Digital Marketing 8 Top Effective SEO Techniques to Improve Organic Traffic Published 3 weeks ago on May 27, 2021 By Morris Edwards Are you done implementing the list of successful strategies for driving organic traffic and now looking for actionable SEO methods to consider? The fundamentals include things like optimizing meta tags, conducting successful keyword analysis, and optimizing content, but what about the next step? Not aware of SEO advanced tips and tactics and how to implement them? Don’t worry; we’ve put together a list of ways for you to supercharge your site’s traffic and stay ahead of the competition. You can also employ SEO services but first, go through these techniques to get a better understanding. Contents hide 1 8 SEO Techniques You Need to Implement in 2021 1.1 Enhance Underperforming Web Pages Having Internal Links 1.2 Optimize Content Strategy 1.3 Update Meta Tags With the Target Keywords 1.4 Focus on Featured Snippets 1.5 Take Benefit of Competitor’s Split Backlinks 1.6 Enhance Core Web Aspects 1.7 Check Unmentioned Links to Your Site Pages 1.8 Image Search Optimization is Essential 1.8.1 Wrapping Up 22.214.171.124 Morris Edwards 8 SEO Techniques You Need to Implement in 2021 Enhance Underperforming Web Pages Having Internal Links What are internal links? There are backlinks from different website pages. Do you know why they’re crucial? This is so as these backlinks facilitate the flow of “authorization” throughout your site. Internal linking is also thought to have an effect on Google rankings. Hence, it’s critical to recognize that a strong interlinking mechanism is needed for optimal website results. To begin: Find the Website Pages That Need Boosting Determine the Pages From Where Target Internal Linking is to be Done Working on these two important criteria, you’d be able to retain website authority and make the internal linking authoritative as well, taking the website’s or pages on the top of SERPs. Also, you can think of approaching an SEO agency for professional assistance and guaranteed outcomes. Optimize Content Strategy Two areas of interest are always involved in content strategy: Creating fresh content Optimizing and updating the existing content Yes, updating existing content on websites or web pages with new material, images, or infographics is successful in obtaining gains. Also, many websites will already be dominating this field. Hence, efforts are required for creating new content. However, SEOs focus solely on producing content, rather than knowing what they want to justify, who they want to target, and the value the content can create once it is published. Here, consider keyword gap analysis as a method to identify the keywords that are working well for competitors but are not being used by you. Finally, you can generate content to fill in the gaps using these particular keywords and other titles. Update Meta Tags With the Target Keywords Another important SEO element to consider is the site’s click-through rate (CTR). It doesn’t matter if your website is at the top of the search results for a particular keyword among thousands of others if no one clicks on it. Thus, optimizing the website for CTRs requires a focus on meta tags. After all, meta tags are crucial in creating an impression on SERPS and influencing CTRs. How to do it? The tips are given below: Develop a unique headline that arouses the reader’s interest or highlights the benefits Optimize the meta tags implementing the target keywords Produce unique and engaging meta descriptions Focus on Featured Snippets With the benefit of featured snippets, SEOs and business owners can now get more organic traffic to their websites. Google SERPs have the ability to dramatically increase brand recognition, and feature snippets are far superior to SERPs in meeting consumer demands and addressing their queries. As a result, finding search queries that already own featured snippets is one way to outrank your business competitors. Here, you can examine the web pages having featured snippets and organize your website in the same way. How? Consider the below-shared factors: Competitor’s snippets Accurate snippet length Right snippet paragraph alignment You’ll have a better chance of getting more CTRs and ROI if you do it this way. Take Benefit of Competitor’s Split Backlinks Creating quality backlinks is time-consuming, but investing in varying broken backlink building strategies could pay off. Although the strategy is to find the links, create link-relevant material, and point it to your dead content item, you must first locate the competitors’ websites with 404 errors. This way, you’ll be able to position yourself as a competitor’s replacement and use the opportunity to boost organic traffic to your website. Enhance Core Web Aspects What do you understand about Core Web Vitals? These are a group of parameters that include things like website responsiveness, speed, and resilience. In 2021, all basic web elements, including other metrics to enhance the web page experience, will be critical. These metrics involves: HTTPS Mobile-friendliness Browsing ease and safety Disrupting Ads You may be aware of these metrics and the significance of using them in your SEO strategy. Organic traffic to your website, on the other hand, necessitates engagement in core web vitals. Check Unmentioned Links to Your Site Pages Several websites may be able to host your offerings or products without providing you with a backlink to your website. These unrelated mentions may be due to inattentiveness and not done purposefully. Having your work published on other websites without any acknowledgement from you, on the other hand, can be devastating. Hence, to obtain the links, follow the below: Find the links to your work on the web Reach the businesses and try to convert the work into mentioned links Having a