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How can we increase the efficiency and sales with direct mail advertising?

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Chris Holroyd

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Zairmail direct mail advertising
Photo: Shutterstock

Direct mail advertising carried out in a manner that is professional will make wonder for your sales, when it comes to brand recognition, brand building and customer interest.

Advertising Options

  • Advertising in national or Local radio stations
  • Ad in national or local paper
  • Advertisements on national or local TV
  • Ad on posters and billboards
  • Direct mail marketing and advertising postcards, via local flyers, leaflets etc
  • Direct sales advertising through telemarketing
  • Business to Consumer communicating via mobile communication & SMS

Direct Mail Advertising – Advantages for your company growth

  • Target Marketing – it is an advantage that is most significant in targeting a particular group of customers.
  • Personalization of Advertising Message – tailored for your customer’s on the basis of particular collected data and requirements based on previous trades.
  • Optimization of Advertising Message – Due to the direct responsibility, direct mail advertising can be analyzed to find a very good address list or customer target group; the finest merchandise offer; the best time for the sales or advertising effort (and many other variables). Subsequently the successful evaluations can be rolled out into a broader audience for best outcomes.

About zairmail and how they can help to promote your business through direct mail advertising

1. Define primary goals of Direct mail marketing and advertising

  • Raise customer contacts and sales
  • Counter on merchandise offerings and competition actions
  • Advertise your business’s new products / services
  • Advertise a promotion and sales campaign that is limited
  • Brand building for business or your existing product line
  • Others advertising functions not covered in this post

2. Understanding your customers for better promotion choices

  • Advertising Message – When would you like to convey and what and to whom?
  • Overall price for the effort; e.g. advertising stuff, ad costs, purchase of address info, distribution costs, and follow up prices such as telemarketing.
  • Hit rate, i.e. amount of customers that you expect to react

3. Contemplate the next customer characteristics
An essential feature of efficient Direct mail marketing and advertising understands which customers to contact. For understanding the best way to build your customer target group valid starting point will be to assess your present customers. It is possible to efficiently enlarge your customer target group by identifying similar businesses which are not your customers now when you comprehend present customer base.

  • What sales do your company is generated to by distinct customer groups?
  • Geographical distance from your customer to your own shops?
  • Your potential customer’s sizes and dollar volume?

Author’s bio:
If you would like to know more about Zairmail direct mail advertising services then you can visit the website zairmail.com

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Tech

How To Verify Emails With Snov.io In 3 Quick Steps

Chris Holroyd

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Snovio Email Verifier

An email is a great tool to increase sales and boost business though you need to use it correctly. Have you ever heard of hard bounces? In brief, this is the percentage of emails that were not delivered to the recipients and the primary reason for this phenomenon is a great number of invalid email addresses included into an email list. All the email service providers block email accounts because of the high bounce rate.

So you need to know how to verify emails in 3 quick steps with the help of Snov.io Email Verifier.

A brief glance at Snov.io Email Verifier

Email Checker can eliminate every single invalid email in your mailing list. So you will get a clean, unique, and authentic email list with a zero bounce rate. Moreover, the tool marks catch-all email addresses, the ones created by ESPs bots to catch spammers. The verifier is represented as a web application and a Chrome extension.

A guide to using Snov.io Email Verifier

Using Snov.io Email Verifier is simple and straightforward and within a few minutes, you will get the emails verified. We will lead you through all the steps of using the tool, both app and extension.

Note: you need to sign up or log in if you already have an account. Otherwise, you won’t be able to verify emails. For this, go to the Snov.io main page and sign in with your Snov.io user account. If you do not have an account, registration is free, and you can quickly sign up with your Google account.

Email Checker Chrome extension

Step 1. Open a new tab, visit the Chrome Webstore, and find the Snov.io Email Verifier extension. Click the Add to Chrome button and follow the instructions. Once the extension is successfully installed, a purple S-icon appears in the browser extension menu.

Step 2. Visit the web page you want to verify emails from, and once the page is fully loaded, click the email verifier icon to start the process. Select the found emails and click the Verify button or the + button to add the found email addresses to the list of prospects without verification. You will be redirected to the Snov.io website.

Step 3. You will find all the lists of the saved email on the left side of the web page, select a list and wait for the page to reload, the emails on the list will be displayed. Click the Verify current list button and wait for the results (we’ll describe them later).

