Connect with us


How CRM can help to Generate Leads

Akshay Patel



How CRM can help to Generate Leads

As you know that it was very difficult to generate new leads in the past. However, nowadays Outsourcing web development services and email marketing companies can generate leads using the two different methods. The first method includes generating the leads through online techniques while the second one is offline.

In the online lead generation process, businesses can produce new and valuable leads through the website, blog post, social media platforms, online advertisement, blogging, landing pages, email marketing strategies, etc.

Now, in the offline technique, businesses can take the best advantage from the various off-line advertising strategies including printing of advertisements, pamphlets distribution, banner, trade shows, workshops, and conferences, etc. These methods can assist your team to produce your new and sales-ready leads.

Every business or organization needs leads. Leads are basically contacts. These are the people who have shown some sort of interest and confidence in your organization’s product or service. They visit your website, read the content, and fill out the feedback form. They are the ones who attend the organization events, workshops, webinars, and provide information on registration forms.

But, these days generating profitable and valuable leads has become a difficult job. Businesses need to invest their time, money, and resources to gather high quality and long-lasting leads.

So therefore, nowadays, businesses use the website marketing strategy and CRM software to automate the sales process and generate valuable and profitable leads.

CRM strategy can turn your Inbound marketing strategy into a lead conversion by customizing and providing smooth and elegant interactions with potential customers and prospects.

Here, in this article, we are going to discuss what basically CRM is, what is lead generation process, and how it can help you to generate more and more leads for your businesses and email marketing companies.

What is CRM software and Lead generation process?

A CRM system or tool is a very valuable tool that clarifies the management outlook of business. If you have used and executed the right CRM then you will surely get enhanced outputs in sales, close more deals and increase real time decisions and anticipate accuracy. With a right and useful CRM system, there is no magic formula to nurture audiences and generate profitable leads. However, there are chances to get into deeper customer information to enhance and personalize sales initiatives.

Lead generation is often termed as the process of attracting and converting visitors or audience into a prospect or someone who has shown interest in your organization’s product or service. When a visitor starts a relationship with you by showing organic excitement and confidence in your business, the transition from a common visitor to potential customer is much more natural.

Lead generation is included in the second stage of the inbound marketing strategy. It occurs after you have attracted your potential clients and customers and are ready to convert those into leads for your sales team.

What are the techniques and strategies in which CRM can help you in generating more leads?

An effective Customer Relationship Management system offers a number of benefits at an affordable price. A CRM impacts a business at a macro level. It assists in nurturing leads and building better long-lasting relationships with clients and consumers even before interactions with the sales team happen. If your business aims to win new sales leads, then here are a few steps to follow: –


As per to the latest CRM observation of reports, businesses and hubspot developers nowadays have noticed the impact CRM system on Marketing. Whether it is about taking advantage of distinguished features to build shared groups of consumer and client targets and improve and upgrade the messaging of campaigns, or profiting from the opportunity channel and campaign reporting. Under the assistance of a CRM, you can fulfill your business aims and goals by offering yourself a deeper fact based information and details into your consumers and clients. CRM gives an in-depth look at the opportunity channel which can be arranged with every possibility and opportunity to a particular marketing campaign.


As you may know that every CRM follows its own procedures of tracking and administering leads, and letting you know the current status of the leads and where they are in the whole procedure. Just like sales, leads history can also be tracked like the number of clients who were contacted in the past week or month, what the discussion was, customer’s issues and doubts, and other things. Certain reports can be produced and observed based on it. Organizations can fulfill their expectations and demands with the assistance of CRM and enhance the quality of leads as well. From both the sales and marketing sector, you should be having a precise goal to improve and upgrade lead quality of more sales and income. Your CRM also assists you to get quality leads and recognize which actions are eventually converting into lead and then to a sale. Using these details, leads can be tracked at a fast pace by the sales process to help you more in terms of income and make sure that you successfully reach your sales goals.


Social media is the best platform for businesses and email marketing companies to communicate with their focused and potential customer base. However, in order to generate leads and to convert them into paying customers, a business should recognize the right social media platforms and must infuse their valuable time in getting to know about their consumers and clients. On social platforms, you can post blogs/surveys, schedule activities, track social conversations, and record the complete activity into the CRM system to recognize customer feedback, complaints, problems, and the type of the content that oscillates with the social media audience. This assists your businesses in creating more social media content that can drive their brand to the right social audience. It is one of the cost-effective strategies for businesses and companies to drive more leads. Generally, lead generation is all about collecting data and details on customer intelligence. And CRM is the device which can help you in collecting as many details as possible to run and execute efficient marketing activities and plan marketing campaigns in order to generate more and more new leads, nurture them, and convert them into sales-ready opportunities.


Nurturing is one of the most crucial tasks to generate sales-ready leads. On your database, you might be having many leads coming in, and if those leads are not properly taken care of, they will feel ignored. This will result in losing valuable and potential consumers and clients. However, the most vital step in the process of lead generation and lead nurturing is to design and send the personalized and established emails to each of your clients and customers individually and keeping in mind to deliver the right emails at the right time. Moreover, you can segment your email list on the basis of the type of customers you are focusing on, and you can even schedule reminders to your personalized promotional emails in order to make sure that you can respond to your customers and prospects quickly.


