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The secrets of running successful marketing campaign

Chris Holroyd

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best SEO services

A range of marketing campaigns are designed to achieve clearly defined goals within a specific time frame. Whether the ultimate goal is to acquire customers, launch new products, increase brand awareness or generate potential customers, Smart Conversion Marketers will consider campaigns. Every agency has their secrets of running a successful marketing campaign. The SEO Company also understands the elements needed to create and operate a marketing campaign. In fact, running a successful digital marketing campaign takes a lot of time and effort, not only during the implementation process, but also during the launch. To understand how a campaign is successful, one thing you must remember is that people want to be social media, no matter what kind of media they consume. That’s why it’s important to integrate social elements into all campaigns. This includes creating traditional media campaigns and every interaction with your customers, including social media posts and replies, advertising or print media campaigns.

Elements of marketing campaigns

It’s useful to identify the primary goals of your campaign for you and your audience at the beginning of any campaign.

  1. Arranging value proposition

This allows the team to stay together for a clear understanding of the campaign elements. After value props, you should be able to accurately understand what the campaign will contain and what the main goals of the campaign are.

  1. Define job roles and allocate resources

You should understand the role each person plays in the campaign, the people who run the campaign, and the people who sign the content, timeline, and budget. This may be a good time to decide how the team will communicate.

  1. Determine the type of activity

At this point you need to pinpoint the type of campaign you are running. Does it lead to company activities? Product webinar? An e-book? Basically, you need to build your ‘lead magnet.

  1. Objectives and key performance indicators

What do you want from the overall event? To properly measure the effectiveness of your campaign, you need goals and KPIs (key performance indicators) that you can use as benchmarks. Standard metrics are typically lead generation, clicks, and data capture.

  1. Login page and website content

Whether your campaign target is increased traffic, awesome click through rate or event sign-up, you’ll need to target your audience to the correct page on your site for content related to your campaign.

  1. Website analysis

Now that you’ve created a campaign-specific page and learned about the metrics you’d like to continuously monitor on your site, the next step is to configure your site with a platform that can monitor, track, and highlight deep data. If you haven’t already, it’s worth taking the time to read Google Analytics and Goal Settings. Tools, including Moz Pro, SpyFu, and PowerBI, provide some very interesting insights into the performance of your site and what your competitors are doing.

  1. Social media channels

Part of your marketing channel includes a solid social media strategy. By knowing who your audience is, you’ll have a good understanding of how best to communicate with them and what technologies they are used to. It’s useful to spend some time researching the top influencers and experts in the field to see who they communicate with and how to communicate.

  1. Email activity

While some people think that social networking will replace email, traditional email marketing campaigns are still a successful way to spread the word and engage the audience. By using email marketing campaigns, you can customize your email with content relevant to your potential customers. Not only that, but you can also learn a lot about your audience when analyzing past campaigns. Tested and tested email marketing platforms include Mail Chimp and Click Dimensions. You can also test your email A/B to trigger different responses for future campaigns.

  1. Advertising

As part of your campaign, it’s worth considering paying ads to further reach your audience. Social network advertising spending is expected to increase from $10.81 billion in 2015 to $19.3 billion in 2018. Based on your most popular audience and social media platform, you can narrow down which route is best for you. With paid ads, you can tailor your ads to selected audiences and pay when your audience clicks on your ads.

  1. Activity review

Now is the final (and probably the most important!) stage of the marketing campaign – review. So how successful is the sport actually? Does the team follow the plan and communicate? Is the deadline met? What is the statistics for your email marketing campaign? Does the lead magnet attract or repel the audience?

It’s time for the team to reflect on the key metrics and goals you identified at the beginning of the campaign. You can highlight where the campaigns are right and where they go wrong… so you can keep good parts and work hard to correct areas that are underperforming or may be overlooked. Either way, you can learn something from your campaign at any time, or you can implement it in future campaigns.

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Instagram

4 Do’s and Don’ts of Instagram Marketing that you must know

Keval Shah

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Instagram Marketing

Instagram as a marketing tool is still a relatively young marketing function and can cause a certain amount of stress for businesses. While it is understood that Instagram is a necessary part of your marketing strategy, some may not fully comprehend how it works, what to post, how often to post, or what is appropriate. This leads to a lot of confusion and wasted time investments that do not have the desired effect. Instagram can be a rather fickle mistress as it is very trendy and current, and many businesses and even marketers do not realize the potential that this monster has.

