Connect with us

Social Media

How To Use Videos For Facebook Video Ads

Chris Holroyd



How To Use Videos For Facebook Video Ads

Video ads on Facebook have maintained their position as one of the most versatile means of an advertisement on social media today, and we have a good reason to say that. According to the stats, Facebook boasts over its 2.7 billion monthly active users, out of which 1.25 billion users watch videos just on Facebook Watch and Facebook’s Streaming Video service.  

By looking at these amazing numbers, you can quickly tell that if a marketer leverages this platform effectively, they can become more competitive and boost their brand’s engagement. 

But how do you create ever-engaging and scroll-stopping videos for your Facebook ads? Well, in this article, we’ll discuss just that. 

But to just give you a tidbit, since all video ads are about conversion rates, vertical videos boast the highest conversion rate. That is why you need to use vertical videos on social media – They’re really engaging and mobile-friendly!

Before we dig down deep into the details, let’s talk about what Facebook video ads are, their requirements, and why do you need them. All of these will give you a better understanding of the platform.

Now, let’s head into this.

What Are Facebook Video Ads?

Let’s keep it simple. Facebook video ads are a kind of paid ad-placements to feature your brand or services on your target audience’s feed. 

You can leverage it using two methods. Either you can boost your engagement on an existing video posted on your Facebook page, or you can build a video from scratch for your Facebook Video ad.

Let’s talk about video ad placements on Facebook.

Facebook Video Ad Placements 

If you’re a regular Facebook user, you can quickly tell that video ads on Facebook appear on your News Feed, but in fact, News Feed is only one of several Facebook ad Placements. Here are some Facebook ad placements where you can get your video ads featured.

  • In-Stream Video Ads

These are the mini commercials you’re often faced with when watching videos on Facebook using hand-held devices like smartphones and tablets. These commercials appear after 60 seconds of watching a video.

  • Facebook Stories Ads

These vertical, full-screen video ads often appear between two different organic stories in the stories tab. It is a great approach for showcasing limited time offers and promotions. One to note here is that videos that are longer than 15 seconds are split into two different story cards that would play one after the other. 

  • In-Feed Video Ads

These are the common types of video ads that appear similar to the organic posts published by different users when you scroll through your feed.

  • Facebook Video-Feeds Ads

Facebook Video-feeds ads appear between different organic videos posted by the users. You can access video feeds by tapping on an organic video posted on your feed.

  • Facebook Marketplace Video Ads

These videos typically appear in the Facebook marketplace window between different posts when you’re scrolling through the Facebook marketplace window.

Alchemy Of A Facebook Video Ad

Each part of a Facebook video ad is meant to serve its dedicated purpose. Understanding its anatomy would help create video ads on Facebook that are far more engaging and play an essential role in converting your audience into consumers. 

  1. Account Link

This is the link to your account that you can see on the top left corner above the primary text. You can easily distinguish a video-ad from an organic video by looking at the text “Sponsored” displayed below the account link.

  1. Primary Text

The primary text is a text block that appears below the account link. You can also refer to it as a short description of the video or the brand itself. It is worth noting that if your primary text of the video would be longer than 125 characters, it’ll be abbreviated. The users would need to tap/click on the interactive “Read more” text to read the full description.

  1. Video View

This is the main area of the Facebook ads as your video displays in it. Note that users can set up their videos depending upon whether they want to play them automatically or not until they click on the play button. They can also decide whether they want to play sounds automatically or not. 

  1. Headline

Even though it may sound strange, the video’s headline appears below your ad’s video view. Note that if your headline consists of more than 40 characters, it’ll be abbreviated and not fully visible to the audience.

  1. CTAs (Call To Action)

A CTA (Call To Action) is an interactive button on the lower right corner below the video view. CTAs are meant to encourage your viewers to respond or take action to your video. You can choose a CTA for your Facebook video ads from the pre-set list CTAs available on Facebook. 

Below mentioned are the requirements for Facebook Video Ads.

Requirements For Facebook Video Ads

Before you create a video for Facebook video ads, it is essential to go through Facebook’s requirements. Doing the contrary would make your videos look odd and irrelevant, or the worst – Facebook may disapprove of your ad.

Here are the requirements.

  • Type Of File: We’d recommend using MOV, MP4, or a GIF since all formats support these types. However, Facebook still supports a variety of file types for each video ad placements.
  • Aspect Ratios: For in-feed ads, even though aspect ratios 16:9 (horizontal) to 9:16 (Portrait) are supported, Facebook still recommends using aspect ratio 4:5 to keep you from getting black bars on either side of the video ad. 
  • Video Length: Facebook supports the video length of up to 241 minutes for in-feed videos. However, this may vary depending upon the ad placement.
  • File Size: The maximum supported file size for video ads in each placement is 4 GB. 
  • Video Resolution: The minimum supported video resolution for video ads in each ad placement is 1080 x 1080 pixels. 

To find out the requirements for each ad placement, respectively, check out Facebook’s guide of video ads.

Now that you know what Facebook video ads are, here’s why you need to leverage them for your brand. 

Why You Need To Leverage Facebook Video Ads 

People Love Watching Videos

As we have mentioned above, 1.25 billion users on Facebook watch videos just on Facebook Watch and Facebook’s Streaming Video service. Now this means if you’re using Facebook video ads for your marketing, you’re providing your target audience the type of content they’re craving.

