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Enjoy Your Cool Air Benefits with Ducted Aircon Sydney

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Enjoy Your Cool Air Benefits with Ducted Aircon Sydney

The importance of installing air conditioning units to ensure the favorable and relaxed environment in residential or commercial space which you cannot be ignored. Air conditioning has become an extreme necessity nowadays at home as well as in the office. That is why the more demand for air conditioning is rapidly catching up nowadays. Ducted Aircon Sydney forms the best climate control solution for your home or commercial space.

Ducted Aircon has multiple health and quality of life benefits and it provides comfort to people. These benefits give a great improvement in the quality of life and can have a significant positive impact on your home. An air conditioner is a simple, effective way of dealing with these issues, as well as making yourself comfortable.

Ducted air conditioning enables people to regulate different areas in a building while others are functioning. This method of regulating temperature and it has been verified as it is efficient and cost-effective. The fully installed system keeps residents comfortable when they living in their apartments.

Reduces Environmental Stress:

The human body suffers when excessive temperatures rise like hot or cold. Much of the body is ready to temperature maintenance while losing heat and gets too much. That means an environment where you have limited ability to control temperatures is not good for you.

There are some real risks in hot temperature situations as people suffer from dehydration and can also burn calories at a very high rate. If it’s too cold the loss of heat makes your body work harder to maintain temperature levels, causing progressive loss of energy too.

Most of the people feel fatigue because they really under physical stress even if you’re not being active particularly. Excessive heat or cold reduces your energy levels and making your body work harder. You can feel like you’ve done four hours’ work after an hour. Ducted Aircon Sydney gives you full control over these situations.

Lower Noise:

As ducted doesn’t have multiple outdoor units like split systems then you have one unit which can be positioned to minimize the disruption. Another thing for ducted is the indoor unit is out of the away delivering quiet aircon throughout the home.

Air quality and good health

Invisible particles, pollen, and stale air can make respiration more difficult, and effectively reducing the amount of air you take in each breath. This inevitably adds more physical stress. A good air conditioning system can greatly enhance the air quality of the system.

Good air filtration can change life

For people with respiratory issues or a home which is naturally subject to dust and air particulates, a simple air filter can improve your life and your health. You can buy a good basic air conditioner like a ducted air conditioner, window wall air conditioner or some other suitable system which can actually clear out the problems, help you breathe easier and get rid of the invisible menaces in the air for you.

A new Ducted Aircon Sydney has a good air filtration system that could be just what you need for a happier and healthier life. You can also check out your local air conditioner sales center and ask about other options.

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New Tech To Add To Your Car For 2019

Chris Holroyd

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With new vehicle technology being developed all the time, it’s not surprising that many of us have serious car envy. For those of us who have been driving the same old car for years, it can be frustrating to see all of the new additions to the market. Luckily, there are a few simple ways that you can bring your old car in 2019! We’ve enlisted the help of Motorparks, who offer used Mazda, to show you all of the newest techs to add to your car for 2019.

  1. Parking sensors – For tricky parking situations

Parking can be tricky at times, even for experienced drivers. For instance, a survey that was commissioned by RAC Insurance revealed that 35 per cent of those questioned admitted to having their car pranged at least once after parking it in a car park. Thirty-one per cent said that they had experienced this on multiple occasions, with 28 per cent stating that they had recorded three lots of damage. Staggeringly, 23 per cent noted five incidences.

According to RAC Insurance director Mark Godfrey: “We all use car parks every day so the chances of your car picking up a dent or scratch are pretty high, especially as vehicles have got wider over the years while parking spaces generally haven’t.”

You can overcome this issue by adding parking sensors to your vehicle. For instance, the EchoMaster Rear Parking Display System can clearly alert drivers about how far their car is away from other vehicles and objects once the equipment has been installed.

  1. Blind spot mirrors – Stay safe on the roads

Save yourself stress by investing in a blind spot mirror. Depending on the situation, these blind spots — generally seen on the rear left and right side of your vehicle — can cover a large enough area to block out a pedestrian, cyclist, motorbike or a car from your view.Blind spots clearly cause problems for drivers when changing lanes or merging onto another road. GOV.UK has stated that vehicle blind spots were a contributing factor for 1,250 accidents recorded in 2016 alone, for example, while an analysis of 50,000 road collisions conducted by Accident Exchange revealed that the majority of these incidents were found to be due to issues with blind spot visibility.

