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Why and How Should You Target Different Keywords at Different Stages of SEO?



Target Different Keywords at Different Stages of SEO?

Digital marketing is a complete world on its own. The countless options and techniques that make part of digital marketing only make one wonder. While many people think that digital marketing is all about advertising on Facebook, they fail to realize that it is much more than that. Ranking your website above others and reaching the right audience at the right time isn’t as easy as they sound. Although many tools exist to aid you with your research, it’s all about strategy. But the most important thing is the hunt for keywords. And the different keywords to target at different stages of your business cycle. For example, a start-up might have to target long-tailed keywords like ‘where to find black shoes.’ On the other hand, a well-established business might get away with using a short-tailed keyword like HughesNet Internet.

Whatever the case may be, this blog is a guide for all aspiring and current digital marketers on how to target different keywords at different stages.

Analyze the Search Volume

If you are a start-up, you should keep one thing in mind. Fame won’t come your way overnight. And you won’t get the desirable ranking that soon either. You will have to put in a lot of effort for that. And adopt a strategy. So, here’s a simple tip that you should follow if you are a beginner:


And this won’t come easy. Initially, you may have to target keywords that are ‘low search volume.’ But are relevant to your business, nonetheless. A low search volume keyword is the one that is not searched that often by the users. But it gives you a way to map yourself on the web. Once you have gained all the ‘fame’, you will be ready to play it big. To help you with your initial keyword related research you can resort to Moz Keyword Explorer. It will guide you regarding the number of times a keyword is searched by a user. Apart from this, it will also give you relevant keyword suggestions. Once you put this practice to use, your website will gain the initial ignition that it needs. And after that, you can target the popular keywords as well, depending on how well you can please the Google algorithm.

Volume and Competition

Talking about search volume, it is not as easy as it may sound. There is a lot more to this two-letter word that you can imagine. As mentioned earlier, as a newbie you should target the low search volume keywords. But this term to has varied implications. Apart from the volume of the keyword you are targeting, you need to keep in mind the following:

  • Demographics
  • Nature of business
  • Quality of content

However, the two main metrics that you should keep in mind remain volume and competition. You should also keep in mind that as a newbie you won’t be able to participate in the high competition. You will have to play safe for some time. And that time will last till you garner a considerable amount of organic searches. Once you have reached that level, you will be ready to get out of the safe zone. And step into the zone of high search volume keywords. And the only way by which you can rule out the high searing competition in that zone is by producing high-quality content.

Content is King

The importance of high-quality content cannot be emphasized enough. However, individuals tend to confuse high quality with the use of difficult to comprehend words. A high-quality content has the following traits:

  • It is unique.
  • It has an original storyline.
  • It is SEO optimized.

The last point is very important to consider. Because Google introduces new algorithms every now and then And the content on the websites is ranked based on the ability of it to meet the algorithm requirements. If your content fails to please Google, it will fail to rank on the result search page. Hence, you should come up with unique topics to write on. Google does not like plagiarized or replica content. However, it should also be relevant. Google ranks your content based on the following:

  • Quality
  • Relevance

Once you fulfill this criterion, you will make it to Google’s good books. And the search engine will rank your website above your competitors’.

Know Thy Enemy

Once you have cleared stage 1 i.e. ranking well on low search volume keywords, you can take a step forward. However, before that, it will be necessary for you to analyze the websites and blogs of your competitors. You will have to closely analyze what is it that your competitors are doing differently. In case, they constantly rank better than you. Because if you are putting in the same effort and your website has a similar interface as your competitor’s, something must be different. And it can be any of the following:

  • Your competitor is allocating more budget to social media sharing
  • Your competitor is earning a higher rank through referrals

And if your analysis reveals that your competitor is indeed very active on social media, you will have to reevaluate your social media strategy.

However, none of this should worry you. Because there are tools that can help you to analyze your competitors. A very famous among them being Ahrefs. This tool allows you to measure the success of your competitor based on the following:

  • Organic keywords
  • Backlink profile
  • Organic traffic

And once you sort this out, you are ready to roll.

However, you should ignore the importance of access to the efficient Internet. And that too at a reasonable price. I find the HughesNet cost pretty reasonable. But you can have your own preference. The reason that I am mentioning this is that you need to stay in constant touch with the world. And for this to happen, you cannot afford any interruptions. Therefore, as a beginner, allocate some part of your budget to subscribing to a good Internet service provider as well.