The key to getting Instagram to work for you is to understand firstly how it works, who you are trying to reach and what the target wants. By identifying some simple do’s and don’ts you can gain valuable insight into the inner workings of this social phenomenon and how it can be a valuable asset to your business’s marketing efforts in order to increase your followers’ growth without buying Instagram followers from this trusted source.

Instagram Marketing

Don’t be all about you

If all you do is talk about your business specifically, or your products, people will inevitably tune you out and stop following. After all few things are as annoying as pushy sales people that don’t care about anything except closing the deal. These are just a few of the do’s and don’ts of Instagram marketing. You can always train yourself and learn about it.

Make use of the SEO available to you

Twitter and Instagram both offer hashtags that make your posts more searchable and easier to find by those with an interest in some aspect of your business. Familiarizing yourself with keywords and tags that are commonly used will yield you better results than overlooking this aspect altogether. This is an easy way to expand your Instagram reach by optimizing to social search functions.

It’s a two-way street:

One huge mistake that can be made is that you expect your public to offer up praise, comments and feedback without prompting or interaction. You will need to foster a genuine relationship with your followers and engage them in conversation in order to make them want to interact with you. This means asking them questions that they will want to respond to and inviting their opinions.

You will also want to be very sure that you pay attention when customers or followers make an attempt to interact with you. Few things are less upsetting than feeling like your words are falling upon deaf ears or that you are being ignored. Those times when you fail to acknowledge a message or tweet from a follower, they will end up feeling forgotten and as if you really don’t care about their input and opinions.

Keep the controversy to a minimum

It is preferable if you avoid controversial topics altogether. That is not to say that you need to stand for nothing, but if you choose to voice your opinion on a political or controversial topic, be prepared for the backlash that may follow. After all, not everyone will agree with your opinion and it could end up costing you sales and favor among consumers.

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Digital Marketing

Top 3 Service Marketplaces

Chris Holroyd

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Service Marketplaces

Introduction

Service marketplaces are the place where discovery of skills build the foundation of the services that it will offer to clients or customers and opportunities of paid work form the basis of its offering to freelance professionals.  Through the years, the latter has made the existing marketplace more liquid, well-monitored, and more transparent.

Rise of Online Service Marketplaces

Who is not familiar with e-commerce? Well, I guess almost everybody.   It is true that people desire for more, even though the experts have already developed the use of technology for household, healthcare, business, and so on. Humans’ satisfaction rate is beyond your imagination, maybe we will still continue even we have reached the time that the foods are delivered by a drone – which is very possible to happen and every house has its own nanny robot to do the chores.

Today, e-commerce growth has been dominated by product sales like from Amazon, e-bay, Staples, Wal-Mart and Best Buy. In the last few years, the growth of new service marketplaces has boomed and provides visionaries a glimpse of what can happen in the future.

Whether you are an entrepreneur who wants to make the most out of the latest trend or a customer who enjoys being pampered by the convenience of these services, the emergence of online marketplaces is exhilarating. But why are they so successful that aspirants are tracing each of their steps? What does this mean for the economy?

Eventually, haste and convenience are the keys. The internet is simply the channel through which speed and convenience are used to the fullest. You can actually observe that online service marketplaces are valuable because they eliminate the biggest points of friction customers have when hiring for service providers: researching, contracting, vetting, and transacting multiple times with the company. The online marketplace can offer you so much in just one click.

When a professional is able to offer services through an online marketplace, the need for physical location, expensive marketing, and advertising strategies are lessened. This process reduces the operational expenses, which is acquired at the end price of the consumer’s payment obligation.

How these Three Online Marketplaces Lead to Success

The e-commerce business of selling products has become a hardnosed game of razor thin margins requiring massive scale to have a chance to enter the competition, which Amazon, eBay, and other big box retailers are in. Price, selection, and speed of delivery are the driving forces.