Moreover, since Facebook is focusing on becoming the biggest ad-supported platform, using Facebook video ads means that you’re as well aligned with the goals of Facebook.

Here are some amazing stats as well.

  • According to a survey, more than 60% of people who use Facebook say that they regularly watch videos on Facebook.
  • According to emarketer, 60% of people watch videos online on Facebook.

Since videos are such a popular form of content on Facebook, leveraging video ads on Facebook would become more competitive.

Videos Are Engaging

According to Hootsuite, the engagement rate on Facebook is nearly 6.15% – higher than the engagement rate of any other type of content published on Facebook.

Adding to that, people are likely to watch videos five times more than static content.

In simpler words, with people spending more time watching videos than any other content, they’ll likely engage with them more than any other type of content.

Video Ads Convert More

Let’s make it simple. The entire idea around your marketing efforts is to make revenue – which only happens if you manage to convert your audience into consumers. 

Perhaps the great advantage of Facebook video ads over its counterparts is its ability to convert effectively. 

According to a survey, more than 65% of marketers believe that video ads are way better than textual content and static images when it comes to conversions. 

Now you know why you need to use Facebook video ads for your branding, which brings us down to our final point – How to use videos for your Facebook video ads. Let’s dive into that.

How To Use Videos For Facebook Video Ads 

Try To Create Ads That Do Not Require Sound

According to Facebook, nearly 80% of people react negatively to videos that auto-play with sounds on. Therefore, you need to create videos that no require sounds to avoid negative reactions from the people.

Creating videos with no sounds might seem strange, but if you think about it, you’ll realize that people do not only watch videos in the comfort of their bed. Most people tend to watch videos while commuting or killing time in a restaurant or any other public place. Moreover, who’d want to plug in their headphones to watch your video? Most likely, no one.

Now, if you think that your video would barely make sense without sounds, here’s an easy approach to overcome that. Use Captions! 

According to Facebook, Video ads with captions are watched 12% longer than the ones without captions.

Get To The Point Quickly And Place Your Brand

Even though Facebook allows video ads up to a maximum length of 120 minutes, the first few seconds are critical as your brand gets nearly 74% of the ad’s value in the first 10 seconds. Make these seconds count, and try to place your brand in this time.

Every one out of three people claim that they stop scrolling when they see a logo or brand that they like or prefer. Make your brand visible right away to maximize the results.

It is also worth noting that your video ad’s length is quite a crucial aspect as well – Do not ignore it! On average, people are 80% more likely to watch videos with a length of less than 30 seconds. Also, People are more likely to remember videos that get their message across in the initial few seconds. 

Try to keep your message and concise and clear to have a lasting effect.

Publish Content That Has Performed Well Already

You’re paying money to Facebook for your promotion, and nobody would like to pay for a campaign that doesn’t perform well. To avoid such a situation, publish and advertise videos that have already performed well elsewhere. For example, your website or your Facebook page.

Ask yourself these questions before you run your video ad.

  • Which video has performed well on your website?
  • Did the video perform well organically on your Facebook page?
  • Did the video drive enough engagement and play rates?

Answering these questions would help you quickly determine whether or not to invest in that video.

Use Vertical Videos

We’ve told you that videos drive more engagement than any other type of content on Facebook. But did you know that it is the Vertical videos that drive the highest conversion rates on Facebook? Well, that’s true. The biggest reason why you need to use vertical videos on social media is that they are meant for mobile devices, not to mention that most watch videos on their smartphones.

In simpler words, mobile devices and videos are a perfect match. If your videos are optimized for mobile devices, you’re going the right way!

That’s All Folks

Watching all those big brand videos that are skyrocketing, you might think that you won’t be able to achieve that level of success. But let me tell you – That’s far from reality!

Optimizing is one thing, but the main reason behind the success of any campaign is authenticity. Keep your ads authentic and relevant to your services while practicing these tips alongside, and you’ll see your campaign catapult into success.

Author Bio

Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.

Continue Reading
Click to comment

Social Media

How Can Social Media Boost your Brand

Chris Holroyd



Social Media

As of late, social media has gone from a novel plan to a flat out must for advertisers. Of all the new media marketing platforms, social has most altogether turned customary showcasing on its head. With more seasoned outbound marketing strategies, messages are shipped off likely clients, and correspondence is one way. 

Via social media, clients and organizations can legitimately cooperate. The two parties can pose each other inquiries, repost each other’s content and work on shaping connections. Beginning with social media marketing can be scary, so here are not many tips for adequately advancing your business on informal communities. 

Social Media

The vast majority of people when hearing these terms surprisingly may encounter trouble understanding the differences between the two. There are nuances to each framework that can be important, anyway in case they’re executed improperly or in case one strategy is being used when really it is the other that should be applied, they can be lacking and costly. We at Social Trendzz put wholeheartedly in creating associations to the accompanying level with our amazing Digital Marketing Services. We appreciate the prerequisite for Online Publicizing and the piece of an automated association from now on we have planned our administrations with the end goal that suits all. 

Add Sound 

In the event that sound wasn’t essential for your invasion into social media, it could be an ideal opportunity to set out on another experience. 

Recording sound involves picking your message, choosing a program that licenses recording and altering, finding a mouthpiece that accommodates your spending plan and needs and choosing where to have your completed item. 

Connect with your Target Audience 

There are heap approaches to blog—long-structure, short-structure (microblogging), picture just and that’s only the tip of the iceberg. 

