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Essential tips to sky-rocket sales with Social Media

Chris Holroyd

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Social media marketing

Social media marketing is creating brand advocates by interacting with customers on social media platforms like Facebook, Twitter, Instagram, etc.

One of the key reasons to market your product on social media is because the audience is already present – and in impressive numbers. So you do not have to hunt and gather an audience for your promotion.

Here is the list of some strategies you can deploy with social media marketing to help achieve a better graph for your organization.

Set the goals to achieve.

It is essential to set goals before you unleash your potential into achieving them. Starting out without target-goals in your mind is no less than searching a treasure without a map. Consider, what message do you want to relay to your audience; and on which social media your target is likely to be engaged and in what way? Whether you are merely steering a ‘know-my-brand’ campaign, or, do you also want to convert individuals into prospects?

Streamlining actions from the very start will ease things up and will yield more tangible results than unplanned marketing engagements.

Catch-eye content

It’s a no brainer that most humans are more inclined towards the visual taste of things; Marketing contents are no exception to this rule. A catchy content is bound to garner more attention and clicks than hard-to-notice advertisements.

The content reigns supreme when it comes to marketing. So, make sure you write truly informative content that your audience finds both helpful and exciting.

Hitting all turfs at once

Different users have different tastes and prefer different platforms to share and communicate. So, to target the complete set of audience and to make sure you do not miss out on a single prospect, hit with marketing on all social media platforms.

Now, each platform will fetch you an unprecedented set of problems. So, be ready to counter it.

Killing the competition

It is an excellent practice to keep an eye on the race you have in the market. If your competitor is targeting keywords that seem to be working wonders for him, try the same; and try it better. Keep the spirit alive and remain as active as you can be. Try to inculcate the goodness of your rival’s content into yours.

Tracking competition is another crucial aspect of gaining considerable market share that you might not want to miss. Analytics is a profound way of weighing your marketing against other businesses. Higher site-traffic driven from social platforms is a sign of effective deployment of social media marketing techniques.

Divert traffic to your site

Though converting customers through social media is an excellent way of boosting business, deviating traffic to your official business page can also help inflate sales (though indirectly).

Curating and sharing links is a proven method of surging traffic figures by redirecting users from social media platforms to your website. 

It is easier to establish trust and showcase more products on your website than compact social media posts. Moreover, garnering enough traffic will give your search engine rankings a big boost, and you might soon end up being on page one.

Fancy ‘buy from here’ offers

We all know the number of advertisements that pop up every single time we open our Facebook or Instagram account. There is little chance that your ad shall be paid any heed, and it is likely to go unnoticed unless you incorporate some concrete counter-strategy. 

Say, for example, you can reward users with credits for visiting your website, or an additional 20% discount to users who directly buy from links curated on social media.

Alternatively, you can lure customers into referring your website to friends by rewarding them credits on each referred visit.

Author Bio : Nishant is a writer by hobby and fortunately also by his profession. Nishant has written short stories, poems, and snippets for a number of blogs (including his own).Cloud Computing, Dedicated Server Hosting, and Cyber Security are Nishant’s forte. He has an active appearance on Go4hosting belvedere, always ready for the enthusiast technical approach.

SMO

Benefits of Hiring Social Media Agency

Chris Holroyd

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Social Media Agency

In order to market your brand well, it is critical to focus on social media. Having a good social media presence is essential to not only raise awareness about your brand, but also to increase the customer base and sales. However, can this purpose be solved by just hiring an in-house marketing team? While probably it does, but there is no denying the fact that it causes more headaches than it’s worth. 

Imagine, what will happen to your business’s growth if the employees you hired aren’t SEO experts that they have claimed to be? How will you frame a proper social media strategy if the members of your team are not able to determine the sites your target audience is most active on? Irrespective of their effectiveness, the one thing that cannot be ignored is that they aren’t experts in this field and so lack the knowledge and specialization, and may fail in keeping up with the latest trends in digital marketing. 

