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SEO Audit: SEO Audit of your website

Chris Holroyd



SEO Audit of your website

Prior to the effective implementation of a natural referencing strategy, it is necessary to sift through the strengths and weaknesses inherent in your website but also to analyze the winning strategies of your competitors.

SEO Audit: Web analytics

This essential step is none other than the SEO Audit. When you want to create a website or update an existing version, the SEO Audit is the best weapon to add to its strategic arsenal, and for sustainable efficiency.

This short guide, who is intended to be exhaustive on natural referencing audits, will guide you to become fully aware of the interest of the SEO audit as well as the potential positive spin-offs for your site or your business.

SEO Audit

How to define SEO audit

Before you can get the most out of the SEO audit, it is necessary to establish the basics and to set the definition of the SEO audit. This is to submit your website to professional expertise, usually an SEO specialist, who will conduct a complete and accurate analysis of the latter to determine the areas to improve and arouse the craze of your prospects. This audit will highlight:

  • The technical problems of natural referencing
  • The structural problems inherent to the website
  • SEO problems on the page
  • Potential off-site problems
  • User experience issues
  • Information on the competitive market

An audit is a standard procedure that must take place regularly. This is essentially a form of “checkup” for your website.

What is the purpose of an SEO audit?

Presented in the form of an imposing document, it is an analysis that aims to somehow make an inventory of your website (audit on-site / off-site), a parallel with your sites competitors while aiming to optimize you’re positioning as well as your keywords.

In the light of the various information collected in the context of the SEO Site, it will be possible for us to drastically improve our SEO by implementing the recommendations of the professional whose services we have added. The audit is therefore a purely strategic document for natural referencing that establishes a real pay strategy based on Search Engine Optimization whose goal is to position your website at the top.

What are the elements to analyze on a website?

It would be a twist to reality to say that it is possible to adopt the same strategy for any site. Each site has its own components, be it at the architectural level, in terms of objectives or target. It is necessary to adjust your analysis to the identity of the site in question. However, some unavoidable elements must be submitted for analysis for any SEO audit.

Here are some of the criteria to evaluate for any SEO audit:

  • The keywords and the semiotic universe of the site are subjected to analysis in order to identify the most convincing requests and likely ultimately to generate traffic.
  • Evaluate the on-site and off-site strategies of your main competitors. The goal is to inspire and perfect them to become the top search engines.
  • The history of the site can be observed through the study of performance in terms of positioning and traffic. The strategy will be significantly different as the audited site is already performing well.
  • The study of semantics, content, markup or the architecture of the site can improve the construction of the site and proceed to its optimization, etc.
  • Technical analysis assesses browsing speed, mobile compatibility or the presence of rich snippets. The overall performance of the site will influence the visibility and crawling of Google. Quality control also involves analyzing anchors and backlinks.

A large number of key criteria are therefore scrutinized in order to draw the necessary conclusions in terms of natural referencing.

What recommendations following the SEO audit

The optimization study with natural referencing will make it possible to put in place decisive recommendations. Here are some of these recommendations:

  • Optimization of the SEO architecture of the site or flattening of the internal mesh according to internal requests
  • Troubleshooting HTML markup and semantic level: meta description and title tag
  • Work upstream on each page to optimize the keywords. This includes texts, images but also videos
  • Resolution of mobile incompatibilities, slowness of sites
  • The introduction of rich snippets will be able to maximize the click through rate of the page in the Search Engine Results Page (SERP) and favor content more supported by the crawler
  • It is essential to implement a net linking strategy to improve the referencing of the website
  • The creation of additional parts on the site as a blog
  • Track Key Performance Indicators (KPI)

Following the SEO audit and the implementation of any SEO exhortations, it will be essential to monitor the performance optimization of the site submitted to the audit. Special attention should be paid to:

  • Global traffic- keywords
  • The number of requests
  • Check markup and http codes

Performance indices are tracked over the long term in order to keep a close eye on trends. It is a good idea to submit your site to a qualitative analysis before making any major changes.