Online lead forms, which are appearing on the landing pages, is your first point of contact with your audiences where they provide their contact details in exchange for a coupon code/discount offer or a piece of content. Online lead forms automatically record and upload all the details through a CRM integration method where it can be tracked very easily. Lead forms are created with a lot of care and are designed as such that they look attractive and are easily attainable across multiple devices, social media platforms and your company blogs.  Lead forms can also involve pre-qualification questions in order to find out whether a particular lead qualifies for sales.


Lead generation is a very essential component for your businesses and hubspot developer to identify new potential and valuable leads. However, in today’s world, where there is a highly competitive business atmosphere, it is not so easy to find many new leads. You need to use and implement the latest technological solutions of the CRM system to track and supervise the various leads coming in from the different consumer touch points.

In addition to this, utilize and execute the above mentioned lead generation strategies in your business to generate new sales-ready leads.

Continue Reading
Click to comment


Migrate On-Premise Exchange 2013 to Office 365 – Full-on Guide




Migrate On-Premise Exchange 2013 to Office 365

Do you want a solution to migrate On-Premise Exchange 2013 to Office 365? You should stay here and read more as you have found the right page with the best solutions. In case you don’t know, a lot of companies have realized that it is highly beneficial for them to migrate their on-premise mailboxes to a cloud-based email client like Office 365. Of course, it is critical to switch email platforms for organizations as there is a lot of risk of losing the data.

If you do not want to lose any data, we would suggest you to transfer the mailboxes with full guidance and a proper plan and tools. Office 365 provides various benefits which is why users are attracted to Exchange Server 2013 to Office 365 migration. There are some issues that you may experience while transferring from one platform to another. The issues faced are listed as below:

  • There may be some users who are still working on the old version of MS Outlook
  • Sometimes, stability and corruption issues occur in the Exchange environment
  • The process may take more time if the network connection is slow
  • During the migration process, On-Premise Exchange Server stays down.
  • The firewalls and proxy devices may be configured incorrectly

You can get over these issues by using the automated tool. Learn what tool is it and how it works in the segment.

How to Migrate On-Premise Exchange 2013 to Office 365

This automated tool that we are going to talk about is the Exchange to Office 365 Migration Tool. This tool is a secure and reliable way to migrate On-Premise mailbox from Exchange 2013 to Office 365. There is full liberty to the users as to how many accounts they want to transfer utilizing the features provided by the tool to the best. Let’s check out the features that are provided and how the tool works.

Features of the Tool for Exchange Server 2013 to Office 365 Migration

  • You can migrate multiple user accounts at the same time
  • Migrate only the newly arrived data using the “Delta-Migration” option
  • Use the “Date & Category Based Filters” to export only the required data
  • A “Concurrent Migration” option to improve efficiency
  • Live-Progress Report of the migration process
  • Choose the “Include Sub-Domain” option to migrate Data from Sub-Domain users
  • The tool has a migration speed of 40GB per hour

Steps to Migrate On-Premise Exchange 2013 to Office 365

Follow the steps as mentioned below:

  1. Download and launch the tool. Make sure the tool is activated, go to the bottom left corner and click on the “Activate”
  2. Now, choose the Source as “Exchange” and Destination as “Office 365” and apply filters.
  3. After that, enter the “Admin Credentials” for Exchange and hit “Validate”.
  4. Then, enter the “Admin Credentials” for Office 365 in the destination field, click on “Validate” and hit “Next”.

Note: Choose the fetching process for which you will find two options provided by the migration tool for Exchange. We are going for the “Fetch Users” option.

  1. Choose the “Fetch Users” option and enter the source and destination emails. Set priorities if required and hit “Validate”.
  2. Start the migration process for Exchange Server 2013 to Office 365 Migration by choosing the “Start Migration”

You can choose to download the summary report by choosing the “Summary Report” option or generate a detailed report of each file in CSV by choosing the “Detailed Report” option. You can also Re-Run the migration process in 3 modes:

  • Retry Failed Items: To migrate all the failed or skipped items.
  • Re-Run Full Migration: In case you want to run the migration process again.
  • Delta-Migration: Choose this option for migrating only the newly arrived data with no duplicity issue.

Manual method for Exchange Server 2013 to Office 365 Migration

The following manual method can be used for the migration process:

Hybrid migration

This type of migration process is capable of migrating both on-premise and online mailboxes. The data is gradually migrated to Office 365. This type of migration is best suited to migrate on-premise Exchange 2013 to Office 365. It can also be used to migrate Exchange 2010 mailboxes of around 150-2,000 members in small batches.