The Summit Blind Spot Car Mirror should certainly help If you’re looking to improve your visibility whilst driving and stay safe on the roads.

Failing to properly check your blind spot can result in accidents. According to Direct Line Car Insurance, more than 11 million drivers have been in an accident while driving because they did not adequately check their blind spot. The insurance firm’s head of automotive technology, Nick Reid, reflected: “Letting our eyes drift away from the road while we drive or not checking our blind spot before manoeuvring is dangerous at best and potentially fatal at worst. We urge drivers to consider not just themselves but other road users and pedestrians when driving, as ‘I just didn’t see them’ is not a valid excuse for any collision.

“While nothing should replace driver vigilance, increased take-up of driver assistance technologies such blind spot detection, pedestrian and cyclist warning and automatic braking systems could help reduce the number of unnecessary accidents on our roads.”

  1. Dash cams – Record your driving

Dash cams have become an incredibly popular addition for vehicles all over the world. Purchase a dash cam for your car, such as the Nextbase Dash Cam 212G that provides you with high-quality footage and the ability to record in Full 1080p HD at 30fps, and you’ll be joining a growing number of motorists who are turning to this technology in order to stay safe whenever they go for a drive.

Vehicle safety is paramount and you should always be thinking of ways to make yourself and others safer on the roads. According to a survey by Aviva which involved close to 2,500 motorists, 27 per cent now use a dash cam when on UK roads — 72 per cent of those who say they have enhanced their vehicles with these devices have also encouraged other drivers to follow their lead. The study went on to reveal that 48 per cent of those with a dash cam believed the gadgets will provide them with peace of mind if they suffer a collision while driving, while 36 per cent of those who responded to the survey acknowledged that the devices help to make them feel safer on the road.

  1. Tyre Inflator – In case of emergency

A tyre inflator like this one from Ring Automotive is a simple yet effective way to make sure that your tyres are in good condition for the roads.  These handy gadgets are extremely useful to have in your car, as they make it easy to check that your tyre pressure is within an acceptable range and inflate them whenever you need to. They can also be plugged into your cars 12v power socket and only take a few minutes to work. It’s handy to check your tyre pressure before heading off on a long journey, or if you’ve been driving for a while without inflating your tyres.

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13 Common Cyber Threats That You Shouldn’t Leave Unnoticed This 2019

Chris Holroyd

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Cyber Threats

Over the past few years, many types of cyber-security issues keep on emerging. It has affected almost every business, both small and large-scale businesses. If you are new in the business and you are explicitly doing your business transaction online, then you are more likely to become a potential target from cyber-attacks.

What’s Actually a Cyber Attack?

In a nutshell, cyber-attacks are done by computer or network hackers to exploit your precious data and either modify it or steal it for their personal use. One of the most popularly known types of cyber-attack is information or identity theft. If your online business transaction requires sensitive information such as credit card details and personal information, then it is imperative that you should be implementing a high level of internet and network security. Usually, it can be done by hiring advance business solutions that offer a full suite of security against cyber-attacks, anti-virus, and disaster recovery solutions.

What are the Common Cyber Threats that One Should be Aware Of?

DoS

The Denial of Service (or DoS), is a type of cyber-attack in which network hackers sends a malicious network request to your network and servers, causing them to exhaust their resources and bandwidth. This will cause a tremendous delay in computer processing, thus, making significant delay in your business transactions. While this type of cyber-attack won’t compromise your precious data, it can disrupt your operations by causing your system’s network to be unusable or even crash. The basic protection that one can do to counter such attacks is by utilizing the server’s firewall and increasing the connection queue.

SQL Inject

The SQL or Structured Query Language injection attack happens when hacktivist sends malicious code to your system, mainly to your SQL servers, and intends to exploit sensitive information. The danger of this kind of attack is that hackers will be able to modify the extracted information since SQL code can give them the power to insert, modify, and delete the exploited data. They can even use SQL inject to grant them access as systems administrator and cause further damage to your business operations.

