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B2B Content Marketing Trends and Statistics in 2019

Chris Holroyd



B2B Content Marketing

Content marketing is the creation and appropriation of important, connecting with content to a reasonable target audience. This content is made to respond to questions or take care of problems your target audience (clients) face. Various kinds of content are made to fill various gaps in the buyer’s adventure. The more valuable and helpful your content, the more trust you assemble.

B2B Content Marketing

B2B content marketing is making content important to your intended crowd of organizations as opposed to customers. That is extremely the main real difference. B2B content marketing in basic terms is a speciality of creating and disseminating curated, valuable and relevant content to attract organizations and wholesale buyers. So, it might be much progressively significant for B2B marketers to actualize a content strategy. The buyer’s journey in B2B is ordinarily more and more complicated than in that of a B2C exchange. Contentualize is showing some content marketing trends that will help you in 2019.

Email Marketing

Email marketing, in spite of being the oldest type of digital marketing, it’s as yet an always evolving procedure. In spite of the fact that the funnel is changing, and leads can enter at any stage, and new marketing strategies are on the rise, email marketing keeps on being a leading channel at each phase of this new funnel.

It’s simple to see but difficult to perceive any reason why email marketing has been so famous, however you might think its days are numbered, particularly as new social media channels burst onto the scene. In any case, email marketing remains a basic cornerstone of digital marketing, and it’s not going anyplace.

Audio/Visual Content

Audio/Visual content is the medium that offers advertisers the most persuasive and effective approach to talk to buyers and is the thing that they most aspire to utilize. Also, customers will observe more TV as technology, including mobile and broadband, makes it accessible wherever they need it.

Visual content marketing refers to utilizing visuals that incorporate videos and images with educational or inspiring texts, audio or written content, branded images which promote the video, infographics and other related videos and images. This content passes on important information in connecting with the visual format.

Making incredible content is a certain something, circulating it to your devotees is another. Each content marketer realizes that one of the secret ingredients to a fruitful content marketing is content promotion/distribution. the manner in which content marketers scatter their content to their group or followers at the perfect time has advanced throughout the years. Despite the fact that it doesn’t really imply that content is now losing its magic to larger followings and build stronger and convert leads to clients.

Social Media

social media use will keep on developing. 1 million new users joined social networks each and every day. Instagram is discreetly rising as the new home for organizations looking for an effect via social media. By 2020, we’ll see the expanded predominance of Instagram, particularly among older demographics. 

After some time, social media has advanced into an incredible device for marketing. Much the same as different types of marketing, the social media scene is changing at a brisk pace. This makes it significant for you to stay aware of the latest trends.

As clients invest time watching the video over every single social media channel whether that is product testimonials, behind-the-scenes content, explainer video, or thought authority interviews, clients are stuck to videos to interface with companies and brands they have an affinity towards.

Influencer Marketing

Influencer marketing is a kind of marketing that focuses around utilizing key pioneers to drive your brand’s message to the bigger market. As opposed to marketing legitimately to a large gathering of customers, you instead hire/pay/inspire influencers to get out the word for you.

Influencer marketing regularly goes inseparably with two different types of advertising, first is content marketing and second social media marketing. As indicated by an ongoing report comprised of marketers from a variety of enterprises, 92% said influencer marketing was a compelling effort strategy.

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Ways to Use Digital Marketing for Brand Positioning

Maricar Morga



Ways to Use Digital Marketing for Brand Positioning

In this new age, brand recognition is critical. Digital marketing is quickly becoming one of the most common methods for increasing brand recognition and strategic positioning. It is an essential part of the preparation for digitally selling a brand or product. The task of determining the brand’s value proposition is the first step in plotting your competitive position. To determine the brand’s competitive role, you must employ insight-driven strategies to close the difference between the value proposition and what consumers want to associate, and what motivates them.

Make use of digital marketing to establish a clear online presence. It will help you develop a stronger relationship with your prospective clients, leading to conversion and retention. Without a good online identity, your brand’s competitiveness can suffer. It can also lead to consumer frustration and disappointment. Since your online identity manifests itself in all of your audience touchpoints, to say it is most vital is not an exaggeration.

Top Digital Marketing Strategy For Brand Positioning Campaign

Fortunately, the internet can give you many opportunities to help you uplift your brand position. Here are some ways you can use digital marketing to help you improve brand positioning. 

Improve Your Content Strategies

There is no question about the significance of content in the modern promotional landscape. Most brands are now aware of this. Thus you need to make sure that you also level up your content strategies. Content can be anything from blogs, professional images, or videos that you can create from video editing software

With high-quality content that explains your brand and what you offer will significantly affect anyone who sees it. This effect can also ripple for a long time. A well-written piece of content can be read months after it has been published. Your video content can still influence your audience even after a year it was uploaded. That is why your business needs to come up with compelling and quality content that can make an impact on your desired market. 

Websites are intended to pique the interest of possible leads and convert them into hot leads. You generate discussions about your offerings by building a website with thought-provoking content. Valuable content establishes your company’s reputation and attracts your target audience to your website, thus growing your online brand.

Work On Your SEO And Keyword

When brands conduct Search Engine Optimization activities properly, they don’t spend much money to drive traffic to any website. To increase brand recognition, it is preferable to engage in free practices such as publishing quality content and keyword-based writings. It can be sluggish at first, but the effects will last longer than those paid alternatives. 

SEO is something that takes a lot of work but is well worth it. Driving SEO campaigns must be carried out following a well-defined plan. If your brand believes that a particular operation would be ineffective, it is pointless to invest in it.