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Digital Marketing

Api To Make Your Online Business Better

Chris Holroyd



Flipkart affiliate API integrationis

The full form of API is Application Programming Interface. It is a kind of a messenger that helps in processing the requests and also in ensuring that the enterprise systems function seamlessly. The application program enables communication between applications, data and devices. It helps to deliver data and makes connectivity between programs and devices. API can also refer to as an online programming interface of any particular organization. It helps applications to interact with backend systems. 

The primary benefit of using Flipkart affiliate API integrationis that the application program interface helps to create a channel for the company so that it can sell its services and products online. API helps in accessing services of an online portal by adding various codes to applications. Moreover, it increases the connectivity and also helps to boost up functionality. 

API helps to create a seamless interaction process between various kinds of applicants. If you are an online site owner then you should consider integrating API to your software system. This will help you to handle your business better and establish a seamless communication among your various programs. 

Flipkart API will help you to handle your business in a better way. With the help of API integration you will be able to have a look at all of your logistic carriers. You might hire a number of logistic services to make sure that your products get delivered to your customers at the right time. Without the help of API it will be difficult for you to keep an eye on all the carriers and thus you might find yourself in a tough situation. Having API integration services will make sure that you have total control over your carriers. Moreover, you will be able to send your customers tracking records with the help of your API integration services. Your customers will get live updates and thus they will be more attracted to your website. 

If you are looking to integrate API services to your online business portal then you will need to find a company that will offer you such services. This process cannot be done by yourself and you will need professionals. In order to get such a company you might look for recommendations in your known circle. However, if you cannot find such recommendations then you can search the internet. The internet will provide you with a list. After you find the list you will have to shortlist a single company from the list that you think will serve your purpose. You should compare the companies in terms of the years of their experience, expertise and cost effectiveness. 

After selecting a particular company you will have to do some more research on it. You must make sure that the company has been in this field for quite a long time and has successfully served customers. You should also look at the online ratings and reviews of the company to know how it treats its customers. You can also call them up to clear any doubt that you might have.

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Digital Marketing

What Are The Reasons To Choose Digital Marketing Training?

Chris Holroyd



Digital Marketing Training

At present digital marketing become effective and influencing platform. It will make all sorts of businesses to reach to their targeted customers in an easy way. That is why you want to pick digital marketing training in Dehradun to have a better career. No matter about your prior educational qualification all can choose this and learn.

But learning it from the right place means a lot that is why you want to choose the best digital marketing training. That is why you need to prefer training for digital marketing from the right institute.

Why choose digital marketing training?

Here come all the benefits you acquire by means of choosing digital marketing training,

You will become professional:

Only when you learn digital marketing course in the proper way you will come to know all the strategies and then other things easily. Digital marketing includes so many techniques and process so you should learn everything to cover all the businesses. That is why you want to choose digital marketing training before going to do any work. 

If you learned everything then you will become a master in all the phases. So it is important to learn digital marketing in the proper way.

Several numbers of job opportunities:

As mentioned before if you choose to learn digital marketing things in the proper way you will get skills and knowledge of all edges of online marketing. Once you gained knowledge of several numbers of digital strategies then you will easily get so many numbers of job opportunities. At the same time, you can expand your career option as well.

Your demand gets increased and you can easily choose any of the jobs based on your interest. In fact, you will obtain jobs from even topmost companies as well.

Get more salary:

The digital marketing professionals earn more than the other technical peoples. It is all because the world wants digital marketing persons who are gained more skills and knowledge in all the techniques and strategies. As it is the recently developing platform it seems to be lack of skills so a lot number of companies is hiring digital marketing professionals. 

If you placed in the highest paying company then for sure you can improve your standard of living.

Start your business:

Every person likes to start their own business because in that alone you will be in the position to order task. If you get digital marketing training in Dehradun then you can able to initiate business. No need to have any hurdles such as searching for job and many more. For sure you will gain more because digital marketing is having more demands. That is why you want to choose digital marketing training. 

Also if you are trained then all your clients will believe in you and make you work on all projects. However, it is wise to choose the right and authentic training center. Only when you learn it from the best training place then you will get even more benefits.

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Digital Marketing

3 Latest Local SEO Techniques That Will Improve Your Business Right Now



Local SEO

If you have a small business and want to operate on a regional level, then local SEO is what you need. It will help you to promote your business and reach the targeted customers. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes on a specific geographical location. This strategy relies on promoting your business, products or services to local customers.

Focusing on local SEO means more site traffic, leads and conversions as the strategy are more relevant to your base of local customers. By focusing on local SEO, you can neutralize the advantage of bigger brands that focuses on broader keywords and rely on brand recognition, in place of value propositions, to bring in traffic. Without local SEO, your business will lose a significant amount of traffic.