Email Finder web application

Once you are logged in, you can either verify a selected number of emails, the uploaded list of email addresses at a time, or a single email added manually.

Step 1. Bulk email verification. To verify the whole list of email addresses, upload the lists of email addresses, select the necessary one, and click the Verify current list button.

Bulk email verificationSelective email verification. If you do not want to check all the emails on the list, select the ones you need to, then click the double tick button that appears after choosing emails to verify emails.

Selective email verificationSingle email verification. If you need to verify a single email address, click the Verify email button and type in or copy and paste the necessary email address. Click the Verify email button.

Single email verificationStep 2. Verification confirmation. A pop-up notification appears. The popup informs you about the number of emails to be verified and the number of credits to be spent. If you have enough credits and you agree on the price, click the Verify button to start the verification process.

Verification confirmation

Step 3. Email verification status. Once the verification process is completed, you receive an email notification from Snov.io about the verified list. Each verified email has one of these three statuses:

Green: valid; this means the email exists, it is valid and active; thus it can receive emails sent to it.

Yellow: catch-all; the status of the email is not certain, the email may exist but its hosting server may be down currently or the email may be restricted by the email service provider, and a host of any other issue.

Red: invalid; the email address does not exist at all or was disabled/deleted, and thus can never receive any email.

Just verify them

All in all, Snov.io is an all-in-one platform which besides other tools offers a great email verifier tool to check emails. Thanks to it, you will always have the best email addresses of the target audience to write to. Email checker is easy-to-use, quick, and accurate so you won’t spend time and money in vain sending emails right and left and increasing the bounce rate.

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Business

Best Smart TVs you Can Buy in India

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Smart TVs

With the advancement in technology nowadays, no one likes to watch their favourite series and movies on old small-sized television sets. In this era, people prefer smart TVs, which is an upgraded version of the LED TV with which you can do a lot besides watching a movie or a TV serial. Smart TVs are better because they offer a seamless experience to the user by connecting them using wirelessly to the Internet to stream the shows directly from your phone on your smart TV. But what if you don’t have sufficient cash to buy a smart TV of your choice, don’t worry you can purchase it on credit using your best credit cards and pay in EMIs later on which will be hassle-free for you. Below listed are some of the smart TVs which you can buy using your credit card.

1) Sony Bravia 4K

The brand Soy needs no introduction. Since ages, the company has been providing very popular. Some appliances and other consumer electronic gadgets which are extremely popular worldwide.
This smart TV, Sony Bravia, is a 55-inch 4K ultra-high definition TV that comes with some of the amazing features like superb looks with technologies like X-reality pro and clear audio plus to enhance the user view experience. Also, it has excellent connectivity and super sound options at a reasonable price.

2) LG 55 Inches 4K LED Smart TV

LG is a premium brand that offers a top-notch quality product. The 55 inch 4K LED Smart TV is loaded with many features and that too at an affordable price. It has some impeccable features like 4K HD resolution and 20W sound system, and it can be smartly connected using a USB port. You can buy it on Amazon right away.

3) TCL 55 Inches 4K LED Smart TV

If you don’t have sufficient funds in your hands, then you might consider buying this one for your living room using your credit card. It is much cheaper and affordable than other LEDs and OLEDs smart TVs. The feature which outstands this smart TV is its thin frame, which makes it look beautiful and thus complementing your living space without taking much space. For greater connectivity, the TV has 2 HDMI ports, 2 USBs and an external sound system. Also, it also has a screen mirroring feature also which you can use to cast content from our laptop to the TV.

4) Sanyo 55 Inches 4K LED TV

Sanyo is also one of the leading smart TV manufacturers besides Samsung, Panasonic, and LG. It is a 55 inch smart TV with a sleek design and looks that can fit your living room beautifully. It has 20W powerful sound output, 3 HDMI ports for better connectivity and 2 USB ports as well. Moreover, it has a fantastic display and brightness.

5) Haier 55 Inches 4K LED TV

This smart TV is heavenly for those people who are looking for a full-fledged smart TV with some amazing sound and picture quality. Additionally, it features 4K resolution display, powerful 20W sound and a host of apps. This is one of the cheapest 55 inches LED TV available today among other brands.
Now, you know about some of the best smart TV options in the budget, which one would you prefer to buy?