It is essential to use keywords that your target demographic would type into a search engine to find your product or service. You could reach the wrong demographic if you do not use the correct keywords in the content. You want the best keywords to be used for search engine optimization so that the correct target demographic can be directed back to your website.

Add Creativity On Your Social Media Campaigns

The internet contains all of the information. Companies may only be inspired by the ideas presented. However, to stand out in the industry, you must incorporate innovative concepts into your digital marketing campaigns like social media. That is one of the most straightforward solutions that yield incredible results. The social media marketing team must focus on increasing human interaction to be drawn to your brand and tell their friends and family about it.

Adding creativity to your campaign can capture the interest of your audience. You can do this by launching giveaways, polls, surveys, and content. You can also place memes, GIFs, and other fun content on your social media profiles. That can draw your target market and can also start a conversation about your brand. Moreover, you might also want to do live streaming and encourage Q&A sessions with your audience. Share snippets of some behind the scenes in your back office or production area so people can know what goes behind your brand. It will make you appeal closer to them and share the same interest with your audience. 

Work With Influencers

In this digital age, influencer marketing is the most effective way to promote your brand. Influencers have a unique ability to influence their followers and audience. They may be YouTubers, social media artists, singers, athletes, or local personalities that resonate with your brand.  

It can impact your brand as influencers post a video promotion about your product or service, which allows all of their followers to watch it. That raises opportunities for your brand and improves brand recognition. Another advantage is that non-celebrity influencers can charge lower fees to participate in your social media campaigns.

Collaborate With Other Brands Online

Collaboration with an extensive brand will help in dealing with a large audience. In this case, even the most minor collaborations may have a significant effect. There are many reasons and benefits of working with another online company, such as cross-promotions, viral mentions, global presence, and much more. 

Since the more prominent brand name is applied to it, it can transform a routine transaction into an exceptional one. Collaborations will boost the number of people enormously, not just financially but also in terms of prestige. It raises awareness as well as benefits, which will ultimately aid in the company’s growth.

Know Your Audience Better With Email Marketing

Email marketing can help you understand your audience. It allows you to be fully aware of who you are targeting. Doing this can make your digital promotional activities like email marketing effective. Start by gathering information about your desired market before creating any campaign. Use Google Analytics to discover more about your audience. These sources include demographics, location, and preference data, as well as a range of other metrics that can help you understand who your consumers are and what they are engaged in. 

When it comes to sending out an email, timing is everything. Each recipient is different, and the best time to deliver your email content depends on who is on your mailing list. Gather data based on customer input to determine which day and schedule will be best for your brand. You can also build and stick to a regular sending schedule. If you deliver a newsletter on the first of the month, your subscribers will expect it in their inboxes. 

Final Thoughts

A few of the tactics listed above will help you increase brand recognition in a short period and at a low cost. The only thing needed to succeed in this dynamic business world is to know your audience so you can deliver the right message. You also need to be creative to create new campaigns and tactics for engaging your audience. With the proper brand promotion, your business will quickly gain a sense of credibility and exposure in the niche industry and become one of the leaders in the pack. 

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Answers to Most Asked Basic SEO Questions by Business Owners




Answers to Most Asked Basic SEO Questions by Business Owners
SEO is the essential need of online businesses to earn organic traffic and have sustainable results. That’s the reason more and more business owners are heading towards SEO and digital marketing to nurture their business growth digitally. However, most business owners don’t have significant knowledge about search engine optimization, and the internet is full of contradictory information. Sometimes, illegitimate agencies and people mislead the business owners, and they end up having nothing. You must also have many questions regarding your business SEO. After collecting the common questions of business owners about SEO, presenting the answers. All these answers will not only satisfy your curiosity but give you a clear picture of SEO and how things work.

SEO Questions by Business Owners

1. What is SEO?

You must receive many emails daily regarding SEO services, saying they will move their magic wand and boom, top rankings. They don’t talk about SEO and their process; they only try to lure with absurd statements. SEO is no magic, and it takes a lot of effort. Search engines show the best websites on the first page, having utmost relevance and authority. SEO is the process of attaining the best relevance and authority for your target keywords to get the top rankings. The optimization follows the search engine guidelines to improve and promote your website. When you follow all the guidelines and continuously optimize your website, you’ll have top-ranking or maximum user exposure.

2. What is On-page SEO?

The on-page SEO focuses on your website, and all the optimizations go on your business webpages. On-page SEO improves your webpage experience, website navigation, page hierarchy, keyword optimization, content optimization, etc. The on-page makes sure that both users and search engines can access your web pages seamlessly. Your optimized web pages encourage users to engage and convert. On the other hand, search scans your landing pages to rank you in the search results. So, it’s crucial to have the best landing pages for your website, and on-page SEO helps you with it.

3. What is Off-page SEO?

Where on-page works on your online representation, off-page focus on brand awareness and popularity. Off-page SEO helps you spread the word about your brand and expertise to drive traffic to your website and build authority. Off-page SEO includes backlink generation, social media promotions, content promotions, directory listings, citations, etc. Off-page SEO drives referral traffic from websites and other mediums and improves your brand authority.

4. Does My Business Need SEO?

When you search anything online, you see two types of search results. Few are marked as “Ad”; these are inorganic results you have to pay for these. The rest are the organic results, and you don’t have to pay for these. Google has some ranking factors, and when you meet all the standards according to these factors, you get the position on the first page. The first page of the search result pages has the most traffic, and specifically, organic results on the first page attract the most traffic. The below images shows the Click-Through-Rate of all 10 organic results on the first page. Even paid results don’t get clicks as much as organic results do.


So, if you want organic traffic on your website, then you must invest in SEO. SEO will help you gain more business opportunities and have steep growth.

