To become an Instagram influencer, you’ll need to find your niche. You can’t be popular in every category—so it’s best to pick one that you’re good at and knowledgeable in.
If you love fashion, fill your feed with outfit-of-the-day posts. If you’re passionate about skincare, focus on trying new skincare lines and partnering with indie brands to recommend products for your followers. After you pick a niche, you’ll need to stick to it. Picking something you’re genuinely interested in and passionate about can help you create an authentic brand and ensure your long-term success.
If you’re serious about becoming a full-time influencer, consider starting your own niche blog in addition to your Instagram account. Starting a blog can engage your audience, strengthen your brand, and connect you to a wider demographic. While becoming an Instagram influencer can serve as a lucrative source of income, creating a blog can help diversify your voice and spread your influence across multiple platforms.
Create an Instagram Business Account
Becoming Insta famous requires getting serious about your account analytics. If you’re just starting out as an influencer, creating an Instagram business account can help you build a strategy for posting content. Instead of uploading pictures randomly, you can focus on posting content your followers enjoy during peak activity hours.
Instagram business accounts provide a variety of useful tools for influencers, including Instagram Insights, which reveal the demographic data of your followers. With Instagram Insights, you’ll be also able to recognize fluctuations in your follower count, identify top locations and peak times, and gain valuable insights into your profile views and website clicks.
Interact With Your Followers
Instagram is a social platform, so interacting with your followers is key to gaining a strong following. If you’re new to Instagram, start by searching for users who are interested in the same niche as you. For example, if you’re an influencer who loves fashion, try searching the hashtag #OOTD to find potential followers in the comment sections of posts.
Be sure to check out the feeds of potential followers and reach out to them with comments and DMs. Creating a positive first impression can help you build valuable connections and contribute to your long-term success.
When interacting with other Instagram users, it’s important to keep in mind that not everyone is who they say they are. Spotting a fake Instagram profile can be difficult, and sharing personal information with the wrong person can put your safety at risk. If you’re not sure whether you can trust someone, conduct a people search using GoLookUp to reveal their criminal records, hidden social profiles, and images and pictures.
Collaborate With Brands
After you build a strong following, you can start collaborating with brands in your niche. To maximize your chance of success, aim to gain a few thousand followers before reaching out to brands. Participating in your favorite brand’s campaigns and using brand-related hashtags in your posts can help put your account under their radar. Additionally, you can send a DM or contact brands via email to let them know you’re interested in collaborating.
Before partnering up with brands, be sure to try and test their products. For example, if you’re a makeup influencer, try reaching out to high-quality makeup brands like Glamnetic. Glamnetic’s highly pigmented black liquid magnetic liner makes it easy to draw a perfect wing on the go, and its magnetic properties magnetize to Glamnetic lashes to lock them in place in for all-day wear. Offering honest recommendations for high-quality, affordable, and easy-to-use products can help your followers fall in love with new brands and help you build credibility.
All in all, becoming an Instagram influencer can help you earn an income doing what you love, work with your favorite brands, and connect to thousands of people. Although you can’t become Insta famous overnight, following the above steps can help you gain a following and gain influence in your field.