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Virtual Reality Technology Helping Marketing Campaigns



Virtual Reality Technology Helping Marketing Campaigns

Brands are constantly trying to evolve with the new marketing trends in order to keep up with the fast-paced technology. With the numerous applications and technological developments, brands are trying to spend more time in grabbing their customer’s attention in the field of Virtual Reality technology.

In the 21st century, marketing campaigns are more focused into real time results such as news, live-updates, self-expression, Corporate Social Responsibility through moving images, stills, and videos. A completely new world of opportunity was created for Virtual Reality marketing when Facebook acquired Oculus and invested billions in it. Recently IKEA used VR technology to allow customers view their products through a mobile or tablet. The main aim of marketing is to engage their customers in their products and services. Let us see how Virtual Reality Marketing actually works:

The fundamental keys to effective selling can be categorized under three main components:

  1. Access

Videos are the easiest way to incorporate VR technology for a business so far. Virtual Reality offers unique features that allow advertisers to track eye movements to know exactly what parts of the viewers on the screen are looking at and with which parts they have chosen to interact.

Thanks to mobile device accessibility along with laptop and desktop computers, any business can switch from using flat images and videos to delivering immersive experiences via interactive and impactful videos.

  1. Presentation

Marketing is all about presentation through advertising. If your advert cannot connect with your audience, then you have already lost your viewers. With the help of Virtual Reality technology, you have the scope of showing your viewers something they have not experienced before.

  1. Engagement

Marketing campaigns are closely related to psychology. VR helps in simulating the neocortex, limbic system, in ways, which is not possible with the regular advertising. VR enables you to sidestep basic mental obstructions that can exist between the message you are trying to portray and your market.

Develop a VR application

Branded content provided through a VR app can be a good way to stand out from competitors and appear up-to-date and innovative. Industries ranging from automotive to fashion, while engaging them with a fun and interactive journey, help people make better decisions.

Virtual Reality technology in Marketing:

With the constant challenge of providing high-end experience at a higher price to providing a lesser experience within the budget of an average consumer, the Virtual Reality industry has decided to make both a reality. With the availability of high-tech headsets and low-tech smartphones in the market, the brands are clearly intending to leave no one out.

Virtual Reality Marketing Trends:

The global VR market was valued at USD 3.13 billion in 2017 and is expected to reach USD 49.7 billion by 2023, at a CAGR of 58.54% over the forecast period (2018-2023).

There are numerous potential applications of immersive virtual reality systems. Creating an environment for creating a classroom experience for educational purposes, they can be used for information visualization in industrial sectors. These systems can be used in the industrial sector to create simulated environments for training employees, and crisis response teams in situations that are too dangerous to use live equipment. This reduces overall spending and opens up opportunities for smartphone app developers. As the technology’s costs decrease, its application will witness exponential growth across many verticals in the industry.

The human capacity to remember convincing stories has changed throughout the years. Actually, innovation is helping us recount to preferable stories than before. Presently, content creators and advertisers need to utilize the intensity of Virtual Reality to be genuinely convincing and narrate remarkable stories.


CHRP-INDIA provides custom AR, VR and MR based content solutions and XR Infrastructure services. We work with technologies like Unity3D Engine, HTC Vive, Oculus Go, Leap Motion controller, Magic Leap, HoloLens 2.0, etc. to offer businesses world-class immersive technology solutions.

We have deep domain experience in Industrial / Engineering industry, where XR can be leveraged to enhance the level of efficacy in Marketing, Design Review, Training areas like (Safety Awareness, Equipment Operations, Service / Troubleshooting, Maintenance Training and etc.)

If you would like to know more about our Virtual Reality Safety Training (or) would like to book for a live demo to experience the virtual reality and talk to our experts, Call us on +91 40 6634 0090 / 91 (or) write to us


Role of MLM Scripts in a Successful Business

Chris Holroyd



Role of MLM Scripts in a Successful Business


Multilevel marketing is a type of business with a pyramid hierarchy. The products or services of a company are sold by autonomous representatives of that business to the end-users. The representatives have got the authority of selecting other representatives and with proper training, they can make them start their own business. The income of every representative depends on the commission obtained on individual sales and a portion of the earnings made by the representatives under them. Because of the nature of marketing, it is also known as network marketing. Many think that MLM is the same as the illegal pyramid scheme, but in reality, MLM is legal and concentrate more on the sales than on new representatives

Success in MLM business

These businesses always got a horrific hit because of the huge failure percentages. But from the actual point of view, this is not a rare case in MLM alone. All business generally will be affected by the failure in the initial stages. And if the business is a less investment type you can quit it easily but the MLM like high profile can’t do those things. And most prominently, many money-minded people are behind MLM and without the proper enquiry about the product they are enrolling themselves into the business and later they will be unwilling to follow the market plans. And after all the failure is not the responsibility of MLM business, instead it depends on the representatives or proprietor. And the secret behind the success of every MLM business is their MLM website Script which manages their whole business website and the representatives.

