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Pavel Datsyuk scores twice as Red Wings beat Panthers 3-0

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Chris Holroyd

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Pavel Datsyuk
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It certainly didn’t change the way the game was going.

“I think the last six periods have been some of the best hockey we’ve played in a long time”, Capuano said.

Blashill, himself a college goalie back in the day, believes elite goaltending is vital for any successful team.

“If you let your foot off the pedal and get back on your heels, you put your confidence in jeopardy again because your play will be in jeopardy”, Cameron told the NHL’s official website. “With Hank and Pav it gives you a 1-2 punch up the middle that is a real important piece, but we wanted to take a little bit of a chance to, in (general manager) Ken Holland’s words, get two percent better. The guys played really well and Petr stood on his head”. Detroit’s Petr Mrazek reached the 20-win plateau for the first time in his career after turning aside all 23 shots he faced in a 3-0 win over Florida on Monday.

“It’s just statistics”, Mrazek said of his numbers.

“Theres not a natural net front on that line, ” Blashill said.

Despite the presence of two-time Norris Trophy winner and leading scorer Erik Karlsson, the Senators rank near the bottom of the league allowing 3.07 goals per game and are last while killing off 74.6 percent of their penalties.

Just because he’s ahead of the game right now, Mrazek believes the key to remaining a success is not to get ahead of yourself. “We’ve been playing on the same team for many, many years”. “I feel like that’s the difference”.

At 14:25 Josh Bailey lost a battle for the puck in the corner with Grover Nyquist, then appeared too exhausted by that engagement to pick up Tomas Jurco when Nyquist got the puck to him. “I think my speed can help them out and complement their play”. You have to go game by game.

“Play every game from zero-zero”.

Before the period was over, the Red Wings were up 2-0.

Said Datsyuk: “It’s only one game”.

Three strong teams and three home games for a team which has struggled under the pressure of their own loyal fans means that this coming week will not be an easy one for the Detroit Red Wings.

Ottawa and Toronto pulled off a massive nine-player trade Tuesday, with Phaneuf’s move to Ottawa as the centerpiece.

“Dylan can self-generate, a lot of times, regardless of who he’s playing with, but it had more to do with my belief that Brad Richards is a second-line center, he did it past year on a Stanley Cup-winning team (Chicago)”, Blashill said. That one actually may have been the best of the seven.

Mike Green remains sidelined by a tweaked groin suffered Saturday, but he skated briefly during an optional morning skate. Kronwall could be ready later in the week if everything goes well.

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Does iOS’s 30% Commission Model Stifle The Entry Of Low Cost Developers Into The App Store?

Chris Holroyd

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iOS's 30% Commission

Apple has recently been under a lot of scrutinies for its 30% commission model for the apps placed on its app store. While app developers have been dissatisfied with this model for some years now, it was Fortnite’sfeud with Apple that brought the issue to the limelight. 

To provide a bit of foreground to this issue, Fortnite, one of the most popular gaming apps out there, tried to work around this 30% commission model by offering its gaming currency (its main in-app purchase model) through its developer account. This made it possible for it not to process any payments made by the gamers through its iOS app. Apple didn’t like this act from Fortnite, and it removed the app from its app store and then, after some weeks, even deleted the developer account which owner Fortnite. 

While this move made Fortnite appeal in court against Apple’s laws and indulge in a very public spat with the tech giant, it did reveal one major thing i.e. Apple is not willing to bend its rules for anybody, not even the biggest revenue churners on its app store. 

Most of us assume that the apps that earn big have a lot of money to spend since they are raking in a lot of profit, but the Fortnite incident showed us that a 30% commission cut makes things difficult to manage and that some of the biggest apps out there operate on razor-thin margins. 

So if the bigger apps can’t bear this commission model, then what about the low-level developers, who have even lower margins than these much larger apps? How are they supposed to survive and be profitable?

This is one of the major issues that haven’t been talked about much over the years. 

