard to get the right audience and right platform for your social media campaigns.

Companies who provide social media services have several basic strategies for every company in the start. In the start, they will go through your social media accounts and websites so they can audit it. in audit, they go for previous comments and engagements on your social media accounts which gave them feedback about your social media standing. Then they go for customer feedback on your social media campaigns and try to find the weak points in it.

Then they make a whole new social media marketing strategy for your company in which they try to increase your customer base. They work on your customer engagements and enhance their experience with your brand. They work on social media communication process they try to communicate with your customer through your social media account. It will help them to get fresh feedback from your customer on your new and upcoming products.

Social media campaigns are playing a very vital role in making your product a brand.  Because people gave you a review of your product directly on your accounts. You can enhance the quality and design of your product after their feedback.

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Digital Marketing

Difference Between Digital Marketing and Social Media Marketing



Digital Marketing and Social Media Marketing

Most of the people across the world believe that social media marketing and digital marketing are interchangeable terms as both of them are related to the online marketing and brand growth industry. But, they are not the same or can’t be contrasted with one another as social media marketing revolves around the social presence, while digital marketing is quite broad.

In fact, digital marketing is very old, and it existed even during the age of Radios and old, bulky Televisions.

Digital marketing has been there for almost a century. In the modern days, the increasing competition and demand for the better web presence have turned the term from just promoting a brand to making it visible to the wider audience with a better presence on search results.

So, before we jump into knowing the difference between digital marketing and social media marketing, let us have a detailed understanding of these two:

Definition of Social Media Marketing

Social Media Marketing (or SMM) is a process of promoting brand, products or services and building a strong relationship with the target audiences through different social media channels. The credit for the success of social media marketing goes to the growing demand for the new generation of social media platforms like Twitter, Facebook, etc. These platforms have revolutionized the way people interact, socialize, buy and share information.

Social media marketing technique takes advantage of social networks for marketing purposes using multiple tools. SMM experts use these tools to take advantage of them from the marketing point of view. Channels or platforms used in social media marketing include:

Definition of Digital Marketing

Traditionally, digital marketing term was used for the different forms of marketing that used electronic channels to promote brand, products or services. In the modern days, the internet takes charge over the business management, marketing and every other aspect related to your business. As a result, the definition of digital marketing has changed as well.

Internet-based digital marketing methods include search engine optimization, content marketing, email marketing, e-commerce marketing, search engine marketing, social media marketing, etc. Using certain techniques and tools, it’s possible for brands to build awareness and promote a brand or product on search engines. It includes creating or managing:

How Social Media Marketing and Digital Marketing is Different?

Tools & Strategies Used

Digital marketing is a type of marketing that uses modern marketing techniques such as internet, TV, etc to promote products or services. Digital marketing utilises paid and non-paid marketing strategies to create brand awareness among the end users in a particular region. On the other hands, social media marketing relies upon the social media platforms to interact, communicate and engage with target users.

Goals & Vision

In the modern days where competition is growing each day, the prime goal of both, digital marketing and social media, seem to be the same – increase brand awareness and sell more. But, there are many types of goals associated with these strategies of marketing. With social media, the business aims to market the products, services or just to spread the words about the brand across the social media users. Conversely, digital marketing stresses is more focused on reaching the end users (target audience) using different tools and strategies like PPC, SEO, ORM, etc.

The Audience

One of the most common differences between social media marketing and digital marketing is the audience. In most cases, brands make the same mistake by assuming that due to the increasing usage of social media platforms, everyone is on social media. But that’s not the truth as there remains a large number of people who aren’t for their own personal reasons. When you are planning to market your brand to the international audience with no chance to skip anyone out there, focusing on digital marketing may do the magic. Almost 70% of people prefer to search for products or services that they are looking for. This means, if you are able to stay on top of search results, you’ll grab the business that comes even from the people who are not using social media.

User Engagement

The beauty of social media marketing is that it allows direct engagement with the end users as the target audience can communicate with you through likes and comments. The end users are able to respond to your products or services directly via social media. Social media marketing allows global brands to interact with users easily. Digital marketing may also offer the same facility, but in most cases, they are only one-way channels of communication. For example, feedback can be left for a product, but the brands or platforms hardly react to them and the users aren’t able to know even if the business responds to the comment or feedback.

