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Keeping Test Cases Lean with Agile Test Case Management

Chris Holroyd



Test Case Management

With the rising trends of agile and DevOps development methods in organizations, it is becoming increasingly important to seek ways to enhance the testing speed and optimize the testing process without making a compromise on the quality. Improving the testing processes enables organizations to increase productivity and allows them to keep up the rapidly changing dynamic development lifecycle. Especially in case of organizations that have limited resources, capital, and manpower, proficient test case management tools can prove to be quite beneficial. Through these tools, time and cost efficiency is achieved through the optimization of processes, speed, and quality.

The Need for Test Case Management

The quality assurance team and testers are usually the ones to create a central repository for test cases which are then used to verify various functions of the application. The fundamental aim of the test case management tools is to conduct tests against the software product in numerous operating environments and log the results as well for reference. At the end of the day, the recommendations and insights of the testing teams are the determining factor which controls the release of the software product. Traditionally, because of the lack of advanced tools and mechanisms, the functional testing of the application consumed most of the testing resources. However, in the agile driven organization today where automation testing is a significant part of the testing process, quality assurance teams have more resources for test case development, process improvement, and automation.

Features and Functionalities for Test Case Management

With the use of adequate test case management system, teams are able to generate and save test cases, plan the tests and execute them, and finally create and save test reports as well in one place. The knowledge sharing and common language aspects of these tools allow all the teams to be on the same page and track what is happening in the project easily. Some of the most important features and functionalities of this tool include;

Streamlined tracking abilities – with the help of these testing tools, the teams are able to keep a check on the testing progress at every stage to ascertain that transition from one stage of the project to another is smooth and seamless. The maintenance of testing logs from different stage is helpful for the teams in the current projects as well as the future ones.

Ease of use and flexibility – this feature in the test case management system facilitates the testers in detecting any issues or problems that are hindering the functionality or performance of the application.

Integration of automated testing – the automation of testing process has become an indispensable part of the projects in the agile world, mainly because it saves a lot of time for the testers which could be spent on other important tasks.

Reporting in real-time – as the documentation of the testing progress at all stages is kept in real-time so the tracking of the project becomes easier, and developers are able to get and flexible responses from the quality assurance teams.

Author Bio:

As a Senior Marketing Consultant at Kualitatem, Ray Parker loves to write tech-related news, articles, specifically quality assurance and information security. Apart from his techie appearance, he enjoys soccer, reading mysteries, and spending long hours working over at the New York office. 

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Role of HRMS in Organizations – Impacts and Benefits

Chris Holroyd



Role of HRMS in Organizations – Impacts and Benefits

The human resource management system regulates the multiple HR practices and transforms according to organizational culture, employee measurement, work routines and so forth. Nowadays, the businesses have moved out of the point of manually handling their employees maintaining themselves within the constraints of using documents and documents to handle.

Now with all the strong competition and increasing number of employees inside the business, the newspaper documents, and only excel sheets cannot help out with the tasks. There urges the demand for a self-reliant, effective and powerful program tool for handling the employees. There comes the demand for complete automation of processes connected to workers, in order to keep everything compact, pragmatic and organized. To be able to stand in the fast-paced world, the requirement for a human resource management tool increases to guarantee maximum production and involvement from both sides of employees.

It’s a program of numerous human resource policies which are internally consistent concerning a human resource intention. HRMS also indicates the integration of human resource management and information technologies to automate and ease HR actions. The overall idea of an HRMS assists small-business managers craft a suitable human resource strategy based in their area of business and company development phase. In order to improve the businesses and organizational workflows, numerous companies rely on the cloud based HR software that support and improves multiple HR operations. 

Mostly an HRM tool guarantees systematic organizing of information and Information with regard to employees in a company. This merely enriches the outcome of company actions and progress.

The decision making is made easier and faster since HRM tools assist the businesses to rapidly recover the worker information. Regardless of your information is dispersed across different sections or diverse layers of the company, with the assistance of an integrated human resource management tool, an individual can instantly identify and glimpse at the employee information, invent necessary decisions and place actions underrun.

Among the substantial benefits of an individual resource management Tool is that it’s highly flexible and may perfectly pitch into the company needs. The tool could be changed concerning features and functions, which makes it perfectly tailored for your small business need. Obviously, both small and big company can equally gain from the HRM tool, as it assists the company to keep all organized, compact and nicely structured.