The SEO audit will allow you to highlight the few improvements to be made for your site in order to lay the foundations of a winning method in terms of SEO. This is one of the most crucial steps to your success without which it will be difficult to position yourself at the top in the SERP’s.

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Digital Marketing

The benefits associated with Elevator Branding

Chris Holroyd



elevator advertising

Are you among those who are looking for services that will make the promotions for the services they are offering in a better way? Do you want something best available for the sake of promotions? If your answer is yes, then it is suggested to you that you must switch to elevator branding.

Elevator branding is the services that are introduced in the latest field for the sake of promotions. In these services, the promotions will be done with the help of the elevator. In the elevator, the advertisement has been placed which will let the people know about the services you are offering them.

These services are known to be the best services available because of the convenience with which they are available and also because the services are in touch with the latest technology. When you are switching to these services you can also go for captivate lift advertising.

You might be thinking that what is captivate lift advertising? Then also your doubt has been cleared here. Captivate lift advertising are the services in which the ad has been played in the format of a video, graphics, animations and so on.

All the necessary information has been placed in these ads and also will help the user to know about services more efficiently. You will get surprised to know that every person in the market is switching to these services for the sake of promotions. The reason being is now every sector is available with Elevators. And people are using them as well.

So in the span of 15 to 20 seconds, people will be able to know about the services and will also get in touch with you as well. But just make sure the content you have a place is worthy to get in touch with. In case the content you have a place is not appropriate or irrelevant to the services you are offering then no one will take a second look towards it and also all your efforts were going to vain. Therefore it is suggested to you that you must consult professionals for the services.

When you are looking forward to a company which will offer you all these services it is requested to you that this matter about the below mentioned things. Such as:

It is a must for you to know that the company you are looking forward to the service is available with professional and available with quality as well. In case professionals and quality are not available with the firm then it is inappropriate for you to approach them. The reason being is all the services you are demanding for is proportional to the traffic you will get in the future. Apart from this, it is also necessary for you to get sure about your budget as well. In case the services are exceeding your budget then it will become difficult for you to afford the services and also it will create for the problems to you as well.

 When you will get aware of all these things you will be able to choose the best for yourself.

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4 Do’s and Don’ts of Instagram Marketing that you must know

Keval Shah



Instagram Marketing

Instagram as a marketing tool is still a relatively young marketing function and can cause a certain amount of stress for businesses. While it is understood that Instagram is a necessary part of your marketing strategy, some may not fully comprehend how it works, what to post, how often to post, or what is appropriate. This leads to a lot of confusion and wasted time investments that do not have the desired effect. Instagram can be a rather fickle mistress as it is very trendy and current, and many businesses and even marketers do not realize the potential that this monster has.

The key to getting Instagram to work for you is to understand firstly how it works, who you are trying to reach and what the target wants. By identifying some simple do’s and don’ts you can gain valuable insight into the inner workings of this social phenomenon and how it can be a valuable asset to your business’s marketing efforts in order to increase your followers’ growth without buying Instagram followers from this trusted source.

Instagram Marketing

Don’t be all about you

If all you do is talk about your business specifically, or your products, people will inevitably tune you out and stop following. After all few things are as annoying as pushy sales people that don’t care about anything except closing the deal. These are just a few of the do’s and don’ts of Instagram marketing. You can always train yourself and learn about it.

Make use of the SEO available to you

Twitter and Instagram both offer hashtags that make your posts more searchable and easier to find by those with an interest in some aspect of your business. Familiarizing yourself with keywords and tags that are commonly used will yield you better results than overlooking this aspect altogether. This is an easy way to expand your Instagram reach by optimizing to social search functions.

It’s a two-way street:

One huge mistake that can be made is that you expect your public to offer up praise, comments and feedback without prompting or interaction. You will need to foster a genuine relationship with your followers and engage them in conversation in order to make them want to interact with you. This means asking them questions that they will want to respond to and inviting their opinions.