The Speed

When it comes to the speed of reaching out to your target audience and achieve your desired goals, social media marketing beats all other marketing methods.  Social media allows businesses to connect with their target audiences in real time, offering the ability to convey a message to thousands of people instantly. On the other hands, digital marketing promotional methods may take time, but they deliver results for a much longer period than social media marketing.


Choosing between either of the two may be a bit difficult sometimes. If you are a brand, aiming to grow in the international market with robust and strategic marketing strategies, a combination of social media marketing and digital marketing may be the right pick. Ignoring any of these at your promotional disposal may be a bad idea as both of these methods are the lifelines for the modern marketer.

Social media marketing and digital marketing work together to help achieve brands to achieve their goals in this competitive market.

Author’s Bio: I’m currently working as Content Manager with reputed SEO Experts India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. I have a keen interest in Entrepreneurship, Online Reputation Management, Offshore SEO Expert, Quality Link Building, Tech Consultancy, etc.

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A Quick Guide on Increasing Your Following on YouTube




Becoming a successful YouTuber has many advantages and if you have an amazing idea, a special talent or a great personality, you could have what it takes to be the next big YouTuber and earn money with this wide-reaching video sharing platform. If this sounds like something you are interested in but you are unsure of where to start, here is a quick guide on YouTube success and the best YouTuber tips.

Do Your Research

Before you get started with this idea, you need to see what else is out there and if you have any competition. Finding this out before you start allows you to ensure that your channel is different from competitors and will help you find ways of making your content stand out compared to theirs. You may already watch some famous YouTubers and therefore you have an idea of what works and what doesn’t. Remember, before starting your own YouTube channel, it is also a good idea to ensure you do not have anything on any of your social media accounts that could negatively impact you getting famous.

Offer More than the Rest

If you want to look professional and gain a good following, you need to have other accounts on other platforms too.  This means making a Facebook, Twitter and Instagram page with your YouTube name so that people can find you on a variety of settings. This will allow you to be more interactive with your new fans. If you want to further stand out from the crowd and learn how to make easy money, consider using the app Callmart. This app allows for additional income streams and is a way to increase your YouTube revenue. It allows your new fans to reach out to you and speak to you, which could make for some hilarious YouTube content and is a fab way to make money fast while filming a question and answer video.

Making Your YouTube Channel Welcoming

One way to quickly lose interest from followers is to have an incomplete YouTube channel. As YouTube is all about visuals, your YouTube channel needs to be visually pleasing and welcoming to all. It is a good idea to design a logo, or have one designed for you, as well as banner image for your channel. Your profile photo could contain an image of your or your logo, or both. These should look professional and fit in well with whatever content is within your videos. When a user selects your channel, they should easily be able to determine what you are about and what your videos contain within a few seconds. If they aren’t sure, they are likely to leave, meaning you are losing out on new viewers.

Once you have decided on a genre, it is time to do your research. This allows you to make a plan and find ways to differ from competitors. Offering extra incentives such as calls with fans brings an exciting new platform for users and could bring you YouTube success.

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Twitter Advertising to Build Awareness for Your Business



Twitter Advertising

Assuredly that your ad spend is efficient and potent. An ad is believed to have performed well if a huge part of the target audience interacts with it, which is set by click-through speed. You may even ad a link of a site for the comprehensive information regarding your vehicle. Provided that your ad is clicked, you must pay, whether it leads to a conversion or not. Hootsuite Ads scans all of your organic Page Posts to locate a very good Post to promote. 

Years past, if you wished to publicize your company in the media you’d have to receive a press release, or pay for advertising. If you are thinking about starting a new business then you have to decide on what’s your business will be and how many number of men and women will be interested in it. If you’ve got an on-line business then twitter can play a major part in adding to your revenue, it merely depends upon how seriously you take this, and how long and research you’re well prepared to put in. Most business and societal interactions require the web. 

Internet advertising entails using all on-line resources to realize more sales. The advertising accomplished by a huge medium like Internet can only enable the advertisers to achieve that. 1 thing to be noted here is that marketing isn’t the only key reason to publish your company, Here most people today utilize twitter. Twitter marketing is the most recent and best mode of advertising your merchandise on the net. 