Drawbacks of Manual Exchange Server 2013 to Office 365 Migration

  • This process takes a lot of time and is a very lengthy process.
  • The downtime of Exchange 2013 is increased using this method.
  • The Exchange Admin needs to have good knowledge of mailbox migration.
  • In some cases, the data is lost while using the manual method for migration.


In order to migrate On-Premise Exchange 2013 to Office 365, you need to use the safest method as the amount of data you are migrating will cost a heavy loss if any disaster happens. To be more careful with the migration process, you can use the third-party tool that we have mentioned. It securely moves the data from Exchange 2013 to Office 365 with no data loss or modifications to keep your data safe and you, satisfied.

Must Read = Best Way to Backup Office 365 Mailbox to PST

Continue Reading


10 Best Sales Automation Tools and Software for Business Automation




Sales Automation Tools

‘Automation’ is what is trending in the business industry in 2020!

Gone are the days when the businesses opted for taking care of each and every task manually.

Every business organization is looking out for options to automate its operational cycles and the Sales Industry seems to be no exception!

  • Hence Sales Automation is the real deal today!

According to research, if a company adopts Sales  Automation, it can tremendously increase your deal closures by 30%, reduce your sales cycle by a good 18%. Not just that, it also lowers down your administration time by 14%.

Before we jump on to the best Sales Automation tools for your business, let us understand why Sales Automation is needed in your business for it to progress?

✓ It helps you streamline your sales process and cut down on any unnecessary costs.

✓ Streamlining your sales cycle helps your sales reps to really focus on things that matter more such as client relations. 

✓ By taking over your administrative tasks, it frees up more time for managers to focus on strategizing better for effective results. 

In this blog today, we are going to help you discover the top 10 Sales Automation tools and Software for  Business Automation that you definitely need to know about.

10 Best Sales Automation Tools and Software for Business Automation

  1. PeppyBiz

PeppyBiz is known in the market as an Automation device that deals with your Sales like a genius. This tool gives you all kinds of solutions that you may need for your sales and marketing. It has multifaceted features that not only take care of your basic needs such as sending Email follow-ups, managing your lists, and your interaction with your clients but also get you covered in providing in-depth insights based on your data and helps you with better decision making.


This tool helps in getting you focused leads, assess your collected data with customizations, and thereby help you close on more deals and increase your sales. This device is an uplifter for small and medium-sized businesses.

Some of the features of PeppyBiz are:

  • It is a reliable tool to target likely leads.
  • It helps in introspecting the client’s issues and services in the most ideal manner.
  • It is a powerful software for automating the tasks in your operational cycle and also tracking the progress of the activities.
  • It likewise helps in being a great support for your clients by offering significant client help through chat support and ticketing system.
  • It encourages you to successfully understand and analyze your data and discover shortcomings in the business cycle to improve efficiency.
  • It is easy to understand and can be effectively adapted in your business model.
  1. Hubspot CRM 

Hubspot CRM is just another tool in the market known as a power pack for boosting your business. It plays a 360-degree role in your business’ operations by providing you with a  great experience by really bringing out the results for your sales and marketing efforts.

Known for its inbound marketing, the Hubspot brand is now a top pick among the marketers.

The tool is so powerful that it can even send out emails with personalized subject lines for each of your subscribers. It has features that help you in automating your business’ mundane tasks, help you make precise predictions based on the reports provide you with document templates to make your work look professional, and help you get done quicker. It really focuses on building real connections for your business apart from the basic functionalities.

It can easily be integrated with G-suite, Office 365 as well as Outlook. This, alongside all the serious contributions, make Hubspot a strong competitor for empowering your business operations with its Sales and Marketing Automation.

  1. Bitrix 24  

Bitrix 24 is a Customer Relationship Management Tool which provides a great sales force automation in your business and is quite a popular choice amongst the small and medium-sized businesses (SMBs) and even startups as it provides a basic platform which can be used for free. This tool, like the other tools, also has advanced features that it charges for.

From helping you with managing your leads to managing social networking for your business, this tool is sometimes even considered as a complete CRM. It also helps you with automating tasks, provides you with documentation templates, making online payments, setting up your interaction with clients, and all the other basic and advanced features that other tools provide.

  1. Zendesk Sell 

Facing problems in support operations?

With Zendesk Sell, you can overcome this problem by taking your support operations to a better level. It is a great Sales Automation tool that helps your business become more productive by always being there for your customers. It further helps you streamline your operational processes in your sales cycle and achieve transparency in operations.


One of the USPs of this tool is that it provides you with smart services that cut down on your unnecessary operations. Zendesk sell provides you with a ticketing system that is quite flexible and multi-channel support for your customers.

  1. Salesforce 

Salesforce is a widely known CRM that helps your business take a step closer to its clients by serving it better. Salesforce is a multi-purpose tool and helps your business streamline its sales pipeline.

Some of the features of Salesforce are as follows:

  • It helps in maintaining a shared view of the team’s progress that improves the transparency and productivity of the team.
  • Salesforce additionally encourages you to market better to your clients. It helps you utilize your collected data to comprehend them better and make new targeted campaigns.
  • Helps in automating your sales pipeline and improves service for your customers and leads.
  1. Pipedrive

Do you need to have a customizable sales funnel?