good internal linking mechanism will help you to turn business into the listed links. Image Search Optimization is Essential You may be missing a huge opportunity in driving organic traffic if you’re failing to optimize images for Google searches. The importance of visual search cannot be overstated. Image tagging and alt texts are popular SEO tactics, but image search optimization goes beyond that. Where to begin? Consider the following: Image file names Compressing image file sizes Image hosting on CDN Image alt tags Producing a sitemap for images While the entire process can take some time, be sure to create a roadmap so that once you’ve finished uploading images, you can execute all of these factors. Wrapping Up There are a plethora of methods for enhancing SEO and increasing website traffic. What is important, however, is to keep track of work and to continue working on the site’s development. So, take time and move beyond the SEO basics to understand what techniques your competitors are leveraging to succeed. If you’re still unable to understand, seek assistance from an SEO company that can do it all for you. All the Best! Morris Edwards Morris Edwards is a Manager at Awebstar, a digital media marketing agency in Singapore which is dealing with web design & development, SEO, mobile app development services, and more. Connect with him on Facebook, Twitter, and Awebstar.com.sg. See author's posts Related Topics:Improve Organic TrafficSEO basics Up Next 12 Must Known Tips To Develop Your Instagram Marketing Strategy Don't Miss Ways to Use Digital Marketing for Brand Positioning Continue Reading Advertisement You may like Click to comment Instagram 13 Foolproof Ways To Promote Your Business On Instagram Published 1 week ago on June 12, 2021 By Chris Holroyd In this age of social media, it has become effortless to promote your business online. Since billions of users are using social networking sites, there are many exposure opportunities for your business. Instagram is a really good medium to reach out to people. Moreover, if you want to promote your business, you want to engage with people. Therefore, it’s not only a photo-sharing medium but also a hub for business. However, it’s becoming a challenge to keep up with all the other brands day by day. Therefore, in this crowded place, it’s easy to get lost. So, what can you do to make your business stand apart from others? Well, in this article, we will discuss how to promote your business on Instagram. Check out the ways to promote your business efficiently Well, it’s not that tough at all. Since you have a lot of opportunities for your business using Instagram, you need to be mindful of some innovative tricks and tips. So let’s get started. 1. It’s Time To Switch To A Business Account Well, if you haven’t switched your Instagram account to a business profile, then it’s time to do that. It’s really simple. Just go to the settings and find accounts. Thereafter, you can change your personal account to a business account without hassle. 2. Being Active On The Platform Well, day by day it’s becoming more and more crowded. Therefore, you need to be as active as possible. Moreover, try to find out what the trendy topics are, or what the people like or dislike. These are really important for your business. Therefore, being active is important. 3. Your Content should be trendy Well, it doesn’t matter if you are promoting your business. So, if it doesn’t match the current trends, then people might not pay much attention to it. Therefore, you start with thorough research of social media in general. Moreover, it’s important to know what people feel about stuff. So, if your posts are trendy, then people will love them. 4. Hashtag Your Content Another great way to promote your business is by using hashtags. Well, you want new followers and more audience for your business, right? So you can use relative hashtags for your content. Currently, Instagram allows you to post around 30 hashtags. However, it’s best if you keep them to a bare minimum. Otherwise, people might judge the authenticity of your posts. 5. Show Your Products With Video Content Now it’s time to ignite your creative side. So, apart from images, you can also post video content on Instagram. Therefore, it’s time to promote your business through videos. Moreover, you can also edit the video to suit your needs. It’s better if you can place the most important part of the advertisement right at the beginning. 6. Use Quotes On Your Posts You can also use inspiring and motivational quotes on your business-related posts. Moreover, people, in general, like to post quotes on social media. So, you can write some successful business quotes. 7. Show A Little Teasers For Your Posts On Instagram, people post a lot of new content every day. So, if you want to promote a certain product of yours, you can post a sneak-peak of that product. This way, people will show their curiosity. Moreover, you can have an engagement with the audience. 8. Provide Behind-The-Scenes Posts Of Your Business Another great way to attract genuine followers is to post behind-the-scenes posts. Moreover, it’s important to have an amicable relationship with the audience. Therefore, if you post this type of content, you will be showing people exactly what goes around your business. 9. Try To Find Out Preferences From Polls And Quizzes Another great way to promote your business is to find out the preference of people. Instagram has this wonderful feature of stickers. Therefore, you can use any poll or question stickers to ask people about their preferences directly. 