The fact that there is still so much of the economy based around services where majority of the transactions are still taking place offline,  the possibility of having opportunities for building a new billion-dollar service marketplaces is high. These prospects represent an exciting growth area in e-commerce.

A number of entrepreneurs and businesses have recognized this opportunity and leveraged it for their future advantage. Let’s take a look at these three examples to give you an idea of what is happening:

 

 

Flexible, smart, controlled. These are the keys that keep the company lead in the competition.  Mayple matches businesses to digital marketing professionals that meet their distinctive structural needs and makes sure they are performing excellently, at all time.

Through the years, Mayple is continuously taking shape globally and impacting citizens and consumers. The firm is boosting the employment world and changing the influence of communities and knowledge.  Mayple focuses about who you are and what you need, they believe that no two businesses are alike. The company’s dedication resulted in clients’ consistent recommendations. Mayple, as a service provider, fill out your business and marketing brief to allow precise matching and strategy that support your business 

Based on Mayple, today’s dynamic working environment has given opportunities to more organizations to work with responsive teams concentrated in achieving business goals. Top talents are now providing their professional services as independent freelancers, where they can create their own structure of professional development and workstyle.

Do you wonder who these mystical marketers are? They are the top-performing marketing specialists who have worked with leading businesses in your specific niche, they’ve built healthy relationships with clients keeping them happy and satisfied. These people can bring you outstanding service and achieve high performing results.

Mayple consistently monitors their client’s performance, ensuring that your business is able to use its resources at full potential. They offer a cross-channel performance dashboard, with data from the client’s marketing campaigns in real-time. Real-life data for accurate utilization is what they provide without having to run after reports. Every activity is built under your own accounts, so you have the power to control over your digital assets. 

Through Mayple’s service, transparency on your performance is shown as you can exactly see how much budget is allocated to media and how much you pay to the service provider. 

2.‌ ‌Upwork‌ ‌

Formerly‌ ‌known‌ ‌as‌ ‌oDesk‌ ‌and‌ ‌now‌ ‌combined‌ ‌with‌ ‌Elance,‌ ‌Upwork‌ ‌is‌ ‌one‌ ‌of‌ ‌today’s‌ ‌most‌ ‌well-known‌ ‌freelance‌ ‌sites.‌ ‌From‌ ‌theme‌ ‌developers,‌ ‌designers‌ ‌and‌ ‌content‌ ‌writers,‌ ‌this‌ ‌freelancer‌ ‌marketplace‌ ‌can‌ ‌help‌ ‌you‌ ‌find‌ ‌the‌ ‌right‌ ‌persons‌ ‌for‌ ‌whatever‌ ‌kind‌ ‌of‌ ‌work‌ ‌you‌ ‌need‌ ‌to‌ ‌get‌ ‌done‌ ‌because‌ ‌of‌ ‌its‌ ‌wide‌ ‌array‌ ‌of‌ ‌expert‌ ‌individuals‌ ‌in‌ ‌various‌ ‌fields.‌ ‌Also,‌ ‌hiring‌ ‌from‌ ‌this‌ ‌site‌ ‌is‌ ‌somehow‌ ‌less‌ ‌stressful‌ ‌because‌ ‌Upwork‌ ‌verifies‌ ‌its‌ ‌freelancers‌ ‌by‌ ‌this‌ ‌site’s‌ ‌administration.‌ ‌ ‌