Pipedrive should be your go-to tool for that!

Pipedrive helps your business to become more efficient by having transparent pipeline management that helps you identify areas that need to be worked upon.

Not just that, it provides you with advanced customization options for your sales funnel. Apart from the basic features such as managing the pipeline, automating tasks, sales reporting, integrating emails, it is widely known for its strong client support as it follows up with your customers during different stages and thereby helps you get more conversions and retain them in the long term.

  1. Bpm’online CRM

This tool can be ranked as a strong contender amongst the list of the best sales automation tools for your business in 2020. It is a widely popular tool amongst industry analysts for its modern and advanced features that help businesses accelerate their growth tremendously.

It is well suited for the requirements of medium and large-sized companies.

The tool provides multifaceted functionalities such as field sales management, automation of document flow, forecasting and predicting the sales, and managing mobile sales as well. Along with that, it can also be integrated with third-party systems with ease.

Apart from that, this tool has also built a name for itself for contact management. It is a great tool for providing customer support through different mediums such as phones, live chat, bots. etc.

  1. Leadsquared 

Leadsquared, which is a powerful sales automation and a CRM platform, has made a great client base for itself as it focuses on skyrocketing your sales and enhancing your productivity with its advanced features. The platform is open for all different industries such as banks, insurance, schools, etc.

Leadsquared really focuses on taking care of your sales funnel right from the start. It has advanced sales automation features that get you covered on lead capturing, lead nurturing, lead distribution, and implementing sales. This tool also helps in managing your field sales by automating, tracking, and reporting their activities.

With so much focus on leads, this tool really aims to convert your leads into paying customers. This tool does really have some spectacular features that got it to this list of some of the best sales automation tools for your business in 2020.

  1. Keap & Infusionsoft 

Keap, a CRM platform that provides sales and marketing automation functionalities, helps you grow your business, enhances your customer support, and thereby increases your sales too.

It has an easy to operate interface and is quite a suitable tool for professionals, home-based services, and even personal services. It provides you with a dashboard that easily lets you manage your sales pipeline and provides you with sales functionalities such as lead scoring, tracking as well as management. It also helps with the maintenance of the workflow, automating email workflows, and website lead capture.

  1. Microsoft Dynamics 365 for Sales 

Microsoft Dynamics 365 is a widely popular CRM tool in the market known for its extraordinary sales support features. This tool makes the technology available for supporting your business’ operations while synchronizing your sales, marketing, and customer service functions. It helps you automate the different tasks in your pipeline and improve your efficiency.

One of the best features of this tool is its feature to collect customer insights through their social profiles, which not only helps in collecting data but also make more personalized conversations with them for a better relationship with prospects.

It is also AI-powered which further helps your business in smart selling. It can easily be integrated with LinkedIn Sales Navigator, provide in-depth insights into your business, and shows you real-time data which further helps you in growing your business by making better decisions.


Sales Automation will help you revamp your current sales pipeline and will ensure maximum utilization of your business’ resources, reach your employee’s maximum potential, and optimize your workflows at the same time.

While all tools claim to achieve your business’ sales automation goals, you need to be careful while picking the right tool for you. Assess your business’ needs and goals and pick the one that fits your business’ needs perfectly.

Sales Automation undoubtedly takes away the burden from your head and gives you great noteworthy results in the form of higher productivity, increased conversions, and enhanced efficiency. Availing one of the sales automation tool options mentioned above will definitely count as a right move for your business’ growth.

Continue Reading


How Testing Services Can Elevate the QA Role?

Chris Holroyd



Testing Services

It is a general practice that quality assurance testers are not given due acknowledgment which they deserve. It was considered that most of the delays in the projects are caused due to testing team but this is surely not true. It is the general misconception and people need to realize how the quality assurance department is the driving force for a company’s success. If you are not certain about the management of this department then it is better to look out for offshore software testing services rather then creating unfavorable scenarios in your own office.

Offshore software testing services come with its own pros and cons but in the current scenario, it is the ideal case for which most of the software houses are opting for. They lookout for a reliable testing company for the job so that their existing team can focus completely on the development purpose. 

Importance of a QA Tester

Quality software can be reflected in various forms and a lot of efforts and considerations should be put in to derive the needful results. Here are a few points where the need or role of a tester can be reflected.

  • Customer satisfaction ratio
  • Complaints generated by customers
  • Development of staff turnover
  • The success of the business goal
  •  Completion of requirements.

In fact, the quality assurance process has a lot more significance then a person may realize and though it may seem a regular part of the software development lifecycle, but this is the only area that decides if the product is going to be a success or not. One needs to realize that how poor quality can rob you off with profit, customer loyalty, and exponentially increase the development cost if the product is not fixed timely. Your brand’s loyalty dilutes with time and every aspect will become questionable. If your business is related to software development or mobile application development then it is surely at risk from different aspects related to technology and looking for offshore software testing services is a necessary strategic move. 