Let’s explore the most important factors that make Apple’s 30% commission stifle the entry of low-cost developers into the app store:

Passing Off The Cost To The Customer Makes Their Services Costly:

One major way that is suggested to mitigate this extra cost burden is to pass it to the final consumer. For e.g. if an in-app purchase is priced at $10, including profit for the developer, then the final price should $13, which includes the 30% commission being charged by Apple. 

While this looks easy to implement, it actually will affect the amount of purchases users make in the app. 

No users like to pay a high amount for any item, and when large scale apps can offer the same thing for a much lower price since they have the benefit of things like a much larger investor pool and economies of scale, it makes it harder to small scale apps developed by low-cost developers to compete viably in the market. 

A lot of apps that did try to do this, either failed to bring in sales or they didn’t make as much money as they were expecting to. 

Even some top apps found it difficult to consider this model for e.g. Spotify, which did increase its subscription charges on its iOS apps as compared to the apps it offers on other platforms, found it difficult to reach the sales figures it was expecting from the iOS app store. 

It Makes It Difficult To Pitch To Investors:

Low cost developers often don’t have a large capital pool to rely on so they try to pitch to investors to gain some capital through which they can run and build their app.

But with the 30% added cost burden, the time required to hit profitability gets not just elongated but sometimes even hard to reach, making investors disinterested in app ideas, even though they might hold a high amount of potential. 

Large scale apps continue to generate huge amounts of revenue for e.g. the gaming app sector churns out billions of dollars in revenue each year, so most investors flock to such ideas with a high earning potential, leaving low-cost developers out of their consideration. 

Makes It Even Harder To Achieve Break Even & Eventual Profitability:

Apps are not just difficult to make. They are also quite expensive. Even the most simple of apps can cost upwards of $80,000, and if your app idea is complex, you can expect to pay in the range of $100,000 to $150,000 or even higher. 

This development cost then gets added with the initial marketing and customer acquisition costs, becoming a huge burden on the low-cost developer. But with such razor-thin margins due to the 30% commission, it becomes increasingly difficult for low cost developers to hit profitability. 

They don’t have a large amount of cash to rely on and neither do most of them have any sort of investor or seed funding to begin with. The end result? The idea of making an iOS app becomes less and less viable for the low cost developer. 

Makes Entry Into The App Market Less Appealing For The Developer:

If the cost of entry and sustainability in a certain market increases to a point where it becomes difficult for low cost startups to enter it, what invariably happens is that they start abandoning that field and look for other avenues to leverage their ideas in.

For e.g. the app developer would now shun the iOS store to deliver its idea from and opt for a website to do the same. Using professional web design services and a skilled team of developers, even the best website would cost way less than building an app, and with organic marketing thrown in, the idea would get much more traction at a much lesser cost. 

While Apple is showing no flexibility in its commission model no matter how much criticism it faces, its policies are making the app store devoid of some super innovative opportunities that might have come to its store had it relented on its policies for low cost developers. For now, Apple’s commission model stands and it will continue to stifle the entry of low cost developers in the market, so app developers will have to understand all implications even before trying to consider entering its market. 

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5 Types of Computers Fit For Different Needs

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5 Types of Computers Fit For Different Needs

Computer usage may be borderline universal, but the purposes for which they’re used can vary wildly. To help you find the ideal computer for you, here’s a quick, essential guide to five types of computers for different needs.

1. Research and Academia

Researchers, Ph.D. candidates, and any data-driven professionals who handle sensitive data need to have faith in a secure and reliable device. Avoiding third parties – including IT or repair shops – and being able to easily encrypt data can help to keep important confidential files locked away.

User-friendly interfaces and seamless cloud connectivity can mean potentially fewer operational and workflow interlocutors. Shortening the learning curve on any new piece of technology is important, but it is essential when typical methods of IT assistance, such as screen sharing and remote access, can mean potential leaks or data exposure.