If you are considering investing in local SEO, then opt for a reputable internet marketing company that has years of experience in this field. However, before that, take a look at the latest local SEO techniques that can make your local SEO easy and effective.

  1. Claim your Google my business account

Start by claiming your business on Google My Business. It makes sure that your business is present in the search engine. Moreover, your business will show up on Google Maps. Along with showing your business in the search results, Google can also surface your business in the valuable sidebar space, however, for that; first, Google needs to authenticate your business. To optimize Google My Business, make sure that you have verified your listing, provide accurate information, add your business logo, hours of operation and other relevant details, encourage your customers to review your business online and respond sincerely to the reviews.

  1. Craft content based on local news stories

There is nothing like creating content that focuses on local events to grab the attention of the local customers. To do so, you can write blog posts around local new activities, stories or events, create videos about local charities that your business has supported or set up location-specific web pages on your site with quality local content if you serve different parts of a region. For example, if you have a real estate business in Australia, you can create different pages, one for each of your locations, such as Sydney, Melbourne, etc. and add local content around news events or changes in the local real estate market. This technique will also help you to rank higher for each specific location.

  1. Optimize for voice search

In the coming years, there will be rapid growth in voice search. And so, in local SEO, it is important to optimize for how people ask questions when they speak into devices, contrary to when they type in the search box. Generally, people use long-tail keywords when doing voice searches compared with regular searches. This is why; you will also have to adjust the SEO of your content to match the conversational tone of speaking.

These are some of the techniques that you can follow for local SEO. However, as SEO changes rapidly, you never know when Google will introduce a new feature on its SERPs for local searches. The easiest thing that you do is to follow the top Australian SEO blogs to know about the latest trends in SEO and use that new-found knowledge while creating your local SEO campaign. It will help your business in the long run.

Author bio: Jack Green, an SEO specialist, who is associated with one of the top Australian SEO blogs, here writes on the latest local SEO techniques that can help your business a lot.

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Digital Marketing

Top 3 Service Marketplaces

Chris Holroyd



Service Marketplaces


Service marketplaces are the place where discovery of skills build the foundation of the services that it will offer to clients or customers and opportunities of paid work form the basis of its offering to freelance professionals.  Through the years, the latter has made the existing marketplace more liquid, well-monitored, and more transparent.

Rise of Online Service Marketplaces

Who is not familiar with e-commerce? Well, I guess almost everybody.   It is true that people desire for more, even though the experts have already developed the use of technology for household, healthcare, business, and so on. Humans’ satisfaction rate is beyond your imagination, maybe we will still continue even we have reached the time that the foods are delivered by a drone – which is very possible to happen and every house has its own nanny robot to do the chores.

Today, e-commerce growth has been dominated by product sales like from Amazon, e-bay, Staples, Wal-Mart and Best Buy. In the last few years, the growth of new service marketplaces has boomed and provides visionaries a glimpse of what can happen in the future.

Whether you are an entrepreneur who wants to make the most out of the latest trend or a customer who enjoys being pampered by the convenience of these services, the emergence of online marketplaces is exhilarating. But why are they so successful that aspirants are tracing each of their steps? What does this mean for the economy?

Eventually, haste and convenience are the keys. The internet is simply the channel through which speed and convenience are used to the fullest. You can actually observe that online service marketplaces are valuable because they eliminate the biggest points of friction customers have when hiring for service providers: researching, contracting, vetting, and transacting multiple times with the company. The online marketplace can offer you so much in just one click.

When a professional is able to offer services through an online marketplace, the need for physical location, expensive marketing, and advertising strategies are lessened. This process reduces the operational expenses, which is acquired at the end price of the consumer’s payment obligation.

How these Three Online Marketplaces Lead to Success

The e-commerce business of selling products has become a hardnosed game of razor thin margins requiring massive scale to have a chance to enter the competition, which Amazon, eBay, and other big box retailers are in. Price, selection, and speed of delivery are the driving forces.

The fact that there is still so much of the economy based around services where majority of the transactions are still taking place offline,  the possibility of having opportunities for building a new billion-dollar service marketplaces is high. These prospects represent an exciting growth area in e-commerce.

A number of entrepreneurs and businesses have recognized this opportunity and leveraged it for their future advantage. Let’s take a look at these three examples to give you an idea of what is happening:



Flexible, smart, controlled. These are the keys that keep the company lead in the competition.  Mayple matches businesses to digital marketing professionals that meet their distinctive structural needs and makes sure they are performing excellently, at all time.