10. Following or Collaborating With Instagram Influencers You have to make sure that social media sites are a tool for your business. Therefore, you need to use it to a good effect. So, if you are unsure of how to go about promoting your business, then you can talk to Instagram influencers. Since people like to follow their stories, they will promote your business for you. 11. Glamorous Designs And Quality Of Content It’s all about making the content as beautiful as you can. Suppose you are posting a new product for your business. Well, you can use the depth-of-field mode of your camera and focus on that product. Moreover, you can also tweak a little with filters and saturations. 12. Tutorial Is A Must What greater way to introduce a product than making a tutorial about how to use them? So, you can post tutorial videos to attract more followers. Thereby, people will show curiosity and engage with you. 13. A Well-Defined Bio For Your Instagram Account Well, this is one of the staples towards successful engagement. Your business company must have some goals set, right? So try to be precise about your business and include the original website link in your bio. Wrapping it up: There are many ways to promote your business. Therefore, you need to choose what’s going to work the best for you. Hopefully, this article provided you with easy ways with which you can promote your business. Chris Holroyd Chris Holroyd is a tech magazine writer who has been extensively writing in the technology field for a few years. He has written several articles which have provided exciting and knowledgeable information on Digital marketing and tech support in United State. See author's posts Continue Reading Digital Marketing 14+ Innovative Instagram Story Ideas To Impress Your Viewers Published 1 week ago on June 12, 2021 By Chris Holroyd Everybody loves to connect with people. Moreover, in the days of social media, we feel that our ideas need an audience. Therefore, we want to share our memorable stories with each and every follower on Instagram. Therefore, we love to post stories. However, if you can’t come up with a cool idea to ramp up the stories, then don’t worry. In this article, we will discuss some impressive ideas to impress your viewers. Let’s Find Out Some Cool Ideas To Improve Your Instagram Story So, you are either stuck completely or looking for some additional tips and tricks. Don’t worry. We will cover it for you. So here are the impressive ideas. 1. Visually Appealing Content Is A Must Yes, it’s true. Instagram is all about glam. Therefore, the content that you post must be visually attractive. Moreover, if you are posting pictures as stories, try to change the tone and brightness. People love it, natural and simple. However, a mix of spicy content isn’t bad at all. 2. Add Quotes As Your Story Posting quotes are a fashion these days. You can add trendy quotes to picture or publish them simply as well. It’s a nice touch to ramp up the story. Moreover, you can do a daily quotes thingy. Your viewers might like it. Moreover, sharp, short, motivational quotes are really great. In addition, you can post some funny quotes as well. 3. Keep The Videos Precise That’s another thing to consider. We can post around 15 secs of a video as an Instagram story. Therefore, make sure that it’s precise and simple. Moreover, if you are promoting a brand, then make sure to get the important idea at the beginning of the video. People like it fast and smooth. 4. Teasing A Product If You Are Using A Story For Promoting Brand Well, as the title says. You can post a sneaky peek of your newly added product as your story. Therefore, curious followers would love to ask you about them. Resultantly, you can have an engagement with the audience in that way. Moreover, you will also get to know about their likes and dislikes in this way. 5. Posting Behind-the-scenes Content As A Story If you are using the story to promote your business, then what’s better than posting behind the scenes? Well, it’s a sure-shot winner. Moreover, it can also make your audience really curious about the product. 6. Doing Q/A Videos As Instagram Story That’s a nice way to interact with the audience. Moreover, you can ask your audience beforehand what questions they would want you to answer. After that, make a list. Thereafter, you can do a video of Q/A. It’s a nice way to connect with people. 7. Posting A Meme As A Story Come on now; you have probably seen this coming. Well, do doesn’t you love memes? More than 50% of feeds are full of memes nowadays on social media. Therefore, you cannot go wrong by posting a wonderfully funny meme. However, be sure to give a shout-out to the original creator of the meme. 8. Bought A New Thing? Unbox It! Yes, that’s right. Suppose you have bought a nice phone on your anniversary. So, why not show it on the Instagram story? Moreover, people love to see new products on Instagram from time to time. 9. Post Location On Your Story So, how’s where was this pic taken? You don’t want your viewers to ask these questions. Therefore, you can simply put a location on your memorable pictures or videos while posting them on Instagram story. Moreover, posting location enables you to get more viewers. So that’s a good thing, right? 10. You Want Some Hashtags Too Well, Instagram allows you to post around 30 hashtags. However, posting that much is a no-no. You can post a maximum of three to four hashtags if you don’t want to turn people off. Therefore, keep it clean, make it unique. 11. Create Unique Polls And Ask Questions That’s another cool idea for your story. We all want to use Instagram to get viewers. Moreover, we want some warm interactions too. Therefore, use the poll stickers and hold some cool quizzes and polls. You might get a general idea of what people like or dislike. 12. Boomerang Is Trendy As Well There’s a new feature available on Instagram called Boomerang. Well, it’s really cool and funky. Moreover, it’s a fashion nowadays to post cool boomerang to attract views. So, you can be funny and innovative while creating a cool boomerang. 