You will also want to be very sure that you pay attention when customers or followers make an attempt to interact with you. Few things are less upsetting than feeling like your words are falling upon deaf ears or that you are being ignored. Those times when you fail to acknowledge a message or tweet from a follower, they will end up feeling forgotten and as if you really don’t care about their input and opinions.

Keep the controversy to a minimum

It is preferable if you avoid controversial topics altogether. That is not to say that you need to stand for nothing, but if you choose to voice your opinion on a political or controversial topic, be prepared for the backlash that may follow. After all, not everyone will agree with your opinion and it could end up costing you sales and favor among consumers.

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Digital Marketing

Top 3 Service Marketplaces

Chris Holroyd



Service Marketplaces


Service marketplaces are the place where discovery of skills build the foundation of the services that it will offer to clients or customers and opportunities of paid work form the basis of its offering to freelance professionals.  Through the years, the latter has made the existing marketplace more liquid, well-monitored, and more transparent.

Rise of Online Service Marketplaces

Who is not familiar with e-commerce? Well, I guess almost everybody.   It is true that people desire for more, even though the experts have already developed the use of technology for household, healthcare, business, and so on. Humans’ satisfaction rate is beyond your imagination, maybe we will still continue even we have reached the time that the foods are delivered by a drone – which is very possible to happen and every house has its own nanny robot to do the chores.

Today, e-commerce growth has been dominated by product sales like from Amazon, e-bay, Staples, Wal-Mart and Best Buy. In the last few years, the growth of new service marketplaces has boomed and provides visionaries a glimpse of what can happen in the future.

Whether you are an entrepreneur who wants to make the most out of the latest trend or a customer who enjoys being pampered by the convenience of these services, the emergence of online marketplaces is exhilarating. But why are they so successful that aspirants are tracing each of their steps? What does this mean for the economy?

Eventually, haste and convenience are the keys. The internet is simply the channel through which speed and convenience are used to the fullest. You can actually observe that online service marketplaces are valuable because they eliminate the biggest points of friction customers have when hiring for service providers: researching, contracting, vetting, and transacting multiple times with the company. The online marketplace can offer you so much in just one click.

When a professional is able to offer services through an online marketplace, the need for physical location, expensive marketing, and advertising strategies are lessened. This process reduces the operational expenses, which is acquired at the end price of the consumer’s payment obligation.

How these Three Online Marketplaces Lead to Success

The e-commerce business of selling products has become a hardnosed game of razor thin margins requiring massive scale to have a chance to enter the competition, which Amazon, eBay, and other big box retailers are in. Price, selection, and speed of delivery are the driving forces.

The fact that there is still so much of the economy based around services where majority of the transactions are still taking place offline,  the possibility of having opportunities for building a new billion-dollar service marketplaces is high. These prospects represent an exciting growth area in e-commerce.

A number of entrepreneurs and businesses have recognized this opportunity and leveraged it for their future advantage. Let’s take a look at these three examples to give you an idea of what is happening:



Flexible, smart, controlled. These are the keys that keep the company lead in the competition.  Mayple matches businesses to digital marketing professionals that meet their distinctive structural needs and makes sure they are performing excellently, at all time.

Through the years, Mayple is continuously taking shape globally and impacting citizens and consumers. The firm is boosting the employment world and changing the influence of communities and knowledge.  Mayple focuses about who you are and what you need, they believe that no two businesses are alike. The company’s dedication resulted in clients’ consistent recommendations. Mayple, as a service provider, fill out your business and marketing brief to allow precise matching and strategy that support your business 

Based on Mayple, today’s dynamic working environment has given opportunities to more organizations to work with responsive teams concentrated in achieving business goals. Top talents are now providing their professional services as independent freelancers, where they can create their own structure of professional development and workstyle.