Computational-heavy research divisions also have the added necessity of robust processing power. A workstation that offers a powerful NVIDIA GeForce (or its equivalent) is absolutely vital.

A carbon-fiber and aluminum shell is best for travel and field-work durability, mitigating the need for hardware repairs. Refurbished rugged toughbooks make an excellent investment for the wear and tear of research-heavy travel. Even so, any system requires safe storage and backup. Connectivity between a trusted cloud server and end-to-end encryption with compatible software keeps data safe. Many operating systems offer a compatible cloud-based storage solution, which can be a smooth transition from solid state to virtual storage.

2. Graphics-Heavy Editing

When it comes to editing 4K footage, using graphics-heavy creative programs, or building pre-visualizations for cinematic shoots, a powerful desktop is vital. For creative professionals, the choice of computer should offer a combination of high-speed processing, RAM, and a high-density pixel display supporting HD footage.

Remember these guidelines for building out your editing bay:

  • Smooth playback means a seamless workflow: 4K footage will need, at minimum, 64 GB of RAM and a 1-4 GB graphics card.
  • RAM is nothing without a solid processor. Be sure to check the specs for two high-frequency, high core-count processors.
  • Rendering files can be a sneaky thief of local storage; while most professionals can rely on external storage, running temporary editing files from an external drive will bring your system to a crawl. 8 TB SSD RAID is a good minimum guideline for local storage.

Color accuracy, image resolution, brightness and “true black” sharp contrast are also important. Be sure to find a main monitor supporting a 16:9 aspect ratio and a brightness rating of at least 400cd/m2. Fully HDR-capable monitors will run a brightness rating of 1000cd/m2, and DCI-P3 monitors are superior to Rec. 709 with regard to the range of display colors.

Tech-savvy creatives can build a station from these specs, but select workstations are often designed to cover the basics. Ultimately, power and versatility are key for creatives who need high-performing tech solutions.

3. Writers and Professionals on the Go

When portability trumps power, finding a lightweight laptop that you can trust to keep your projects on track is essential. Lightweight often means a lack of local storage, so reliance on the cloud is vital for the person who needs solid computational power on the go.

The simplicity and ease of cloud-based computing can be the perfect solution for connectivity, productivity, and security. Cloud-based data storage means a secure method of keeping and sharing documentation, perfect for small teams working on remote projects. This type of computer tends to travel well, due to its light weight and lack of accessories, such as dongles and solid state connections. A cloud-based storage computer can be a perfect machine for anyone who needs a simplified and connected device capable of high-performance word and data processing.

With old-school companies continually investing in more robust infrastructure, along with a slew of new offerings from innovative tech brands, the horizon for low-cost, simple laptops is bright. For anyone who is using only a portion of their high-end laptop’s offerings or looking to supplement their at-home work suite with a mobile option, this type of computer is an excellent alternative.

4. Video Streaming & Vlogging

With an increasing number of successful bloggers and streamers, many are capitalizing on the opportunity to turn their hobby into a successful web-based series. Add that to the numerous people working from home, and remote teams working on projects from around the world, and the need for a device capable of surpassing the typical phone -to-phone lag becomes clear.

Ease of use regarding internet connectivity and easily integrating plug-and-play external devices (especially USB mics) is the name of the game when it comes to the vlogging community. Luckily, most brands have shown a great degree of flexibility when it comes to the prosumer class of pro-YouTubers and streamers.

Portability is a huge consideration, especially for travel bloggers, so a lightweight option with access to video editing software is essential. A lightweight laptop with an AMD Radeon Pro-class processor is a great option, and a built-in HD webcam is always a plus.

The all-in-one workstations offered by mobile hybrid devices that can act as a display tent, laptop, tablet and camera make creating videos or live streaming with flair simple and dynamic.

5. Gaming

If the big prizes offered at last year’s Fortnite World Cup are an indication, gaming is nothing to take lightly. A powerful PC built for lighting-fast video processing and seamless connectivity can make all the difference in performance at the upper levels.