MLM software- some basic understanding

These tools are the basic system for managing software. With the proper utilization, the main user or owner of the MLM business can control and evaluate the entire business network. At the same time, it acts as a helpful medium for the end-users too. They can verify the status and profits as well as supervise their referrals and payments. The software can be incorporated with any webpage and the ease of accessibility from anywhere is the key advantage. The best MLM software always is user-friendly supporting the custom plans. Much Multilevel marketing scripts available in the market are using PHP (scripting language) which are simple, speedy and versatile.

The capabilities of MLM software

  1. Mechanical reimbursement processing
  2. E-commerce incorporation
  3. sustain  various plans
  4. Ticket systems for queries
  5. E-pin-safe transaction
  6. E-Wallet-rapid transaction of  E-money
  7. Website replication
  8. CMS website design  -regular content updating
  9. Multilingual support
  10. sturdy backup


The MLM scripts are the full end computerized tools for MLM business. In order to run a gainful MLM business, a strong PHP based MLM script is a must. Even most demanding MLM issues can be handled with expedient MLM scripts. The owners can take over the full control of the site  and verify each member and profit information. In many of the latest MLM versions comes with so much added features making the site quite appealing.

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Signage Printing – All The Fun with Foamex

Chris Holroyd



foamex board printing

One of the most visible communications of your brand is your business sign. This is precisely why you need the right material that will end up serving as the base of your message.

Foam PVC or Foamex is a versatile substrate which works incredibly well for indoor and outdoor signage. Hence, in this instalment of talking about signages, we are going to be diving deep into the world of foam PVC as a Foamex printing company and help you decide whether your needs fit the modern signage and if Foamex should be your go-to for your next project.

So if you’re looking to invest in new signs for your business or are here for a better understanding of printer substrates then you need to read on our guide regarding Foamex Printing.

So let’s begin with the basics first:

  • What is Foamex?

Also known as solid foam PVC or foamed PVC – Foamex is the chosen brand-name for solid construction of rigid plastic. Some of the popular brands that are used by Foamex printing company are, Forex, Foamalite, Formalux etc. Taking the example of Correx, Foamex as a brand just got incredibly lucky when the product name became a generic term to refer to the product.

It should be noted, however, that Foamex should not be confused with Foam-x (which is a soft-centred board) – contrary to what the name says, Foamex is not foam like at all-  in fact, it is a durable, hard and smooth substrate.

Foamex is a high-quality material that is easy to cut, bend, drill, glue and then finally print on. Foamex Board is a really popular option when it comes to the printing of Business signs, display panels, exhibitions, banners and other outdoor as well as indoor materials. You can easily see you why Foamex printing is a favourite with graphic designers.

PVC foam board is a much cheaper alternative for things like aluminium composite or Dibond and one of the best things about it is that it can be easily cut into thinner gauges as per custom dimensions and will still manage to look good and crisp after several years. Foamex is also a great alternative to plyboard, due to its weather-resistant coating and also the relative ease with which it can be mounted in place.

A lot of graphic designers today are now preferring Foamex printing over other substrates, as it is very effective to print attractive graphics onto it. The fact is that Foamex is lightweight and it’s much more economical when it comes to costs.

  • Characteristics of Foamex: 
  • Thickness: Foamex is available in a variety of thicknesses, which you can use depending upon your signage needs. The most popular fitness for Foamex printing is either 3mm Foamex or 5mm Foamex. This is because these options can be easily cut to custom shapes and sizes. For example, these sizes are sometimes used to create 3D block lettering for signs.

Foamex is also available in much thicker options like 10mm or 19mm Foamex, but it is much harder to cut a board add this thickness. Apart from that, the board is heavy when it comes to lifting and fixing it. A 19mm Foamex panel is a two-person job when it comes to lifting. If you want to cut or rout a thick Foamex like 19mm you would have to use a laser.

