Brands are constantly trying to evolve with the new marketing trends in order to keep up with the fast-paced technology. With the numerous applications and technological developments, brands are trying to spend more time in grabbing their customer’s attention in the field of Virtual Reality technology.
In the 21st century, marketing campaigns are more focused into real time results such as news, live-updates, self-expression, Corporate Social Responsibility through moving images, stills, and videos. A completely new world of opportunity was created for Virtual Reality marketing when Facebook acquired Oculus and invested billions in it. Recently IKEA used VR technology to allow customers view their products through a mobile or tablet. The main aim of marketing is to engage their customers in their products and services. Let us see how Virtual Reality Marketing actually works:
The fundamental keys to effective selling can be categorized under three main components:
- Access
Videos are the easiest way to incorporate VR technology for a business so far. Virtual Reality offers unique features that allow advertisers to track eye movements to know exactly what parts of the viewers on the screen are looking at and with which parts they have chosen to interact.
Thanks to mobile device accessibility along with laptop and desktop computers, any business can switch from using flat images and videos to delivering immersive experiences via interactive and impactful videos.
- Presentation
Marketing is all about presentation through advertising. If your advert cannot connect with your audience, then you have already lost your viewers. With the help of Virtual Reality technology, you have the scope of showing your viewers something they have not experienced before.
- Engagement
Marketing campaigns are closely related to psychology. VR helps in simulating the neocortex, limbic system, in ways, which is not possible with the regular advertising. VR enables you to sidestep basic mental obstructions that can exist between the message you are trying to portray and your market.
Develop a VR application
Branded content provided through a VR app can be a good way to stand out from competitors and appear up-to-date and innovative. Industries ranging from automotive to fashion, while engaging them with a fun and interactive journey, help people make better decisions.
Virtual Reality technology in Marketing:
With the constant challenge of providing high-end experience at a higher price to providing a lesser experience within the budget of an average consumer, the Virtual Reality industry has decided to make both a reality. With the availability of high-tech headsets and low-tech smartphones in the market, the brands are clearly intending to leave no one out.
Virtual Reality Marketing Trends:
The global VR market was valued at USD 3.13 billion in 2017 and is expected to reach USD 49.7 billion by 2023, at a CAGR of 58.54% over the forecast period (2018-2023).
There are numerous potential applications of immersive virtual reality systems. Creating an environment for creating a classroom experience for educational purposes, they can be used for information visualization in industrial sectors. These systems can be used in the industrial sector to create simulated environments for training employees, and crisis response teams in situations that are too dangerous to use live equipment. This reduces overall spending and opens up opportunities for smartphone app developers. As the technology’s costs decrease, its application will witness exponential growth across many verticals in the industry.
The human capacity to remember convincing stories has changed throughout the years. Actually, innovation is helping us recount to preferable stories than before. Presently, content creators and advertisers need to utilize the intensity of Virtual Reality to be genuinely convincing and narrate remarkable stories.
Why CHRP-INDIA?
CHRP-INDIA provides custom AR, VR and MR based content solutions and XR Infrastructure services. We work with technologies like Unity3D Engine, HTC Vive, Oculus Go, Leap Motion controller, Magic Leap, HoloLens 2.0, etc. to offer businesses world-class immersive technology solutions.
We have deep domain experience in Industrial / Engineering industry, where XR can be leveraged to enhance the level of efficacy in Marketing, Design Review, Training areas like (Safety Awareness, Equipment Operations, Service / Troubleshooting, Maintenance Training and etc.)
If you would like to know more about our Virtual Reality Safety Training (or) would like to book for a live demo to experience the virtual reality and talk to our experts, Call us on +91 40 6634 0090 / 91 (or) write to us [email protected]