Gaming computers are powerful machines, processing at similarly high speeds to what is seen in digital rendering for professional editing and after-effects. There are a few notable differences in the world of gaming PCs that are specs that any potential consumer should look out for:

  • Specialized processors offer better performance, and there are variations on the multicore Ryzen family of processors that make for affordable and impressive graphics additions. Be sure to opt for a solid state hard drive, and check compatibility for best options.
  • The GPU (graphics processing unit) is a variant of the CPU for most computers, with its designed focus being rendering video and images concurrently. Gamers should opt for at least 6 GB of memory for high-definition gaming.
  • While local storage—RAM—is an important factor, it definitely factors in differently. The most popular games today use between 8-16 GB, but anything beyond 16 GB becomes a redundancy for gaming purposes.
  • The power supply is also a vital difference when it comes to gaming computers versus other desktop uses. 650W or 700W should be sufficient (and most quality gaming PSUs match that). Of course, PSU also has a unique importance when it comes to gaming hardware: cheaper power supplies can easily burn out and damage other components.

Finding the Right Type of Computer for You

Ultimately, no two computer users are exactly alike, and a one-size-fits-all solution is rarely ideal. By taking the time to consider your usage, objectives, and lifestyle, you’ll be well on your way to finding the perfect computer to fit your needs and achieve your goals.

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Boost Your Online Auction Business Growth With An Impeccable Auction Script

Chris Holroyd

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Ways To Generate Reliable Review Links



Today, technology has drastically changed the way people buy and sell goods. People, nowadays, show a keen interest in an online auction because they are able to get the product they want without any hassles. An online auction platform also serves as an ideal place for those who are looking to sell their products at the best prices and for those who want to purchase their desired products easily.

It is obvious that with the help of online auction platforms, people from all corners of the world will be able to sell and get the products in an effective manner. Also, in the current market trend, there is an immense increase in the number of online users who are looking for the best online auction platform to find and buy the preferred products comfortably. So, the online auction industry is growing at a very rapid pace and so many entrepreneurs are now venturing into this flourishing sector.

But, not all of those proprietors who plunge into the online auction business taste success in this prospering industry. Only those who succeed in building an outstanding online auction platform that fulfills the selling and buying requirements of millions of users can get ahead in this booming sector. So, if you want to start your own online auction business in this digital era, it is very much essential to know some vital concepts and should understand what people want from an online auction platform.

Therefore, if you are looking to run a profitable online auction business in 2020, then read this blog.

Because in this blog we are going to see some key strategies for launching and running a lucrative online auction business; we are also going to see how an auction script will help you to build a powerful online auction platform and to gain a competitive edge in the online auction industry.

Essential factors to stay ahead in the online auction business

Let us now see some crucial factors that you must consider in order to stand unique from others in the online auction industry.

Follow a meticulous business plan

If you want to be successful in your online auction business venture, you should analyze the online auction market thoroughly and then should define your target audience, decide on the product types for which you are going to conduct an online auction on your site, know who your competitors are, and then formulate a feasible business plan that will help you to succeed in your online auction business venture.

Build a robust online auction platform

If you want your online auction business to get global traction, then you must build a stunning online auction platform with unique functionality, features, and unrivaled performance. Only with such an astonishing online auction platform, you can stay ahead of the fierce competition in the online auction industry. Therefore, it is important to have a strong online presence to grow your online auction business in this competitive sector.

Optimize for mobile

Nowadays, with an immense increase in the use of mobile devices, customers mostly prefer to make purchases from an online auction platform that shows seamless performance across mobile devices. So, enhance your online auction platform for a rich mobile experience. So that users will like to make use of your online auction platform frequently. 

Make inclusions to grab user’s attention

If you want to retain your target users on your online auction platform, then you should make all necessary inclusions to enhance the experience of the users on your auction platform. You can include features that allow the sellers on the auction site to put up their various types of products for auction quickly and effectively. An effective communication channel will pave the way for smooth communication between the sellers and buyers on the auction site. So that buyers will be able to get an instant response to their product related queries. 