Here are the tactical Benefits of utilizing a human resource management system

Organizational Effectiveness

The human resource management program of a business has a significant effect on organizational and individual effectiveness. A fantastic HRMS brings attention to human resource management practices and enhances human relations in the provider. A successful HRMS relies on a tactical goal and operates by improving worker knowledge, skills, motivation and participation opportunities. According to their overarching target, human resource management methods contribute to organizational effectiveness in numerous ways.

Handling the Employee’s Regularity

The achievement of any organization is in the selfless participation and dedication of its employees. The worker existence or employee presence issues the most to some of the firms. The characteristics help the company managers or HR professionals to keep tabs on the employee’s presence and leaves within an organization. Both parties may easily process their orders. Employing the presence monitoring system or employee attendance control system, the supervisors can quickly take a look at the overall numbers leaves to the day, consider the decision on a worker leave, whether to accept or accept and thereby examine the tendency of employee leaves or leave generally. Additionally, on the flip side, the workers could quickly process their leave request via logging in to his or her system. He can acquire literate of his staying leaves that are casual, unapproved leaves and a great deal more out of it. The first scenario of confusion within worker presence is completely overruled with the support of HRMS.

Employee Commitment

An HRMS focused on raising employee loyalty will amuse selectively, provide employees with intensive instruction, and give a high amount of reimbursement. As an instance, a tiny medical practice serving neighborhood senior citizens may concentrate on recruiting and keeping caring staff to offer superior support. Recruiting will require running many interviews to be certain that the character of the candidate matches the needs of the position. When the correct person is chosen, intensive job coaching and merchandise compensation will be supplied to boost worker satisfaction, job performance and organizational commitment.

Employee Empowerment 

The concentration of an HRMS could be raising the participation of workers and enabling them. Under this system, workers are granted more decision-making capability, and teamwork is encouraged. By way of instance, a small-business owner might want to change from focusing on the daily purposes of their company to expand the enterprise. This requires trusting employees, training them and providing them with more decision-making power.

Professional or the company manager does not end with streamlining the worker presence of leaves. They must indulge in the tradition of boosting employee welfare and worker well-being. A happy workforce is that which finally interrupts the success of almost any provider. Hence, the empowerment, thus the gratification of employees must be among the keen schedule of their direction. An enabled employee triggers to generate additional, showcase their entire set of ability, favoring business expansion finally. Thus, several practices such as worker training, the support request can incredibly raise the development of your small business.

Caring for Employee Rights

Employee rights are equally significant to worker benefits. It’s the main use of the company organization to safeguard its employee rights concerning salary, overtime, office security, wrongful termination or discrimination. With the support of a human resource management tool, an individual can effectively work on the individual rights of workers, maintaining them jobless. You may be entertained by how. Allow me to clean it out. The resources such as payroll management program assist from the effective calculation of worker salary taking care of arrears, bonuses or insurances of workers. There are lots of country-specific HR applications tools which come integrated with attributes pertaining to this national law. This preceding program’s take good care of worker rights with regard to their own wage calculation. Additionally, there come applications with managerial purpose like worker loan direction, focusing on worker loan allocations and their deductions each month from employees’ wages package. All of this help together in smoothening the worker welfare and well-being at work.

Occupational Safety

Occupational injuries and fatalities could have catastrophic consequences for employee’s morale. Such events can also potentially endanger the company. In a small manufacturing firm, supervisors can concentrate the HRMS on enhancing occupational safety. This necessitates hiring dependable, educated and detail-oriented individuals and providing extreme safety training.


Clubbing together all of the aforementioned organizational importance, personal importance, and societal importance, an HR tool finally moves the business closer to its enshrined aims and objectives. An individual can economically march towards the professed aims as each individual resource process are compact and satisfactorily managed. Via boosting employee function, the team and the group spirit as a complete only take the company to its assignment.

A successful Human Resource practice is what finally leads to higher rewards and better performance. Finally, that helps the organization to achieve its chance to enter the new company and start a new wandered Hurry, improving the market.

Read Also : How CRM can help to Generate Leads

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How Artificial Intelligence and Machine Learning Helps in Software Development

Annie Adams



How Artificial Intelligence and Machine Learning Helps in Software Development

The pace in which AI is progressing is amazing, thanks to the availability of cloud computing and data. AI technologies today are meeting people’s expectations after years of developing and testing. AI and machine learning have both disrupted every business, including manufacturing, retail, transportation, and customer support. 