13. Post-Slow-Mo Videos For Added Fun Suppose you love to skateboard. So, you can ask your friends to record a slo-mo video of yourself skating. Thereafter, you can post it on Instagram stories to attract viewers. In addition, it’s catchy as well. 14. Doing A Collaboration With Another Instagram User You can do a collaborate with another user and post it on your Instagram story. Therefore, you will get additional viewers. Moreover, it’s a great way to connect with people. 15. Adding Music To The Stories Another great way to ramp up the stories is to add a nice melody. It will make your post unique and cool. Therefore, if your followers are audiophiles, then give them some nice treat with your ravishing story. Final thoughts: In the end, ideas have no end. Who knows, you might get some other idea while implementing these? However, these were some nice ideas for your story. Hope your viewers will fancy them. Chris Holroyd Chris Holroyd is a tech magazine writer who has been extensively writing in the technology field for a few years. He has written several articles which have provided exciting and knowledgeable information on Digital marketing and tech support in United State. See author's posts Continue Reading Digital Marketing 12 Must Known Tips To Develop Your Instagram Marketing Strategy Published 1 week ago on June 10, 2021 By Chris Holroyd Since its creation, Instagram has become a popular social media platform for all users. Moreover, it has billions of users to show for. Therefore, it’s a great platform for engagement with the audience. Moreover, there’s also a lot of brand influencers on this platform. When you are thinking of a start-up business, you want to reach out to a lot of users, right? Well, Instagram with its all-pervasive reach and users can offer you just that. It’s easier to spread the information of your brand easily now. However, you need some unique strategies to do that. So, if you are finding it tough to get the marketing right, then let us help you. In this article, we will discuss some tips for a successful Instagram marketing strategy. Check Out Some Tips For A Successful Instagram Marketing Strategy Since Instagram is a widely used social networking platform, you might try to expand your business there. But you need to have some strategy. So, let’s get started. 1. Get The Business Profile Before even thinking of starting your marketing plan there, it’s important to switch to the business profile. Moreover, It’s easy to switch to a business account. Go to the settings of your account and tap on ‘switch to business profile’. 2. Highlight The Goals It’s important to have a clear sight goal in mind. Therefore, when you are looking to engage with the audience and showcase your business, then you need some goals beforehand. For example, Digitally spread the presence of your business. Increasing brand awareness. Getting new leads from different perspectives of people on Instagram. Moreover, you can also use the platform to sell your products directly from online sources. Anyhow, it’s important to have this goal set. Otherwise, you wouldn’t know where the Instagram Marketing Strategy would take you to. 3. Knowing the people In general for your marketing You need to find out the likes and dislikes of people. Moreover, knowing your audience is a great way to initiate engagement as well. In addition, you can expand the reach of your product. Since most of the active users are between 18-30, you need to think something out of the box. Therefore, if your product defines the people, then it can be beneficial. 4. Creating the best first impression There’s a thing called Instagram bio. It’s a great place for a first impression since your followers will likely check your profile. Therefore, if they don’t see something catchy, chances are that they won’t even have any interest in seeing the products. Moreover, it’s important to show authenticity. So, how can you build a perfect first impression? A well-detailed bio related to your business. Giving your own website. Contact information. Call-to-action. Place Business category. 5. Choose A Logo For Your Brand That’s another important key to success. If you are relying on Online business, then you must create a unique logo for your brand. This will show authenticity and reliability as well. This is what your audience will see first. 6. Posting Top-Notch Visual Content It’s important to post visually great content on Instagram. Moreover, you don’t need to be a professional to be able to do that. Just make sure that the pictures are bright, well-composed. Moreover, it should also focus on your brand. Eye-catching content will surely attract more followers. Resultantly, your brand value will increase. Therefore, it’s a great marketing strategy. Each content should be easy-to-read, eye-catching as well as clear. You can post: Behind-the-scenes content. Quotes and images. Short videos. Reels and stories. Tutorial-related posts. 7. Show Teasers To The Audience Who doesn’t like a sneak peek? You can post your products as an advertisement. Therefore, you can post some nice teasers to make them curious. In addition, you can have a nice conversation with your audience regarding the products. 8. Make Use Of Instagram Stories Instagram stories stay up to 24 hours. Therefore, you have the entire blank canvas to make appealing content for your business. Hence, this is a great marketing strategy. You can post images, videos, and boomerangs to get reach. 9. Use Hashtags Related To Your Business Another great marketing strategy is to use hashtags on your posts. Moreover, hashtags are a great way to fetch more viewers and potential buyers. However, those hashtags should always be related to your market. In addition, don’t give more than 3-4 hashtags per post because more than that can put people off. 10. Interact With Quizzes and Polls There are great sticker features on Instagram. So, you can use it to make quizzes and polls. These can be great to engage with your audience. Moreover, you will get an idea of people’s likes and dislikes this way. So that’s another strategy. 