3.‌ ‌99designs‌ ‌

If‌ ‌you‌ ‌are‌ ‌looking‌ ‌for‌ ‌a‌ ‌person‌ ‌that‌ ‌can‌ ‌help‌ ‌you‌ ‌define‌ ‌your‌ ‌brand,‌ ‌you‌ ‌can‌ ‌turn‌ ‌to‌ ‌99designs.‌ ‌It‌ ‌is‌ ‌a‌ ‌marketplace‌ ‌for‌ ‌different‌ ‌logo‌ ‌designs‌ ‌filled‌ ‌with‌ ‌the‌ ‌very‌ ‌experienced‌ ‌logo‌ ‌designers‌ ‌whose‌ ‌logos‌ ‌are‌ ‌waiting‌ ‌to‌ ‌be‌ ‌chosen.‌ ‌What’s‌ ‌amazing‌ ‌here‌ ‌is‌ ‌that‌ ‌this‌ ‌site‌ ‌offers‌ ‌a‌ ‌logo‌ ‌contest‌ ‌based‌ ‌on‌ ‌your‌ ‌preference‌ ‌and‌ ‌what‌ ‌your‌ ‌company‌ ‌needs‌ ‌for‌ ‌branding.‌ ‌You‌ ‌can‌ ‌also‌ ‌request‌ ‌changes‌ ‌if‌ ‌you‌ ‌want‌ ‌to,‌ ‌eliminate‌ ‌designers‌ ‌and‌ ‌to‌ ‌discuss‌ ‌with‌ ‌them‌ ‌independently.‌ ‌Generally,‌ ‌99designs‌ ‌is‌ ‌guaranteed‌ ‌to‌ ‌work‌ ‌with‌ ‌flexibility‌ ‌and‌ ‌always‌ ‌aim‌ ‌to‌ ‌give‌ ‌their‌ ‌clients‌ ‌the‌ ‌best‌ ‌logos‌ ‌for‌ ‌their‌ ‌companies.‌ 

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Digital Marketing

Finding the Right Keys to the Hole

Chris Holroyd

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Digital Marketing Agency

Tools that Help You Identify and Define Your Marketing KPI’s

The human machine is a wonderful construct. It has the ability to think, achieve, strategize and manipulate the outcome of anything he or she desires. Furthermore, the will to succeed in every aspect will push him or her to go beyond his or her intellectual limits, and some even turn to other alternatives that will give them enlightenment and guide them to the right path. Most of these individuals started small, insignificant and unheard of, but today, the term “giant” may not be enough to describe them.

Any aspiring entrepreneur wants his or her business to become big and tower over its competitors someday, that is why it is necessary for these individuals to be aware of the things that will really make a difference and give a significant contribution to their company, something that will really put a hole in through the  marketing threshold and secure every bit of valuable information, I am talking about tools that help identify markeing KPIs. You can read more about this at Mayple’s digital marketing tips

These tools are like secret weapons, they turn the most valuable data into something that you can turn into income. Better yet, you can use these data to identify the things that are affecting your performance or the factors that sustain or help you gain more profit. That is why it is very important to know these tools so that your business can experience growth while competing with other brands. Here are some helpful examples of these wonderful programs:

  1. Asana

Asana is one of the most versatile tracking tools for your KPIs, plus your workers can access it. In this way, you can easily delegate tasks that your employees should monitor plus get to identify subtasks that are also important in keeping your KPIs in check.

  1. Moz

Next up is Moz, and honestly, it rocks! Why? Its because of its modern analytical tools that will give you the best interpretation of information that you are getting as well as its dashboards. This tool is a must have especially if you want to improve your business and gather as much information as possible. It also comes with other tools that will greatly improve your SEO rankings, linkage creation and social branding.

  1. Olation

Olation is one of the most compatible tools for operating systems out in the market today. You won’t be having any problems with its software compatibility. This tool will give you certain features such as Predictive Analysis that will lessen your use of spreadsheets.

  1. Salesforce

With Salesforce, your workers can have their own personal dashboards making it easier to feed, interpret and predict information that will be gathered. It will provide your business with a full view of what’s going on around it and eliminate threats as well as improve shortcomings.

  1. Simple KPI

Lastly, Simple KPI will give you a less complicated and more user friendly approach in monitoring your KPIs. It can be accessed anytime, anywhere and has a simple interface that gives you easy access to your data immediately.

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Digital Marketing

How to Increase Your Google PageSpeed Insights Score

Chris Holroyd

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Google PageSpeed

What is the best way to boost the conversion rate of a web page? The common answer would be – excellent content and user-friendly design. But did you know that the most efficient and perhaps the easiest way is to deliver ‘faster’ user experience? And this can only be achieved with faster page speed.

Google’s recent research shows that the page loading time has a direct impact on the conversion rate. We all know that the maximum wait time of a user for a page to load is 3 seconds. The more the time, the more the chances of losing your prospective conversions. To add to site owners’ woes, the slower page speed also increases the bounce rate. 