Custom software development is no exception in which machine learning and AI could boost the traditional software development cycle process. AI apps are visible in Alexa of Google, in Google Photos, as well as autonomous cars like those that Tesla made. Nowadays, since the apps are common, there’s speculation about how they would impact the development of software solutions. 

Software Development with Artificial Intelligence and Machine Learning

As machine learning continues to gain more capabilities, it’s exciting to keep in mind that Artificial Intelligence is progressing to other sectors. AI, in software development, aims to allow developers and testers to become more efficient. Also, it aims to help the experts in making faster work progress. 

1. Help in Nurturing Young Developers and Programmers

Young developers and programmers form an integral part of the developer community, the same as the seasoned and more experienced ones. Furthermore, it also seeks to provide these developers with a chance to gain better insights on how to develop good solutions. AI-powered tools enable programmers to coordinate on software projects. 

The tools, furthermore provide sharing insights convenience with both novice and experienced developers, thus letting them learn from one another. These tools could be used by young developers to move further in their careers. 

2. Help Developers and Testers Spot and Fix Bugs

With credits to AI, developers now could code better, see bugs and fix them. They need not worry about ending up with files that are filled with bugs. Moreover, developers get the convenience of using specific machine-learning algorithms in software testing. 

The effort aims in boosting the tested programs overall quality. Aside from developers, testers could use AI-powered bots as well in finding bugs. As AI continues to advance, both developers and testers look towards using tools that are AI-powered with the ability to find flaws and fixing the code automatically. 

3. Intelligent and Smart Coding

When writing code, developers could experience challenges, like duplication of code or omission of certain code parts. No longer are errors made when coding with the use of machine-learning algorithm powered coding tools. The tools could help determine simple mistakes in coding. 

Moreover, they provide developers with a code editor, which formats code parts based on the methodology or programming or language in use. 

4. Controlling Deployment

AI technologies promise to boost deployment control efficiency that is related to software development. In the realm of developing software, deployment control necessitates the phase of development in which developers upgrade apps or programs to new versions. When developers are unable to properly execute the process, they could run the risk of ruining the app or program. 

Thanks to Artificial Intelligence, developers in a software development company could run the new app or program versions without having to worry regarding risks, like failed deployment. Also, they could scan for issues that are related to the process of deployment with machine-learning algorithms. 

5. Cloud-Based Integrated Development Environments Introduction

IDE or Integrated Development Environments provide developers a place for editing, debugging, and compiling code. With IDEs that are cloud-based, one could write and store code on the web. The platforms provide software programmers with a convenient and safe place to work with code. 

No longer are losing work after their laptops go missing or their personal computers crash are among the top worries of developers and programmers. Amazon’s Cloud 9 is among the most popular cloud-based IDEs. The platform provides an IDE for developers, which syncs data input with a cloud computing platform that is provided by Amazon. 

Through these platforms, developers could build next-generation apps. They could, furthermore, use intelligent coding features offered by cloud-based IDEs. 

The Advantages of Using Artificial Intelligence and Machine Learning in Building Software Solutions 

Establishing the difference between traditional and AI-enabled development is vital. The traditional process will not be going away. Nevertheless, let’s check out how AI and machine learning benefit various areas of development that are too complex for humans to understand. 

Smart Development Assistants

Smart and intelligent development assistants help save time in preparing code. They provide on-time recommendations and support. This minimizes the huge amount of time spent on reading the documentation of a project. 

They help with debugging code as well and provide insights such as the needed libraries, code examples, dependencies, and so on. 

Quick Prototyping

In developing a software solution, businesses need a lot of time and planning. Machine learning helps shorten the process through developing algorithms, which minimize documentation time. These technologies include visual natural language interfaces that recognize and keep tabs of historical patterns. 

Error Handling and Analytics Automation

Developer assistants help save time as they analyze system logs. It enables early detection of error for a much proactive and fast flagging of errors. In the future, there’s a great possibility that the tools won’t detect errors but enable the software to execute corrections without human intervention. 

Automatic Refactoring of Code

Developers want to have clean and simple code all the time. Tools that are AI-enabled provide code refactoring ease since it promotes team collaboration that’s efficient. This is great for big upgrades with big-scale refactoring as well as long-term maintenance. 

Strategic Decision-Making

AI analyses the performance of both past and present projects. AI-enabled platforms, therefore, gain experience from past project mistakes. This is what’s called smart programming. It helps the team of developers to identify loopholes in the design and maximize the assessment of risk. 