11. Post Regular Content Posting regular content is a must. So, you can post about your products, campaigns, and other stuff relating to your business. By doing this, you will be providing knowledge of your products to the customers. 12. Collaborating With Instagram Influencers If you want more customers, then try to collaborate with marketing influencers. Since they have an established audience with large followers, they can easily advertise your products. Moreover, people love to hear from influencers. Therefore, your products will look authentic to them. Final Thoughts: That’s all folks. These were some cool tips to develop your marketing strategy on Instagram. Hope you will get great success by following these. Must Read : Instagram Marketing: 12 Interesting Hacks To Get More Engagement In 2021 Chris Holroyd Chris Holroyd is a tech magazine writer who has been extensively writing in the technology field for a few years. He has written several articles which have provided exciting and knowledgeable information on Digital marketing and tech support in United State. See author's posts Continue Reading Digital Marketing Ways to Use Digital Marketing for Brand Positioning Published 2 months ago on May 3, 2021 By Maricar Morga In this new age, brand recognition is critical. Digital marketing is quickly becoming one of the most common methods for increasing brand recognition and strategic positioning. It is an essential part of the preparation for digitally selling a brand or product. The task of determining the brand’s value proposition is the first step in plotting your competitive position. To determine the brand’s competitive role, you must employ insight-driven strategies to close the difference between the value proposition and what consumers want to associate, and what motivates them. Make use of digital marketing to establish a clear online presence. It will help you develop a stronger relationship with your prospective clients, leading to conversion and retention. Without a good online identity, your brand’s competitiveness can suffer. It can also lead to consumer frustration and disappointment. Since your online identity manifests itself in all of your audience touchpoints, to say it is most vital is not an exaggeration. Top Digital Marketing Strategy For Brand Positioning Campaign Fortunately, the internet can give you many opportunities to help you uplift your brand position. Here are some ways you can use digital marketing to help you improve brand positioning. Improve Your Content Strategies There is no question about the significance of content in the modern promotional landscape. Most brands are now aware of this. Thus you need to make sure that you also level up your content strategies. Content can be anything from blogs, professional images, or videos that you can create from video editing software. With high-quality content that explains your brand and what you offer will significantly affect anyone who sees it. This effect can also ripple for a long time. A well-written piece of content can be read months after it has been published. Your video content can still influence your audience even after a year it was uploaded. That is why your business needs to come up with compelling and quality content that can make an impact on your desired market. Websites are intended to pique the interest of possible leads and convert them into hot leads. You generate discussions about your offerings by building a website with thought-provoking content. Valuable content establishes your company’s reputation and attracts your target audience to your website, thus growing your online brand. Work On Your SEO And Keyword When brands conduct Search Engine Optimization activities properly, they don’t spend much money to drive traffic to any website. To increase brand recognition, it is preferable to engage in free practices such as publishing quality content and keyword-based writings. It can be sluggish at first, but the effects will last longer than those paid alternatives. SEO is something that takes a lot of work but is well worth it. Driving SEO campaigns must be carried out following a well-defined plan. If your brand believes that a particular operation would be ineffective, it is pointless to invest in it. It is essential to use keywords that your target demographic would type into a search engine to find your product or service. You could reach the wrong demographic if you do not use the correct keywords in the content. You want the best keywords to be used for search engine optimization so that the correct target demographic can be directed back to your website. Add Creativity On Your Social Media Campaigns The internet contains all of the information. Companies may only be inspired by the ideas presented. However, to stand out in the industry, you must incorporate innovative concepts into your digital marketing campaigns like social media. That is one of the most straightforward solutions that yield incredible results. The social media marketing team must focus on increasing human interaction to be drawn to your brand and tell their friends and family about it. Adding creativity to your campaign can capture the interest of your audience. You can do this by launching giveaways, polls, surveys, and content. You can also place memes, GIFs, and other fun content on your social media profiles. That can draw your target market and can also start a conversation about your brand. Moreover, you might also want to do live streaming and encourage Q&A sessions with your audience. Share snippets of some behind the scenes in your back office or production