Testing Services always work around a Strategy

To ensure the maximum quality of the system being developed, it is important to come up with a testing strategy and only an experienced person can do that. There are multiple ways through which a system can be tested and testers work in a detailed manner to come up with a way in which highest quality can be achieved while time and cost remain minimum. 

Clear goals along with a list of constraints are considered to design an effective strategy. An expert knows which boundaries to contemplate and which strategies to implement to achieve the results the company is aiming at. Opting for an offshore testing companies is an ideal choice as they propose various testing strategies based on your software and then implement the one which seems appropriate to your team and can be carried out timely. Once the strategy is defined then things become smooth and communication can be carried out in a much more organized way with the management team. It also helps to set realistic expectations. 

Implementation of Best Practices

As these testing services work day and night to ensure quality so they work in a way that no stone remains unturned. Their job is not limited to finding bugs but they also help the development team to come up with the software which meets the client’s expectations. This is the list of some essential practices which you expect from the company proving you testing services:

  1. A compact testing report from the company providing you testing services, the report must contain features that are tested and completed.
  2. Detailed understanding regarding your business and projects. They are clear about your priorities and then work around them. 
  3. Build the base upon regression testing and its coverage. No aspect or area should be left untested before the launch.
  4. Weekly meetings with the development team regarding product quality where suggestions are made to improve the quality and small recommendations are placed which will make big difference in the end. 

One needs to understand that testing plays a crucial part in the success of your software product. If you can’t afford to have a promising quality assurance team on your premises that the best you can do is to look for offshore testing services that are low on pocket and high in quality. 

Continue Reading


How Software Development Services could help Businesses survive the Tough Times

Chris Holroyd



Software Development Services

For many months now, Covid-19 has been a humanitarian challenge of gigantic scale in the world, threatening individuals, businesses, and communities. It’s true that the pandemic has caused a staggering economic damage and left people with no choice but to stay at home. However, the pandemic gives a definite hope to those who’ve been standing on the edge of the recession taking place. 

The pandemic’s business impact could be more intense on the worldwide demand for Information Technology products and services, which include custom software development services. These desperate times call for desperate measures, or to put it better, these extraordinary times call for extraordinary measures. 

So, how does custom software development help organizations survive these difficult times?

Custom Software Development services could be the Game-Changer 

Covid-19 and the worldwide economic slowdown that came with it is pressuring businesses to rethink about their return expectations. Companies of all shapes and sizes are facing the challenge of maintaining product and service delivery of the highest value to clients for even less money. 

Since geographic scattering is recognized as among the most effective risk management techniques, custom software application development could help organizations ensure quality and create resilience from disruptions, like pandemics and natural disasters. 

  1. Cutting on Costs

At any time, the aim of a business is to cut down on costs, while maximizing profits. When customizing your software needs, you’d initiate considerable savings on costs that would help sustain your business. Opting to customized software means that most software development activities would go on remotely, even if lockdowns are implemented. 

You get immediate access to experts who are ready to get the ball rolling in a matter of seven days. It is such a relief to have the development team that you need, without shouldering the costs and burden associated with the training, recruitment, office space, payroll, perks, and so on. 

  1. Maintains the same or even higher service level

Customer service is among the most critical business segments. It could impact the survival of any company. Customer service almost entirely controls all other business areas. Part of the reason why businesses are partnering with a custom software development company outsourcer is that their customer services are on their knees. 

Increasing client turn-around time ensures that you’ve boosted customer satisfaction and productivity. Both are not easy to achieve now with all the lockdowns, quarantines, and stay-at-home protocols. Meaning that customized software helps you do it, and, at a lesser cost. 

  1. Flexibility

Services outsourcing, like IT ascertain that your brand will remain financially stable, particularly during these uncertain times. Demand, like the present worldwide state of affairs is without doubt bound to drop because of Coronavirus. Offshore outsourcing makes sure that you could run your business during the lockdown. 

Furthermore, it also guarantees sustainability in running your company, since you could save a lot more compared to doing all the activities locally, or in-house. Software application development providers used to remote development and working in distributed teams could share their best practices and could help organizations make the development process scalable, highly secure, and effective. 

  1. Keeps you on the competitive edge

Even before Covid-19, competition was tough. All over the world, businesses struggle to make the most out of the crisis. While the pandemic has crippled most industries, you could continue some activities via offshoring. 

Custom software development offers better results. It’s not just cheaper, it also ensures that you don’t experience darkness during this period. This guarantees you a step above the rest, that have their operations grounded until the end of the outbreak.  

Find the Right Software Development Service Partner in Today’s Time

Providing superior service levels to clients in a remote working scenario should be the mindset and not a contingency plan. Developing unique and innovative tech solutions is the requirement of the hour for businesses to navigate through these stormy times. Relying on a customized software development partner with certified developers is paramount. 

Although bottlenecks would be around in some form or the other always, an experienced service provider focuses on the larger picture and ensures business recovery and complete restoration. 