SEE ALSO: Top 5 Mobile Phones you Can buy Under 20000

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Software

Impact of Modern Technology in Finance and Banking Sector

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Impact of Modern Technology in Finance and Banking Sector

Can I simply look up to internet and hire someone to professional essay writers help? Will it be more convenient if I can consult a virtual doctor for non-emergency cases? Can I perform my money transfer from home rather than visiting the bank and waiting in queues? Well, if you can relate to some of these struggles in life, you don’t have to worry any more. Technology has offered and will continue to resolve number of your concerns with time.

With the advent of technology in various sectors, the operations and processes have become extremely smooth and accurate that almost every other organization is seeking to integrate innovative inventions for their progressive growth. When it comes to businesses, companies are heading towards transformation and advancements to yield fruitful results saving lot of their time.

Considering the advancements of technology in our society, we have alarms and alerts generating at our sensors in case of any poisonous substance detected in air, medical treatments that are life-saving before it can actually cause any major issue, or remotely tracking and monitoring of health and fitness plans in your daily life. These and other countless innovations made by technology has been contributing to elevating the overall progression of society and every individual sector.

Since technologies are responsible to automate business processes and bring more efficiency and accuracy in various operations,  the implementation of innovative ideas are leading the overall business sector towards revolution. When it comes to banking and finance sector, the new innovation “FinTec” is becoming increasingly popular with emerging consumer focus and increased customer experience.

Let us take closer look at the banking and finance sector areas impacted by technology.

· Enhanced Customer Service

Ever wondered how professional essay services are able to attract number of students to help them in their assignments submission? The strategies they adopt for building a strong customer base is what matters in their business growth. Similarly, banking and financial sectors must also use the advanced technological devices and tools to reach out to their potential and existing customers.

No matter what business you are dealing in, customer service improvement has been the top most priority in business expansion. Since the technology innovation has helped greatly in enhancing customer experience through the integration of automated process and mobile technology, more and more firms are looking for ways to deploy such tools for increasing their business growth.

The introduction of chat bots has also greatly helped in promoting responsive attitude of any of the customer’s query. If the financial and banking firms become proficient enough to deal with each client in a friendly and responsive manner, there is no doubt that clients will look forward to work with you and also keep coming back in case of any further case.

· Internet Banking

Do you often feel exhausted to wait in long queues in banks? Are you looking for ways to perform your bank-related with the help of your smart phones or laptops? Since the internet banking (aka online banking) has come into existing, it has become extremely convenient and hassle-free for customers to perform their banking related tasks simply by sitting in their homes.

From performing your financial transactions, bill payments to balance inquiry, technology has revolutionize the banking and finance sector significantly. People now prefer to make their bank accounts online so that they don’t have to go through all the hassles they would experience in their visit to banks.

· Tracking of Fraudulent Transactions

Since there was a dire need to implement efficient processes and technology to invest and identify fraudulent cases and transactions in banking sector, technology has come up with smooth and flawless fraud tracking mechanism.

The staff must be trained enough to get their hands on the technology and investigate all the fraudulent activities in any of the user’s accounts. The systems can also track through previous records and based on the results, they analyze the patterns and scenarios of fraud cases to predict the likelihood in future.

· Cryptocurrency and other virtual currency via Blockchain Technology

Cryptocurrency becoming a new buzz word in the financial and business sector, is a digital currency that makes use of encryption and encoding to help in fund transfer virtually. Using distributed and open ledger, cryptocurency  is becoming a commonly used and hottest implication of blockchain.

Cryptocurrency exemplified by Bitcoin and its other alternatives are also become common among the tech savvy and finance people. Having the potential to gradually eliminate the current currency model, cryptocurrency will enhance the existing system as it has gained lot of trust and credibility from its users already.

Needless to say, the above mentioned technological advancements in the field of banking and finance sector has not only modernized the domains, it has also offered higher customer satisfaction and enhanced user experience.

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Tech

Top-Notch smart watches for women in 2019

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smart watches for women in 2019

Health-conscious women need to monitor their daily activities. Moreover, they are in constant search of finding the best fitness device for their self. One such device in today’s digitalized world is a smart watch that is really smart. So, are you in search of the best smart watches for women and tired of finding the one? Then, there is nothing to worry about. Because, this article will shed light on the 5 top-notch smart watches for women who really care about their fitness. So, let’s explore which smart watch is best for you.