area so people can know what goes behind your brand. It will make you appeal closer to them and share the same interest with your audience. Work With Influencers In this digital age, influencer marketing is the most effective way to promote your brand. Influencers have a unique ability to influence their followers and audience. They may be YouTubers, social media artists, singers, athletes, or local personalities that resonate with your brand. It can impact your brand as influencers post a video promotion about your product or service, which allows all of their followers to watch it. That raises opportunities for your brand and improves brand recognition. Another advantage is that non-celebrity influencers can charge lower fees to participate in your social media campaigns. Collaborate With Other Brands Online Collaboration with an extensive brand will help in dealing with a large audience. In this case, even the most minor collaborations may have a significant effect. There are many reasons and benefits of working with another online company, such as cross-promotions, viral mentions, global presence, and much more. Since the more prominent brand name is applied to it, it can transform a routine transaction into an exceptional one. Collaborations will boost the number of people enormously, not just financially but also in terms of prestige. It raises awareness as well as benefits, which will ultimately aid in the company’s growth. Know Your Audience Better With Email Marketing Email marketing can help you understand your audience. It allows you to be fully aware of who you are targeting. Doing this can make your digital promotional activities like email marketing effective. Start by gathering information about your desired market before creating any campaign. Use Google Analytics to discover more about your audience. These sources include demographics, location, and preference data, as well as a range of other metrics that can help you understand who your consumers are and what they are engaged in. When it comes to sending out an email, timing is everything. Each recipient is different, and the best time to deliver your email content depends on who is on your mailing list. Gather data based on customer input to determine which day and schedule will be best for your brand. You can also build and stick to a regular sending schedule. If you deliver a newsletter on the first of the month, your subscribers will expect it in their inboxes. Final Thoughts A few of the tactics listed above will help you increase brand recognition in a short period and at a low cost. The only thing needed to succeed in this dynamic business world is to know your audience so you can deliver the right message. You also need to be creative to create new campaigns and tactics for engaging your audience. With the proper brand promotion, your business will quickly gain a sense of credibility and exposure in the niche industry and become one of the leaders in the pack. Maricar Morga Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time. See author's posts Continue Reading Digital Marketing Answers to Most Asked Basic SEO Questions by Business Owners Published 2 months ago on April 28, 2021 By Gajendra Singh Rathore SEO is the essential need of online businesses to earn organic traffic and have sustainable results. That’s the reason more and more business owners are heading towards SEO and digital marketing to nurture their business growth digitally. However, most business owners don’t have significant knowledge about search engine optimization, and the internet is full of contradictory information. Sometimes, illegitimate agencies and people mislead the business owners, and they end up having nothing. You must also have many questions regarding your business SEO. After collecting the common questions of business owners about SEO, presenting the answers. All these answers will not only satisfy your curiosity but give you a clear picture of SEO and how things work. SEO Questions by Business Owners 1. What is SEO? You must receive many emails daily regarding SEO services, saying they will move their magic wand and boom, top rankings. They don’t talk about SEO and their process; they only try to lure with absurd statements. SEO is no magic, and it takes a lot of effort. Search engines show the best websites on the first page, having utmost relevance and authority. SEO is the process of attaining the best relevance and authority for your target keywords to get the top rankings. The optimization follows the search engine guidelines to improve and promote your website. When you follow all the guidelines and continuously optimize your website, you’ll have top-ranking or maximum user exposure. 2. What is On-page SEO? The on-page SEO focuses on your website, and all the optimizations go on your business webpages. On-page SEO improves your webpage experience, website navigation, page hierarchy, keyword optimization, content optimization, etc. The on-page makes sure that both users and search engines can access your web pages seamlessly. Your optimized web pages encourage users to engage and convert. On the other hand, search scans your landing pages to rank you in the search results. So, it’s crucial to have the best landing pages for your website, and on-page SEO helps you with it. 3. What is Off-page SEO? Where on-page works on your online representation, off-page focus on brand awareness and popularity. Off-page SEO helps you spread the word about your brand and expertise to drive traffic to your website and build authority. Off-page SEO includes backlink generation, social media promotions, content promotions, directory listings, citations, etc. Off-page SEO drives referral traffic from websites and other mediums and improves your brand authority. 