Do you wonder who these mystical marketers are? They are the top-performing marketing specialists who have worked with leading businesses in your specific niche, they’ve built healthy relationships with clients keeping them happy and satisfied. These people can bring you outstanding service and achieve high performing results.

Mayple consistently monitors their client’s performance, ensuring that your business is able to use its resources at full potential. They offer a cross-channel performance dashboard, with data from the client’s marketing campaigns in real-time. Real-life data for accurate utilization is what they provide without having to run after reports. Every activity is built under your own accounts, so you have the power to control over your digital assets. 

Through Mayple’s service, transparency on your performance is shown as you can exactly see how much budget is allocated to media and how much you pay to the service provider. 

2.‌ ‌Upwork‌ ‌

Formerly‌ ‌known‌ ‌as‌ ‌oDesk‌ ‌and‌ ‌now‌ ‌combined‌ ‌with‌ ‌Elance,‌ ‌Upwork‌ ‌is‌ ‌one‌ ‌of‌ ‌today’s‌ ‌most‌ ‌well-known‌ ‌freelance‌ ‌sites.‌ ‌From‌ ‌theme‌ ‌developers,‌ ‌designers‌ ‌and‌ ‌content‌ ‌writers,‌ ‌this‌ ‌freelancer‌ ‌marketplace‌ ‌can‌ ‌help‌ ‌you‌ ‌find‌ ‌the‌ ‌right‌ ‌persons‌ ‌for‌ ‌whatever‌ ‌kind‌ ‌of‌ ‌work‌ ‌you‌ ‌need‌ ‌to‌ ‌get‌ ‌done‌ ‌because‌ ‌of‌ ‌its‌ ‌wide‌ ‌array‌ ‌of‌ ‌expert‌ ‌individuals‌ ‌in‌ ‌various‌ ‌fields.‌ ‌Also,‌ ‌hiring‌ ‌from‌ ‌this‌ ‌site‌ ‌is‌ ‌somehow‌ ‌less‌ ‌stressful‌ ‌because‌ ‌Upwork‌ ‌verifies‌ ‌its‌ ‌freelancers‌ ‌by‌ ‌this‌ ‌site’s‌ ‌administration.‌ ‌ ‌

3.‌ ‌99designs‌ ‌

If‌ ‌you‌ ‌are‌ ‌looking‌ ‌for‌ ‌a‌ ‌person‌ ‌that‌ ‌can‌ ‌help‌ ‌you‌ ‌define‌ ‌your‌ ‌brand,‌ ‌you‌ ‌can‌ ‌turn‌ ‌to‌ ‌99designs.‌ ‌It‌ ‌is‌ ‌a‌ ‌marketplace‌ ‌for‌ ‌different‌ ‌logo‌ ‌designs‌ ‌filled‌ ‌with‌ ‌the‌ ‌very‌ ‌experienced‌ ‌logo‌ ‌designers‌ ‌whose‌ ‌logos‌ ‌are‌ ‌waiting‌ ‌to‌ ‌be‌ ‌chosen.‌ ‌What’s‌ ‌amazing‌ ‌here‌ ‌is‌ ‌that‌ ‌this‌ ‌site‌ ‌offers‌ ‌a‌ ‌logo‌ ‌contest‌ ‌based‌ ‌on‌ ‌your‌ ‌preference‌ ‌and‌ ‌what‌ ‌your‌ ‌company‌ ‌needs‌ ‌for‌ ‌branding.‌ ‌You‌ ‌can‌ ‌also‌ ‌request‌ ‌changes‌ ‌if‌ ‌you‌ ‌want‌ ‌to,‌ ‌eliminate‌ ‌designers‌ ‌and‌ ‌to‌ ‌discuss‌ ‌with‌ ‌them‌ ‌independently.‌ ‌Generally,‌ ‌99designs‌ ‌is‌ ‌guaranteed‌ ‌to‌ ‌work‌ ‌with‌ ‌flexibility‌ ‌and‌ ‌always‌ ‌aim‌ ‌to‌ ‌give‌ ‌their‌ ‌clients‌ ‌the‌ ‌best‌ ‌logos‌ ‌for‌ ‌their‌ ‌companies.‌ 