Thankfully, Google also has a tool that can help you determine the Page Speed. Google PageSpeed Insights helps you run a test of the web page speed and what is slowing it down. Different page elements are marked by red, yellow, and green indicators. Too many red and yellow signs indicate loading issues. 

Here are some proven ways to increase your page speed score – 

Avoid page redirects

Most often than not, users are redirected to another page after clicking on the landing page. This complicates the site navigation and makes the user lose interest in the content. Avoid redirecting your site visitors by building your website with a responsive design and ensure great user experience. Better the experience, the more the chances of conversion. 

Enable compression and optimization

A webpage will tend to load slower if its content is heavy. To avoid this, there are two things to be addressed. One, compressing the files and shrink the entire site to a smaller version which loads in a fraction of the time that would take to load the full version. And two, optimize the images and other media files that are running on the page, to avoid unnecessary burden on the network. 

Boost server speed 

The web server capacity has a lot to do with the loading time. And only your hosting platform can take care of it. If you have been using traditional web host, maybe it is time to upgrade to a more efficient alternative like a Cloud Web Host. It is not only faster, but offers better resources, more bandwidth, and is cheaper. 

Avoid redundancy

Reduce redundancy by removing unused and unnecessary data or fixing poor coding. You can address the page’s source code manually or use recommendations from Google to minify HMTL, CSS, and JavaScript. You can also use Google AMP. It will help run compact versions of these programs and makes the page load in microseconds. 

Enable Browser Caching 

Every time a request is sent to the web server by the user, it translates into multiple layers of requests. And each of them adds up to the time taken to receive and render messages. With caching, you can easily cut down on this time lag by allowing the browser to temporarily store the basic site information and yield it to the user at the instant it is requested. Google recommends that you do run caching at least once a week.

On a parting note…

The writing is on the wall. If you want your prospective users to become your permanent users, then give them the experience they deserve and something that you promise them when they visit your site. And nothing makes a visitor happier than easy and fast navigation on the web.

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Digital Marketing

Keywords- The Key to Unlock The Lock Of Business

Chris Holroyd

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Keywords- The Key to Unlock The Lock Of Business

Keywords are ideas and topics that define what the content is about. In the SEO context,  they are the words and phrases that searchers enter into search engines, also called “search queries.

 The keywords on a page should be relevant to what people are searching for, so they have a better chance of finding the appropriate content among the results.

Why are keywords important?

Keywords are essential because they are the connection between what people are searching for and the content you are providing to fulfill that need. The goal in ranking on search engines is to divert organic traffic to your site from the search engine result pages. The keywords we choose to target will determine what kind of traffic you get.

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand.

Types of Targeting Keywords:

Targeting keywords are the phrases and terms tied to your industry, offerings, and audience.

Market segment keywords:

Market segment keywords are generic keywords associated with an industry or brand. They are terms a target audience uses to search for general information within a specific niche.

Example: leather bags

Customer-Defining Keywords:

Customer-defining keywords are search phrases that identify a specific subset of customers or audience. In these searches, customers use words or phrases to define themselves.

Example: leather handbags for women

Product Keywords:

Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly refer to a company’s products or services. Brands should have a keyword strategy for each of their products and services so customers and prospects can find their offerings through search

Example: Louis Vuitton leather handbags

Branded Keywords:

Branded keywords are search phrases that include a brand’s name or other branded terms. These types of keywords may consist of only the brand name or the brand name along with a product type, product name, or another descriptive search phrase.

Example: Apple iPhone

Competitor Keywords:

Competitor keywords are types of keywords that target brand names of competing businesses, products, or services. It’s beneficial for a brand to research competitor keywords because it allows the brand to attract a similar audience of interested, potential buyers to search.

Example: For Louis Vuitton leather handbags the competitor keyword will be Michael Kors leather handbags

Geo-Targeted Keywords:

Geo-targeted keywords are search phrases that identify a location. Searchers who use these terms are looking for results that are located near them, or any other area they are interested in.

Example: Indian stores in Leicester

Knowing the different types of keywords helps you create a more informed and strategic marketing plan. The local SEO company helps in knowing all of your options and then helps to find the best keywords to help you connect with your target audience, drive search traffic, and boost conversions.