4. Does My Business Need SEO? When you search anything online, you see two types of search results. Few are marked as “Ad”; these are inorganic results you have to pay for these. The rest are the organic results, and you don’t have to pay for these. Google has some ranking factors, and when you meet all the standards according to these factors, you get the position on the first page. The first page of the search result pages has the most traffic, and specifically, organic results on the first page attract the most traffic. The below images shows the Click-Through-Rate of all 10 organic results on the first page. Even paid results don’t get clicks as much as organic results do. Source So, if you want organic traffic on your website, then you must invest in SEO. SEO will help you gain more business opportunities and have steep growth. 5. How SEO Works? Search engine optimization (SEO) obeys the webmaster guidelines and optimizes your website accordingly to fetch the quality and quantity traffic to your website. Google has some parameters called ranking factors to scale your quality and rank you in the search results. When you implement best SEO practices, you become worthy of getting the top positions in the search results. Google wants you to serve the searchers best, and SEO helps you do so while considering the search engines. SEO works on your website, content, authority, popularity, user-friendliness, relevance, etc., through various techniques to get you to the first page of the SERP (Search Engine Result Pages). This is the standard process; if we talk about the strategies, it varies from business to business. If someone tells you that they have some secret strategy or have some relationship with search engines, they are simply lying. No person intervenes in the search results, and various algorithms are responsible for that. So, everyone has to follow the standard process regardless of their identity. 6. What are My Business Keywords? This one is the most common question. The problem is, when you search for keywords, then you see tons of content packed with jargon, which somewhere makes the whole concept of the keyword complex to understand. Keywords are the terms or phrases people search to find anything they want. For example, when you want black shoes, and you type black shoes in the browser’s search bar and go. In this case, “blacks shoes” is the keyword. So, you can easily find out what people would use to find businesses like yours. However, there are numerous variations people use, and there are tools to find all those possible keywords like Keyword Planner, keyword.io, Ahrefs, SEMrush, etc. 7. Why Isn’t My Website Ranking on Top? There are many reasons that are limiting your ranking. Crawling and Indexing Error: Search engines have algorithms that surf the web and store the websites in their data centers to show the users. Surfing is called crawling and saving your website in the data center in indexing. So, it might be possible crawlers can’t access your website, and without crawling, there is no indexing. Hence, your website won’t appear in the search results. The main reason behind this is the crawler directives (Robots.txt) that tell the crawlers not to crawl and index your confidential information on websites. So, it might be possible that you might have blocked your whole site from crawling and indexing. So, reach your technical team and check for it. No Authority: When you have a new website, it doesn’t have any authority, which keeps you from top ranking. Moreover, if you have a website for a long time, then you still won’t get any authority till you work on it. You have to do SEO for your website to increase your authority and get the top rankings. Not Fulfilling User Intent: Google analyzes user behavior on your site, and if people are not staying on your site, which means you aren’t reliable. Therefore, Google decreases your rankings, and you rank on some page of SERP where no searcher ever visits. So, make sure you bestow the best content than who is already ranking for your target keywords. Indexing Pending: The Internet has tons of websites, and it takes little time to crawl your newly launched website. So, you need to be patient till your website gets crawled and indexed. However, you can request the crawling of your site with the Google Search Console tool. It is a free tool and has the functionality to request crawling. Search Engine Penalty: Sometimes, search engines impose a sitewide penalty on the websites that violate the guidelines. So, if you get penalized, then you might suffer getting the top rankings. However, you can follow best practices to optimize your website and regain the authority to secure the top rankings. 8. What are the Reasons Behind My Dropped Organic Traffic? Noindex: It’s possible that your developers might have added your site in the robots.txt file, directing crawlers not to index your website. If it happens, your site won’t appear in the search results, and your organic traffic will drop to zero. Site Hacked: Search engines are concerned about users’ security, and if your site has some malware or hacked, then you’ll lose your rankings, resulting in a traffic drop. Manual Penalty: Sometimes, Google imposes site wide penalty on some websites violating the search engine guidelines. So, if you are doing so, then you might have received a penalty, diminishing your site traffic. Algorithm Update: Search engines keep updating their algorithms to refine the search results for searchers and limit the mischievous optimization activities. When search engines roll out the algorithm update, rankings of many businesses go down. You should optimize your site according to the update to restore your raking. Competitor’s SEO: Your competitors are surely working on their business SEO, and their strategy might be working better than yours, pushing you down in the search results. You should refine your SEO strategy and work continuously to outrank your competitors. 