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Digital Marketing

Finding the Right Keys to the Hole

Chris Holroyd



Digital Marketing Agency

Tools that Help You Identify and Define Your Marketing KPI’s

The human machine is a wonderful construct. It has the ability to think, achieve, strategize and manipulate the outcome of anything he or she desires. Furthermore, the will to succeed in every aspect will push him or her to go beyond his or her intellectual limits, and some even turn to other alternatives that will give them enlightenment and guide them to the right path. Most of these individuals started small, insignificant and unheard of, but today, the term “giant” may not be enough to describe them.

Any aspiring entrepreneur wants his or her business to become big and tower over its competitors someday, that is why it is necessary for these individuals to be aware of the things that will really make a difference and give a significant contribution to their company, something that will really put a hole in through the  marketing threshold and secure every bit of valuable information, I am talking about tools that help identify markeing KPIs. You can read more about this at Mayple’s digital marketing tips

These tools are like secret weapons, they turn the most valuable data into something that you can turn into income. Better yet, you can use these data to identify the things that are affecting your performance or the factors that sustain or help you gain more profit. That is why it is very important to know these tools so that your business can experience growth while competing with other brands. Here are some helpful examples of these wonderful programs:

  1. Asana

Asana is one of the most versatile tracking tools for your KPIs, plus your workers can access it. In this way, you can easily delegate tasks that your employees should monitor plus get to identify subtasks that are also important in keeping your KPIs in check.

  1. Moz

Next up is Moz, and honestly, it rocks! Why? Its because of its modern analytical tools that will give you the best interpretation of information that you are getting as well as its dashboards. This tool is a must have especially if you want to improve your business and gather as much information as possible. It also comes with other tools that will greatly improve your SEO rankings, linkage creation and social branding.

  1. Olation

Olation is one of the most compatible tools for operating systems out in the market today. You won’t be having any problems with its software compatibility. This tool will give you certain features such as Predictive Analysis that will lessen your use of spreadsheets.

  1. Salesforce

With Salesforce, your workers can have their own personal dashboards making it easier to feed, interpret and predict information that will be gathered. It will provide your business with a full view of what’s going on around it and eliminate threats as well as improve shortcomings.

  1. Simple KPI

Lastly, Simple KPI will give you a less complicated and more user friendly approach in monitoring your KPIs. It can be accessed anytime, anywhere and has a simple interface that gives you easy access to your data immediately.

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Digital Marketing

How to Increase Your Google PageSpeed Insights Score

Chris Holroyd



Google PageSpeed

What is the best way to boost the conversion rate of a web page? The common answer would be – excellent content and user-friendly design. But did you know that the most efficient and perhaps the easiest way is to deliver ‘faster’ user experience? And this can only be achieved with faster page speed.

Google’s recent research shows that the page loading time has a direct impact on the conversion rate. We all know that the maximum wait time of a user for a page to load is 3 seconds. The more the time, the more the chances of losing your prospective conversions. To add to site owners’ woes, the slower page speed also increases the bounce rate. 

Thankfully, Google also has a tool that can help you determine the Page Speed. Google PageSpeed Insights helps you run a test of the web page speed and what is slowing it down. Different page elements are marked by red, yellow, and green indicators. Too many red and yellow signs indicate loading issues. 

Here are some proven ways to increase your page speed score – 

Avoid page redirects

Most often than not, users are redirected to another page after clicking on the landing page. This complicates the site navigation and makes the user lose interest in the content. Avoid redirecting your site visitors by building your website with a responsive design and ensure great user experience. Better the experience, the more the chances of conversion. 

Enable compression and optimization

A webpage will tend to load slower if its content is heavy. To avoid this, there are two things to be addressed. One, compressing the files and shrink the entire site to a smaller version which loads in a fraction of the time that would take to load the full version. And two, optimize the images and other media files that are running on the page, to avoid unnecessary burden on the network. 

