SMS Marketing Plays A Significant Role In B2B Strategy

In this modern world where the mobile phone is used extensively, most of the consumers prefer their mobile phones to other devices when it comes to accessing the internet to read the content. The buyers are no different and therefore the business owners target them through SMS and social media marketing putting their mobile phones to the best use.

Now people use mobile phones to research almost everything that they may need whether it is to find a possible vendor or a service provider or whether it is for identifying the sources of any information.

This is why most businesses and marketers are now embracing mobile in B2B marketing strategy. They are now more focused on:

• Creating a more vigorous and effective SMS marketing campaign
• Allowing their businesses to follow the current as well as the potential buyers and
• Being present and helping the customers in their buying journeys.

In fact, today almost every successful business has benefited a lot or in some way from such a mobile marketing strategy.

Think the last time you placed an order on Amazon or used Yelp to read the reviews of your local restaurant before visiting it you will know how frequently mobile devices are used nowadays.

• According to Google research, it is found that more than 50% of all searches made are typically performed on mobile devices.
• Another recent survey conducted by Regalix Inc and the report titled ‘State of B2B Mobile Marketing 2016’ published it is revealed that digital marketing is gaining traction at a rapid pace and is becoming the face of conventional marketing in B2B.

These stats and facts especially reveal that:

• 77% of all of the respondents admitted that digital marketing is their high priority and
• 37% chose digital marketing over any other form of offline marketing when they were asked to point out which is more effective.

That means, there is a significant rise in the popularity of digital marketing and most of the marketers today are combating with the dynamic medium. In order to succeed they now have to constantly embrace the newer and better practices followed each day and at the same time have to continue to master the old technique even.

That means digital marketing versus traditional marketing is no longer a point of debate but is ideally the right way to move forward if you really want to make your business a success.  Therefore it is important on this day and age of mobile that you follow a mobile marketing strategy to promote your business, product and services and make sure that when you send text message invitations it is on point.

Optimize website for mobile

If you are looking to make the most use of mobile B2B marketing you will need to make sure that you perfectly integrated SMS marketing and the social media platforms into a more unified whole.

• Firstly, you will have to optimize your website for mobile. This, when put simply, means it should be favoured by Google, the major search engine. When Google favours your site it is more likely that your site will appear in top ranking search results. It is called The Accelerated Mobile Pages or AMP Project which improves the search results. The AMP Project is ideally an open source initiative. It aims at making the web better for all users. This project actually enables the creation of sites and ads that are steady, consistently fast, and beautiful apart from high performing across all devices and all distribution platforms.
• Secondly, you should focus on the automation aspect for your marketing efforts and best results. According to research, it is found that almost 75% of the consumers become agitated and frustrated when the sites display content that is not relevant to the context or to them. With the help of marketing automation, you will get a lot of help to provide personalized experiences to the customers. This will save a lot of time and money for them. In addition to that, marketing automation will help all marketers to automate all repetitive tasks such as sending out SMS text messages, posting on social media, and sending emails.
• Thirdly, you must make the best use of SMS marketing to reach out to the more and more targeted audience and thereby have a high rate of conversions rate. Once again, studies show that business decision makers use mobile devices to more to make choices or any buying decisions. These studies also found that almost half of B2B researchers use their mobile devices even for their research while they work more than ever. Therefore, it makes all the more sense to communicate with them through such channels that they use the most
• Fourthly, you will need to make sure that you send out texts that are related to the business and to be more precise to the particular offer that you want to make to your customers. This is where the success of SMS marketing campaigns lies and is so useful. Several statistics show that people respond more quickly to business-related texts more than personal ones and they are becoming more accustomed to receiving such texts. Therefore, there is no solid reason anymore that you should be reluctant to use SMS as a part of your B2B marketing strategy when it comes to communicating with your existing clients more effectively as well as to pursue your new leads more comprehensively.

Therefore, when it comes to B2B marketing, it is important to remember that a specific person will read your text messages. They may be the executives of different companies and decision makers. Therefore, you will need to maintain a formal tone in your message that you send out much unlike the emails that allow you to use informal language and tone.

Your SMS marketing must be different because it may not be responded to immediately and these will not affect any consumer caught in a hurried customer journey. There must be some thought and behind the scenes conversation that will help in the decision making.