Also, people who are all on the verge of purchasing products on the auction site will always look for feedback from the other users who have already made their purchases on the platform. This will boost confidence in the user’s mind to make the purchase on the auction platform. So, include ratings and valuable reviews from the buyers who have purchased products on the online auction platform. And also, it is important to ease the payment process and for that, you can include multiple payment gateways.

Focus on meeting online auction business needs of users

An auction site that meets the selling and buying needs of users by carrying out an effective online auction process will definitely kindle interest in the minds of users to come back again to the online auction platform. So, you must streamline all your online auction operations on your online auction platform.

From this section, it is very clear that you can get ahead in your online auction business only if you succeed in building a phenomenal online auction platform with engaging features and cutting-edge technologies. But, how to build such a mind-blowing online auction platform?

Using Auction script for building an outstanding online auction platform

If you are really looking to build an impressive online auction platform with seamless performance, then you can surely go for a reliable and ready to use auction script. This is because, with a readymade auction solution, you can build your own auction site within a very short span of time. When you make use of a scalable online auction solution, you can include all necessary features in your auction site whenever needed depending on your online auction business needs.

Also, an adaptable auction script will suit many online auction business models and so giving life to your online auction business ideas will not be a tough job. So, making use of a fully integrated and readily customizable online auction solution with smooth performance will be the right option to develop your own full-fledged online auction platform. 

But still, you may have a doubt if it is wise to utilize a readymade online auction solution for developing an online auction platform. So, to make you understand in a better way, we can now see how a uniquely crafted auction script can help you in attaining success in your online auction business venture.  

Amaze users on the online auction platform with an exemplary auction script

  • With a comprehensive online auction solution, you can build a feature-rich online auction platform and can easily enrich the experience of users by including several exciting functionalities such as an internal messaging system, smart auction process, advanced filtering, quick auction set up, instant notification, and so on.
  • Normally, we will be looking for a convenient and safe online auction platform so that we can make our purchase without any hassles. With a remarkable online auction solution that is subjected to rigorous testing procedures, you can build an amazing online auction platform with best-in-class security checks. Thereby, you can improve the reliability of your online auction platform.
  • You can include beneficial revenue factors in your online auction platform with a unique auction script. Thereby, you can make a great profit with your online auction platform within a short timespan.
  • If you want to impress users on your online auction platform in the long term, then you must incorporate trending technologies into your auction site. This is possible when you make use of a dynamically adaptable online auction solution.
  • Also, with a complete online auction solution, you can develop an engaging mobile application for your online auction platform.

I hope you can now understand why a readymade auction script will be the right choice to build an astounding online auction platform.

Closing Thoughts

As said in the above sections, it will be a smart move to utilize a ready to use auction script for developing your own online auction platform within your budget. But, not all those online auction solutions that are available can fulfill your online auction business requirements and can help you in building an attention-grabbing online auction platform. Only a reliable auction script that is built with responsive design, modern functionality, and state-of-the-art technologies will help you in arriving at a feature-rich auction site. So, pay more attention while choosing an apt online auction solution for your business.



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One Person Company (OPC): Process of Registration, Requirements & Advantages

Chris Holroyd

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One Person Company (OPC)



The Companies Act, 2013 totally changed corporate laws in India by presenting a few new ideas that didn’t exist already. On such distinct advantage was the presentation of One Person Company idea. This prompted the acknowledgment of a totally better approach for beginning organizations that agreed adaptability which an organization type of element can offer, while additionally giving the assurance of restricted obligation that sole ownership or associations needed.

In a Private Company, at least 2 Directors and Members are required while in a Public Company, at least 3 Directors and at least 7 members. A single person couldn’t fuse a Company previously. Be that as it may, presently an organization can be framed with only 1 Director and 1 part. It is a type of an organization where the consistence prerequisites are lesser than that of a privately owned business.