Through the years, Mayple is continuously taking shape globally and impacting citizens and consumers. The firm is boosting the employment world and changing the influence of communities and knowledge.  Mayple focuses about who you are and what you need, they believe that no two businesses are alike. The company’s dedication resulted in clients’ consistent recommendations. Mayple, as a service provider, fill out your business and marketing brief to allow precise matching and strategy that support your business 

Based on Mayple, today’s dynamic working environment has given opportunities to more organizations to work with responsive teams concentrated in achieving business goals. Top talents are now providing their professional services as independent freelancers, where they can create their own structure of professional development and workstyle.

Do you wonder who these mystical marketers are? They are the top-performing marketing specialists who have worked with leading businesses in your specific niche, they’ve built healthy relationships with clients keeping them happy and satisfied. These people can bring you outstanding service and achieve high performing results.

Mayple consistently monitors their client’s performance, ensuring that your business is able to use its resources at full potential. They offer a cross-channel performance dashboard, with data from the client’s marketing campaigns in real-time. Real-life data for accurate utilization is what they provide without having to run after reports. Every activity is built under your own accounts, so you have the power to control over your digital assets. 

Through Mayple’s service, transparency on your performance is shown as you can exactly see how much budget is allocated to media and how much you pay to the service provider. 

2.‌ ‌Upwork‌ ‌

Formerly‌ ‌known‌ ‌as‌ ‌oDesk‌ ‌and‌ ‌now‌ ‌combined‌ ‌with‌ ‌Elance,‌ ‌Upwork‌ ‌is‌ ‌one‌ ‌of‌ ‌today’s‌ ‌most‌ ‌well-known‌ ‌freelance‌ ‌sites.‌ ‌From‌ ‌theme‌ ‌developers,‌ ‌designers‌ ‌and‌ ‌content‌ ‌writers,‌ ‌this‌ ‌freelancer‌ ‌marketplace‌ ‌can‌ ‌help‌ ‌you‌ ‌find‌ ‌the‌ ‌right‌ ‌persons‌ ‌for‌ ‌whatever‌ ‌kind‌ ‌of‌ ‌work‌ ‌you‌ ‌need‌ ‌to‌ ‌get‌ ‌done‌ ‌because‌ ‌of‌ ‌its‌ ‌wide‌ ‌array‌ ‌of‌ ‌expert‌ ‌individuals‌ ‌in‌ ‌various‌ ‌fields.‌ ‌Also,‌ ‌hiring‌ ‌from‌ ‌this‌ ‌site‌ ‌is‌ ‌somehow‌ ‌less‌ ‌stressful‌ ‌because‌ ‌Upwork‌ ‌verifies‌ ‌its‌ ‌freelancers‌ ‌by‌ ‌this‌ ‌site’s‌ ‌administration.‌ ‌ ‌

2.‌ ‌99designs‌ ‌

If‌ ‌you‌ ‌are‌ ‌looking‌ ‌for‌ ‌a‌ ‌person‌ ‌that‌ ‌can‌ ‌help‌ ‌you‌ ‌define‌ ‌your‌ ‌brand,‌ ‌you‌ ‌can‌ ‌turn‌ ‌to‌ ‌99designs.‌ ‌It‌ ‌is‌ ‌a‌ ‌marketplace‌ ‌for‌ ‌different‌ ‌logo‌ ‌designs‌ ‌filled‌ ‌with‌ ‌the‌ ‌very‌ ‌experienced‌ ‌logo‌ ‌designers‌ ‌whose‌ ‌logos‌ ‌are‌ ‌waiting‌ ‌to‌ ‌be‌ ‌chosen.‌ ‌What’s‌ ‌amazing‌ ‌here‌ ‌is‌ ‌that‌ ‌this‌ ‌site‌ ‌offers‌ ‌a‌ ‌logo‌ ‌contest‌ ‌based‌ ‌on‌ ‌your‌ ‌preference‌ ‌and‌ ‌what‌ ‌your‌ ‌company‌ ‌needs‌ ‌for‌ ‌branding.‌ ‌You‌ ‌can‌ ‌also‌ ‌request‌ ‌changes‌ ‌if‌ ‌you‌ ‌want‌ ‌to,‌ ‌eliminate‌ ‌designers‌ ‌and‌ ‌to‌ ‌discuss‌ ‌with‌ ‌them‌ ‌independently.‌ ‌Generally,‌ ‌99designs‌ ‌is‌ ‌guaranteed‌ ‌to‌ ‌work‌ ‌with‌ ‌flexibility‌ ‌and‌ ‌always‌ ‌aim‌ ‌to‌ ‌give‌ ‌their‌ ‌clients‌ ‌the‌ ‌best‌ ‌logos‌ ‌for‌ ‌their‌ ‌companies.‌

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Digital Marketing

The benefits associated with Elevator Branding

Chris Holroyd



elevator advertising

Are you among those who are looking for services that will make the promotions for the services they are offering in a better way? Do you want something best available for the sake of promotions? If your answer is yes, then it is suggested to you that you must switch to elevator branding.