It’s a good thing for developers, programmers, and even testers to know that despite AI and machine learning proving to make certain software-related tasks seamless doesn’t mean that they would lose their jobs in the future. Keep in mind that to develop an executable program requires experience and skill. 

The aim of Artificial Intelligence is to help both developers and testers to be more productive and efficient. While these technologies are transforming the development cycle, it will not affect activities like coding and integration, which rely on technical skills and programming.

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Migrate On-Premise Exchange 2013 to Office 365 – Full-on Guide




Migrate On-Premise Exchange 2013 to Office 365

Do you want a solution to migrate On-Premise Exchange 2013 to Office 365? You should stay here and read more as you have found the right page with the best solutions. In case you don’t know, a lot of companies have realized that it is highly beneficial for them to migrate their on-premise mailboxes to a cloud-based email client like Office 365. Of course, it is critical to switch email platforms for organizations as there is a lot of risk of losing the data.

If you do not want to lose any data, we would suggest you to transfer the mailboxes with full guidance and a proper plan and tools. Office 365 provides various benefits which is why users are attracted to Exchange Server 2013 to Office 365 migration. There are some issues that you may experience while transferring from one platform to another. The issues faced are listed as below:

  • There may be some users who are still working on the old version of MS Outlook
  • Sometimes, stability and corruption issues occur in the Exchange environment
  • The process may take more time if the network connection is slow
  • During the migration process, On-Premise Exchange Server stays down.
  • The firewalls and proxy devices may be configured incorrectly

You can get over these issues by using the automated tool. Learn what tool is it and how it works in the segment.

How to Migrate On-Premise Exchange 2013 to Office 365

This automated tool that we are going to talk about is the Exchange to Office 365 Migration Tool. This tool is a secure and reliable way to migrate On-Premise mailbox from Exchange 2013 to Office 365. There is full liberty to the users as to how many accounts they want to transfer utilizing the features provided by the tool to the best. Let’s check out the features that are provided and how the tool works.

Features of the Tool for Exchange Server 2013 to Office 365 Migration

  • You can migrate multiple user accounts at the same time
  • Migrate only the newly arrived data using the “Delta-Migration” option
  • Use the “Date & Category Based Filters” to export only the required data
  • A “Concurrent Migration” option to improve efficiency
  • Live-Progress Report of the migration process
  • Choose the “Include Sub-Domain” option to migrate Data from Sub-Domain users
  • The tool has a migration speed of 40GB per hour

Steps to Migrate On-Premise Exchange 2013 to Office 365

Follow the steps as mentioned below:

  1. Download and launch the tool. Make sure the tool is activated, go to the bottom left corner and click on the “Activate”
  2. Now, choose the Source as “Exchange” and Destination as “Office 365” and apply filters.
  3. After that, enter the “Admin Credentials” for Exchange and hit “Validate”.
  4. Then, enter the “Admin Credentials” for Office 365 in the destination field, click on “Validate” and hit “Next”.

Note: Choose the fetching process for which you will find two options provided by the migration tool for Exchange. We are going for the “Fetch Users” option.

  1. Choose the “Fetch Users” option and enter the source and destination emails. Set priorities if required and hit “Validate”.
  2. Start the migration process for Exchange Server 2013 to Office 365 Migration by choosing the “Start Migration”

You can choose to download the summary report by choosing the “Summary Report” option or generate a detailed report of each file in CSV by choosing the “Detailed Report” option. You can also Re-Run the migration process in 3 modes:

  • Retry Failed Items: To migrate all the failed or skipped items.
  • Re-Run Full Migration: In case you want to run the migration process again.
  • Delta-Migration: Choose this option for migrating only the newly arrived data with no duplicity issue.

Manual method for Exchange Server 2013 to Office 365 Migration

The following manual method can be used for the migration process:

Hybrid migration

This type of migration process is capable of migrating both on-premise and online mailboxes. The data is gradually migrated to Office 365. This type of migration is best suited to migrate on-premise Exchange 2013 to Office 365. It can also be used to migrate Exchange 2010 mailboxes of around 150-2,000 members in small batches.

Drawbacks of Manual Exchange Server 2013 to Office 365 Migration

  • This process takes a lot of time and is a very lengthy process.
  • The downtime of Exchange 2013 is increased using this method.
  • The Exchange Admin needs to have good knowledge of mailbox migration.
  • In some cases, the data is lost while using the manual method for migration.