Advantage of having One Person Company

  • More opportunities, Limited liability
  • Minimum compliances
  • Easy Funding
  • A Separate legal entity
  • The Only Owner
  • Benefits under Income Tax Law
  • Receive interest on late payment

Who should start OPC?

  • Numerous individuals who are small dealers and retailers who deal with their business alone will shape OPC. They can take credits against their business and their own liabilities will be protected in case of debt. 
  • Numerous experts who work alone like Chartered Accountants, Lawyers, Architects, Engineers, Interior Designers and so on can enroll OPC. 
  • Youtubers and Bloggers who work alone can settle on OPC. 
  • Single Entrepreneur can begin with OPC and later believer it into Pvt. Ltd. Organization.

One Person Company (OPC): Process of Registration

Step 1: Apply for DSC: Digital Signature Certificate required following document:

PAN Card, Address Proof, Photo Aadhaar Card, Email Id, Phone Number.

Step 2: Apply for DIN: Once process of DSC completed next step is to apply for Director Identification Number of the proposed Director in SPICe Form along with the name and the address proof of the director.

Step 3: Name Approval Application: Next step while establish an OPC is to decide the name of the company. The name of the company must be followed by (XYZ) OPC Private Limited Company.

Step 4: Documents Required: Some documents are required which are:

  • The Memorandum of Association (MoA)
  • The Articles of the Association (AoA)
  • A nominee on behalf of such person
  • Affidavit and Consent of the proposed Director

Step 5: Filing Forms with MCA: All the documents will be attached to SPICe Form, SPICe-MOA and SPICe-AOA alongside the DSC of the Director and the professional, and will be uploaded to the MCA site for endorsement.

Step 6: Issue of certificate of Incorporation: On verification, the Registrar of Companies (ROC) will issue a Certificate of Incorporation and we can commence our business.

Basic requirements for OPC Registration in Jaipur

  • 1 Shareholder
  • 1 Director
  • 1 Nominee
  • Director and Shareholder is one and the same person
  • Minimum Share Capital shall be Rs. 100,000 (INR One Lac)



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What Enterprises can expect from an AI Chatbot in 2020?

Chris Holroyd

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AI Chatbot in 2020



As per Gartner Artificial Intelligence (AI) will be a conventional customer experience investment in the coming years. As per the reports, The number of organizations that are willing to use chatbots for customer care and deploying virtual assistants is 47% and 40% respectively. 

With the advent of Technology, Chatbots have completely streamlined the interactions between the users & services (organizations). Nowadays, chatbots are gaining much more popularity & recognition than ever and have become a part of the organizations to communicate and ease the workup.

Bots are presently being actualized in various business verticals to convey prevalent client assistance and improve client experience. Chatbots will change the way businesses perceive and communicate with their clients and prospects. 

Some of the common use cases are customer service, lead generation, customer engagement, messaging apps, human resources, etc.

According to  Oracle, by 2020, 80% of business respondents were at that point utilizing or intended to utilize chatbots and 85% of business communications will be done through chatbots that offer various benefits such as round-the-clock availability on email, SMS, live chat, and apps. 

AI Chatbot in 2020

Top trends for AI chatbots in 2020

Here’s a look at which chatbot trends will dominate in the upcoming year:

1. Chatbots will be more human

As per the statistics, Global Market Insights, By 2024, the overall market size for chatbots would be over $1.3 billion, globally. So, it is expected that the chatbot industry will become the driving force of business communications.

With the advent of technology, it would be easier for bots to comprehend the discussions and the purpose of the queries. Alongside, Considering the chatbot details about how organizations are embracing AI innovation, there are still a few difficulties to execute chatbots effectively.

2. Use of AI in contact centers

Due to technological advancements, Chatbots, virtual assistants, and messaging are already helping transform call centers across the world. Artificial Intelligence will be important to the contact centers in the coming years. 