Boost server speed 

The web server capacity has a lot to do with the loading time. And only your hosting platform can take care of it. If you have been using traditional web host, maybe it is time to upgrade to a more efficient alternative like a Cloud Web Host. It is not only faster, but offers better resources, more bandwidth, and is cheaper. 

Avoid redundancy

Reduce redundancy by removing unused and unnecessary data or fixing poor coding. You can address the page’s source code manually or use recommendations from Google to minify HMTL, CSS, and JavaScript. You can also use Google AMP. It will help run compact versions of these programs and makes the page load in microseconds. 

Enable Browser Caching 

Every time a request is sent to the web server by the user, it translates into multiple layers of requests. And each of them adds up to the time taken to receive and render messages. With caching, you can easily cut down on this time lag by allowing the browser to temporarily store the basic site information and yield it to the user at the instant it is requested. Google recommends that you do run caching at least once a week.

On a parting note…

The writing is on the wall. If you want your prospective users to become your permanent users, then give them the experience they deserve and something that you promise them when they visit your site. And nothing makes a visitor happier than easy and fast navigation on the web.

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Digital Marketing

Keywords- The Key to Unlock The Lock Of Business

Chris Holroyd



Keywords- The Key to Unlock The Lock Of Business

Keywords are ideas and topics that define what the content is about. In the SEO context,  they are the words and phrases that searchers enter into search engines, also called “search queries.

 The keywords on a page should be relevant to what people are searching for, so they have a better chance of finding the appropriate content among the results.

Why are keywords important?

Keywords are essential because they are the connection between what people are searching for and the content you are providing to fulfill that need. The goal in ranking on search engines is to divert organic traffic to your site from the search engine result pages. The keywords we choose to target will determine what kind of traffic you get.

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand.

Types of Targeting Keywords:

Targeting keywords are the phrases and terms tied to your industry, offerings, and audience.

Market segment keywords:

Market segment keywords are generic keywords associated with an industry or brand. They are terms a target audience uses to search for general information within a specific niche.

Example: leather bags

Customer-Defining Keywords:

Customer-defining keywords are search phrases that identify a specific subset of customers or audience. In these searches, customers use words or phrases to define themselves.

Example: leather handbags for women

Product Keywords:

Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly refer to a company’s products or services. Brands should have a keyword strategy for each of their products and services so customers and prospects can find their offerings through search

Example: Louis Vuitton leather handbags

Branded Keywords:

Branded keywords are search phrases that include a brand’s name or other branded terms. These types of keywords may consist of only the brand name or the brand name along with a product type, product name, or another descriptive search phrase.

Example: Apple iPhone

Competitor Keywords:

Competitor keywords are types of keywords that target brand names of competing businesses, products, or services. It’s beneficial for a brand to research competitor keywords because it allows the brand to attract a similar audience of interested, potential buyers to search.

Example: For Louis Vuitton leather handbags the competitor keyword will be Michael Kors leather handbags

Geo-Targeted Keywords:

Geo-targeted keywords are search phrases that identify a location. Searchers who use these terms are looking for results that are located near them, or any other area they are interested in.

Example: Indian stores in Leicester

Knowing the different types of keywords helps you create a more informed and strategic marketing plan. The local SEO company helps in knowing all of your options and then helps to find the best keywords to help you connect with your target audience, drive search traffic, and boost conversions.

The primary way people find your website is by searching on a search engine like Google. If you don’t have the right keywords, you won’t rank well for anything related to your website, and people won’t find you.

No matter what type of content marketing you do, keywords matter.  The local SEO company creates keywords that help to decide whether your articles are read or your website discovered by people searching online for different products and services.

Keywords are integral to the success of your business, and learning how to research and understand keywords is essential if you’re planning to be found online by anyone who is searching for related terms. With the help of a local SEO company, you can significantly increase your business by using keywords properly.

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