In order to migrate On-Premise Exchange 2013 to Office 365, you need to use the safest method as the amount of data you are migrating will cost a heavy loss if any disaster happens. To be more careful with the migration process, you can use the third-party tool that we have mentioned. It securely moves the data from Exchange 2013 to Office 365 with no data loss or modifications to keep your data safe and you, satisfied.

Must Read = Best Way to Backup Office 365 Mailbox to PST

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How CRM can help to Generate Leads

Akshay Patel



How CRM can help to Generate Leads

As you know that it was very difficult to generate new leads in the past. However, nowadays Outsourcing web development services and email marketing companies can generate leads using the two different methods. The first method includes generating the leads through online techniques while the second one is offline.

In the online lead generation process, businesses can produce new and valuable leads through the website, blog post, social media platforms, online advertisement, blogging, landing pages, email marketing strategies, etc.

Now, in the offline technique, businesses can take the best advantage from the various off-line advertising strategies including printing of advertisements, pamphlets distribution, banner, trade shows, workshops, and conferences, etc. These methods can assist your team to produce your new and sales-ready leads.

Every business or organization needs leads. Leads are basically contacts. These are the people who have shown some sort of interest and confidence in your organization’s product or service. They visit your website, read the content, and fill out the feedback form. They are the ones who attend the organization events, workshops, webinars, and provide information on registration forms.

But, these days generating profitable and valuable leads has become a difficult job. Businesses need to invest their time, money, and resources to gather high quality and long-lasting leads.

So therefore, nowadays, businesses use the website marketing strategy and CRM software to automate the sales process and generate valuable and profitable leads.

CRM strategy can turn your Inbound marketing strategy into a lead conversion by customizing and providing smooth and elegant interactions with potential customers and prospects.

Here, in this article, we are going to discuss what basically CRM is, what is lead generation process, and how it can help you to generate more and more leads for your businesses and email marketing companies.

What is CRM software and Lead generation process?

A CRM system or tool is a very valuable tool that clarifies the management outlook of business. If you have used and executed the right CRM then you will surely get enhanced outputs in sales, close more deals and increase real time decisions and anticipate accuracy. With a right and useful CRM system, there is no magic formula to nurture audiences and generate profitable leads. However, there are chances to get into deeper customer information to enhance and personalize sales initiatives.

Lead generation is often termed as the process of attracting and converting visitors or audience into a prospect or someone who has shown interest in your organization’s product or service. When a visitor starts a relationship with you by showing organic excitement and confidence in your business, the transition from a common visitor to potential customer is much more natural.

Lead generation is included in the second stage of the inbound marketing strategy. It occurs after you have attracted your potential clients and customers and are ready to convert those into leads for your sales team.

What are the techniques and strategies in which CRM can help you in generating more leads?

An effective Customer Relationship Management system offers a number of benefits at an affordable price. A CRM impacts a business at a macro level. It assists in nurturing leads and building better long-lasting relationships with clients and consumers even before interactions with the sales team happen. If your business aims to win new sales leads, then here are a few steps to follow: –


As per to the latest CRM observation of reports, businesses and hubspot developers nowadays have noticed the impact CRM system on Marketing. Whether it is about taking advantage of distinguished features to build shared groups of consumer and client targets and improve and upgrade the messaging of campaigns, or profiting from the opportunity channel and campaign reporting. Under the assistance of a CRM, you can fulfill your business aims and goals by offering yourself a deeper fact based information and details into your consumers and clients. CRM gives an in-depth look at the opportunity channel which can be arranged with every possibility and opportunity to a particular marketing campaign.


As you may know that every CRM follows its own procedures of tracking and administering leads, and letting you know the current status of the leads and where they are in the whole procedure. Just like sales, leads history can also be tracked like the number of clients who were contacted in the past week or month, what the discussion was, customer’s issues and doubts, and other things. Certain reports can be produced and observed based on it. Organizations can fulfill their expectations and demands with the assistance of CRM and enhance the quality of leads as well. From both the sales and marketing sector, you should be having a precise goal to improve and upgrade lead quality of more sales and income. Your CRM also assists you to get quality leads and recognize which actions are eventually converting into lead and then to a sale. Using these details, leads can be tracked at a fast pace by the sales process to help you more in terms of income and make sure that you successfully reach your sales goals.