Man-in-the-Middle

Similar to Dos, Man-in-the-Middle or MitM cyber-attack happens when someone is trying to get access in the middle of the transaction between two-party. This is a very dangerous type of cyber-attack since they can steal sensitive information right there and then, especially when someone is sending payment transaction online. They can also use this type of attack to install Malware on your computer systems unknowingly and process your data. They usually attack people and businesses who use unsecured wifi connections.

Malware

Also known as malicious software, this type of program is widely used by hacktivist to exploit sensitive information. Technically, hackers use the famous Trojan horse way to enter your computer system. Also, Malware attaches themselves to other programs to replicate across your network. Once successfully installed, it will start to collect data and transfer that information to the hacker’s server.

However, not all malware software intends to steal information. Malware is also used as a way of promotions and advertisement, and it is called Adware. Adware, once installed, can create popup advertisement on your screen every time you connect on the internet. But, this will only cause bandwidth interruption, and it will slow your system.

MS Office Extensions

It is known as the most popular file extensions a lot of hackers used to exploit and distribute viruses and malware programs. Since almost all users normally trust these type of extension, hackers can easily trick them by using these extension to embed malicious code and scripts to the file.

Ransomware

Hackers had already found a way to make money out of their wrongdoings. It also uses a Trojan technique to get inside of your system and infect all your files. Once all your files get infected, you will lose access by locking the file through encryption, and you won’t be able to open it unless you pay them to get your access back. Some even threaten you to delete the file if you don’t pay them immediately. Sadly, there is no anti-virus can detect such a program, but one way to counter such a dangerous attack is to have a regular local and cloud backup schedule.

Must read: 5 Things You Have to Know About the Dangers of Ransomware

Furthermore, one should utilize the use of their systems firewall by limiting of blocking unauthorized access to your computer systems and network. Aso makes sure to apply email security practices when managing your email inbox.

Greyware

Also known as PUP or potentially unwanted program. Greyware sits between a legitimate application and Malware. It is merely a combination of spyware and an adware program that collects and study your online behaviour, use your personal information, and then create a custom-tailored promotion.

Phishing Attack Through Email

This type of cyber-attack is different from those mentioned above. It usually works when someone has been tricked into opening an email, thinking that it comes from a trusted source, unknowingly downloaded Malware or ransomware. The goal of this type of attack is to gain vital information, such as network user login credentials to bypass network security parameters. Others are to collect sensitive information such as credit card numbers and bank accounts.

Phishing Attack Using Website

Another form of cyber-attack is by using an infected website. Hackers will trick the user that he or she has entered a legitimate site. However, the website is embedded with malicious code that can exploit the user information. Hackers usually make duplicates of websites that you or your employees often visit.

Cross-site Scripting

Similar to SQL inject and Phishing, Hackers will try to run malicious codes on your business website, especially if it is not optimized for internet security. However, instead of attacking and hacking the data stored from your website, the goal is to attack the user of the site instead. With this, they may exploit information from the user whenever he or she put some sensitive information, such as credit card details, by using your website.

Password Crackers

The main goal of this type of cyber-attack is to gain access with your network login credentials. Hackers are performing different types of password cracking techniques such as cracking programs, password sniffers, and dictionary attacks to obtain your login information. However, this can be easily countered by using long passwords containing different hexadecimal characters. Also, doing occasional passwords change can prevent hackers from gaining your login credentials.

Moreover, your employees must be educated about using the same login credentials in all of their accounts, whether it be on their social media, email, and corporate accounts. Since having the same login credentials will make someone life much more comfortable than having more than one, it will only pose a danger not only to him or her but to your company as well. There are password manager apps that can be useful when it comes to managing login details.

Third-Party Services

Another way that hackers use to gain access to your servers is through Third-Party services. By using Third-Party credentials, they can extract and steal sensitive information such as your customer’s credit and debit card details. Always make sure to create a firm policy and protocol when it comes to sharing your network access to any of your Third-Party services to avoid this type of cyber-attack and a breach of confidentiality as well.