To avoid this situation, it is always better to hire a social media agency that is skilful in shaping and strengthening your brand’s image in the market. Having the best social media agency on role ensures the steady growth of your brand and the following benefits that are crucial to sustain in such a competitive market. 

  • Efficient use of all marketing channels

A full-service social media agency gives you an edge by providing you a complete set of marketing skills. In that case, you are not depending on hiring different individuals having specific areas of expertise, but an agency that is proficient to provide you services in all areas of digital marketing. Having contacts and tie-ups with various marketing channels, the creative agency will ensure to promote your brand through every available marketing channel without any bias and not just with the limited list of contacts an individual might like to work with. 

  • Focused team approach

With a comprehensive team of marketers delivering you with the best creative outputs and results, digital marketing agencies are recognized for their focused team approach and unique marketing strategies. All the team members are committed to work together to plan the promotion of your brand at a macro level and give you results that wouldn’t have been possible by hiring in-house individual marketers.  

  • Economical deal

Hiring employees at your office and paying salaries to them especially when they are not even of much help in the marketing of your product doesn’t seem to be a good idea. However, hiring a digital agency which is aware about the intricacy of how the social media business works can be quite a cost effective idea and can give you more control over your complete marketing budget. You can surely tap your digital partner whenever you need assistance of any type. 

  • Opens a gateway to fresh ideas

The best social media agencies in town will help you in seeing your business from a different perspective. These fresh ideas may or may not have been thought by the internal staff and thus the approach would have remained limited. These alternative and modern ideas help in increasing the brand’s notice ability and additionally, promoting your business in a unique way at the same time. 

  • Allows you to change your area of focus

There is so much more to running a business, rather than just concentrating all your attention and energy in this one activity. Undoubtedly, marketing remains an important business activity for the growth of the business, but while all other activities have to be more or less managed by you, this one function can be given to a full-service social media agency, without any worry. Hence, management of internal marketers can be avoided because a digital marketing agency has its own employees that will make sure to develop a marketing strategy that works for the success of your brand.

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Instagram

Post Often On Instagram To Grow Your Email List

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Post Often On Instagram To Grow Your Email List

When you are using social media channels for your email marketing purposes, especially Instagram, you should know when to post on this platform and how often you should do it. This will ensure that then messages that you create and post is actually received and seen by the recipients.

Though emails have a high opening rate, you should not expect to receive the best results from it by simply posting it at your convenience. On the contrary, you should know what is the best time to post your messages and what is the time when your targeted audience is active on the platforms. This approach will ensure two specific things as follows:

  • It will ensure an instant reach of your email messages and of course
  • It will ensure a high open-rate.

However, there is a specific problem with posting time. This is because you will not be able to determine one specific and perfect time to post your content across all social media networks, especially when you are targeting all those fans and followers that you have all over the world.

Yet, knowing and posting at a high traffic time is most important on social media networks. This is because:

  • It is only then you will be able to see how people are reacting to your posts and
  • It is only then you can expect to get the best results and a high sign up rate with your email list.

You will come across different study reports and results that will claim different times are better for posting your messages but the best way of finding that out by yourself is, trial and error.

All you have to do is use a specific post scheduling tool and post at different times of the day. Try to find out which times of the day, as well as the days of the week, work best for your business, brand, and products.

Posting at the right time

Agencies like Gramista and other social marketing experts will suggest that:

  • Thursdays and Fridays are the best days of the week and you will find that it is corroborated by different other online studies.
  • It is also shown by the studies that ideally messages posted on these days have an engagement rate that is higher by 18%.

However, that does not mean you will be posting on these days every single hour and expect the best results. On the contrary, you will have a very low or no engagement at all from your target recipients. This is because the audience will think that you are a spammer and very soon unfollow you.

Take help of the experts and different online research reports to find out the best times and the frequency of posting your messages on different social media platforms, including Instagram to get the best return and result from your email marketing campaign.