Social media is the best platform for businesses and email marketing companies to communicate with their focused and potential customer base. However, in order to generate leads and to convert them into paying customers, a business should recognize the right social media platforms and must infuse their valuable time in getting to know about their consumers and clients. On social platforms, you can post blogs/surveys, schedule activities, track social conversations, and record the complete activity into the CRM system to recognize customer feedback, complaints, problems, and the type of the content that oscillates with the social media audience. This assists your businesses in creating more social media content that can drive their brand to the right social audience. It is one of the cost-effective strategies for businesses and companies to drive more leads. Generally, lead generation is all about collecting data and details on customer intelligence. And CRM is the device which can help you in collecting as many details as possible to run and execute efficient marketing activities and plan marketing campaigns in order to generate more and more new leads, nurture them, and convert them into sales-ready opportunities.


Nurturing is one of the most crucial tasks to generate sales-ready leads. On your database, you might be having many leads coming in, and if those leads are not properly taken care of, they will feel ignored. This will result in losing valuable and potential consumers and clients. However, the most vital step in the process of lead generation and lead nurturing is to design and send the personalized and established emails to each of your clients and customers individually and keeping in mind to deliver the right emails at the right time. Moreover, you can segment your email list on the basis of the type of customers you are focusing on, and you can even schedule reminders to your personalized promotional emails in order to make sure that you can respond to your customers and prospects quickly.


Online lead forms, which are appearing on the landing pages, is your first point of contact with your audiences where they provide their contact details in exchange for a coupon code/discount offer or a piece of content. Online lead forms automatically record and upload all the details through a CRM integration method where it can be tracked very easily. Lead forms are created with a lot of care and are designed as such that they look attractive and are easily attainable across multiple devices, social media platforms and your company blogs.  Lead forms can also involve pre-qualification questions in order to find out whether a particular lead qualifies for sales.


Lead generation is a very essential component for your businesses and hubspot developer to identify new potential and valuable leads. However, in today’s world, where there is a highly competitive business atmosphere, it is not so easy to find many new leads. You need to use and implement the latest technological solutions of the CRM system to track and supervise the various leads coming in from the different consumer touch points.

In addition to this, utilize and execute the above mentioned lead generation strategies in your business to generate new sales-ready leads.

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10 Best Sales Automation Tools and Software for Business Automation




Sales Automation Tools

‘Automation’ is what is trending in the business industry in 2020!

Gone are the days when the businesses opted for taking care of each and every task manually.

Every business organization is looking out for options to automate its operational cycles and the Sales Industry seems to be no exception!

  • Hence Sales Automation is the real deal today!

According to research, if a company adopts Sales  Automation, it can tremendously increase your deal closures by 30%, reduce your sales cycle by a good 18%. Not just that, it also lowers down your administration time by 14%.

Before we jump on to the best Sales Automation tools for your business, let us understand why Sales Automation is needed in your business for it to progress?

✓ It helps you streamline your sales process and cut down on any unnecessary costs.

✓ Streamlining your sales cycle helps your sales reps to really focus on things that matter more such as client relations. 

✓ By taking over your administrative tasks, it frees up more time for managers to focus on strategizing better for effective results. 

In this blog today, we are going to help you discover the top 10 Sales Automation tools and Software for  Business Automation that you definitely need to know about.

10 Best Sales Automation Tools and Software for Business Automation

  1. PeppyBiz

PeppyBiz is known in the market as an Automation device that deals with your Sales like a genius. This tool gives you all kinds of solutions that you may need for your sales and marketing. It has multifaceted features that not only take care of your basic needs such as sending Email follow-ups, managing your lists, and your interaction with your clients but also get you covered in providing in-depth insights based on your data and helps you with better decision making.


This tool helps in getting you focused leads, assess your collected data with customizations, and thereby help you close on more deals and increase your sales. This device is an uplifter for small and medium-sized businesses.

Some of the features of PeppyBiz are:

  • It is a reliable tool to target likely leads.
  • It helps in introspecting the client’s issues and services in the most ideal manner.
  • It is a powerful software for automating the tasks in your operational cycle and also tracking the progress of the activities.
  • It likewise helps in being a great support for your clients by offering significant client help through chat support and ticketing system.
  • It encourages you to successfully understand and analyze your data and discover shortcomings in the business cycle to improve efficiency.
  • It is easy to understand and can be effectively adapted in your business model.
  1. Hubspot CRM 

Hubspot CRM is just another tool in the market known as a power pack for boosting your business. It plays a 360-degree role in your business’ operations by providing you with a  great experience by really bringing out the results for your sales and marketing efforts.