5. How SEO Works?

Search engine optimization (SEO) obeys the webmaster guidelines and optimizes your website accordingly to fetch the quality and quantity traffic to your website. Google has some parameters called ranking factors to scale your quality and rank you in the search results. When you implement best SEO practices, you become worthy of getting the top positions in the search results. Google wants you to serve the searchers best, and SEO helps you do so while considering the search engines. SEO works on your website, content, authority, popularity, user-friendliness, relevance, etc., through various techniques to get you to the first page of the SERP (Search Engine Result Pages). This is the standard process; if we talk about the strategies, it varies from business to business. If someone tells you that they have some secret strategy or have some relationship with search engines, they are simply lying. No person intervenes in the search results, and various algorithms are responsible for that. So, everyone has to follow the standard process regardless of their identity.

6. What are My Business Keywords?

This one is the most common question. The problem is, when you search for keywords, then you see tons of content packed with jargon, which somewhere makes the whole concept of the keyword complex to understand. Keywords are the terms or phrases people search to find anything they want. For example, when you want black shoes, and you type black shoes in the browser’s search bar and go. In this case, “blacks shoes” is the keyword. So, you can easily find out what people would use to find businesses like yours. However, there are numerous variations people use, and there are tools to find all those possible keywords like Keyword Planner,, Ahrefs, SEMrush, etc.

7. Why Isn’t My Website Ranking on Top?

There are many reasons that are limiting your ranking. Crawling and Indexing Error: Search engines have algorithms that surf the web and store the websites in their data centers to show the users. Surfing is called crawling and saving your website in the data center in indexing. So, it might be possible crawlers can’t access your website, and without crawling, there is no indexing. Hence, your website won’t appear in the search results. The main reason behind this is the crawler directives (Robots.txt) that tell the crawlers not to crawl and index your confidential information on websites. So, it might be possible that you might have blocked your whole site from crawling and indexing. So, reach your technical team and check for it. No Authority: When you have a new website, it doesn’t have any authority, which keeps you from top ranking. Moreover, if you have a website for a long time, then you still won’t get any authority till you work on it. You have to do SEO for your website to increase your authority and get the top rankings. Not Fulfilling User Intent: Google analyzes user behavior on your site, and if people are not staying on your site, which means you aren’t reliable. Therefore, Google decreases your rankings, and you rank on some page of SERP where no searcher ever visits. So, make sure you bestow the best content than who is already ranking for your target keywords. Indexing Pending: The Internet has tons of websites, and it takes little time to crawl your newly launched website. So, you need to be patient till your website gets crawled and indexed. However, you can request the crawling of your site with the Google Search Console tool. It is a free tool and has the functionality to request crawling. Search Engine Penalty: Sometimes, search engines impose a sitewide penalty on the websites that violate the guidelines. So, if you get penalized, then you might suffer getting the top rankings. However, you can follow best practices to optimize your website and regain the authority to secure the top rankings.

8. What are the Reasons Behind My Dropped Organic Traffic?

Noindex: It’s possible that your developers might have added your site in the robots.txt file, directing crawlers not to index your website. If it happens, your site won’t appear in the search results, and your organic traffic will drop to zero. Site Hacked: Search engines are concerned about users’ security, and if your site has some malware or hacked, then you’ll lose your rankings, resulting in a traffic drop. Manual Penalty: Sometimes, Google imposes site wide penalty on some websites violating the search engine guidelines. So, if you are doing so, then you might have received a penalty, diminishing your site traffic. Algorithm Update: Search engines keep updating their algorithms to refine the search results for searchers and limit the mischievous optimization activities. When search engines roll out the algorithm update, rankings of many businesses go down. You should optimize your site according to the update to restore your raking. Competitor’s SEO: Your competitors are surely working on their business SEO, and their strategy might be working better than yours, pushing you down in the search results. You should refine your SEO strategy and work continuously to outrank your competitors.

9. What are the Ranking Factors?

Ranking factors are the parameters that search engines use to analyze your website and decide the rankings. The prominent ranking factors are Landing Page Experience, Content Quality, Relevance, Backlink Profile, User Engagement, Mobile Compatibility, etc. Google has more than 200 ranking factors to scale a website and rank it in the search results. One has to optimize their website according to these ranking factors and search engine guidelines to get the top ranking in search results and drive significant traffic.

10. Does Social Media Contribute to the Search Engine Rankings?

It is the most asked SEO question by business owners because when they seek SEO services, everyone recommends them social media marketing. If we see it literally, then there is no direct influence of social media platforms on the rankings. However, you get some value in the indirect means. Like social media helps you drive traffic to your website, which is a positive signal and aids your rankings. Moreover, social media helps you earn topical authority about your niche, which increases your authority for your niche keywords and increases the rankings. People spend ample time on social media, and you must consider social media marketing for your business.

11. What Should I Do SEO or PPC?

SEO: SEO promotes organic traffic, which is sustainable and free. However, SEO takes time to deliver reliable results. You must do it to gain fruitful results in the long run. PPC: Paid advertising delivers quick results, but you have to pay for those. You get the results as long as you’re spending. You can consider this to fetch some results till SEO is not delivering you profitable results. You can choose the one according to your requirement and budget. Moreover, you may employ the integrated SEO and PPC strategy to overcome each other’s limitations and drive efficient business results.

12. How Long Does SEO Need to Deliver the Results?

You have heard this many times that SEO needs ample time to show you tangible results. The time for SEO success varies from business to business depending on some factors like competition, website history, SEO work, etc. If we consider the general case, it usually takes 6-12 months to get the SEO results. So, be patient and work on your business because you’ll get amazing returns when you start receiving organic traffic.