Your ordinary blog is a decent spot to compose longer-structure posts when required. To take advantage of your endeavors, ensure your blog is portable amicable. You can test it with Google’s Portable Agreeable Test. 

Interface with your Intended interest group 

Contacting the perfect crowd at the perfect time matters a ton. Through online media stages, you can arrive at your intended interest group at the ideal time. 

In the event that we talk about web-based media there are in excess of five stages. On the off chance that you are intending to put resources into all, at that point let me disclose to you that it very well may be perhaps the greatest slip-up you can make in your online media brand procedure. Particularly, on the off chance that it isn’t overseen fittingly. 

Use your Brand Logo & Name

The logo of your brand functions as a personality for your organization. It prints an enduring picture on your crowd’s psyche. 

Alongside this by keeping your logo clear and noticeable, your clients can undoubtedly recognize your organization’s post with the post of different advertisers. Hence, at whatever point you post anything via web-based media remember to incorporate your image logo and name 

Address Issues Rapidly 

Ideally you get generally certain input via social media. Sometimes you may experience somebody who is disturbed, factious or has something negative to state about your organization. 

Build a Community

Rather than attempting to get whatever number supporters as could be expected under the circumstances, center around discovering clients who are intrigued, steadfast and locked in. These individuals are bound to repost your content, similar to your posts and become clients. 

Don’t Over-Advance 

One snare that organizations frequently fall into is treating social media an excessive amount of like customary publicizing. You would prefer not to unmitigatedly advance yourself in each post. You have to make content that individuals will really appreciate and need to see. 

Empower Commitment 

Online media should, obviously, be social. That doesn’t just apply to the individuals who utilize the destinations for the sake of entertainment. Organizations should be intelligent, as well. To exploit social capacity, you have to empower collaboration. 

Convince your Crowd to follow your Social Profiles 

Make your online media account presence with the end goal that your crowd needs to follow your profile. It should be with the end goal that clients need to think about how you go through consistently and they can’t stop themselves to begin following you. 

Make Content System for every Social Media Stage 

Each stage is not the same as one another thusly it’s likewise imperative to produce distinctive substance for every web-based media stage. In any case, this doesn’t imply that you can’t reuse a lot similar substance on various stages. Through important and brilliant substance advancement, you can impart your considerations and insights with your clients. 

Generate Buzz With Infographics

Individuals have come to adore and depend on infographics for clarifying data plainly and briefly. 

Regardless of whether you make one yourself or recruit a visual originator, make certain to incorporate your organization’s name and URL. That way your work is ascribed to your business as it moves over the socialsphere. 

Outfit the Intensity of SlideShare 

Organizations have had a long love illicit relationship with slide decks. In any case, what occurs after you’re finished with them? The introduction you and your group toiled over for quite a long time doesn’t need to resign to an organizer on your hard drive. Transfer it to SlideShare! 

Join in the Customer Experience 

There’s a shrewd saying: “You can’t generally comprehend someone else’s experience until you’ve strolled a mile from his perspective.” 

Have you attempted really utilizing your item or administration yourself? Have you managed client assistance as a client? 

At the point when you take a gander at your business from a pariah’s viewpoint, you’ll have a superior comprehension of your clients’ experience and increase significant bits of knowledge into what is important to them. At that point you can choose what to do to address their issues.

Continue Reading

Social Media

How Long Have I been on Facebook?

Chris Holroyd



How Old is my Facebook account

Facebook is a social networking site where people come to interact and share their life with others. As a user, you may want to go through the past posts, videos, and photos and keep a record of when something happened. One such record to keep can be the date when the profile or the Facebook account was created. 

In the past, it was easy to check when someone joined Facebook by scrolling down the profile, but currently, Facebook has disconnected that feature and you can no longer see the date when you joined Facebook.

Like in the case of many other things on social media, there are other options and ways to check someone who created an account on Facebook. There are a few steps that you can follow to check the date when a Facebook account was created.

At some time, you may have desired to wish someone a Facebook Birthday so here, you are going to do that with a help of a small scrollable HTML file. 

How Old is my Facebook account?

Currently, the networking site does not explicitly display the date you joined Facebook, instead, there is another option where you can get a rough idea when you made the earliest posts. 

The most precise method is given below. Social Followers has described here the way to know your joining date. By following these simple steps, you will be able to find the date of birth and age of your account. 

Step 1/5

Log in to your Facebook account from 

Step 2/5

Go to the “Account,” then, and click on “Account Settings.”

You will find the “Download Your Information” part. Go to it and tap on “Learn More.”.

Step 3/5

Click on the “Download” option. A zip file of your entire history on Facebook will be compiled by Facebook. Forward it to the email address with which the account is created. You may have to wait for sometimes if the account is old and there are many things to compile. As you receive the email, you are good to move to the next step. 

Step 4/5

Download the file attached in the email and double click to open it. Copy the folder on your desktop and double click again to open it. The “index.html” file containing all the data of your account will open as you double click on it. Next, the downloaded file of your Facebook data will open in the browser. 

Step 5/5

In the Html page opened in your browser click on “Wall” and a page containing all the posts from the beginning will appear in front of you. You will be able to see the date when you entered the interactive world of Facebook by scrolling down to the end of the page with the help of your earliest post mentioned on it.

