There are plenty of metrics that the experts working for the top digital marketing company in India would be looking at to figure out the performance of your SEO. Ensure that you know what they are and how you can measure them so that you can also look at the performance and gauge if any changes need to be made yourself.
Keep reading on to know more about the various metrics that you need to monitor to find out what the results are.
Metrics to Monitor for SEO Performance Results
Every digital marketing company in India is going to know what metrics would need to be measured to see the performance and results of SEO, but do you? Here are just a few of the top metrics that you should be watching and monitoring, including:
Organic traffic –Â
This is the amount of traffic that you would be getting if you aren’t using any paid methods to bring them to your website. You can find out how people are finding your website by checking out the keywords they searched for or the websites they clicked on to find your site.
Keyword Ranking –Â
Another thing to check out is the ranking that you have for a specific predetermined keyword and see how much it is growing or even if it is decreasing. This is important since these are the keywords or phrases that would be used to find your site, so make sure to monitor these and change them as needed.
SERP Visibility –Â
Also, you want to make sure that you are checking out your SERP visibility, which means where you are going to be visible on the search engine results. Monitor this to find out where you are when you first start the work and then how much you are increasing in rank over time.
CTR rate –Â
This is going to tell you how many people clicked on your page from the SERP and this will be able to tell you how effective your meta descriptions and title tags are. If you aren’t getting as many clicks, then you might want to consider changing these up until you see a higher level of performance.
Bounce rate –Â
You also need to consider the bounce rate for your website and this is how many visitors are clicking on and visiting your website, but then leave before any more interaction is completed. You want to have a low level of this, so make sure to figure out what you can change if this is high.
Backlinks –Â
If people think that your website is an authority figure or if they think the content that you are posting is worthwhile, then you are going to get plenty of backlinks. However, it isn’t just how many you get, but also the quality of the sites that are connecting to your page to see if your strategy is working.
Make sure that you are checking out all of the metrics to ensure that you are seeing just how well your SEO and current strategy are working for your website.
When you are working with the top digital marketing company in India you want to make sure that you know what they might be looking at in terms of SEO performance and much more. Ensure that you are checking out the keywords that are being used to find your website and that you are seeing your current organic traffic level.
You want to keep monitoring everything to do with your website so you can see how the performance is increasing and if you would need to make any important changes to the strategy.
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