13. What is A Google Penalty?

You receive any penalty when you have done something against the law. When it comes to Google penalty, then you get it when you outlaw the search engine guidelines or work on the black hat SEO techniques. Depending on the situation, you might get a manual penalty, permanent de-indexing, permanent ban, etc. So, stay legit to avoid the penalties and grow your business online. Moreover, you should know the search engine guidelines to track whether your SEO service agency is not doing any illegitimate optimization on your website and risking your business.

Technical SEO Questions

Technical SEO is a vital part of SEO, as it works on the technical aspects of your website, which has significant value for getting you higher rankings. Some of the ranking factors analyze the technical part of your website while ranking you in the SERP. So, it’s become crucial to work on the technical SEO of your website.

14. What is the Difference between On-page and Technical SEO?

As both these techniques work on your website, sometimes people get confused with each other. However, on-page SEO and technical SEO have a different scope of focus.
  • On-page SEO
  • Website Content
  • Navigation
  • Meta Title and Description
  • Keyword Optimization
  • Hierarchy (Heading Tags)
  • Image Optimization
  • Interlinking
  • Technical SEO
  • Site Loading Speed
  • Schema Markup
  • Robots.txt
  • XML Sitemaps
  • Canonicalization
  • Hreflang
  • Mobile Responsiveness

15. What are Crawling and Indexing?

Crawling: Search engines have programs or algorithms that browse the web and read the information available online. These algorithms are called crawlers or spiders. When you make your website live, crawlers find your website and read it for indexing. Moreover, spiders keep crawling your website regularly to index the information you updated on your website. There are different names for the crawlers of different search engines like Googlebot of Google, Bingbot of Bing, Slurp Bot of Yahoo, DuckDuckbot of DuckDuckGo, etc. Indexing: When crawlers crawl or read your website, they save this information in the data center of search engines named index. The process of saving the information in the index is indexing. When people search for a query, search engines show the relevant results from the index. Searchers only see the saved version of your website from the index. Hence, when you update something on your website, it doesn’t reflect immediately in the search results. First, search engines crawl and index your updates, and then only searchers can see the updated information. Hence, crawling and indexing are the crucial part of SEO to make you appear in the search results.

16. Why are Page Loading Speed and Mobile-Friendliness Important?

These are the prominent ranking factors that improve the user experience and rankings consequently. When you have a quick loading site, it’ll give the users fast access and hold them to your site. Otherwise, they will return to the search results and visit one of your competitors. Hence, you should work on your site loading speed on both desktop and mobile to be available to your prospects in no time. You can use the PageSpeed tool to measure the speed of your site on desktop and mobile.


Next, mobile-friendliness is highly important for both sales and rankings. People use mobiles most of the time, and if your site doesn’t work well on mobiles, you are losing all the business. Furthermore, mobile-friendliness is a ranking factor, and you lose rankings if your site isn’t mobile compatible. You may use Google’s Mobile-Friendly Test tool to know the performance of your website on mobiles.


These two things are the crucial part of technical SEO, and you must have an eye on these.

17. How Can I Find Technical SEO Errors?

Technical SEO errors limit your website’s performance in the search results. Hence, you should know and optimize the errors to ensure the best performance of your website. There are various online tools that can help you with the technical SEO audit like Ahrefs, SEMrush, SEOptimer, etc. When you know your website’s errors, you’ll be able to track whether your SEO agency is working on those or just manipulating you.

Content Marketing Questions

Content is the fuel of SEO, and your business SEO will have the significant content generation to fetch the desired results. However, some agencies curate lousy content for businesses that affect their online results. Here are some questions that will help you understand how content marketing works.

18. How Long Content Should Be?

There is no fixed length for the content. The thumb rule is to serve the content that is better than the other information available on the internet. You should focus on the quality content and fulfilling the intent of the searchers. When your content aligns with the user intent, you’ll have significant engagement and, of course, conversions, depending on the objective of the content. So, there is no golden number, only prioritize the quality and curate the best content possible for your prospects.

19. What is SEO-friendly Content? 

Many people think that SEO works on the gaps of search engine guidelines to earn rankings. However, search engine optimization focuses on giving what the search engine wants, i.e., the best user experience. SEO makes your website best for the users, and in return, you get the top rankings. SEO-friendly content that meets the requirements of the users and follows the legit content guidelines. So, always understand the user persona and follow the below tips to create SEO-friendly content.


20. What are the Bad Content Practices that Can Affect My Online Business?

Content has myriad value in SEO, and bad practices can harm your online results. So, it’s necessary to know about these nefarious activities so that you can restrict those on time. Duplicate Content Content Spinning Content Rephrasing Thin Content Keyword Stuffed Content Unnatural Interlinking Hidden Texts Clickbait Titles Google has algorithms like Panda and EAT to scale your content’s quality and decide your rankings accordingly.

21. How Content Contributes to SEO?

There are various ways in which content benefits the SEO of your website, and that’s why content holds the central part of many businesses’ content strategy. Initially, quality content increases your topical authority for your business keywords, which helps you rank on the relevant keywords. Moreover, when you create rich content, people share it with your link, driving traffic to your website. Content also engages your prospects and nurtures their buyer persona to become customers. Content is the host of your online shop, which escorts your potential customers and encourages them to convert. Often, your site’s detailed content works as customer support and provides the answers to common queries about your products or services. Hence, content is beneficial for SEO. However, every business has unique requirements, and you may ask your SEO person the objective of their content strategy. If you find them beneficial for you, then you can invest in content marketing.

Link Building Questions

22. What are Backlinks and Their Importance?

Backlinks are links from other websites to your website. Backlinks have a huge significance in SEO. Backlinks help you get additional traffic from the sites that mentioned your link. Moreover, search engines see that backlink as a vote for your authority and improve your rankings. Hence, it’s crucial to have a strong backlink profile to drive more traffic and rankings.