The primary way people find your website is by searching on a search engine like Google. If you don’t have the right keywords, you won’t rank well for anything related to your website, and people won’t find you.

No matter what type of content marketing you do, keywords matter.  The local SEO company creates keywords that help to decide whether your articles are read or your website discovered by people searching online for different products and services.

Keywords are integral to the success of your business, and learning how to research and understand keywords is essential if you’re planning to be found online by anyone who is searching for related terms. With the help of a local SEO company, you can significantly increase your business by using keywords properly.

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Instagram

Tips To Set Up Your Instagram Account And Get Followers

Chris Holroyd

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Tips To Set Up Your Instagram Account And Get Followers

With the launch of Instagram in 2010, it has become an indispensable part of digital marketing. It is a great tool especially if you want to reach the millennial consumer.

A current survey shows that Instagram has over a billion monthly active users. If you want to reach the maximum audience, it is necessary that you have a presence on Instagram.

In this blog, we will talk about how to create an account on Instagram and how to get more followers.

Process of setting up an Instagram account

You can access IG on the web, but most people prefer to use the mobile version. For setting up an account, you will require a smartphone.

Step 1: Signing up

After installing the app, you can either sign up by making a new account or by using your FB account for registering in.

Use the business account that you have used in your other social media pages. The username should be synonymous with your brand name or related to it. 

Step 2: Profile picture

Use an image that people can recognize your brand even in that small circle. Use a clear, crisp and pixelate free image. Your logo or acronym of the brand can work great for you.

Step 3: Biography

It is the first thing a user will notice about your brand. So, use your bio to tell people about your brand and its goal. Also, here you can add a link, so use it well. Use a link for a landing page like your current blog or product.

Step 4: Connecting with other social media

After making an account, make sure you connect your IG account with your profile on Facebook and Twitter. It will help drive traffic from there too.

Tips for getting more followers on Instagram

  1.     The hashtags approach 

Hashtags are one of the best ways to make your content visible and searchable on the internet. It makes people aware of your content on the net, and now you can even follow them. But you also have to use them correctly, in order to get the desired effect.

The hashtags have been divided into three categories by experts: 

Brand hashtags: You want your brand to be popular amongst users and for that, your hashtags should be in accordance with your brand. It can be your brand’s tagline, or slogan or the vision. For instance, the hashtag of KitKat is #have a break which is their slogan too. 

Campaign hashtags: They are in accordance with the current product, competition, or strategy that you are creating. Like #Canvalove, it allows the people to see the beautiful designs of Canva. 

Trending Hashtags: The trending topic on the internet or famous hashtags like #motivationmonday can be a great tool for your marketing campaign. 

Content Hashtags: Use or make hashtags that are relevant to your brand and its work. 

  1.     Always share content which is relevant to your audience

Whatever you post on your feed should be relevant to the users. Posting amazing images won’t work if they don’t justify your brand or the needs of your customer.

Also, keeping this in mind, don’t use you one link on Instagram by having a single link to your website. Keep changing the link according to your current content, whether it is promoting a product or blog posts or so on. 

  1.     Work on your content strategy

Posting content on Instagram is not enough. You require a content strategy. That means you need to know how often you should post on Instagram. If you post too often, it will frustrate the audience, and people will unfollow you.

If you post too little, users will forget about you,] and them following you or not is the same thing.

But you can do one thing- you can bulk image, and then schedule them so that they will post automatically on the allotted times. This way you will have consistent content, and the number of content will not be overwhelming or underwhelming. 

  1.     Use Instagram stories

If you want to post more or stay connected with your consumers, you should make use of Instagram stories. For 24 hours, you can post a lot of videos about your brand or images for an event. And more people will see it as they are afraid of missing out.

You can use Canva’s stories templates for making your Instagram stories more appealing. 

  1.     Using people’s face in your vision is a great option

People trust a brand more when they can see real people selling and using the products. So, when using images in your content, make sure that you add an image of an employee smiling at an event or a person using your product and looking happy.

Use authentic images and capture the emotion of the person to deeply connect with your audience. It will increase your engagement level and will get you more likes and comments. 

Follow these tips to create an account on IG and get more followers. Without a good number of followers, your IG account will never be successful.

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