Adapting the messages

Different social media channels have different requirements which you should follow while posting your messages across these channels. Instagram is no exception to the rule. Though this is a topic of debate in social media circles since people are more inclined to share similar type of messages on all social media channels, it is essentially required by you to follow a different approach so as to find the best time to reach out to your target audience with reference to your specific industry and product.

This means that:

  • You will need to adapt to the needs and preferences of your audience
  • Make the necessary changes in your messages and
  • Post it at the best suitable time to generate more response.

For example, if you have created a blog post and have shared it across different social media networks such as Facebook, LinkedIn and Twitter and want to write a similar message that will accompany your blog post on these social networks, then you can rest assured that all those people who view your post on more than one social medium will surely scroll past it.

Therefore, it is essential that you write different messages on different social media networks. This will provide you with different benefits but the most significant ones are:

  • It will increase the chances of open rate because even if someone scrolls past your blog post on one specific medium, you still have yet other chances to grab their attention on an entirely different social platform, with an entirely different approach.
  • Your posts will also look different in structure and its appearance due to the different requirements of the social media platforms. For example, LinkedIn needs no hashtags like Instagram, and twitter does not encourage any snippets and so on.

In short, you will need to be genuine, original and unique to make your messages more appealing and interesting and most importantly stay social.

Focus and improve your SEO

Lastly, and according to some experts, most importantly you should focus on improving your SEO at all costs. This will ensure that:

  • It is easy for the users to share your content and sign up just as you want with your email list and
  • The content is reaching and is being shared correctly and more effectively to gain the best results from your digital marketing efforts that have grown immensely over the years.

This means that you will need to consider upping your search engine optimization at some point of time. If it is explained in the most basic terms, there are lots of help you will gain when you integrate SEO best practices into your content and email marketing campaigns. These are:

  • It will enhance your online visibility
  • It will ensure that you generate more leads and sales
  • It will reinforce the authority of your brand as much as your domain
  • It will help you to connect with your direct audience in a much better and more efficient way and eventually
  • It will increase your social media traffic as well as the chances of signing up with your email list.

Ideally, research says that search engines such as Google, Bing, and others will provide tremendous payoffs if your SEO is high.

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SMO

Photo and Video Storage Made Easy

Chris Holroyd

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social media platform

Statistics show that more than 1 trillion pictures are taken every year, thanks largely to the advancement of smartphones. You’ll no doubt take your share, too. What are you going to do with your photos? With hundreds of options available for photo and video storage, the choices can get overwhelming. Should you store them on social media for everyone to see? Should you store them on flash drives for compact storage? Or should you use a cloud service so you can access them anywhere? Whatever your choice, one thing is clear — you do need to make one. Luckily, some methods are easier to use than others. You just need to figure out what you need. Here’s an easy guide to figuring it out.

Social media

Social media has taken our world by storm. In fact, 72% of Americans use at least one social media platform. Many people use it to store their photos and videos. It’s an easy way to share them with friends and family, and they’re easy to access by date later on. But this type of storage has a few drawbacks. For one, sites such as Facebook and Instagram compress your images to keep them from taking up too much space and slowing down their sites. So, if you ever want to retrieve them or download them for another purpose, you’ll get poorer quality images. Secondly, not everyone wants to share every single photo or video on social media. These people need a more private way to share them with the people they love.

Cloud services

Cloud storage services are great. They represent huge advancements in technology. They make it easy to store your images online and retrieve them from anywhere. But you have to be careful with these as well. These services are expensive and unstable. When the whole cloud storage thing began, a lot of sites offered free storage, but as business grew, they started charging fees. Just take a look at Flickr, which recently revamped under SmugMug and put strict limits on its accounts. You now have to pay for what was free before. Also, storing your photos and videos on sites like these means you’re at the mercy of a company’s server. Should they get attacked or go down, you’d be left without your files. 