23. Is More the Backlinks the Better? 

No! You should focus on the quality backlinks instead of the number of links. Search engines want you to have backlinks from high-authority sites. Links from high authority sites pass more value to your authority than the multiple backlinks from low authority sites. It’s like the recommendation of the president holds more value than some mayors. So, focus on quality over quantity.

24. How to Find Authority of a Site?

As mentioned above, you should focus on backlinks from high-authority websites. But, there are innumerable websites online, and how do you know about their authority? There is a metric called “Domain Authority” or “Domain Rating” that shows the authority of a website. You can use the Moz and Ahrefs tool to measure the DA or DR of any website, including yours. Links from high DA websites increase your DA and help you achieve better rankings. However, there is a thing that you should know. A backlink only passes the value to your website as long as the link is marked as “do-follow.” Dofollow means crawlers can visit this site and pass the link value to your website domain. If your link is marked as “nofollow,” then you’ll not get any link value as crawlers skip that link from crawling. However, users can still click and visit your nofollow link. Hence, you don’t get the link value, but traffic is always yours. You can inspect your backlink in the HTML or install a browser extension like MozBar to check whether a link is dofollow or nofollow. Alongside the high DA, consider the relevance. A backlink from a high DA irrelevant site won’t make any sense. So, check your backlinks’ quality and ask your agency to work on high authority links if they are not.

25. What are the Right Link Building Techniques?

Google permits legit link-building techniques to promote your business and earn authority. Sometimes, people consider the prohibited link-building techniques to generate links, which is inappropriate, and you might receive a penalty from search engines. So, it’s crucial you are considering a white hat or legit link-building techniques. Here are some techniques you may consider.
  • Broken Link Building
  • Skyscraper Content
  • Resource Page Link Building
  • Link Reclamation
  • Content Repurposing
  • Unlinked Mentions
  • Guest Blogging
  • Newsjacking

26. What are Black Hat Link Building Techniques?

Black hat link-building techniques get you links but are prohibited by search engines. These bad link-building techniques violate the search engine guidelines and try to manipulate the search engine results. Google has advanced algorithms to detect such activities and penalize the websites accordingly. Hence, you and your SEO guy mustn’t be doing any of these because it risks your business website. Here are black hat link-building techniques that you must avoid.
  • Forum Profile and Signature Links
  • Paid Links
  • Link Farms
  • PBN Links
  • Blog Comments
  • Social Bookmarks
  • Article Directory Links
  • Links from Irrelevant Sites
These are the most asked SEO questions by business owners. I hope you get the answers to all the queries that were making SEO confusing and uncertain for you. You must have a clear picture now and can better execute or supervise your business SEO. Moreover, you may hire a legit SEO agency to execute your business SEO in the right manner and deliver reliable results. Read Also : How to develop an E-commerce website for growing your business 2021 and beyond?
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Digital Marketing

How to Use Social Media for Small Businesses? – [15 Simple Tips Included]




social media marketing
According to Backlinko statistics, 3.96 billion people use social media worldwide. It means, on the social platforms, you have a high opportunity to connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media marketing is the most popular aspect of digital marketing, which provides incredible benefits to businesses that help them reach millions of customers worldwide. Therefore, social media marketing is one of the significant marketing strategies for businesses. As social media channels have huge audiences, every business can find their prospects on these. Hence, you may also employ social media marketing to promote your business and generate profitable business. However, you need the right marketing strategy to execute your social media marketing and have profitable results for your small business.

Here is how to use social media marketing for your small business.

1. Have An Objective

An objective is crucial for your social media marketing to have efficient results. A target will help you make the right strategy to achieve the goal. If your social media activities don’t have any fixed aim, you might struggle to have reliable results. So, brainstorm with your team and know what you want from social media marketing like traffic, engagement, leads, awareness, etc. When you have a goal, you can better strategize your social media efforts and reap social media marketing benefits.

2. Know Your Platform 

There are numerous social media platforms like Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat, etc. Now, it will be inefficient if you invest in all the prominent social platforms. You need to find the platform where your target audience engages the most. Once you analyze your audience, you’ll get to know the right social media platform for your small business marketing.

3. Know Your Audience

You can’t promote your business without knowing your audience. To get profitable results, you have to approach the right audience at the right time to stimulate conversions. Social media platforms offer laser-focused targeting options, and if you have ample insights about your prospects, then you’ll only reach the right customers. When you know your audience’s behavior and interest, you can create better content that will perform exceptionally.

4. Extend Your Reach

The more audience you have, the better so that you can share your business message to more people and meet your social media corporate goals. Initially, when you want to increase your followers organically, you need to create consistent and shareable content to expand your reach. When people like your content, they will share it and help you earn more followers. On the other hand, when you are advertising, then you can leverage the benefit of a lookalike audience. When you set an audience for your campaigns, and it’s performing well, then you can go for the lookalike audience. It will help you reach the audience you are currently not advertising to, but mimics your current target audience. This way, you can reach more target customers with a simple advertising option and multiply your campaigns’ results.

5. Interact With Your Social Media Audience

Relationship building is necessary to increase brand loyalty and trigger word-of-mouth marketing. You can strengthen your brand-customer relationship by simply engaging or interacting with your audience. You can run campaigns where users share their brand experience on social media, and you can share that user-generated content on your business account. It will encourage your other followers to share the content related to your business and increase your reach. This way, you can earn new followers and build relationships with the existing ones. Moreover, you can interact with your followers in the comment section. You may find both positive and negative comments on your posts, and you should appropriately respond to both. You should also reply to your followers’ DMs to image a customer-friendly brand and earn the customer’s trust. So, there are various benefits of interacting with your audience. You must engage with your audience in every possible way on social media like live sessions, social media groups, polls, etc.