3mm Foamex and 5mm Foamex are fairly thin, but don’t let that fool you – they are dense and durable.

  • Printing: If your project is the kind that requires a smooth, colourful sign, then Foamex boards might be the perfect solution for you. It is available in a wide range of colours, which include white, black, red, yellow, green and blue. – basically coloured sheets that work well when vinyl lettering is applied to them.

Apart from this, this material works exceptionally well when it comes to digital printing. Foamex printing allows intricate designs to be easily printed onto the Foamex board. In cases, where printed self-adhesive vinyl is mounted on to a board, as opposed to direct flatbed printing, the corners can be wrapped, so that the design can appear seamless and bleed off the surface in that fashion.

  • Weight: The greatest advantage of Foamex is actually its lightweight. This allows for an easy installation process by using basic screws, hooks, Velcro or other adhesives.

However, a point to be noted is that just because Foamex is lightweight it does not mean that it is fragile. In fact, one of the main reasons to choose Foamex is because it has outstanding durability. This also brings us to the next topic

  • Lifespan: The lifespan of a Foamex Board is roughly 5 years plus, wherein indoor signs tend to last longer of course than the outdoor ones. Foamex has a smooth exterior with a weather-resistant coating, which makes it appropriate for both outdoor and indoor use. However, since it is made of plastic, Foamex eventually begins to warp or bend with the heat. Some low-density boards like 3mm Foamex or 5mm Foamex can become brittle over time if placed in extreme weather conditions which might make them shatter. It is best to ask for the mid-density foam to be on the safer side, especially if it is going to be used for outdoor signage.

Thus for all the above reasons, you can choose Foamex for your signage. In fact, you can explore your options even further by consulting a Foamex Printing Company such as us! Whatever your call might be, Foamex is always a good bet.

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How to Market Your B2M Business



Marketing to many different market segments poses more challenges compared to marketing to consumers or other businesses. Business to many (B2M) marketing requires knowing your separate audiences, their needs and addressing each at the same time. Sure, you could create separate marketing campaigns for your business to business (B2B) and business to consumer (B2C) customers, but you’ll spend more money and spread yourself too thin.

About 63 percent of businesses say generating new leads is one of their top marketing challenges. The methods for generating new leads are sometimes quite different for B2C versus B2B campaigns, though. Fortunately, there are areas where the two cross over and methods which work in marketing to both.

Here are seven different ways you can effectively market your B2M business no matter what goods or services you sell.

  • 1. Offer Multiple Sales Funnels

When visitors land on your home page, are there options for both your business and consumer clients? While you might give one more weight than another, everything should be clearly labelled so each type of buyer knows what journey to take through your website. You can accomplish this with columns or through your navigation structure.

b2m business

Lulu is a classic example of a book publishing business serving both segments. They serve authors by offering services that help the author get their book into print. However, they also serve consumers by selling books directly to them, and they provide information on their current catalogue. Lulu does a good job of defining the relationship so the user goes where needed. For example, they have sections titled “Author Services,” “Bulk Discounts” and “Shop Our Store.”

  • 2. Use Account-Based Marketing (ABM)

Around 87 percent of companies reported account-based marketing (ABM) increased their return on investment (ROI). With an ABM approach, you look at the accounts which bring in the most money and push your marketing dollars toward reaching them and customers like them. This grows your business rapidly because you gain large accounts rather than small ones.

For a B2M business, you might team up with another company who has a wide database of consumers for the B2C portion of your business and focus on big corporations for the B2B part.

  • 3. Highlight What You Do

Figure out how to summarize what you do for every member of your target audience in the fewest words possible. Once you know what value you offer both businesses and consumers, you can share this information on your website, social media pages and on additional communication platforms. Think of your highlights as a sort of elevator pitch that gets your offerings across succinctly.

b2m business

Green Home Pest Control uses images on their homepage to show how they serve both residential and commercial customers. They also list out their green initiatives by showcasing organic options, which appeals to both audiences. They then list some of the more popular pests they handle. While some separation happens by listing out both residential and commercial services, there isn’t a notable difference in the overall process to learn more or receive a free quote. 

  • 4. Utilize Scarcity Marketing

With scarcity marketing, you make an item or service more attractive by marketing it as rare. Scarcity marketing works with both types of clients because it taps into a psychological need to have something before it sells out. You want to define the urgency in taking action for both target audiences.