Another way that you can follow is

Step 1/6

Log in to your Facebook account from 

Step 2/6

Go to your profile if you want to find out the creation date of your account. Else go to the profile of the one whose account information you are looking for.

Step 3/6

You have two options to go to the users’ profile. Either type the name of the search bar and click on the user’s Facebook name or if you have the custom URL of the profile, you can access the profile by typing in the browser.

Step 4/6

To visit the Facebook wall of the user, click on the “Wall” tab located on the left side of the users’ profile. A user’s Facebook wall is the area of a user’s Facebook profile where they can post photos, new posts, and receive messages from their friends. 

Step 5/6

As you scroll down the user’s wall, you will see an option called “View Older Posts”, this prompts you to view more posts and activity on the wall of a user. All the actions that a user has taken on its wall are mentioned in reverse chronology by Facebook, so the first action the user took would appear as the last one.

Step 6/6

As you continue moving towards the end of the wall reaching the bottom of the activity feed, you will find the user’s first name (joined Facebook) find the date when the user joined the Facebook

Many times, you find yourself stuck when finding something. However, few steps taken in the right direction can make things right. This article is telling you all about the simple steps that you can take to find out when you or someone else joined Facebook and how old their account is. The information may not be found explicitly In Front of you, but it is surely there only some effort is needed to access it. 

It is important to keep the track of time on Facebook.  The time that you spend on this social network is viewable so you can plan out how much time you should spend surfing the timeline, liking the posts or watching the video content. If you have a Samsung phone, it also shares an insight about your activity and your timeline. Besides showing how much data you use daily, it also shows you how much time you are spending daily using your mobile phone. If you only use Facebook on your mobile phone, use the Samsung health track application to keep the track of your time on social networks daily.

Continue Reading

Social Media

How to Get More YouTube Subscribers and Views

Chris Holroyd



How to Get More YouTube Subscribers and Views
YouTube has set a new record this year for the number of users or monthly visitors. This streaming platform has around two billion users per month which is crazy. When compared, that’s about a quarter or 25 percent of the entire population in the world. Additionally, according to some reports, 62 percent of YouTube users are male, while 38 percent are female. Are you one of the YouTube users who actively uploads videos? Starting from fun and experimenting, this could be the time for you to become more serious in that field. If so, one of the questions that arises is how to get more subscribers and views from the video streaming platform. There’s an excellent App for Android and soon iOS to gain free YouTube subscribers. As a large platform, YouberUp is such a good place where tons of real YouTubers gather to watch YouTube videos and subscribe to channels they are interested in. By watching videos, subscribing to channels, or liking videos, every YouberUp user can easily earn coins that can be used to get massive free subscribers, views, and likes. Gaining real YouTube subscribers and high-quality views has never been easier with YouberUp.
YouberUp provides an efficient and secure way to help Youtubers to get free YouTube views & subscribers instantly, thanks to the advanced algorithm. All of your requested tasks can be quickly handled within 24 hours. Gradually driving subscribers, views, or likes to your account in a reasonable time, YouberUp never puts your account at risk.

How to Get Free YouTube Subscribers/views/likes with YouberUp

Step 1: Search YouberUp on Google Play to download and install it on your Android phone. iOS users may experience soon. Step 2: Create a YouberUp account and login with your account. The first time you login with YouberUp, you will get 1000 free coins with which you can get YouTube subscribers, views or likes for your videos. Step 3: Tap the heart-shaped menu at the bottom and you will enter the “Pricing Plan” page, where you can switch between Views, Subscribers and Likes.
Step 4: Tap Subscribers/views/likes(whatever you’d like to gain with the 1000 coins), input your YouTube channel URL and click the search icon. Step 5: Select a plan and click “Get Subscribers Now” button. YouberUp will start to delivery subscribers to your channel. The same will do to views and likes. You can check the progress of the task from the task list. You’ll find YouberUp so easy and safe to use, and the most importantly, it’s ultimate FREE!
Continue Reading

Social Media

GetInsta, The Best Tool To Get Free Instagram Followers & Likes

Chris Holroyd



Free Instagram Followers

Instagram is all about getting followers and likes for your posts. However, if you are unhappy about not having enough followers then there is a way for you to get it easily. You can make use of the app called GetInsta

This app will surely enable you to get lots of followers and likes. Many famous people in Instagram are using this app to get enough followers and likes. This has helped them to be always popular. You need not pay anything to use the app because you can get Instagram followers free and free Instagram likes. Know more information about the amazing app here. 

Know about GetInsta

It is a web app that will help you to get free Instagram followers and free Instagram likes. The followers in the app are real people. They are looking for ways to increase their followers and likes will be present in the app. So they will be ready to follow you. This is a space where everyone can grow together. The people who want to make their brand name popular can also use the web app. You can get enough followers to boost your Instagram profile. There are no fake followers in GetInsta only real Instagram users are part of it. 

Why utilise GetInsta? 

Finding real followers is a slow progress. You have to find the friends of your friends and give a follow request to them. Then they will take even more time to accept you. This process is a waste of time. So instead of going through with it, you can make use of GetInsta. You can increase the number of your followers and likes in less time. This is the best way to get free Instagram followers and free Instagram likes. 

How to create an account in GetInsta app? 

Making an account in GetInsta is simple. Follow the steps below to achieve it. 