Physical storage

Of course, you can always store your files on a physical storage system, and you have plenty of options to meet your needs. Some people keep their images on their SD cards. They just remove them from their camera when they’re full and slide a new one in. This is a suitable means of storage for the most part. Most of today’s computers have SD slots so that you can insert the card and upload images for editing. Another option is the CD. As long as you’re careful with your CDs, you can safely store your files on them for many years. The same goes for flash drives. The thing to keep in mind with all these forms of storage, though, is that your files can get corrupted with repeated use. Other physical storage methods are your computer or an external hard drive. 

The best option

Instead of risking your files, you should find a solution that will store them safely and make them easy to share. For example, ibi made by sandisk is a home-based device with 2 terabytes of space with which you can store almost unlimited photos and videos. With it, you can organize all of your photos in one space, including your smartphone, computer, and shared files. You can also choose who can see them, you can maintain their quality, and you can retrieve them any time you need to. 

 

 

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Instagram

5 Tips you should follow to prevent Abuse on Instagram

Keval Shah

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5 Tips you should follow to prevent Abuse on Instagram

Millions of netizens spend long hours on social networking sites every single day. This is not surprising as social media allow users to communicate without glitches, and share files without hassle. Facebook, Twitter, Instagram LinkedIn, and other websites also allowed users to constantly keep in touch in ways that may not be possible through other means.

Yet the superfluous convenience also gave the other side of the coin. While it alleviates the difficulty of exchanging life updates, it also paved the way the incessant overuse and abuse. Social networks like Facebook, Instagram etc. became the avenue for cyber-bullying and identity theft. Unscrupulous users and opportunist merchants also utilize the websites to publish derogatory information about their competition. And just as these media are used for marketing, they also become instruments in incurring damages.

5 Tips you should follow to prevent Abuse on Instagram

Individual users are also not spared. Many young girls have been victimized by sexual assaults. Some have been robbed through their bank accounts, while others have experienced dealing with frauds. As a smart and discerning user of social websites, you can stop the vicious practices. You can stop Instagram abuse.

Here are some of the things that you can do:

  1. Get as much information as you can about cybercrime. Knowing how hackers attack can reveal methods on how you can do some counter attacks. Getting a heads up on the modus of hackers in luring users to fraudulent sites along with their tactics to get confidential information, this can help you avoid the traps.
  2. Read the fine print. The cure for cancer may be in the Terms and Policy page, and no one may be aware of it. This was an old joke, but it reflects a sad reality: users rarely pay attention to the privacy policies of social sites before (or even after) they sign up. Reading the agreement lets you know your responsibilities and Instagram’s liabilities in cases of abuse.
  3. Think before you click. Not because you can share anything means you should. Be mindful of the information you place on Instagram. Keep personal information in private. Never reveal your real name, home address, home phone numbers or office contact details.
  4. Limit the visibility of the profile. As much as possible, your page should be viewable only by people you know personally. This blocks possible entryways for intruders and bullies.
  5. Report abuse to the website administrator. Instagram comes with features that can directly report abuse and spams. Most networks have also integrated this function to provide protection to their users. Remember to report any offenses to the Instagram authorities. They have the ability to suspend access or ban the offenders. If you are running a business account, make your contact details public and buy Instagram followers to increase your influence on Instagram.

In most countries, cybercrimes are already punishable under the law. Keeping your vigilance, therefore, gives you a ticket to partake in the conscious effort to eradicate misdemeanors in the World Wide Web.

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SMO

Where Do You Fit into Social Media?

Chris Holroyd

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Social Media

In order to sustain a dominating status in your niche, it is important to follow innovative marketing strategies. Emerging techniques don’t only aid in achieving leadership positions, but also help in building a solid brand. Nowadays, marketers are always using unique social media marketing strategies to boost their promotional campaigns. It is essential to be clear on long-term business goals then plan solid social media strategies based on these objectives of the business. Social media is an emerging marketing platform that concentrates on social networking, which is an effective way to promote a brand and to engage customers.

If you run your own business and your main goal is to improve the online presence of your company and attract the maximum number of visitors back to your website, then social networking is a good strategy for your business. This will not only provide you with the chance to expose your brand but will also help you in forging personal connections for your customers. This online business strategy will also encourage your target customers to move back to your website. To put it simply, this is a platform where you can directly talk with your customers.