6. Monitor Your Competitor’s Social Media Profiles

Competitor analysis helps you in many things. As your and theirs target audience is the same, you can consider competitors’ social media profiles for audience targeting, content ideas, advertising campaigns, etc. However, you should only consider the competitor analysis to get an idea because you can’t outperform your competitor until you have a better strategy. So, do the competitor’s social profiles analysis to create a better strategy and outgrow your competitors.

7. Move Along With Trends

Social media is full of memes, trends, and online challenges. You may also consider the social media trends to feed the trending content to your audience and entertain them. People use social media to keep up with the latest news and entertainment.


Hence, you must meet the intent of your target audience to get the right actions from them. You don’t need to follow each and every trend, but keep an eye on your industry’s online trends and create content about it. Try to make things creative and entertaining so that people can engage with your posts and understand your brand message entertainingly.

8. Sell on Social Media

Initially, social media was only for socializing, but recently Facebook and Instagram launched the marketplace, where you can sell your products. Facebook marketplace and Instagram shopping allow businesses to sell their products. The below data shows that social commerce has given significant sales to businesses, and you can also have it. You can list your products on the Facebook marketplace and make shoppable posts on Instagram so that your followers can buy directly from social media. Social commerce is convenient for small businesses who can’t afford a business website or doesn’t have enough traffic on the website. So, if you want to increase your sales, you should employ social commerce.


9. Create Content in All Formats

Being consistent with your content format and ideas is often characterized as monotonous. Hence, you need to create social media content in all formats like text, images, gifs, videos, reels, etc. You need to give a perfect blend of all the formats to engage your audience. Facebook algorithms want the diversity of content formats in users’ feeds, and you should mix up content formats to reach the maximum audience.

10. Prioritize Quality

It’s vital on social media that you share content consistently, but not over the quality. You should always focus on the quality to serve your social media audience best and keep them engaged. When you only consider the quantity, then it will spoil your social image and make you look as not reliable. Hence, you need to be consistent while maintaining the utmost quality. When you manage to form this balance of quality and quantity, you could harvest social media’s potential benefits.

11. Make a Social Media Calendar

As we discussed above, consistency is crucial on social media to always be in your audience’s sight. A social media calendar helps you share the right content on the right platform at the right time. It will include your content planning for the month. You may always consider the 80/20 rule for your content creation, like 80% content should be informative, educational, and entertaining. You can make the rest 20% promotional to meet your corporate goals. Make sure your major content won’t focus on sales only. There should be mutual value sharing in your content, and both your audience and you get the benefit.

12. Consider Scheduling and Automation

Some social media platforms like Facebook, Instagram, Twitter, and Pinterest allow users to schedule their posts. Hence, once you have the social media calendar, you can schedule your posts according to it. This way, you can automate your social media content sharing and save your time for other significant tasks. So, reserve a day for creating your social media posts and schedule them according to your social media calendar to keep things easy and time-saving.

13. Ask Your Audience for Content Ideas

Are you out of content ideas for social media? There is a way to find new content ideas that your audience will love for sure. You can ask your audience what they want in future content. Use the polls, posts, or quizzes to know the topics your audience is interested in. When you have the topic your audience suggested, you need to create the best content on these topics to fulfill your audience’s requirements. This is an excellent way for small businesses to know the ideas that interest the audience most.

14. Use Free Graphics

Small businesses can’t afford the dedicated graphic designing team, and sometimes outsourcing isn’t feasible. Graphics are crucial, and you must post the visual content for better engagement. You can use the free graphics from Freepik, Pixabay, Unsplash, etc., that provide royalty-free images. These platforms have gigantic databases of free images, and you can consider these for your social media content.

15. Track and Refine

Continuous refinement is essential to growing your business and social media marketing results. You may use the analytics tools to track your social media marketing efforts and make the necessary updates. You should also do the A/B testing to find the best performing strategy for you and drive the potential results. These are the top 15 social media tips for small businesses. All these tips understand every aspect of small businesses and are designed to deliver the best results. Hence, use all these ways for small business social media marketing to nurture your business growth. Furthermore, you may hire a social media marketing agency if you want exceptional results from various popular social media channels. Must Read : Instagram For Business: 15 Leading Practices Businesses Must Follow In 2021
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Digital Marketing

What Is a Favicon? Tips for Creating an Impactful Favicon

Chris Holroyd



What Is a Favicon

At the point when you bookmark pages on the web, it’s trying to recollect the name of the page. As you jump once again into your bookmarks to discover it, you see a little icon close to the page. You perceive the icon and understand it’s the website you saw earlier. This icon, known as a favicon, is little; however, it altogether affects brand recognition. Through this post, you will come to know “What is a favicon?”, just as a couple of tips for creating an impactful favicon. 

What is a favicon? 

The favicon is a little icon for your website that shows up close to your website’s page name or title tag. These icons show up in various spots, including: 

  • Browser tab 
  • Bookmarks 
  • Toolbar 
  • Recently visited 
  • Search bars 
  • Mobile searches 

This little icon is a fundamental segment of your website’s interface. It permits you to have a basic, unmistakable picture related to your website, so users get comfortable with your brand. A website favicon is much more supportive if somebody bookmarks your webpage and needs to get back to it later. Numerous organizations utilize a straightforward picture, similar to their logo, as their favicon. Outstanding amongst other favicon models is Target. Target utilizes its notable bullseye icon for its favicon. You additionally have the alternative to utilize an icon with one to three characters of text. Wikipedia is a phenomenal favicon illustration of utilizing text rather than a picture. There are numerous incredible favicon models you can take a gander at to get motivation for your favicon. The significant part is that you make a website favicon that is clear, critical, and simple to see.