AI chatbot trends aim at saving costs significantly when businesses upgrade from inefficient IVR technology to AI. According to Chatbots Magazine, businesses can reduce customer service costs by up to 30% by implementing a conversational chatbot.

  1. More refined conversations

The primary purpose of chatbots is not only to provide support and services but to do so like a human. With the increased popularity of chatbots, the technologies powering them – namely NLP, AI, and machine learning- are being refined.

Due to this, now, chatbots will increasingly be able to communicate & hold conversations like humans instead of providing bland cardboard responses 

  1. Data-driven customer insights

The great thing about chatbots is that they can make notes, a.k.a, collect data while they are holding conversations or immediately after it. This means that instead of relying on guessed customer personas, you can know what your customers are actually like, what their most common pain points are, what they expect of you, and so on. 

  1. Automated support

This trend will be most apparent in call centers where the employees’ main job is to provide customer support and address customer requests 24*7. Chatbots can also reduce the cost up to 30% if bots are bringing in to provide customer service at the initial level. 

You’ll need to hire lesser people to attend calls and respond to emails. With the help of this feature, Requests and problems can be scaled up to the specialist (human) support team.

  1. Messenger bots

As per the statistics, 68% of consumers prefer messaging as the go-to way to communicate. The concept of conversational commerce is more preferred as it encourages buyers to shop online with chatbots. Messaging platforms help businesses to improve their branding & to deliver the best customer service.

With time, more and more brands will adopt messaging platforms to boost customer engagement and strengthen customer loyalty as these platforms will have strong bot capabilities and an integrated approach with various business functions.

Messaging platforms with the capabilities of chatbots can help to scale up the businesses by: 

Marketing engagement 

Brand awareness 

Customer support

Sales & lead generation

  1. Bots for internal use for enterprises

Apart from handling customer requests seamlessly, chatbots deliver incredible business value by streamlining the internal workflows from small businesses to enterprises. 

There are many use cases for AI chatbots with each variant application striving towards one common goal – to improve the experience and efficiency of the user such as:

  • Human Resource (HR): Chatbots can be used to keep the pulse of your employees, answer basic HR-related questions, and complete transactional HR services. 
  • Employee onboarding: Onboarding is considered to be a tedious and time-consuming task. With the help of chatbots, organizations can initiate the interview process by fielding screening questions and capturing the answers. It also helps in guiding new hires through company policies.
  • Internal help desk: Chatbot can handle the common queries and allow IT service desk agents to work on complex queries. The bot learns the answers to repetitive queries and improves the response time.
  1. Bots for payment

There are billion of businesses that use social media platforms as a part of their selling process. One of the most popular social media platforms is Facebook that has over 300,000 chatbots having the potential to make the payment method smooth and seamless.

Overall, chatbots promise to improve and increase the efficiency of every business process that leverages them. Chatbots are drastically changing the way businesses interact with customers, manage campaigns for lead generation, and automate payments. As per the Chatbots Magazine, 67% of US millennials are likely to purchase products and services from brands using a chatbot.

Here are some main benefits to use bots for  payment:

  • Customers can buy directly from Messenger – Customers do not have to leave their app to make the final payment. 
  • A good way of conversational selling –  Allows your customers to ask questions and you can recommend the best product as per their need.
  • Trust is a strong word – Many people rely on Facebook Messenger so no issues with credit or debit card security.
  • Easy scalability – It is easily scalable – it means you can sell products directly inside your automated Messenger sequences by 24×7 bot.

List of best AI chatbots for 2020

  • Watson Assistant
  • Inbenta
  • Vergic
  • Rulai
  • Ada
  • LivePerson
  • Bold360



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Do you Know These Useful Tips to Create Display Campaign?

Chris Holroyd

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If you are thinking of investing in a SEM campaign, here are the basics to learn how to create one that goes straight to your potential customers.