  • 5. Add a Gallery

A gallery of photos showing how you serve both segments allows businesses and consumers to see your capabilities, especially if you run a service-based business. Display your best photos of both commercial and residential projects and show them in two segmented galleries on your website.

b2m business

Gibbs Landscape Co. segments their site into residential and commercial/HOA areas. When you click on either option, you’ll see the types of services offered in that category along with some sample photos of the landscaping projects they completed in the past. 

  • 6. Start Social Media Groups

You might not have the energy or time to keep up multiple social media pages for B2B and B2C customers. However, you can add groups on sites such as Facebook and tie them into your business page. Since your business customers likely have different questions than consumers, separating the groups gives you a chance to answer questions and market to each more effectively.

  • 7. Partner With Other Businesses

When you start your business, you may have a small marketing budget. It’s tough to reach your different buyer personas when you have vastly different target audiences served within the same business. Opt to team up with like-minded businesses for promotions as a way to get more eyes on your products or services without spending too much money. For example, if you serve consumers who like to golf, you might team up with some golf courses for marketing opportunities.

Allison Sargent Events is a good example of a company teaming up with others to get the word out while also doing their work as an event planning company. Event planning naturally serves both organizations looking to raise money through charity events and individuals who attend the events. An event planner might plan a big corporate gathering or a small backyard birthday party.

  • Meshing the Best of Two Worlds

To effectively market a B2M business, you must know both target audiences well. Study your internal data and look for similarities between your two audiences. Areas which intersect are your marketing sweet spot and allow you to reach your B2B and B2C customers at the same time.

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5 Reasons A Laminator Could Benefit Your Business Space

Chris Holroyd




Lamination is beneficial to maintain the natural texture, the colour of original printed documents. Lamination enhances the life of your documents by protecting it from dirt and the natural decaying process. You will be able to recollect the flimsy coating of plastic that used to cover your ID cards. That was the primary stage of lamination which has evolved to a great extent.

Lamination has graduated from the manual feeding machines to completely automated solutions. This has saved considerable time and money concerning the stacking and trimming of materials. It’s an ideal tool for your business in storing documents and adding gloss to your business cards. 

Benefits of using a laminator for business

A GBC Foton 30 laminator is an ideal tool for any business as it helps to store your documents for longer periods. Let’s look at some of the benefits. 


  • Adds shine to your documents: A laminator adds a distinctive design to your printed documents. This makes your business cards, brochures and menu cards stand out from the rest. It can turn your dull prints into an attractive printed material. It can be said that keeping a laminator in the office helps your products to attract more customers to your business.
  • Adds extra protection to your business documents: A laminator is a must for any business unit. It adds extra protection to your documents by protecting them. Coffee spills, wear, and tear can ruin your paper and can spell disaster for your business. If you have time constraint it could destroy your documents in no time. Laminating your documents can protect them from being torn as it is highly durable. Your printed materials will also be protected from oil and the waterproof coating will make your life easier.
  • Increases the lifespan of products: A GBC Foton 30 Laminator will help you to increase the longevity of your documents. It is a permanent solution for preserving your highly important business documents. Laminating will increase the longevity of your documents and saves you money.
  • Professional touch to your documents: A well-preserved document is an important aspect of any business. A laminator helps you to solve this problem. You don’t need to reprint your documents unless you want to make some changes to them. So, they can be used for a considerable period.
  • Making your colours vibrant

A GBC Foton 30 laminator helps to make your colour prints appear more vibrant. It also preserves your natural colour and being transparent it does not blot your printing.

Lamination is a fast and effective method for protecting your business documents. It is a material that is tough and durable. So, it can be said without a shade of doubt that a laminator is an important addition to your business.

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Revolutionize Your CONVERT2MP3 With These Easy-peasy Tips




If you are looking for ways to convert a video to mp3 or mp4, then you are definitely a big fan of music. It’s so unfortunate how most platforms do not allow users to download their videos so that they can listen to them offline. Whether its hip-hop, rock, country music, or any other music genre, convert2mp3 has got you covered.

Downloading and converting music with the help of convert2mp3 is super easy. It allows you to convert videos from popular platforms such as Youtube, Vimeo, Facebook, Instagram, and much more. Here are reasons why you should use Convert2mp3;

Access to Millions of Mp3 Files in One Single Click

Have you spotted a video that you would like to listen to or watch offline? Then you can head to our search box and have direct access to downloading it. Convert2mp3 gives you access to millions of mp3 files in one single click. All you have to do is input the keyword in the search bar. Or copy the link of the video to the search box.