Known for its inbound marketing, the Hubspot brand is now a top pick among the marketers.

The tool is so powerful that it can even send out emails with personalized subject lines for each of your subscribers. It has features that help you in automating your business’ mundane tasks, help you make precise predictions based on the reports provide you with document templates to make your work look professional, and help you get done quicker. It really focuses on building real connections for your business apart from the basic functionalities.

It can easily be integrated with G-suite, Office 365 as well as Outlook. This, alongside all the serious contributions, make Hubspot a strong competitor for empowering your business operations with its Sales and Marketing Automation.

  1. Bitrix 24  

Bitrix 24 is a Customer Relationship Management Tool which provides a great sales force automation in your business and is quite a popular choice amongst the small and medium-sized businesses (SMBs) and even startups as it provides a basic platform which can be used for free. This tool, like the other tools, also has advanced features that it charges for.

From helping you with managing your leads to managing social networking for your business, this tool is sometimes even considered as a complete CRM. It also helps you with automating tasks, provides you with documentation templates, making online payments, setting up your interaction with clients, and all the other basic and advanced features that other tools provide.

  1. Zendesk Sell 

Facing problems in support operations?

With Zendesk Sell, you can overcome this problem by taking your support operations to a better level. It is a great Sales Automation tool that helps your business become more productive by always being there for your customers. It further helps you streamline your operational processes in your sales cycle and achieve transparency in operations.


One of the USPs of this tool is that it provides you with smart services that cut down on your unnecessary operations. Zendesk sell provides you with a ticketing system that is quite flexible and multi-channel support for your customers.

  1. Salesforce 

Salesforce is a widely known CRM that helps your business take a step closer to its clients by serving it better. Salesforce is a multi-purpose tool and helps your business streamline its sales pipeline.

Some of the features of Salesforce are as follows:

  • It helps in maintaining a shared view of the team’s progress that improves the transparency and productivity of the team.
  • Salesforce additionally encourages you to market better to your clients. It helps you utilize your collected data to comprehend them better and make new targeted campaigns.
  • Helps in automating your sales pipeline and improves service for your customers and leads.
  1. Pipedrive

Do you need to have a customizable sales funnel?

Pipedrive should be your go-to tool for that!

Pipedrive helps your business to become more efficient by having transparent pipeline management that helps you identify areas that need to be worked upon.

Not just that, it provides you with advanced customization options for your sales funnel. Apart from the basic features such as managing the pipeline, automating tasks, sales reporting, integrating emails, it is widely known for its strong client support as it follows up with your customers during different stages and thereby helps you get more conversions and retain them in the long term.

  1. Bpm’online CRM

This tool can be ranked as a strong contender amongst the list of the best sales automation tools for your business in 2020. It is a widely popular tool amongst industry analysts for its modern and advanced features that help businesses accelerate their growth tremendously.

It is well suited for the requirements of medium and large-sized companies.

The tool provides multifaceted functionalities such as field sales management, automation of document flow, forecasting and predicting the sales, and managing mobile sales as well. Along with that, it can also be integrated with third-party systems with ease.

Apart from that, this tool has also built a name for itself for contact management. It is a great tool for providing customer support through different mediums such as phones, live chat, bots. etc.

  1. Leadsquared 

Leadsquared, which is a powerful sales automation and a CRM platform, has made a great client base for itself as it focuses on skyrocketing your sales and enhancing your productivity with its advanced features. The platform is open for all different industries such as banks, insurance, schools, etc.

Leadsquared really focuses on taking care of your sales funnel right from the start. It has advanced sales automation features that get you covered on lead capturing, lead nurturing, lead distribution, and implementing sales. This tool also helps in managing your field sales by automating, tracking, and reporting their activities.

With so much focus on leads, this tool really aims to convert your leads into paying customers. This tool does really have some spectacular features that got it to this list of some of the best sales automation tools for your business in 2020.

  1. Keap & Infusionsoft 

Keap, a CRM platform that provides sales and marketing automation functionalities, helps you grow your business, enhances your customer support, and thereby increases your sales too.

It has an easy to operate interface and is quite a suitable tool for professionals, home-based services, and even personal services. It provides you with a dashboard that easily lets you manage your sales pipeline and provides you with sales functionalities such as lead scoring, tracking as well as management. It also helps with the maintenance of the workflow, automating email workflows, and website lead capture.