Being present online in the right way and knowing how to reach the public really interested in your product or service requires building a strong and targeted digital marketing strategy and… Patience, lots of patience!

To speed up this process by attracting many users, our recommendation, as an agency with great Google Ads experience, is to create a display campaign.

Create Display Campaign

First things first: what is Google Ads?

Google Ads, until a few months ago known as AdWords, is Google’s PPC (Pay-Per-Click) platform that allows you to place advertisements in the search results of your browser or on its affiliate sites such as YouTube or Gmail. In this article we will focus on creating a first display campaign in the aforementioned areas.

Why advertise right here? Because it is the largest Adv display network in the world, since it includes all Google-affiliated sites such as YouTube, Gmail and blogs supported by Blogger.

The Google network is able to reach 90% of the total internet users in the world and gets 180 million advertising impressions on a monthly basis.

Why should a Google Ads display campaign interest you?

Creating a display campaign on Google Ads should interest you if:

  • You want to reach the audience that has shown interest in your product or your company;
  • You want to show your advertising in different spaces, including blogs and YouTube videos;
  • You are interested in publishing interactive advertisements that are particularly “catchy”.

Google Display allows you to:

  • Increase the visibility of your brand;
  • Generate direct traffic to your site;
  • Speed up the purchasing process ;
  • Increase the sales of your product and your service.

The common denominator of all this is an effective advertising campaign that can help you optimize your investment, but we will talk about this shortly.

What kind of advertisements are there?

You can publish different types of advertising on your display network, according to the needs of your brand. The main formats that can adapt to different sizes are:

  • Text
  • Photo
  • Video
  • Rich media, i.e. a mix of images, texts and videos.

When are the ads displayed?

Google Ads display campaign

You can show your users your ads on the Google Display network, before they even start looking for your product, with something that helps to catch their attention at the beginning of the so-called buyer journey.

Another possibility is that you keep in mind what users searched for on your site using remarketing. This technique allows you to get back in touch with those users who already know you to lead them back to the product of their interest.

Points to keep in mind when talking about display advertising on Google Ads:

  • The keywords determine the position of your ads alongside related content. It is also interesting to make a list of the “negative” keywords and add them to your campaign to be sure that your advertisements do not appear where they should not;
  • Advertisements appear on websites related to those chosen at the time of the campaign setting and only on the sites belonging to that network;
  • Once you have set your interests, advertisements will appear to users deemed “relevant” based
  • Advertisements appear to tagged users who have visited the pages of a website (public lists are created on the basis of remarketing codes);
  • Advertisements can be segmented by the age and gender of users.

Step-by-step guide to create your first display campaign

Once you’ve decided to create a campaign, the first thing you need to do is create a Google Ads corporate account.

Planning: why do you want to create an ads campaign? What budget do you have? Determine if you are interested in clicks, sales, time spent, lead acquisition, newsletter subscription or other.

Identify and create your target: where are your customers? Where do they connect from? What does he like? What sites do they frequent? How often. Define all these aspects to reach your audience.

Design: which format best suits your campaign? What message do you want to communicate? What landing page do you want to direct to? It is essential to consider that more and more users surf from their mobile devices, therefore it is mandatory to think of a responsive design. Google Ads allows you to segment by different device.

Frequency cap: It is important that you set limits on the frequency with which your remarketing campaign appears to users: this is because you do not have to “stress” users and you must be consistent with your message.

Schedule the publication of your campaign: when to publish the campaign? Choose the period in which you’re advertising will be active.

Measure the impact: What is the ROI like? What kind? Post-click and post-impression click? To have an effective measurement you need to install a “conversion tracker” using a code on the “Thanks for your purchase” page so that Google Ads can keep track of it.

Campaign Optimization: What Can You Improve? But above all, you must pay attention to how your advertisements perform in specific locations to exclude them or choose them based on their performance.

Display campaigns are primarily designed to improve your branding. Including them in your Digital Marketing strategy will allow you to get the best.



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