  1. Do Ample Research

It may be tempting to click on the first suggested option on the search engines, but you should take more time to do research. Read reviews, browse the web, ask for referrals, check the profile of the outsources to make sure that you’re collaborating with the right partner. 

  1. Make a Shortlist and Ask Questions to Various Providers

When you’re done with research, make a shortlist of at least three. You could schedule a call and ask questions of each provider. For an offshore service provider, arranging a video call for a detailed discussion of the project with the development team is ideal. Nonetheless, before doing a video call, you should be prepared with the questions you want discussed, including the technologies they would deploy, how long it takes to complete a project, the costs, and so on. 

  1. Check out the Portfolio

Without doubt, entrepreneurs determine the kind of projects they’ve undertaken and for what customers have worked is paramount. The portfolio of the service provider provides you with detailed insights into what kind of work strategy that they have adopted and their work nature. 


Selecting a custom software development is critical in mitigating the impact of Covid-19. All you need is a reliable custom software development service provider that could constantly keep tabs on reports from local firms and health agencies to alleviate any imminent threat that could arise due to the pandemic. Keep in mind that during his economic downfall, only the smartest and strongest organizations would survive in today’s recession. 

In the remaining few months of 2020, it’s difficult to predict what shape the recession and downfall would take. However, preparing with the best solutions ahead of time is the only step that makes a lot of sense in order to survive. Opt for vendors that take effort in understanding the needs of your brand, sets up extra calls with you and sends follow-ups. 

Tough times don’t last, and while we don’t have any idea how long this pandemic would stay, it won’t last as well. Nonetheless, learning how to cope with challenges, instead of totally avoiding them is paramount. 

Continue Reading


How Large Businesses Can Take Advantage Of Today’s Automated Testing

Chris Holroyd



Automated Testing
Automated testing is the hottest trend in the QA world. Many software testing companies have in their arsenal, among many others, such service as automated software testing. It provides vast opportunities as tests that were previously conducted manually can be committed now automatically, continually, faster, and with low error rates. Actually, it can be compared with the invention of a conveyor belt in the time of the industrial revolution when machines started to perform routine, monotonous tasks instead of humans. Implementation of automated testing requires changes in the business processes and considerable initial investments that are often a stumbling point for most companies. But experience has proven that such investments pay off quickly. To figure out why automation testing is required for large businesses, let’s consider the main benefits of test automation.,
  1. Cutting down of costs
As was mentioned, the initial implementation of automated testing is somewhat expensive. But automated testing is cost-effective in the long-term perspective, as once created, test scripts can be reused 24/7 without additional expenses. The more automated test scripts are generated and used, the higher the return on investment. Nevertheless, manual testing is essential in some situations and cannot be completely replaced by automated testing. Besides, automated testing justifies itself due to a more effective and earlier bug finding. According to the rule of thumb, the earlier a bug is detected, the easier and cheaper it can be fixed. Therefore, with automated testing implementation, your company can avoid additional expenses related to post-release bug fixing and even possible loss compensations to end-users.
  1. Quick development and delivery
Test automation can significantly save your time. Automated tests are carried out rapidly and repeatedly. Tests that previously took several days or even weeks now can be conducted in a few hours. High speed of test execution provides a shorter software development cycle, more frequent releases, and faster time-to-market. So, as you see, automated testing can considerably boost development.
  1. Increased Productivity
Running of automated tests doesn’t require human encroachment. Therefore, the software can be tested at night, and the next morning a QA engineer can check results and take corresponding actions if needed. Due to test automation, QA engineers can spend less time on testing and instead concentrate on other important tasks like the creation of test cases,  exploration of requirements, etc.
  1. High accuracy
By repeating the same tests for a long time, a tester can easily get bored and distracted; it can lead to defect omitting. Automated scripts can be run hundreds of times with minimal effort and maximum accuracy. In such a way, automated tests reduce the risk of failure and provide more precise and effective bug detection.
  1. Maximum test coverage
One of the main advantages of automated testing is that it can help you maximize test coverage. Implementation of automated testing lets QA engineers execute a higher number of tests, while manual testing would require the bulk of testers, limited severely with time. Besides, some types of tests cannot be committed manually at all.
  1. High quality and performance
Due to the improved test coverage, automated testing can provide high quality and performance of a product. Numerous automation testing tools can help test your app against multiple platforms and on several devices simultaneously. Loading and stress testing can also be easily conducted due to automation, helping you assess product performance. In addition, with automated testing, you can quickly conduct complex and lengthy test cases for which you may not have enough time using a manual testing approach.
  1. Easy CI/CD pipeline implementation
If you consider the implementation of continuous integration (CI) and continuous delivery (CD), you cannot neglect test automation because it is compulsory for them. In the CI/CD pipeline, every change of the source code must be tested, and it can be done fast and efficiently just with the help of automated testing. That is why, having implemented automated testing, you will have an opportunity to shift to CI/CD pipeline pretty easily. Still, it might be challenging to manage test automation across the CI/CD pipeline, when code complexity and number of test cases increase. But this issue can be settled with effective AI-powered tools.
  1. Fast Feedback
Fast feedback is also one of the most important automation testing benefits. Due to quick test execution, developers regularly receive testing reports and deal swiftly with detected bugs. This approach can considerably ease and optimize developers’ work as there is no need anymore to figure out the code written several weeks ago.