Social Media

If you need to be aggressive in your marketing campaigns, then you need to specify your marketing strategies and your focus in using social networking sites such as Facebook, Twitter and Pinterest. These are social media platforms that are designed professionally to engage your customer directly to know their needs, expectations, complaints, etc. You can also ask the comments and feedback from customers about a certain product or service. It can help you in improving your product that can result in more comprehensive product development.

Popular networking sites will also give you the chance to add your stories, videos or special messages for your audience. Any type of business can also take advantage of the content to boost its impact on the business. These websites can be beneficial for businesses as they allow them to build a business profile for in-depth information sharing. Business marketers can also take advantage of these social media websites to improve company promotion. They can share information with their targeted market through these networking sites to harness connectivity and boost online presence.

Social media marketing agencies can help your business in the effective use of networking sites to ensure quality and efficiency. They can design in-depth social media techniques with market know-how, improve efficiencies, boost brand visibility and assess present competition to minimize operational expenses. They can also keep track, evaluate and redesign marketing campaigns to maximize results.

With these advanced online-focused niches, your business must be guided with passion and aggression. You need to face competition and be ready to face the risks and challenges. With balanced, accountable and transparent social media marketing strategies, you can improve not only your customer engagement but also your identity.

Social media strategies can help in managing and building your online reputation. These social networking sites can also help in improving your online brand value and market a positive persona of your business online. Bear in mind that reputation is a very crucial factor, which can take your company down or help jumpstart business growth.

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Instagram

Top Instagram Hacks All Professional Web Designers Must Know

Chris Holroyd

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Top Instagram Hacks All Professional Web Designers Must Know

Today, web designers can use Instagram in a creative way and benefit from the same provided they know how to use it in the right manner. The tools, photos, and visuals, and special features of the image-sharing platform together with your web design portfolio will take your design business to a different level. Highlight your creative design samples and present your business in a professional light to your targeted audience. 

According to an article published on https://www.huffpost.com, you must make the best use of Instagram images and videos to drive audience engagement. Use the perfect blend of stellar photos and videos when telling your brand story, thus making your content more engaging and intriguing. Use clear, high-definition photos for increased views. Read on to learn more about the top Instagram tips as a professional designer. 

Instagram Hacks

Create interesting stories 

Whether you are a professional web designer or fashion designer who wants to design a stunning fashion website, make the most out of Instagram stories. It is fun. Create interesting Instagram stories to share as much as visual content you like to build your fan following. Let your creative juices flow so that you can create engaging stories to build customer interest and excitement surrounding your business. 

Share stories of your life as a designer. You can show behind-the-scenes footage of your eating habits, fitness regime, as well as the things that drive you to design stellar web pages. These stories will create audience engagement and clients will know you more as a designer and the human face behind your designs. Besides, it will help you gain real Instagram followers for your business. 

Run contests and give prizes 

If you want to spoil your web design clients and potential ones, run contests, and raffles that would inspire them to respond. That is because all love to win competitions and walk away with prizes. You can give away freebies like t-shirts, coffee mugs, and a few copies of your design samples with your signature on these items. These little things matter a lot if you want to make your web design business popular and improve online visibility. There is no doubt about the same. 

Besides, you can ask quiz questions in the contents you run. It can be simple general knowledge or easy questions on web design, giving followers an opportunity to interact with you and know you as a designer. 

Connect and work together with other designers 

You are good at designing web page layouts. Someone else is good at designing book covers and logos. Reach out to these other designers, collaborate, and complement each other’s expertise. It would be a great learning experience for both. 

You never know when an author may ask you to design his website after being impressed with your book cover design skills that you have learned from another designer. You should share web design tips to others as well. When it comes to the professional field, it is about given and take. 

Conclusion 

Now, that you know these tips and tricks you must develop your web designing skills further and leverage the same using Instagram. You will benefit.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain real Instagram followers with his effective marketing strategies and guidance.

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