  • Firstly go to the GetInsta page
  • Then download the app to your Android or Windows device 
  • Login and then verify your email address 
  • You will have a hundred coins to get followers but you have to create a task 
  • In the same manner, you have to create the tasks to get likes 
  • Now check the progress you have made 

The benefits of using GetInsta app 

  • It is reliable and secure 

Many people are using the GetInsta app and finding it good. It is a reliable app so you do not need to be afraid of using it. You can receive a lot of coins by giving likes to the others in it which is a secure process. 

  • Excellent functions 

There are no bots available in the GetInsta app. There is an energy system in the app that fills when you follow people. You can no longer follow if the energy is fully used. But the energy will again return after some hours and you can start to earn the coins. 


Get more free Instagram followers and free Instagram likes from GetInsta. It is one of the best web apps to offer real Instagram users as followers. Increase the number of followers and likes in Instagram easily with this app and enjoy the popularity. You do not need to be a celebrity to get more followers because with GetInsta everyone is a celebrity.

Continue Reading

Social Media

Social Media Marketing: Trends and Opportunities

Chris Holroyd



Social Media Marketing

Social media marketing trends change every year. No matter whether it’s a new social media channel or any new feature on any platform is launched, the platforms keep on innovating constantly to always keep users active, interested, and satisfied.

When it comes to small businesses, it’s hard and challenging to stay updated with the latest tools, features, and tactics. But to stay competitive in the digital market, it’s necessary for all the businesses, especially the startups to stay current with the trends and best marketing practices to be followed on Facebook, Instagram, and other social media marketing channels.

With the change in platforms and as the new trends emerge, it becomes necessary for marketers to refine their social media strategies to account for such changes. In this blog, we’ve listed the things that are trending to keep you updated and familiar with the opportunities you can have through social media marketing. Read it further to learn about the latest trends.

Top 7 Social Media Marketing Trends You Can’t Ignore in 2020

  1. Organic Reach is Declining 

As per the latest trend, the organic reach is continuing to decline on social media. You may have seen this trend on social media marketing for the past few years. Since the social media platforms such as Instagram and Facebook usually try to make the experience more effective for the users, the channels tend to cut down the number of branded content in the user’s feed. For this reason, it’s becoming hard for the brands or the businesses to reach the segment of new audiences on such platforms just with the organic content.

Then how do you reach new audiences? Well, one way to overcome this challenge is to use the advertising over the social media channels in your marketing strategy. With the help of ads on social media, your organic reach gets complimented and allows you to gain some visibility amongst your target audience. Since the small businesses usually work with limited marketing budgets, it’s one of the easiest ways to target the customers who are likely to buy through which it becomes much easier to maximize the budget for social ads.

2. Local Targeting has Become More Prevalent 

If you’re a small business, you must reach out to people in a specific locality. This would help you create brand awareness among your target group. Since the competition of

online programming tutor is continuing to increase, it’s difficult for small businesses to compete with the already established brands.

Well, in such a scenario, local targeting is known to be one of the best ways to reach out to the target market and maximize ROI. Besides, it allows you to cater to specific target groups by creating personalized and customized content for them, which bigger brands usually fail to deliver.

3. Live Video Streaming Transforming the Marketing Game 

Surprisingly, live streaming has become the most powerful tool to attract customers to a particular brand. Presently, live videos can be broadcasted on channels like Facebook, Instagram, Twitter, Tumblr, and YouTube. This is because around 80% of the audience prefers to watch live videos on social media. Not just this, there’s also been a surge in bringing celebrities or other famous personalities on live chat by several brands with a purpose to create opportunities for people to connect with their role models and favourite celebrities.

If you’re not using video content in your social media marketing strategy then you’re missing out on the opportunity to engage with your target customers. While developing your content strategy for social media marketing, the first and most important thing you need to do is decide what topics would work best for the video presentation to engage with your target audience. As per the reports, quick how-to video content that tells the brand story is usually one of the great ways to attract and engage an audience. Besides, the content guides them to the next steps which are the part of the marketing funnel. But make sure that you find certain ways that you’d use to remarket your video content across social media channels and incorporate those videos into other online marketing campaigns such as blogs or email marketing.

4. Facebook Reviews are the Assets 

When it arrives at digital marketing, reviews from the customers on Facebook play an important role in either making or breaking your business. This is because the customers rely on Facebook reviews before they make the final purchase. When a potential customer comes to a brands page on Facebook, they’ll see the reviews first. However, some customers just leave ratings on your page while a few leave comprehensive reviews about the experience they had. But, there’s no denying that the reviews can have a significant impact on the purchase decision of new customers. Not only this, but it’s also been revealed by a survey that over 88% of customers trust online reviews. Based on the reviews, they decide whether or not to buy products from your brand.

Thus, make sure that you take advantage of the opportunity to encourage and convince your happy customers to share the experiences they had with you on your Facebook Page’s review section.

5. Retargeting can be a Real Game Changer 

Retargeting the target market has proven to be one of the best and highly effective social media marketing trends of 2020. With retargeting advertising on social media, you can re-engage those customers who have visited your website or mobile application without making a purchase.

Social media platforms such as Facebook enable you to reach back out to the users who’ve visited your website or mobile application after they navigate back.

6. User-Generated Content Paves the Way Forward

User-Generated Content, abbreviated to UGC refers to any form of content generated by the users on social media channels. Many brands, especially the small businesses, have started leveraging the content generated by their users to create brand awareness. Besides, UGC serves as social proof of the quality of a brand’s products and services.