When done right, Twitter advertising may give your company a critical boost. It is currently available in the United States, United Kingdom, Canada and Ireland. It must follow all of the regular terms of service that governs content and use of Twitter. On-line advertising has turned into an exciting activity such that a growing number of folks are joining in to receive a sheet of a number of the action. Contextual advertising uses relevant important words in the content and is put in the appropriate web portal. Advertising on a social networking network is extremely great for you won’t spend tons of money as compared to other kinds of on-line advertising, which is a good deal for any little business where working on a minimal budget is the typical case. 

So as to optimise a web site for search engine, delivering high excellent content is extremely crucial. Social media websites are now able to be utilized as effective tools to advertise your goods or services and boost your site presence online. You will have to be selective on the types of sites that you are interested in being associated with. Social media sites like Facebook and Twitter are supposed to be places where people may meet and catch up with the most recent happenings with friends. Social media sites like Facebook, Twitter, and LinkedIn are wonderful venues to fulfill prospective of clients and company partners. 

Advertising networks must be alert on the traffic quality and available volumes. The internet advertising network is useful as a result of widespread reach and premium publishing area it gives. Or you could just list one social media network if this defines how you work. There as no value in permitting people to comprehend where your home is, especially if you’ve got an extensive network of friends on a favorite social networking website. 

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Key Tips to Facebook Customer Service



Key Tips to Facebook Customer Service

The social media maintains to develop in significance when it comes to boosting your business. cell phones and tablets have made fb and other social media systems handy from nearly everywhere at any time, such a lot of humans more and more use them for distinct purposes.

Even though many companies use facebook to put up news and updates about their manufacturers. many have yet to understand how to use this famous platform to enhance the high-quality in their customer service. the ones groups which have long gone beyond the usage of facebook for advertising and accumulating likes.  understand that the platform also works as a first rate way to have facebook help with customers.

Despite the fact that messages left for your agency on fb can either enhance or ruin the reputation of your logo, additionally they provide a splendid possibility in your business to display a expert and courteous mind-set in a public discussion board. let us study a few examples of how a few well-known businesses utilized fb to speak with their customers. via those 8 examples, we can monitor eight useful approaches to improve customer service on facebook.

Address All Inquiries

Walmart replied their patron’s question and, in go back, the client turned into appreciative for the obtained facts. via listening and addressing the wishes of the purchaser, Walmart validated that it will pay interest to its customers. moreover, the agency no longer most effective gave a solution, additionally they went the greater mile to provide additional records. It was sincerely worth of the “thank you” they acquired. these principles additionally paintings to your business.

Explain Everything

Your corporation have to exit of its manner to provide and explain your items and services to your fb audience as a way to grow to be familiar with what you have to provide. as an example, whilst customers have questions about a sale or a special offer, you should make sure to offer a comprehensive reaction that at once addresses the priority. the following verbal exchange from JetBlue airlines is a superb instance of a organisation explaining a proposal to a patron. First, the agency announced its offer:

The organization managed the state of affairs properly. by way of supplying a helpful hyperlink that the customer (and future customers) may want to use for reference, they offered a best solution. The reaction and the hyperlink were beneficial to the patron who then showed an interest within the offer. furthermore, they even expressed their appreciation for the consumer’s loyalty, which is likewise some thing you need to continually do not forget to do.

Resolve Complaints

No comment a customer posts to facebook about your business enterprise must go left out, and absolute confidence have to move without a response. to demonstrate this, keep in mind the subsequent instance of Walmart’s response to an inquiry.

Because of your agency’s presence on fb, you need to expect to see irritated customers leaving scathing proceedings approximately either the goods or offerings you supplied for them. however, you ought to do not forget the ones complaints as an opportunity to illustrate incredible customer support. despite the fact that your crew might evidently need to avoid a disillusioned consumer, directly addressing the problem can keep a sale, win a friend, and encourage self assurance. the subsequent instance indicates an sad consumer complaining approximately AirAsia:

Be Prompt and Consistent

What did the business enterprise do higher this time? They resolved the problem to the purchaser’s satisfaction. within the first example, they didn’t show consistency across channels – though addressing the difficulty on facebook, their e mail provider became evidently not as rapid, and the problem remained unresolved. in the 2d instance, however, they acted efficaciously on all channels to resolve the client’s problem, and succeeded at it. What to make of all this? purchaser’s troubles want no longer only be addressed but also resolved. so as to achieve this, your enterprise have to fast respond to all customer messages, now not simply the ones visible on facebook. This brings us to the following point.

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