  1. Microsoft Dynamics 365 for Sales 

Microsoft Dynamics 365 is a widely popular CRM tool in the market known for its extraordinary sales support features. This tool makes the technology available for supporting your business’ operations while synchronizing your sales, marketing, and customer service functions. It helps you automate the different tasks in your pipeline and improve your efficiency.

One of the best features of this tool is its feature to collect customer insights through their social profiles, which not only helps in collecting data but also make more personalized conversations with them for a better relationship with prospects.

It is also AI-powered which further helps your business in smart selling. It can easily be integrated with LinkedIn Sales Navigator, provide in-depth insights into your business, and shows you real-time data which further helps you in growing your business by making better decisions.


Sales Automation will help you revamp your current sales pipeline and will ensure maximum utilization of your business’ resources, reach your employee’s maximum potential, and optimize your workflows at the same time.

While all tools claim to achieve your business’ sales automation goals, you need to be careful while picking the right tool for you. Assess your business’ needs and goals and pick the one that fits your business’ needs perfectly.

Sales Automation undoubtedly takes away the burden from your head and gives you great noteworthy results in the form of higher productivity, increased conversions, and enhanced efficiency. Availing one of the sales automation tool options mentioned above will definitely count as a right move for your business’ growth.

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How Testing Services Can Elevate the QA Role?

Chris Holroyd



Testing Services

It is a general practice that quality assurance testers are not given due acknowledgment which they deserve. It was considered that most of the delays in the projects are caused due to testing team but this is surely not true. It is the general misconception and people need to realize how the quality assurance department is the driving force for a company’s success. If you are not certain about the management of this department then it is better to look out for offshore software testing services rather then creating unfavorable scenarios in your own office.

Offshore software testing services come with its own pros and cons but in the current scenario, it is the ideal case for which most of the software houses are opting for. They lookout for a reliable testing company for the job so that their existing team can focus completely on the development purpose. 

Importance of a QA Tester

Quality software can be reflected in various forms and a lot of efforts and considerations should be put in to derive the needful results. Here are a few points where the need or role of a tester can be reflected.

  • Customer satisfaction ratio
  • Complaints generated by customers
  • Development of staff turnover
  • The success of the business goal
  •  Completion of requirements.

In fact, the quality assurance process has a lot more significance then a person may realize and though it may seem a regular part of the software development lifecycle, but this is the only area that decides if the product is going to be a success or not. One needs to realize that how poor quality can rob you off with profit, customer loyalty, and exponentially increase the development cost if the product is not fixed timely. Your brand’s loyalty dilutes with time and every aspect will become questionable. If your business is related to software development or mobile application development then it is surely at risk from different aspects related to technology and looking for offshore software testing services is a necessary strategic move. 

Testing Services always work around a Strategy

To ensure the maximum quality of the system being developed, it is important to come up with a testing strategy and only an experienced person can do that. There are multiple ways through which a system can be tested and testers work in a detailed manner to come up with a way in which highest quality can be achieved while time and cost remain minimum. 

Clear goals along with a list of constraints are considered to design an effective strategy. An expert knows which boundaries to contemplate and which strategies to implement to achieve the results the company is aiming at. Opting for an offshore testing companies is an ideal choice as they propose various testing strategies based on your software and then implement the one which seems appropriate to your team and can be carried out timely. Once the strategy is defined then things become smooth and communication can be carried out in a much more organized way with the management team. It also helps to set realistic expectations. 

Implementation of Best Practices

As these testing services work day and night to ensure quality so they work in a way that no stone remains unturned. Their job is not limited to finding bugs but they also help the development team to come up with the software which meets the client’s expectations. This is the list of some essential practices which you expect from the company proving you testing services:

  1. A compact testing report from the company providing you testing services, the report must contain features that are tested and completed.
  2. Detailed understanding regarding your business and projects. They are clear about your priorities and then work around them. 
  3. Build the base upon regression testing and its coverage. No aspect or area should be left untested before the launch.
  4. Weekly meetings with the development team regarding product quality where suggestions are made to improve the quality and small recommendations are placed which will make big difference in the end. 

One needs to understand that testing plays a crucial part in the success of your software product. If you can’t afford to have a promising quality assurance team on your premises that the best you can do is to look for offshore testing services that are low on pocket and high in quality. 

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