Some brands usually promote UGC as a part of their branded content to reap two major benefits. First, they’ll be able to cut down the marketing budget of branded content and second, with the help of UGC, they’ll be able to make their customers feel valued. Thus, it can be said that the user-generated content is the most trustworthy source of information that one could get about a brand. In the coming future, brands will encourage their customers to write UGC to boost the engagement rate.

7. Influencer Marketing Continues to be in Trend 

Influencer marketing has been the most amazing trend in 2019 and will continue to do for the next few years. Though it’s not a new concept, this marketing method remains one of the most popular trends today. It involves partnering and collaborating with the social media influencers. Well, influencers are the people with a large number of followers and fans on their social media profiles, and people usually look to these influencers for guidance on various topics.

Thus, as a brand, if you would like to expand your reach, you can partner with influencers in your industry and gain access to their followers’ group. No matter whether you’re already an established brand or a small business, you can find influencers without worrying about your marketing budget. If you’re a smaller business with fewer budgets, you can still work with social media influencers to take advantage of greater reach.

Final Takeaways 

There are several social media trends that’ll happen this year and have a huge impact not only on the users but the brands as well. If you haven’t incorporated these social media trends into your marketing plan, it’s high time to do so because keeping up with these social media marketing trends will always help you stay ahead of the competition.

Continue Reading

Social Media

How Social Media Marketing Benefits Your Business

Mayleen Meñez



Social Media Marketing

Social media’s rise in the past decade changed the way we connect, communicate, and use the internet. From a few platforms like Friendster, MySpace, and the like, we took our baby steps to online friendships and content creation. Today, social media is a force when it comes to bringing people together and delivering content to consumers always hungry for what is new and trending. 

We even go to social media for information about the most relevant and meaningful topics, or to be heard on crucial issues in society. Social media has taken the forefront this year as the world battles against a pandemic, racism, natural calamities, and more while trying to stay connected and updated. Social media is now dubbed as the new village square

Taking all this into consideration, businesses must leverage the power of social media to strengthen brand awareness, get leads and conversions, and boost sales. 

Indeed, the internet is hard to imagine the first internet without it. In fact, 3.8 billion people use social media, out of 5.54 billion internet users. That is almost 84% of all internet users. The number continues to rise, as newer generations dominate the internet, who have not known digital life without it. 

Social media fuel the exponential growth of mobile phones. Mobile responsiveness is now a staple to websites because people want to consume content on the go and through the convenience of their phones. 

Social media has driven innovations and creativity to a whole new level in the digital age. If your brand lacks a social media presence, then you are not optimizing its potential. You are missing what social media can do to boost your business to the next level.  

Social Media as a Business Tool

Among all social media platforms, Facebook has the highest number of monthly active users (MAU) of 2.5 billion. YouTube follows closely with 2 billion users. 

As a result, 91% of retail brands have two to three social media accounts. Among small to medium enterprises (SMEs), 81% use social media as a business promotion tool. Social selling and marketing are highly-effective and cost-efficient eCommerce tools that more and more brands are using to hit their demographic successfully. 

For instance, if you are targeting female consumers mid-range in age, you must have an account on Facebook, Twitter, and even Pinterest. If your consumers are female of a younger age range, you need to pair your Facebook account with Instagram, Snapchat, the newest phenomenon in social media, TikTok

Here are the top social media platforms that work well to promote businesses. 

Top 5 Social Media Platforms for Business Promotion



Image Source

Facebook is a favorite among marketers and businesses. It covers a wide demographic range in terms of location, age, gender, work, education, and interests. 

Other factors that marketers can use is the purchase history, behavior, and even current relationship status. Brands can target exact audiences and optimize ad investments. Targeted ads placed on Facebook are producing great results in conversions, and so brands use them a lot. 

However, it has gotten Facebook in trouble several times before. Protocols on data privacy have been adjusted, but it is undoubtedly that Facebook’s data gathering is tenacious, causing their Facebook ads to do very well.

Recently, it gave third-party-access to the personal data of 87 million users. Facebook faced several costly and highly-publicized lawsuits. It had to payoff damages to consumers. But knowing how tenacious Facebook gets on data gathering, this may not be the last time they cross the line. 

Facebook remains popular, and Facebook ads continue to increase and gain popularity as a cashless business solution. 



Image Source

YouTube tops video-sharing platforms, with revenues reaching $4.04 billion. YouTube channels have over 100 million DAU or daily active users.

YouTube has leverage access to Google’s advertising platform. Businesses can use that advantage when they advertise on the platform to optimize ads and campaigns. 

YouTube also uses keywords and key phrases to determine its own SERP ranking. Brands have guiding factors, just like Google’s SERP, on how to create videos that rank on YouTube. 

YouTube is no longer just a platform to watch videos. It is a powerful marketing tool and proven it is worth being the second most popular platform after Facebook. The demand for video content continues to soar. Brands need to shift gears and see the importance of video content in SEO. 



Image Source

Video content is more compelling than text content or picture content. People love videos as they can get more information compressed in a short time. Even something as a resume can be upgraded to video resumes that can set one apart from other hopefuls. 

It is the fuel behind TikTok’s success. It is a video-content sharing platform with short-form videos, all packed in less than a minute, intended to bring humor and great enjoyment.