Creating a favicon 

In case you’re prepared to make an icon for your website, look at these accommodating tips for how to make a favicon. 

  1. Use space thoughtfully 

At the point when you make a favicon for your business, you should utilize space thoughtfully. You would prefer not to make an icon that utilizes so little space that users can’t see it, yet you additionally need sufficient white space. Numerous organizations will utilize their logo as their website favicon. While it’s an extraordinary thought for branding, your logo may not downsize or look great as a favicon. It may not enough utilize the space you have or fit inside the pre-set favicon dimensions. If you need to make another icon, you’ll need to enhance your space. You’ll have to design your favicon to go through the pixel space you’re given, without making it look stuffed or void.

  1. Keep it simple 

At the point when you design your favicon, keep it simple. A favicon makes your business unmistakable however doesn’t overpower the user with a perplexing design. The sole reason for this icon is to support your brand to your audience and help them discover you simpler. On the off chance that you make a favicon with a complicated design, it makes your icon look jumbled. Your audience will make some harder memories recalling your brand or finding your page. The best course includes keeping it simple. Make something clean, brand-related, and conspicuous.

  1. Mirror your brand 

We’ve underlined this couple of times, yet to repeat, ensure your favicon mirrors your brand. Your audience utilizes this icon to discover your business in their tabs or bookmarks. You need to utilize a picture that fits with the remainder of your brand. You need to utilize the correct symbols in your favicon. In this model, individuals partner paw prints with animals. At the point when a user sees paw prints, they expect the business works with animals here and there. If you decide to utilize shading in your icon, you’ll need to adhere to your brand’s colors. A yellow favicon wouldn’t fit with a purple and grey business shading scheme. It’s fundamental to keep your icon similar colors to your brand to help brand recognition.

  1. Consult a designer 

Suppose you don’t know what to do with your favicon, you can always consult a web designer. A web designer is a brilliant choice because they give you a remarkable favicon. You’ll get a favicon scaled accurately for the web. Many businesses depend on generators to create favicons. While these generators are easy to utilize, they expect you to search through databases of icons to track down the correct ones for your organization. You at that point have to resize and scale it appropriately. With a web designer, you don’t have to pull a stock image from a database. You get a customizable favicon that’s remarkable to your business, effectively scaled, and intelligent of your company.

A favicon is a critical segment in building brand recognition. Creating and uploading your website favicon assists users with perceiving your business and discover it rapidly on their browsers. So, be wise when creating a favicon for your website.

Read Also : Five simple ways to fix EER_CONNECTION_CLOSED in Google Chrome

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Digital Marketing

Dust Off Your Poor SERP Rankings With 6 Efficient SEO Strategies

Chris Holroyd



SEO Strategies

Businesses aim to make it to the top of Google rankings. That is not only important for their businesses to grow but also to keep generating income. There is no magic button you can press to bring your website up in rankings. However, there are a few steps and strategies which ensure positive results. It takes persistence and dedication to make a lead because of updates in Google’s algorithm. Before you make any changes, it is essential to note the present rankings of your website. After that, there are a few ways you make your website soar to the top of SERP:

Build a Diverse Backlinks Portfolio

Links are an essential part of SEO and play a vital role in the rankings of websites. However, quality links are critical. Spammy links can hurt your website’s ranking badly. There is a trick here too. Webpages that have backlinks only of high quality might be flagged and put for a manual review. That is because your website might look too clean. Mainly, as websites grow, they acquire links from both smaller and more prominent websites. It appears natural to the search engines and also gives your website a diverse profile. As a result, having a backlink strategy is extremely important. 

Create Better Content

Quality content is one of the oldest factors known for better rankings. Even in 2021, this holds significant importance. Users will direct themselves towards informative, helpful, and valuable content. With an increase in the competition, this has also become challenging. There are ways by which you can ensure your content is resourceful.

One way to ensure this is by using data-driven articles. Backing up with proof and accurate data always gains the trust of users. You should use data and stats of recent studies, nothing older than three years. Also, you can use storytelling as a method of articulating. Stories not only capture attention but also keeps the users engaged and keeps their emotions evoked. 

Along with this, it is essential to make sure your content is interactive too. Using images and videos engages the audience more than just written material. Puzzles, quizzes, and surveys keep the users interested and engaged with the content your website has provided. As a result, more traffic is attracted to the website, causing it to come up in rankings. 

Focus on Topic Clusters

Along with keywords, if you focus on themes, your website will benefit a great deal. The Google algorithm has evolved and now understands the users’ intentions and what they expect as answers. As a result, it has become essential to look at the context of any content that you upload. That is known as “user intent,” and it is crucial to consider if you want your website to do better. 

There are a few factors that can help in achieving this. If you know your target audience well, this will not be difficult. For example, a simple search “android” could mean several things. Android help for mobile users, Star Wars fans could be looking for droids, or robotics enthusiasts are searching for Androids’ information. As a result, if you can identify whom you are targeting, it will win your rankings. 

Pay Attention to Technical SEO

Even if you are doing everything as directed but not paying attention to technical, your website will never rank. Technical SEO makes sure the website meets all the criteria of modern search engines. Regarding technical SEO, there are few things you could consider. 

Make sure your website loads on HTTPS instead of HTTP. The S stands for a secure connection. Google warns people before they load an HTTP website and recommends them to visit a more secure website. As a result, a considerable chunk of people might turn away from such websites. Another step you can take is investing in crawling software to help you check your website’s technical health. There are many more factors to consider in technical SEO, as it is detailed and quite complex. 