Elevator branding is the services that are introduced in the latest field for the sake of promotions. In these services, the promotions will be done with the help of the elevator. In the elevator, the advertisement has been placed which will let the people know about the services you are offering them.

These services are known to be the best services available because of the convenience with which they are available and also because the services are in touch with the latest technology. When you are switching to these services you can also go for captivate lift advertising.

You might be thinking that what is captivate lift advertising? Then also your doubt has been cleared here. Captivate lift advertising are the services in which the ad has been played in the format of a video, graphics, animations and so on.

All the necessary information has been placed in these ads and also will help the user to know about services more efficiently. You will get surprised to know that every person in the market is switching to these services for the sake of promotions. The reason being is now every sector is available with Elevators. And people are using them as well.

So in the span of 15 to 20 seconds, people will be able to know about the services and will also get in touch with you as well. But just make sure the content you have a place is worthy to get in touch with. In case the content you have a place is not appropriate or irrelevant to the services you are offering then no one will take a second look towards it and also all your efforts were going to vain. Therefore it is suggested to you that you must consult professionals for the services.

When you are looking forward to a company which will offer you all these services it is requested to you that this matter about the below mentioned things. Such as:

It is a must for you to know that the company you are looking forward to the service is available with professional and available with quality as well. In case professionals and quality are not available with the firm then it is inappropriate for you to approach them. The reason being is all the services you are demanding for is proportional to the traffic you will get in the future. Apart from this, it is also necessary for you to get sure about your budget as well. In case the services are exceeding your budget then it will become difficult for you to afford the services and also it will create for the problems to you as well.

 When you will get aware of all these things you will be able to choose the best for yourself.

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4 Do’s and Don’ts of Instagram Marketing that you must know

Keval Shah



Instagram Marketing

Instagram as a marketing tool is still a relatively young marketing function and can cause a certain amount of stress for businesses. While it is understood that Instagram is a necessary part of your marketing strategy, some may not fully comprehend how it works, what to post, how often to post, or what is appropriate. This leads to a lot of confusion and wasted time investments that do not have the desired effect. Instagram can be a rather fickle mistress as it is very trendy and current, and many businesses and even marketers do not realize the potential that this monster has.

The key to getting Instagram to work for you is to understand firstly how it works, who you are trying to reach and what the target wants. By identifying some simple do’s and don’ts you can gain valuable insight into the inner workings of this social phenomenon and how it can be a valuable asset to your business’s marketing efforts in order to increase your followers’ growth without buying Instagram followers from this trusted source.

Instagram Marketing

Don’t be all about you

If all you do is talk about your business specifically, or your products, people will inevitably tune you out and stop following. After all few things are as annoying as pushy sales people that don’t care about anything except closing the deal. These are just a few of the do’s and don’ts of Instagram marketing. You can always train yourself and learn about it.

Make use of the SEO available to you

Twitter and Instagram both offer hashtags that make your posts more searchable and easier to find by those with an interest in some aspect of your business. Familiarizing yourself with keywords and tags that are commonly used will yield you better results than overlooking this aspect altogether. This is an easy way to expand your Instagram reach by optimizing to social search functions.

It’s a two-way street:

One huge mistake that can be made is that you expect your public to offer up praise, comments and feedback without prompting or interaction. You will need to foster a genuine relationship with your followers and engage them in conversation in order to make them want to interact with you. This means asking them questions that they will want to respond to and inviting their opinions.

You will also want to be very sure that you pay attention when customers or followers make an attempt to interact with you. Few things are less upsetting than feeling like your words are falling upon deaf ears or that you are being ignored. Those times when you fail to acknowledge a message or tweet from a follower, they will end up feeling forgotten and as if you really don’t care about their input and opinions.

Keep the controversy to a minimum

It is preferable if you avoid controversial topics altogether. That is not to say that you need to stand for nothing, but if you choose to voice your opinion on a political or controversial topic, be prepared for the backlash that may follow. After all, not everyone will agree with your opinion and it could end up costing you sales and favor among consumers.

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