Artificial Intelligence

You probably have watched all the Iron Man movies and amazed by Tony Stark’s AI partner named Jarvis, and it’s pretty awesome. While AI like Jarvis level is still impossible in our time and age, hackers are already developing and using AI to perform cyber-attacks. Artificial Intelligence uses sophisticated computer programs that allow it to learn by itself, and it is pretty scary by the way since it may learn how to avoid being detected.

Nowadays, AI can now perform the things mentioned above, and it is improving since it is a machine learning program. It can even perform its job more efficient than its human counterpart.

Inside Job Threat

Yes, you read it right. Not all cyber-attacks come from the outside entity. Inside jobs are, of course, performed by specific individuals that are already part of your organization. Sadly, these people have even more advantages than their external counterparts since they already have direct access to your system. Also, if you have a network security protocol, it won’t stand a chance against these type of attack.

Final Thoughts

To protect your business and investments, then make sure to put effort on how to handle if not totally avoid those things mentioned above if you don’t want to suffer big loses in the future.

Hackers in our time and age won’t stop making changes and improving their hacking techniques for their malicious intent, so you need to be proactive in securing and defending your precious data and information. Make sure that you have an IT-personnel or IT department in your company that is knowledgeable in protecting your business against cyber-attacks.

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An Era of All about Ecommerce Development

Chris Holroyd

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ecommerce shipping companies

Ecommerce business, otherwise called electronic trade, comprises of the buy and offers of the merchandise and enterprises through the electronic frameworks. It incorporates the Internet and different systems of PC. Online business advancement has occurred surprisingly after the appearance of the Internet. Not just the buy and deals happen through the Internet yet, in addition, different exercises like electronic finances exchange, store network the executives, online exchange handling, Internet promoting, electronic information trade, stock administration framework and information accumulation framework additionally have turned out to be prevalent in the ongoing years. Internet business advancement likewise utilizes the assets from the World Wide Web and email.

At the point when the e-commerce shipping companies was grown at first, there were just a couple of e-commerce shipping solutions India to have their very own site. Be that as it may, somewhere in the range of 1998 and 2000, as the security conventions have grown progressively a number of organizations began with basic sites. After that, the internet business web architecture picked up ubiquity. There are various organizations that offer internet business web architecture.

A blueprint of the site ought to be shaped at first before moving toward any ecommerce shipping companies. One ought to have a reasonable thought regarding the angle that requires need in the site. The site assets should be sufficiently extensive for the clients and customer. An arrangement of the site ought to be made first which ought to likewise incorporate the reason for the site and showcasing plan of the site. It ought to be anything but difficult to explore. The extravagant plans ought to be maintained a strategic distance from, since they may obstruct with the primary goal of drawing in the clients towards the item.

For the fruitful utilization of the web-based business site, the web-based business programming assumes a significant job. The product, for the most part, gives participation of cutting edge web-based business and with that, the individual can do online business legitimately. While obtaining merchandise online one should give data on the charge card number which the vast majority of the costumes don’t like. Here comes the utilization of Secure Sockets Layer or SSL. Through SSL, one can know whether the site is the thing that it truly claims to be. SSL additionally scramble the charge card numbers. Along these lines, it won’t be unveiled to other people. The sent data cannot be manufactured or ruined.

There are very huge quantities of programming utilized for a web-based business, maybe a couple of which incorporates Netsuite, Numara Footprints 8, and Everest Advanced and so on. These delicate products contain various parts which fluctuate from one another. A portion of the modules incorporate records payable, money due, general record, stock, request section, buy request, eCommerce, Shipping and accepting, administrations, advertising, showcasing robotics, time and charging, request satisfaction and substantially more. There are a lot of online business bundles which furnish us with more advantages.

So, as the e-commerce shipping solutions in India is on the correct clearance of advancement, the interest for the online business web architecture has additionally expanded. The deals through the internet business site have a consistent ascent in the ongoing years. Thus, the utilization of e-commerce shipping solutions has increased ubiquity. Those, who created merchandise in the home premise, additionally utilize internet business for selling their items everywhere throughout the world.