Make Sure Your Website Is Mobile-friendly 

In 2021, more than half of the users are online from their mobile phones. While to rank well, your website needs to be performing well on cell phones. There are several tests available online that can determine how your website performs on a mobile phone. The results will give you a possible list of issues, if any. The more diverse your website is in terms of its user experience, the better its rankings. It can then target people that use all sorts of devices. 

On-Page SEO

If your keywords get efficiently placed, and you know your target market, using on-page SEO will maximize your website’s performance. Multiple elements fall under on-page SEO. One of them is knowing how to optimize title tags. It is essential to make sure each title tag is unique, to the point, and descriptive. Using the same title tags repeatedly will harm your efforts. Google shows around 60 characters on SERP. However, you should not cut your title off if a longer one suits the content. 

Using structured data markup or Schema markup helps Google to understand your content better. For example, if the suitable schema around the author’s name in the article’s HTML indicates to Google that it is the author’s name, not just any name in the content. Not only does this make Google understand your site better, but it will also make a massive difference in the traffic flow of the webpage. 

You can ensure your on-page SEO by paying attention to title tags, avoid default title tags, and use dashes and pipes between terms to maximize the results. Title tags make or break traffic. 


The essential element that these steps ensure is that the information used is accurate and directed towards the right audience. Some of these steps might seem tedious, but they provide positive results. Identifying and understanding your targeted audience may take some time. However, once you know and work on these points endlessly, you will dominate the SERP rankings with dedication. After following these steps, your website will be able to withstand anything Google throws at it. It might seem not very easy, but once you take these steps in the right direction, the whole thing becomes easy. 

Read Also : Best SEO Tools You Need for Your Small Business – A Definitive Guide

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Digital Marketing

How To Maintain Your WordPress Website (For Beginners)

Chris Holroyd



WordPress Website

WordPress maintenance services refer to a set of operations used to continually monitor the performance of a WordPress site. These operations work to improve a website’s loading times, overall functionality, usability, and, most importantly, security. The maintenance tasks are executed on a monthly, weekly, or even daily interval. 

If your WordPress website is not updated with the latest protocols and is not well-optimized, it can lead you to irreversible damages. So, it is essential to focus on website update services to keep your site well-protected from malware.

Now let’s talk about how beginners can maintain their WordPress site.

  1. Look Out For Broken Links

When you unpublish a post from your WordPress site, the content on that URL is deleted while the link itself stays. Links are also known as broken links. Broken links are among the most common reasons why WordPress Sites go down because they are vulnerable and an easy target for cyber-attacks.

While running a regular check on your site,you need to look out for the broken links and remove them. Another good practice is to use a redirection plugin to transfer the traffic from broken links to the live pages.

  1. Check Your Name Contact Form

Now, this a crucial part as your customer reaches out to you through the contact forms. There are times when the contact form looks fine from the outside, but things are broken inside it. Even when a customer fills out a way to contact you, there is a high chance he won’t reach you. This often happens after the updates.

It is crucial to carry out monthly checks on your contact forms, especially after the updates, to see if it’s working the way it should.

  1. Delete Cached Data

Your site’s speed is a crucial factor determining success. There are times when your website experiences slow loading speeds. The causefor this is quite straightforward; as time passes on, your WordPress website’s database can store tons of cached data. Your website and, worst of all, no longer need this data. It causes your website to slow down. 

It is recommended to delete such data using WordPress database optimization tools to ensure that your website loads faster. However, before doing optimization on the database, backing up the website is a must.

  1. Get Rid Of Spam Comments

Spam comments below your posts can badly damage your site’s reputation because they’re counted in with negative SEO. It is vital to review comment spams on the website regularly using spam plugins. These plugins place allpotential spam comments into the quarantine section from where you can delete them permanently or restore them if they are not spam. 

It is recommended to remove spam comments from your website posts weekly to ensure that your posts seem relevant.

  1. Get Rid Of Unwanted Front-End Changes

Unwanted frontend changes often occur when you update the plugins of your WordPress website. 

You can always restore your plugins to the pre updated version. It is important to remember that you shouldn’t carry out significant software changes or updates on the live website unless you have tested them out on a staging or testing site.

Now that you know how beginners can execute these basic tasks for regular WordPress site maintenance let’s briefly discuss why regular WordPress site maintenance is important.

Why Is It Important To Maintain Your WordPress Site?

  1. It Protects You From Malware

A notable number of WordPress sites go down each day as they become prey to issues like malware and cyber-attacks.Getting your website maintained regularly would reinforce your guard against cyber-attacks and malware and keep your valuable data secure.

  1. It Improves Your SEO

Your website would only be able to make revenues if it is visible to potential customers. Therefore, SEO is a practice that is implemented on websites to boost their visibility on search engines. 

Updating your website regularly with timely information and fresh content helps boost your SEO efforts, ultimately improving your rankings in the Google SERPs.

Doing the contrary would result in disaster for your website as it will lose its position to the competitors, and you will eventually lose your website’s traffic.

  1. It Helps you Stay On Top Of Website Design

Conducting Regular website maintenance would ensure that you’re an early adopter of all the latest technology and design trends. Moreover, getting used to the latest features would help your back-end run smoother, your website design stellar. It helps you easily outrun your competition.

Over To You

If you ignore the importance of regular website maintenance, it can badly damage your reputation as a brand or, worst of all, andyou might need to create your site from scratch. Therefore, staying on top of your website maintenance game is quite crucial as it’ll repay you with higher ROI and peace of mind.

Read Also : Interesting WordPress Statistics and Facts for 2021

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