In the first quarter of the year, TikTok became more famous, even becoming a social media sensation, as stringent quarantine measures pinned the public at home. TikTok went beyond just being a platform for teenagers and younger millennials. It has become a formidable User-Generated Content (UGC) platform with 800 million active users, garnering 115 million downloads just in March 2020.

It’s the leading social media platform so far, and brands have flocked to TikTok to strengthen brand territory and stay relevant even in times of pandemic. Businesses need to optimize TikTok’s success and do brand-promotion on TikTok to increase engagements and get more leads. 

What is trending now are funny videos and challenges you can do on your own, or in collaboration with other TikTok users, Originality is a plus factor. If your video production techniques are at par, you get more likes as well. TikTok provides different filters and effects that users can use together to create impactful videos. 

Posting content consistently also improves engagements. You can create your own challenges if you are an influencer, or you already have a considerable amount of followers. Another trending option is collaborations with one or more users. 

These challenges have encouraged the most amazing and creative user-generated content (UGC). Brands and influencers need to master how to do TikTok marketing and launch campaigns while the app is significantly trending, and because advertising is now available on TikTok. 

Advertising and marketing on TikTok It can be through the following:  

  • Infeed Native Content: like Instagram’s “stories ads; you can put download links and backlinks
  • Hashtag Challenges: if your content goes viral, brands can get you more leads from increased engagements 
  • Branded Lenses: like Snapchat’s 2D and 3D glasses, but for viewing videos 
  • Brand Takeovers: brands take over TikTok for one day and make hashtag challenges, images, videos, and GIFs; brands can include backlinks to videos 



Image Source

Facebook now owns Instagram. When Instagram started in 2010, it was an overnight success. 

It had gained a million followers in just a few months. It was innovative and refreshing when it came out because of its interface, content, and user interaction. It started the trend for multiple filters, high-quality images, and saw the rise of user-generated content (UGC).

Now, its “stories” feature and IGTV combine videos into its daily updates. As a result, it became a more effective method to get leads and conversion.

It is easier to run ads from Creator Studio for both Facebook and Instagram. Businesses can now synchronize their strategies on both platforms much more quickly, manage campaign progress, and see reports all in one location.



Image Source

Twitter is best if teens and younger millennials are mainly your brand’s target audience. This demographic also loves IG and Snapchat. Engagements can fly through the roof when your tweets go viral.

Since Twitter only allows 150 characters, brands should strategically pack every post with compelling copy, important keywords, and links to your website.

 Twitter is also renowned for its real-time updates called  live-tweeting, some unexpectedly going viral, and “breaks the internet.” With Twitter’s 330 million monthly active users, 145 million daily active users, going viral even on a single post is a big deal in terms of brand recognition, engagements, clickthroughs, and conversions. 

About 63% of Twitter users are between 35 and 65, 66% of whom are male. Understanding that defines what kind of content you’ll be posting on Twitter. Change content as needed to make your tweets retweet-worthy as much as possible. 

Social media penetrates 49% of the world’s population. Leveraging social media for your business is one of the wisest decisions you can make to boost your business.  

Modern technology and social media in our daily lives that the most phenomenal change social media brought to us is in how we communicate. It has “overtaken traditional methods of communication, making the world within reach.” Social media revolutionized our lives. It has opened “wide avenues, even for ordinary people to get information quickly and share their content on a global scale.” 

Conclusion: Social Media Marketing Takes Your Business to the Next Level

Enterprises need at least two active social media accounts. When you’re posting videos extensively, you should go with Twitter, Instagram, or even Facebook and YouTube. You can include other social media sites as you get a grip on doing social media marketing.

Open accounts on all platforms you believe will help your business. Book your brand name early for consistent account name, page name, and handle.  Produce content regularly and build rapport with your customers.

Set your goals, get your marketing strategy for social media in place. Start your social media campaigns with confidence and see your brand and your business improve significantly.

Continue Reading
Wireless Credit Card Reader
Tech1 hour ago

Top Things To Consider When Choosing a Wireless Credit Card Reader

Switching to Signal
Tech3 hours ago

Things to Consider Before Switching to Signal

WhatsApp Messages Without Appearing Online
How to1 day ago

How To Reply To WhatsApp Messages Without Appearing Online?

Restore WhatsApp From Local Backup On Android Phone
How to1 day ago

How To Restore WhatsApp From Local Backup On Android Phone?

Hire Python Developers
Web Development1 day ago

How to Hire Python Developers For Your Software Development

Backup WhatsApp To Computer
Startup4 days ago

How To Backup WhatsApp To Computer?

How to4 days ago

How To Use Telegram Without Phone Number Or SIM?