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7 Best WordPress LMS Plugins To Sell E-learning Courses

Chris Holroyd

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7 Best WordPress LMS Plugins To Sell E-learning Courses

Selling online courses has become a good website monetization option. A lot of people share their knowledge and expertise in a field and earn money in the process. They can offer tutorials, lectures, manuals, and even conduct online classes in exchange for fees. However, managing the course content, subscriptions, payments, and running tests without any technical solution can be a difficult task. WordPress LMS plugins are handy tools which enable website owners in efficiently managing and selling e-learning courses. Learning management system (LMS) plugins have in-built features for handling all aspects of running an online education program. In this article, we are discussing some of the best LMS plugins which will help WordPress users effortlessly manage and run online courses.

Here is the list of 7 Best WordPress LMS Plugins

1. LearnDash

LearnDash

One of the most popular solutions for effectively running an internet-based education program on WordPress interfaces is LearnDash. This tool comes with a robust course builder which lets users generate multi-layered study plans. It can also be used to spin content and repurpose your existing course material. The plugin comes with 8 different question types for setting up quizzes. You can build a single answer, multiple choice, free text, and many other quiz sets with the tool. The tool will also enable you to set timers for taking tests. LearnDash lets you easily monetize your learning program by adding a shopping cart or enabling features for selling one-time subscriptions, memberships or course bundles.

2. WP Courseware

wp-courseware

WP Courseware is a powerful product which lets users drag and drop elements to build a course. They have full control over the release of the learning material. The tool lets them set the schedule for providing students with access to the content. Course owners can protect their valuable content by defining conditions for visitors to access the material. E-mail notifications can be configured to be delivered to the subscribers whenever a module becomes available. The enrollments for a program and the progress of students through plans can be managed through the WordPress admin dashboard.  

3. LifterLMS

LifterLMS

LifterLMS is another simple but effective tool for selling and handling web-based learning plans. You can create visually stunning material with this product by adding images, videos, audios, and PDF files to lectures. The solution supports form plugins so that you can collect vital data like contact information, assignments, etc. It comes with a handy feature for setting pricing and access conditions. The tool supports credit card payments as well as PayPal. Users can build a simple, optimized one-screen checkout process with the plugin. LifterLMS lets you engage your audience by offering them achievement badges and printable certificates.

4. LearnPress

LearnPress

One of the most widely-used WordPress LMS plugins with versatile features is LearnPress. It lets users build unlimited learning plans, quizzes, and questions. They can add text, images, videos, slideshows or any other items to the questionnaires. LearnPress gives total control over the program to the owner. Users can allow students and teachers to be added automatically to a plan or they can be added manually. The product supports WordPress multisite and comes with a bunch of free and premium add-ons. Website owners can offer courses for free or for a specified fee. They can also offer previews of some lessons before a person subscribes to a program.

5. MasterStudy LMS

MasterStudy LMS

While all the options mentioned in this list so far are premium products, MasterStudy LMS is an open source plugin. This does not mean that it is not powerful or does not have useful features. It has an efficient WYSIWYG editor which lets users add images, slides, graphs, videos, and other items to their content. PayPal and Stripe integrations let course owners accept payments smoothly. They can also create flexible subscription plans or one-time purchase options for their courses. The tool has a private messaging system and an internal social network for assisting the students.

6. Sensei

WooCommerce plugin

Sensei is a powerful LMS tool that is offered by the same group which manages WooCommerce. The tool does not require any code to build online courses. Users can build and run quizzes and assignments. They can choose to grade them automatically or manually. The software allows them to offer badges and certificates to their students. However, Sensei has a drawback which is that it does not have membership features. In order to sell learning programs, users will have to depend on the WooCommerce plugin.

7. Namaste! LMS

Namaste! LMS

Namaste! LMS is a feature-rich tool for creating learning plans about any subject. Its users can manage unlimited courses and register students or let them enroll themselves. Students can be automatically or manually approved before registration.  They can handle as many lessons as they want in each course. The product allows users to add notes to students’ solutions to guide them effectively. It also has a feature for generating certificates which will be awarded to successful candidates.