Convert and Download Your Audio Files in Seconds

There is nothing that beats downloading and converting your favorite audio and video files in seconds. This is precisely what Convert2 mp3 does for you. Once you have identified your ideal type of song, you can proceed to download and convert it in seconds, no matter how big the file is. Provided your internet connection is reliable, you get to listen to your audio files offline in a short duration.

The Site is Ad-Free

As effective as online ads are, some people are misusing them. Convert2mp3 is one of the few sites that understand the importance of providing clients with smooth conversion services. From the minute you open up the site till your audio file is downloaded and converted, you won’t run into any irritating ads.

At Convert2mp3, there is no limit to the number of files you can download and convert in a day. The choice is entirely up to you. We understand how hard it can be to find mp3 formats for videos or audios in popular platforms such as Youtube. This is why we have built this excellent tool to help you gain access to millions of offline mp3 and mp4 audio files.

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5 Hurdles To Overcome In Your Business Life



Pothole Repair Sydney

When you are craving for healthy business growth is the vital sign behind it. With growth, you will witness the growing profits, employment of several other staffs and other exciting facets that usually comes along. 

You need to undertake different solutions to address different issues and opportunities that come up. If your business continues to thrive, you need to recognize the challenges that can emerge with growth and catering for them becomes quite imperative. 

The step that you take today to build a solid foundation to decrease the issues for the future is what you need to ensure. 

Business growth is often affected through the collated transformations challenges and you need to know well how to overcome them. 

These are what we are going to discuss here today.

1. Understanding the niche platform of your business

It comes out to be a continuous act when it comes to market research. The conditions of business are subjected to significant change especially when your business grows. 

Your business will have to be able to adapt as necessary as you need to stay informed with the knowledge of who your competitors are and what they are up to. 

For combatting the competitors’ marketing campaigns, this will help in a lot to set a competitive strategy for pricing. Your products and services that are there in the present market in terms of the life cycle should also be watched out for in businesses. 

For creating new offerings to the market this will direct the profitability and where you need to make your investment more.

2. Understanding your cash flow

When you know that you are facing tight funding, it is very important to have great cash flow management. It is very crucial for effective management of credit with the control of the overdue debts.

The key element that is there in your business planning and with the assertion of new opportunities you need to make the best use of your finances. 

When you have a limited amount of cash flow it jeopardizes businesses so your business might have to take the passage of promising opportunities in consideration.

They have become increasingly important as the business grows with the good inventory stock control and the effective management of supplier. 

It might become a problem that needs periodic clearing up in regards to obsolete inventory stock in the warehouse. 

You also need to budget everything even to the regular things that happen in your workplace such cleaning and removal of junks, as well as when you hire pothole repair Sydney services to mend the exterior of your business place. 

You need to reduce the delivery cycles and switch to the suppliers and the systems to handle timely delivery.

3. Having all the systems in place

There is a lot of information upon which the businesses rely on. The financial documents that are present along with the interactions of the customers and employee information are all included in a well-managed system. 

​Without the right systems in place, handling the data can seem pretty impossible. As your business grows, these tasks would be delegated accordingly. 

You will also not be able to manage your data effectively and efficiently without a strong information management system. It is very important to place the right systems in place.

It is also very important when it comes to documentation, policies, and procedures. In a growing business the documentation, policies, and procedures have become quite important.

4. Hiring the right talent

It is very important to delegate all in a proper manner for potential business growth. Workloads can quickly intensify themselves when your business is on the road of growth. 

You need to make sure that your staffs are not overloaded and you have kept a place where people can easily walk in. you need to make sure that your business hires the right staff.

5. Fostering the change

A major threat to a growing business is complacency. You need to have regular revisits and update of your business plan for reminding your business of the market change conditions and the requirement of responding to them for overcoming this issue. 

You can well identify the main aspects of your business here. Business owners might have to come out of their zone of comfort as it is very important to be committed to your strategy. 

Business owners are usually facing some difficult decisions with growth. These hurdles may appear in the form of making employees redundant or replacing your old suppliers with a new one because your old suppliers are not able to fulfil your requirements. 

These all are imperative decisions for the development of business. The right decision can take your business towards new heights; otherwise, it may lead to the costly detriment

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