  • Apple Watch Series 4

Are you looking for a personalized coaching device that can monitor your daily activities? Tired of finding the best smart watch that has a larger display and is highly functional? Then, Apple Watch Series 4 is the right choice for you. This smart watch is water-proof with a battery life of around 18 hours. So, why not to try it at least once?

  • Samsung Galaxy Watch

Looking for an active-built in health tracking system in a smart watch? In search of a user-friendly smart watch that has a wireless charger and interchangeable bands? Then, you must go for Samsung Galaxy Watch. This smart watch has great things to offer you. For instance, it is not only user-friendly but is also capable of reminding important information throughout your day.

  • Fitbit Versa

Ladies who love outstanding design in their smart watch must try Fitbit Versa. Yes, you read that right. This smart watch stands out from the rest of crowd. This is because it scored high on Amazon ranks and is regarded as a top-notch smart watch for women who are health conscious. Moreover, it is capable to store around 300 songs which you can enjoy during your exercise. This smart watch has a lightweight design and is highly stylish as well.

  • Huawei Watch 2

This smart watch is highly vibrant and bright. So, if you are looking for a cool monitoring system embedded in a vibrant display, then Huawei Watch 2 is waiting for you. With its unique outlook, this smart watch has an accurate motion sensor and keeps you under observation, the whole day. It has leather and stainless steel straps that gives it a classy outlook. So, why not to try it at least once to feel ecstatic?

Read More: Advantages of using Aluminium foam for Automotive Application

  • Samsung Gear Sport

If you are in search of a simple and best smart watch package, then Samsung Gear Sport is the right choice for you. This compact smart watch gives you ample benefits. For instance, it controls smart devices along with tracking your daily sets of activities. Moreover, it is also capable to play offline music which you can enjoy during your exercise. And you know what? This smart watch has a battery life of at least 3 days. Because of its multifold benefits, women really like to wear this smart watch. So, why not you? You must try this watch is 2019 to gain benefits of this smart watch.

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Tech

4 Things that Make Search.xyz a Standout Search Engine

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Search.xyz a Standout Search Engine

Search engines are a necessity in this digital age. All the information is available to us in the palm of our hand, we just need to know how and where to search for it. Since the inception of the World Wide Web, we have seen Google being used as the primary search engine in addition to Bing and Yahoo. It is true that Google houses everything, but it is also a distraction as everything is available there and your desired search term might get lost in the plethora of information.

Among the search engines available online, search.xyz is a great option. The unique name ‘xyz’ suggests that one can find every and anything here. Following are the benefits you will enjoy using search.xyz:

Unfiltered Search

When you’re looking for any song lyric, news or anything online and you don’t have a lot of information to put into the search bar, that’s where search.xyz will help you. The search engine has the feature of giving unfiltered information. So, when you search a term you will get results from anything and everything related to that term.

Search.xyz has a plethora of encyclopedias, books, discussions boards and what not. Search engines like search.xyz help their users in displaying maximum results for their search enquiry.

Streamlined

Search.xyz has a great mechanism for organizing information. The information present online is humungous and is increasing with each passing day. Search.xyz has a streamlined interface that stores all the information you need. The search engine also keeps on updating newer information as it comes in.

Search.xyz keeps information on a wide array of topics from fashion to politics, from education to travel and what not. These topics help the users get all the information they need from one platform only. You don’t need to hop from search engine to search engine, all your information need is quenched at search.xyz.

Less Advertisements

When you need to get a task done, be it office work or an academic assignment, you’re most often than not working on a tight deadline where every second count. You do not have time for clicking and closing new tabs and or being distracted by advertisements. We hear from you! Search.xyz makes sure that they show less and less advertisements to aid users in getting the information they want without irritating them.

These days everyone is living in the search engine world, you need information, you use a search engine, you need to find a way, you use a search engine. To make your time searching pleasant you want to be on search.xyz.

Cool black Style

Who doesn’t love a no-nonsense website style? The website is a simple black background having one search box in the middle. The simple layout does not confuse users as they can be from varying age groups. The elderly and young kids can easily use the website without being lost. You type your search term in the white box in the middle of the screen, press enter and voila! You’ll get several references listed down for you with the topmost being the most relevant.