Conclusion

These plugins will be ideal for all kinds of users who want to monetize their websites by selling learning plans. Even those people who are converting websites to WordPress theme can use these tools to sell e-learning courses.

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Technology

How to find Success With the Salesforce Admin Exam

Chris Holroyd

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Salesforce Admin Exam

Customer relationship management systems help companies streamline the management of their customer data, and improve customer handling, database management, marketing, and insights. One of the most in-demand CRMs in the market today is Salesforce. In addition to outperforming other CRM tools in the functions above, it’s also easy to integrate with third-party apps, making it a favourite with organizations across all industries and sectors. For these and other reasons, Salesforce has been reviewed as the best CRM software for small businesses and is also considered to be among the fastest growing CRM systems for enterprises.  

Using Salesforce requires a certain level of mastery. There are courses offered for it, at the end of which those who pass examinations receive credentials. In this article, we will discuss the role of salesforce admin practice exams in helping you prepare for, and pass your exams. But before we do that, let’s first have a look at the structure of Salesforce certification.  

A Brief Look at Salesforce certification

Salesforce offers different certification for its various areas of specialization. As with all other salesforce certifications, the Salesforce Admin Certification focuses on certifying for a job role. It is meant for professionals who work with data, create reports and dashboards, maintain salesforce applications and manage security and workflows.

Salesforce Admin Exam

Figure 1: Administrator certification is one of the top certificates offered by Salesforce

The Salesforce administrator certification exam contains 60 multiple questions, to be completed within 90 minutes. You need to attain 65% and above to pass it.

You can sit for your exams at an onsite testing centre or online, but must first sign up through Webassessor. It costs $200 for new registrations and $100 for re-sits. If you intend to sit for an onsite exam, book it from the same platform. Webassessor (Kryterion) has testing centres all over the world, and they partner with Salesforce to make use of these facilities. It’s advisable to register at least a week prior to your exam date, to guarantee you’ll find a seat.  

Online exams are monitored by a proctor through a webcam and software that allows the proctor to view your screen. A great thing about online exams is that you can sit for it on the same day you register.

Tips to pass the Salesforce Admin exam

If you plan properly, study smart and show up for each scheduled study time, you will pass your exams. As with most exams, success lies in the retention of content studied. For a technical course like salesforce, success also depends on how well you understand the concepts. To study smart, follow the following tips:

Understand the weighting each exam topic  

Below are 2 tables showing what each section of your exam will cover. Based on this information, you can prioritize and dedicate more time to areas that have more weighting. The weighting reflects how important those areas are in real work scenarios. These areas also have more questions, meaning that they take more work to prepare for.

exam topic

Figure 2: Topics with the most weight

Topics with the most weight

Figure 3: Topics with medium to low weight

The exam evaluates the practical experience of the areas mentioned above. If you have never worked as an administrator, it is imperative that you study and practice before you register for Salesforce Admin Exam.

Don’t Crum. Aim to Understand the topics

Nothing is straightforward in Salesforce exams. As such, memorizing training material will not help you as you will be answering scenario-based questions. More so, after the exam, you are highly likely to forget everything you crammed. Additionally, considering you will need that knowledge in your future work, it’s better to understand concepts and go into the job confident in your knowledge.   

As you study and take your simulated exams, you will notice topics where your weaknesses lie. Go back to the study material, find out what you may have missed, and once you have figured out the answers, retake your simulated exams.

Learn the fundamentals before you move to more complicated levels

To understand everything in Salesforce, you need to learn the fundamentals, before you progress to deeper topics. Salesforce has layers and levels, and you cannot learn them by skipping all over your study material. Understanding concepts such as the security portions and organization setup will help you to know how to manage all the data in the objects and how to analyze it best.

Take Salesforce Admin Exam simulations

Simulators are a great way to experience your certification testing conditions prior to taking your exam. They help you prepare for what to expect. SimpliLearn offers 4 free sales force administrator simulation as part of their study package, in addition to 20 case studies, 4 projects, and 16 quizzes.  The benefits of taking Salesforce Admin simulators include the following:

  • You will test your knowledge with almost similar questions

Questions in the exam will be structured differently from what you experience in the simulation.  However, simulated Salesforce Admin Exam questions are almost similar to what you will be asked and will help you to anticipate what will come in the real exam.

