As technology continues to pave the way into the world, people from different industries are seeing newer and better ways to improve their lives, even their sources of income. For those who are taking risks in investing for a business, one of the things that they carefully think about are the strategies that should be done to boost their ventures. And since the internet offers lots of things for everyone, nowadays these business-involved individuals use this to achieve their goals, hence, the rise of online marketing.
Internet, especially Google, has almost every type of features that can work best for digital marketing purposes, and one of them is by using Google Ads. One of the pioneers in the so-called pay per click advertisements (the advertiser is paid whenever someone clicks his advertisement), it surely guarantees it can take you closer to various potential clients who keep on searching and in need of your product or service.
It must be cleared, however, that the success in this type of marketing method not just happens overnight. Like other marketing and promotional techniques, it takes time, discipline and focus. In addition, the success of the other Google Ads users does not mean it can happen to you as well. But, with proper research and understanding of its features and knowing how to maximize this and give you real money, there is always a great possibility that your business is one step closer to its goal of being one of the popular and in-demand around.
How to Gain Profits through Google Ads
- Never stop searching and exploring for the best keywords suitable for your business.
Most of the digital marketers know the importance of the right keyword, and how it can uplift and gain potential sales for their venture. Unfortunately, most of these keywords are already been used and abused. It happens because despite that it is always used, those keywords have been used for how many times, they still bring profit to the businesses. After all, the ROI (return of the investment) is the sole reason why pay per click advertising methods like Google Ads exist. That is why looking for better and unique keywords that can also match the site has been part of many challenges in digital advertising.
Google keyword traffic tool is the best solution for your keyword problems. Moreover, using this tool can help you spend less while attaining the appropriate keyword that your site needs.
- While exploring for the profitable keywords, beware of the negative keywords and of course, avoid using them.
Aside from searching for the best keywords that you find that will work best for your venture, do not neglect to look for words that can bring negativity and “bad shot” to your business. Of course, who would want a business that slides down from its competitors and ends up spending more than what he is earning? This will only leave unimpressive remarks, especially on your site.
Applications like Keyword Shitter can be a great tool in helping you identify keywords that you might think can help you boost your site but in reality, is not helpful and badly needs to “spit out”.
- Maximize the power of Google Optimize
Another way of making the best profit out of using Google Ads is to check and “test the waters” before launching it to the public. Just like in other strategies, it is important to have ensured that everything will turn out fine, in fact, better than expected. One of the tools that can help you with that is Google Optimize.
With its outstanding features, this website testing platform can help you unleash the best potential sales in your Google Ads by:
- Setting up multivariate tests without too much hassle by putting different headlines by changing the location depending on where the user is located, which is very essential since you do not have to create a new landing page for every location you will input.
- Simplifying the website’s tests of variables through its visual editor that is easy to navigate and test, even in testing more variables all at once.
- When creating a landing page, be sure to always consider psychological dynamics and the importance of simplicity.
One of the usual tricks that can be used to achieve this comes from the concept of the so-called deictic gaze. This means that people always tend to look at the direction where other individuals used to look and point as well. Putting arrows and easy-to-understand instructions are the best strategies for this.
Another thing, creating your Google Ads is not just for the “flowery” stuff. One of the main rules in this advertising type is that the simpler, the better. Unlike in the Search Optimization Engine (SEO) where long contents are the essential requirements, Google Ads need only short, specific yet the straight-to-the-point call of action markers in order to generate better leads. Since this is a pay-per-click advertisement type, lesser and simpler words matter more.
- Bring out your Ad’s most promising words.
Of course, you have to be critical in creating the content on the headline, sub-headline, bulleted areas and call to action. Along with this, you have to wonder for the words and phrases that will surely turn your audience’s heads on. What are the keywords that you should use to help improve the frequent visitations in your site which will lead you to have your potential customers?
For this, there are options to consider like using A/B tests and other multivariable tests like in Google Optimize. You can freely study various options and explore which of these tools can help you pinpoint keywords that can take your site to the highest possible conversions and click-through-rates.
- Exert efforts to reach at least 150 reviews and continue boosting your ad’s CTR and its overall performance.
Just because you are able to establish your Google Ads does not mean you have to stop working there. Unfortunately, this is just the start of a massive challenge especially if you want to get the most out of this advertisement method. Maintaining your site is not just about creating the best content possible in every advertisement. You also have to check how your ads are going, also, your competitor’s standings as well.
Google Ads with 4 to 5-star reviews always dominate the search results, so it is vital to check your own reviews. There are tools like Seller review that will keep your CTR in its increased level and also your clicks and conversions on a weekly basis.
Using Google Ads as a way to promote and extend your products and services to a wider audience, along with other advertisement strategies can be beneficial not only to the advertisers but also to every consumer that is in need of those particular products or service. With these mentioned ways to generate potential and better profit in this method, there are other ways in which we can reach the actual revenue we can have from advertising.
About the Author:
Sarah Grace Del Rosario is a blogger from Mayple. Mayple is based on shared value. We have a leading role in solving the challenges small and medium businesses meet in today’s marketing industry. We believe our unbiased approach will help businesses achieve greater value from their digital marketing efforts, and as our customers grow— we grow. When not working, Sarah loves to travel and paint. She also does event styling for events like wedding and birthday celebrations.