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Tech

Review – Windows Live Mail to Outlook Converter

Chris Holroyd

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Windows Live Mail to Outlook Converter

Ways to view EML file in Outlook application – EML to PST Converter

If you are in the list of those users who are looking for conversion of EML files in Outlook application. This article surely helps you as we are explaining various ways for EML files conversion to PST format. But before we move ahead, let us know some common things about EML & PST file format and the causes of conversion from Windows Live Mail to Outlook.

Overview – Windows Live Mail and Outlook

Windows Live Mail is a free email client provided by Microsoft and it uses EML file format for storage of emails. Now Microsoft discontinued it and stops providing support.

On the other hand, Outlook is another email client by Microsoft and uses PST file format for database storage. PST file stores all emails, contacts, notes, calendars and other items.

However, direct movement of EML files in Outlook is not possible so users need to export EML files to PST format.

Windows Live Mail v/s MS Outlook

  • Windows Live Mail is now not supported by Microsoft whereas Outlook is an updated email client supported by Microsoft with several security features.
  • Windows Live Mail is not supported on mobile devices whereas Outlook supports on mobile devices.
  • Outlook works well on Exchange Server.
  • Outlook provides users with the facility to access emails in offline mode.
  • Outlook acts as a personal information manager.

Ways to migrate EML to MS Outlook

There are various techniques available to migrate Windows Live Mail data to MS Outlook. Get manual methods and software solutions below.

Technique 1. Export Windows Live Mail items to Outlook manually

Here are the steps to transfer WLM data to Outlook PST –

  1. Open Windows Live Mail client and Open Outlook client.
  2. From the Windows Live Mail, go to the File tab and choose Export option.
  3. Now select email messages from the list.
  4. Select Microsoft Exchange and click on the Next button.
  5. In the next window, select All emails will be exported to MS Outlook or Microsoft Exchange. Hit the OK button.
  6. Select the folder you want to migrate and click on OK button.
  7. Wait for the process to complete and then hit the Finish button.

Cons of the manual solution

The manual solution is very slow and it needs both email clients on your machine. Moreover, technical knowledge is required to handle the process and there is a risk of data loss.

Technique 2. Professional solution – EML to PST Converter

Here is an alternate solution which beats all the cons of the manual process by providing quick, safe and easy transfer WLM emails to PST format. Additionally, the application has various benefits that make it special for users to migrate EML files to Outlook client.

Pro

  • Rapid and smooth working utility
  • Support all MS Outlook versions
  • 100% safe and secure conversion

Cons

  • Only suitable for Windows operating system.

Benefits of WLM to Outlook Exporter application

  1. EML to Outlook Conversion software has simplified GUI for easy handling without technical skills.
  2. The software works not only Windows Live Mail EML files but also Outlook Express, Thunderbird clients EML file.
  3. The application converts EML emails & attachments to MS Outlook.
  4. The utility also allows conversion of EMLX files into PST format.
  5. The users have the facility to save the converted PST file either in new PST file or existing PST file as per user choice.
  6. The tool support mass conversion of EML files. It means you can convert multiple EML files to PST format at a time.
  7. There is no restriction on the number and quantity of EML files for conversion in Outlook application.
  8. A proper Windows-based tool that smoothly works on all Windows versions including Windows 10, 8.1, 7, XP, Vista etc.
  9. The users can freely choose any destination path to save the conversion results.
  10. There is complete maintenance of email formatting and folder hierarchy during EML emails conversion to PST format.

Related Searches

  • How to export WLM files to MS Outlook?
  • How to migrate from Windows Live Mail to Outlook 2019?
  • Can I import EML files to Outlook 2016?
  • Is it possible to read EML files in Outlook?
  • How do I open EML files in Outlook without Outlook installation?

Recommended solution – Softaken EML to PST Converter, which is a one-stop solution for the above searches.

Look for the steps to convert PST from EML with EML to PST Conversion Tool

With EML 2 PST Converter, it is only a few steps working to migrate Windows Live Mail data into Outlook without installing Outlook.

First, the users need to download and launch the software on their machine and after that go for the simplified steps –

  1. Add EML file/folders whom you want to export into PST format.
  2. Choose new PST or existing PST for saving PST files.
  3. Pick an output destination to save EML files.
  4. Place the mouse cursor to Convert button. You will get PST file at the selected location after a few minutes.

Summation

I hope after going through this article, the users will be able to import Windows Live Mail emails into Outlook application. The manual, as well as professional methods, are explained here. The users will pick the method as per their requirements.

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