Amazon SEO Strategy
Startup1 week ago

Amazon SEO Strategy 101: How to Create a Lightning Deal That Increases Overall Search Ranking

App Development
App1 week ago

Reasons to Use React Native for Mobile App Development

Five Reasons Why A Messy Office Is Bad For Your Business
Business2 weeks ago

Five Reasons Why A Messy Office Is Bad For Your Business

Fax Data Safely
Technology2 weeks ago

3 Secrets For Transferring Your Fax Data Safely

The best Micro USB cables in India in 2021
Gadgets2 weeks ago

The best Micro USB cables in India in 2021

How To Use Videos For Facebook Video Ads
Social Media2 weeks ago

How To Use Videos For Facebook Video Ads

Role of HRMS in Organizations – Impacts and Benefits
Software2 weeks ago

Role of HRMS in Organizations – Impacts and Benefits

5 Steps to Ensure Online Privacy on Public Wi-Fi
Startup2 weeks ago

5 Steps to Ensure Online Privacy on Public Wi-Fi

Best News Apps For Android
App2 weeks ago

10 Of The Best News Apps For Android

WordPress ecommerce development
Web Development2 weeks ago

Interesting WordPress Statistics and Facts for 2021

Boost Your Website Traffic
Digital Marketing3 weeks ago

Top 5 Best SEO Tips to Boost Your Website Traffic

Point Of Sale Financing Strategies
Business3 weeks ago

Point Of Sale Financing Strategies For The Entrepreneurial Challenged in 2021

Creating a Video Editing App
App3 weeks ago

A Full Guide on Creating a Video Editing App

Convert .MSG (Email) Files to .EML Files – Simple as ABC
Tech3 weeks ago

How to Convert .MSG (Email) Files to .EML Files – All You Need to Know

iPhone App Development
App3 weeks ago

Key Benefits of iPhone App Development for Your Business

Tips On Securing Your Business Website From Hackers
Secure Data4 weeks ago

Tips On Securing Your Business Website From Hackers

WhatsApp Without Phone a Number
App1 month ago

How To Use WhatsApp Without Phone a Number Or SIM?

Chromecast On Windows 10 Computer
Computer1 month ago

How To Set up Chromecast On Windows 10 Computer?

Printer online in Windows 10
Printer1 month ago

How To Make Printer Online In Windows 10?

Disable Camera on MAC
MacBook1 month ago

How To Turn OFF or Disable Camera on MAC?

FaceTime Icon Missing
Apple1 month ago

How To Fix FaceTime Icon Missing On iPhone?

YouTube Profile Picture
How to1 month ago

How To Change YouTube Profile Picture?

Black Desktop Background In Windows 10
windows 101 month ago

How To Fix Black Desktop Background In Windows 10?

How to Sign up in Hotmail?
Tech2 years ago

How to Sign up in Hotmail?

Download Carrom Pool mod APK – Unlimited Mod
App2 years ago

Download Carrom Pool Mod APK for Android

Fix MacBook Pro HDMI Not Working
Apple2 years ago

How to Fix MacBook Pro HDMI Not Working?

Steps To Fix Arlo Base Station Offline Issues
Tech2 years ago

Steps To Fix Arlo Base Station Offline Issues

Difference Between AC and DC
Business1 year ago

Difference Between AC and DC

epsxe apk tekken 3
App9 months ago

How To Play Takken 3 Using Epsxe Apk Latest Method For Android

Loans No Credit
Startup2 years ago

Loans No Credit Check No Guarantor – Relieve Your Stress and Enjoy

Best Java GUI Frameworks 2020
Tech9 months ago

Best Java GUI Frameworks 2020: Top 5 For Beginners Developers

Epson Printer L355
Printer2 years ago

How to connect your Epson Printer L355 with a Wi-Fi Network?

Vedic Astrology, Puja
Startup2 years ago

Astrology well explained and so the Benefits

Apple Mac Error Code 8060
Apple2 years ago

How To Fix Apple Mac Error Code 8060?

GRP Drain Covers
Business2 years ago

How GRP Drain Covers are Beneficial for the Industry

Missing Poster Online
Business2 years ago

How to Make a Missing Poster Online?

Spy App
Software2 years ago

Spy App for Remotely Control Any Android Device

How to fix macbook air fan noise?
Apple2 years ago

How to Troubleshoot MacBook Air Fan Making Loud Noise?

what is digital seva kendra
Technology2 years ago


Microsoft Dynamics signed $1 Million
Microsoft2 years ago

Microsoft Dynamics signed $1 Million deals with two Companies

Udta Punjab
Entertainment4 years ago

Censor Board can’t remove Punjab without a Letter, says Rohit Shetty

Nail Salon in NYC
Startup4 years ago

Nail Salon in NYC – produce beautiful nails and toenails

WhatsApp spy app
App2 years ago

How to Spy WhatsApp Chat with TOS Spy App

New Age of Child Care
Startup2 years ago

New Age of Child Care

Safari Network Error 303 on Mac
Apple2 years ago

Quick Help for your Safari Network Error 303 on Mac

How to Merge Two Companies Office 365 Tenants – Complete Solution
Software2 years ago

How to Combine or Merge Two Companies Office 365 Tenants?

Outlook PST Repair
Software2 years ago

Outlook PST Repair – Easiest Way to Recover Damaged PST File Promptly

How Does Buying of Automatic Instagram Likes Work?
Social Media2 years ago

How Does Buying of Automatic Instagram Likes Work?

Sentiment Analysis
Technology2 years ago

What is Sentiment Analysis and How It works? Examples & Benefits

free energy salt water and magnets with light bulbs
Startup2 years ago

Water with Light Bulb Using Salt Water And mini Magnets – Free Energy 100%

Utilize The Ultimate Factors Of 9apps Apk Download 2018
App2 years ago

Utilize The Ultimate Factors Of 9apps Apk Download 2018

Variance TV
Tech1 year ago

How To Remove Noad Variance TV Adware From Computer

Zivame Undergarments Coupons
Startup2 years ago

Zivame Undergarments Coupons–Pretty Lingerie makes it All Better