The automation testing advantages are obvious. Implementation of automated testing is inescapable if you are going to optimize your workflow and use the latest development methodologies. There is no doubt, the importance of automated testing will continuously be growing as each year more effective tools appear, and testing frameworks get more mature. So, if you do not want to lag behind your competitors, do not hesitate and work on automated testing implementation.
Continue Reading


Keeping Test Cases Lean with Agile Test Case Management

Chris Holroyd



Test Case Management

With the rising trends of agile and DevOps development methods in organizations, it is becoming increasingly important to seek ways to enhance the testing speed and optimize the testing process without making a compromise on the quality. Improving the testing processes enables organizations to increase productivity and allows them to keep up the rapidly changing dynamic development lifecycle. Especially in case of organizations that have limited resources, capital, and manpower, proficient test case management tools can prove to be quite beneficial. Through these tools, time and cost efficiency is achieved through the optimization of processes, speed, and quality.

The Need for Test Case Management

The quality assurance team and testers are usually the ones to create a central repository for test cases which are then used to verify various functions of the application. The fundamental aim of the test case management tools is to conduct tests against the software product in numerous operating environments and log the results as well for reference. At the end of the day, the recommendations and insights of the testing teams are the determining factor which controls the release of the software product. Traditionally, because of the lack of advanced tools and mechanisms, the functional testing of the application consumed most of the testing resources. However, in the agile driven organization today where automation testing is a significant part of the testing process, quality assurance teams have more resources for test case development, process improvement, and automation.

Features and Functionalities for Test Case Management

With the use of adequate test case management system, teams are able to generate and save test cases, plan the tests and execute them, and finally create and save test reports as well in one place. The knowledge sharing and common language aspects of these tools allow all the teams to be on the same page and track what is happening in the project easily. Some of the most important features and functionalities of this tool include;

Streamlined tracking abilities – with the help of these testing tools, the teams are able to keep a check on the testing progress at every stage to ascertain that transition from one stage of the project to another is smooth and seamless. The maintenance of testing logs from different stage is helpful for the teams in the current projects as well as the future ones.

Ease of use and flexibility – this feature in the test case management system facilitates the testers in detecting any issues or problems that are hindering the functionality or performance of the application.

Integration of automated testing – the automation of testing process has become an indispensable part of the projects in the agile world, mainly because it saves a lot of time for the testers which could be spent on other important tasks.

Reporting in real-time – as the documentation of the testing progress at all stages is kept in real-time so the tracking of the project becomes easier, and developers are able to get and flexible responses from the quality assurance teams.

Author Bio:

As a Senior Marketing Consultant at Kualitatem, Ray Parker loves to write tech-related news, articles, specifically quality assurance and information security. Apart from his techie appearance, he enjoys soccer, reading mysteries, and spending long hours working over at the New York office. 

Continue Reading
How to Extract Image from PDF Without Losing Quality? – Two Easy Solutions
How to1 hour ago

How to Extract Image from PDF Without Losing Quality? – Two Easy Solutions

Learn Robotics In 2020
Technology2 hours ago

Best Way To Learn Robotics In 2020

Social Media
Social Media1 day ago

How Can Social Media Boost your Brand

Net Promoter Score
Technology1 day ago

Net Promoter Score – How Willing Is Your Customer?

Writer Needs
How to1 day ago

Stop Looking For Purposes! The Only Habit A Writer Needs

Take Out Watermark from PDF
How to1 day ago

How to Take Out Watermark from PDF?

Blackberry KEYone
Tech3 days ago

Export Outlook Contacts to Blackberry – 2 Top Tricks

angularjs web development
Web Development5 days ago

Why AngularJs is the Best Framework of 2020-2021?

Migrate Gmail Emails To Outlook Application
Microsoft1 week ago

How to Migrate Gmail Emails To Outlook Application?

Transfer Emails to Computer
How to1 week ago

Easy Way to Transfer Emails to Computer – Quick Solution

20 Coolest Gadgets Of 2020
Gadgets1 week ago

20 Coolest Gadgets Of 2020

Migrate On-Premise Exchange 2013 to Office 365
Software1 week ago

Migrate On-Premise Exchange 2013 to Office 365 – Full-on Guide

Measure SEO Performance
Digital Marketing1 week ago

How to Measure SEO Performance and Results

How to Download Gmail Emails to Computer Without Losing Data
How to1 week ago

How to Download Gmail Emails to Computer Without Losing Data

Add Image Watermark in PDF
How to1 week ago

Simple Method to Add Image Watermark in PDF in Few Clicks

Know How to Import Contacts into Outlook from vCard File
How to2 weeks ago

Know How to Import Contacts into Outlook from vCard File

Create watermark in PDF File
How to2 weeks ago

How to Create Watermark in PDF File?