  • You can assess when you are ready to sit for the real exam

If you attain a low average on your first simulation, go back to your study material and then take the simulated exam again. With each simulation, you will raise your average to a point where you are comfortable sitting for the real exam.

  • You will boost your confidence

A simulation is a mockup of the real thing. As such, when you see the real exam, everything will be familiar. This will help you relax and eliminate nervousness common in examinations situations.  

Bottom Line: Your Salesforce Certificate is never a waste

Having a salesforce certification improves your credibility in your workplace and increases your value in the job market. A certificate has the following benefits:

  • It demonstrates your proficiency in using the platform.
  • It is a significant mark of recognition of one’s expertise among companies.
  • It will make you more employable and improve your salary prospects. According to a Salesforce Salary survey,  39% of professionals with salesforce certification got better salaries after receiving their certification. With such clear rewards, it is clear that investing time and money in a salesforce admin certification will be worth your while.

In view of this, enrol for a course, practice with simulated tests, sit for and pass your Salesforce Admin Exam, and get a certificate that is guaranteed to improve your chances in the job market.

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Digital Marketing

5 Steps to Build a Landing Page That Converts Visitors

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5 Steps to Build a Landing Page That Converts Visitors

The landing page is the skeleton key in the marketer’s toolbox. Do you want to spread the message about an event? Or, do you want to drive downloads for a new eBook? Host it on a landing page. Do you want to create a place where prospects can sign up to receive different types of emails? Create a landing page for it. The goal of a landing page is to provide a webpage with a singular focus, which drives visitors to take some sort of action.

However, how to design a landing page so that the aim is achieved? Landing pages often get cluttered with multiple offers and fail to fulfil the purpose of designing it. You always have to make it simple and goal-oriented, both in terms of what it takes to build them what goes on the page itself. You can hire an SEO agency that can help you with this. Or, you can follow the latest SEO tips on landing page optimization. Till then, here’s what you have to do.

 1. Maintain a particular focus

When you will design a landing page, consider an ultra narrow focus (e.g. to spread the message about an event or download a specific resource), and everything on the page should focus on that. You should keep this in mind that a landing page of a website is not like the homepage of the site. You don’t have to tell everything about your business to your visitors. On the contrary, you should make things sweet, short, and to the point.

 2. Create a clear and concise CTA

One of the must-have things for a landing page is a call to action. It is because the goal of a landing page is to drive some sort of conversion. The CTA should be clear in terms of what it asks your visitors to do, what they expect in return. The return needs to be clear in the CTA language, and from the entire landing page, as it should have an ultra narrow focus that centres around the call to action. An important part of this clarity is to make your CTA concise and easy to understand for the visitors.

 3. Pay attention to your content

In the age of dwindling attention spans, it may seem that the content does not matter, however, this is not actually the truth. Though people are more prone to skimming, the right content can still pack a punch. When creating content for a landing page, keep it relevant, as you need to get your point across in a concise and engaging manner. Moreover, it should be action-oriented and aligned with the overall brand voice.

 4. Highlight the “hook”

When developing your content and CTA for landing pages, consider the “hook” of your content and highlight it. For instance, you can create a sense of urgency around limited time or space; you can offer authority by way of exclusive expertise, or you can create superiority by creating something that is best-in-breed. You can also do something unique to go an extra mile.

 5. Think about share-ability

If you don’t want to crowd your landing page with competing CTAs, then you can add social buttons for shareability. It is because if you get one visitor who likes the page as well as its offers, then you can make it easy for them to share it others. And that recommendation can go a long way toward bringing in new visitors, who will be more likely to convert.

By following the steps above, you can design a landing page that visitors cannot simply resist. Do you want to optimize your landing page with professionals? Or design a content marketing strategy so that you can see your blog page in one of the top Australian SEO blogs? Then opt for a reputable SEO company today.

Author Bio: James Smith, a popular blogger who is associated with one of the top Australian SEO blogs, here writes on some steps to follow to build a landing page that converts visitors. He also suggests following the latest SEO tips for this.

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