Google 2 step verification
Tips & Tricks2 weeks ago

Google 2 Step Verification – A smart way to secure information

Convert MSG to PDF
Startup2 weeks ago

Convert MSG to PDF without Outlook – A Complete Guide

copy Outlook emails to local drive
How to2 weeks ago

How to Copy Outlook Emails to Local Drive?

EML to PST Conversion
How to2 weeks ago

How to Convert EML to PST in Bulk?

Backup Office 365 Mailbox to PST
Technology2 weeks ago

Best Way to Backup Office 365 Mailbox to PST

G Suite Docs to Computer
How to2 weeks ago

4 Methods to Download G Suite Docs to Computer / PC / Laptop

How to do Page Numbering in PDF File
How to2 weeks ago

How to do Page Numbering in PDF File?

Save Copy of Outlook Contacts Using Simple Tips
How to2 weeks ago

Save Copy of Outlook Contacts Using Simple Tips

Micro SaaS Businesses After Covid-19
Business2 weeks ago

Micro SaaS Businesses After Covid-19

How to Import Google Contacts to Outlook 2019?
How to3 weeks ago

How to Import Google Contacts to Outlook 2019?

Save All Documents Google Drive
How to3 weeks ago

How to Effortlessly Save All Documents From Google Drive : In 5 Steps

Mobile App Development
App3 weeks ago

10 Reasons Why Swift Is The Trending In Mobile App Development?

Two-factor authentication
Tech3 weeks ago

Two-factor authentication: What you need to know?

How to Sign up in Hotmail?
Tech2 years ago

How to Sign up in Hotmail?

Download Carrom Pool mod APK – Unlimited Mod
App2 years ago

Download Carrom Pool Mod APK for Android

Steps To Fix Arlo Base Station Offline Issues
Tech2 years ago

Steps To Fix Arlo Base Station Offline Issues

Fix MacBook Pro HDMI Not Working
Apple1 year ago

How to Fix MacBook Pro HDMI Not Working?

Loans No Credit
Startup2 years ago

Loans No Credit Check No Guarantor – Relieve Your Stress and Enjoy

Difference Between AC and DC
Business1 year ago

Difference Between AC and DC

epsxe apk tekken 3
App7 months ago

How To Play Takken 3 Using Epsxe Apk Latest Method For Android

Best Java GUI Frameworks 2020
Tech7 months ago

Best Java GUI Frameworks 2020: Top 5 For Beginners Developers

Epson Printer L355
Printer2 years ago

How to connect your Epson Printer L355 with a Wi-Fi Network?

Vedic Astrology, Puja
Startup2 years ago

Astrology well explained and so the Benefits

GRP Drain Covers
Business2 years ago

How GRP Drain Covers are Beneficial for the Industry

Apple Mac Error Code 8060
Apple2 years ago

How To Fix Apple Mac Error Code 8060?

Missing Poster Online
Business2 years ago

How to Make a Missing Poster Online?

How to fix macbook air fan noise?
Apple2 years ago

How to Troubleshoot MacBook Air Fan Making Loud Noise?

Spy App
Software2 years ago

Spy App for Remotely Control Any Android Device

what is digital seva kendra
Technology2 years ago


Microsoft Dynamics signed $1 Million
Microsoft2 years ago

Microsoft Dynamics signed $1 Million deals with two Companies

Nail Salon in NYC
Startup3 years ago

Nail Salon in NYC – produce beautiful nails and toenails

Udta Punjab
Entertainment3 years ago

Censor Board can’t remove Punjab without a Letter, says Rohit Shetty

New Age of Child Care
Startup2 years ago

New Age of Child Care

How to Merge Two Companies Office 365 Tenants – Complete Solution
Software2 years ago

How to Combine or Merge Two Companies Office 365 Tenants?

WhatsApp spy app
App2 years ago

How to Spy WhatsApp Chat with TOS Spy App

How Does Buying of Automatic Instagram Likes Work?
Social Media2 years ago

How Does Buying of Automatic Instagram Likes Work?

Outlook PST Repair
Software2 years ago

Outlook PST Repair – Easiest Way to Recover Damaged PST File Promptly

Sentiment Analysis
Technology2 years ago

What is Sentiment Analysis and How It works? Examples & Benefits

Utilize The Ultimate Factors Of 9apps Apk Download 2018
App2 years ago

Utilize The Ultimate Factors Of 9apps Apk Download 2018

free energy salt water and magnets with light bulbs
Startup2 years ago

Water with Light Bulb Using Salt Water And mini Magnets – Free Energy 100%

Designer brings
Startup3 years ago

Designer brings wide variety for women fashion clothes

Variance TV
Tech1 year ago

How To Remove Noad Variance TV Adware From Computer

Zivame Undergarments Coupons
Startup2 years ago

Zivame Undergarments Coupons–Pretty Lingerie makes it All Better