9. What are the Ranking Factors? Ranking factors are the parameters that search engines use to analyze your website and decide the rankings. The prominent ranking factors are Landing Page Experience, Content Quality, Relevance, Backlink Profile, User Engagement, Mobile Compatibility, etc. Google has more than 200 ranking factors to scale a website and rank it in the search results. One has to optimize their website according to these ranking factors and search engine guidelines to get the top ranking in search results and drive significant traffic. 10. Does Social Media Contribute to the Search Engine Rankings? It is the most asked SEO question by business owners because when they seek SEO services, everyone recommends them social media marketing. If we see it literally, then there is no direct influence of social media platforms on the rankings. However, you get some value in the indirect means. Like social media helps you drive traffic to your website, which is a positive signal and aids your rankings. Moreover, social media helps you earn topical authority about your niche, which increases your authority for your niche keywords and increases the rankings. People spend ample time on social media, and you must consider social media marketing for your business. 11. What Should I Do SEO or PPC? SEO: SEO promotes organic traffic, which is sustainable and free. However, SEO takes time to deliver reliable results. You must do it to gain fruitful results in the long run. PPC: Paid advertising delivers quick results, but you have to pay for those. You get the results as long as you’re spending. You can consider this to fetch some results till SEO is not delivering you profitable results. You can choose the one according to your requirement and budget. Moreover, you may employ the integrated SEO and PPC strategy to overcome each other’s limitations and drive efficient business results. 12. How Long Does SEO Need to Deliver the Results? You have heard this many times that SEO needs ample time to show you tangible results. The time for SEO success varies from business to business depending on some factors like competition, website history, SEO work, etc. If we consider the general case, it usually takes 6-12 months to get the SEO results. So, be patient and work on your business because you’ll get amazing returns when you start receiving organic traffic. 13. What is A Google Penalty? You receive any penalty when you have done something against the law. When it comes to Google penalty, then you get it when you outlaw the search engine guidelines or work on the black hat SEO techniques. Depending on the situation, you might get a manual penalty, permanent de-indexing, permanent ban, etc. So, stay legit to avoid the penalties and grow your business online. Moreover, you should know the search engine guidelines to track whether your SEO service agency is not doing any illegitimate optimization on your website and risking your business. Technical SEO Questions Technical SEO is a vital part of SEO, as it works on the technical aspects of your website, which has significant value for getting you higher rankings. Some of the ranking factors analyze the technical part of your website while ranking you in the SERP. So, it’s become crucial to work on the technical SEO of your website. 14. What is the Difference between On-page and Technical SEO? As both these techniques work on your website, sometimes people get confused with each other. However, on-page SEO and technical SEO have a different scope of focus. On-page SEO Website Content Navigation Meta Title and Description Keyword Optimization Hierarchy (Heading Tags) Image Optimization Interlinking Technical SEO Site Loading Speed Schema Markup Robots.txt XML Sitemaps Canonicalization Hreflang Mobile Responsiveness 15. What are Crawling and Indexing? Crawling: Search engines have programs or algorithms that browse the web and read the information available online. These algorithms are called crawlers or spiders. When you make your website live, crawlers find your website and read it for indexing. Moreover, spiders keep crawling your website regularly to index the information you updated on your website. There are different names for the crawlers of different search engines like Googlebot of Google, Bingbot of Bing, Slurp Bot of Yahoo, DuckDuckbot of DuckDuckGo, etc. Indexing: When crawlers crawl or read your website, they save this information in the data center of search engines named index. The process of saving the information in the index is indexing. When people search for a query, search engines show the relevant results from the index. Searchers only see the saved version of your website from the index. Hence, when you update something on your website, it doesn’t reflect immediately in the search results. First, search engines crawl and index your updates, and then only searchers can see the updated information. Hence, crawling and indexing are the crucial part of SEO to make you appear in the search results. 16. Why are Page Loading Speed and Mobile-Friendliness Important? These are the prominent ranking factors that improve the user experience and rankings consequently. When you have a quick loading site, it’ll give the users fast access and hold them to your site. Otherwise, they will return to the search results and visit one of your competitors. Hence, you should work on your site loading speed on both desktop and mobile to be available to your prospects in no time. You can use the PageSpeed tool to measure the speed of your site on desktop and mobile. Source Next, mobile-friendliness is highly important for both sales and rankings. People use mobiles most of the time, and if your site doesn’t work well on mobiles, you are losing all the business. Furthermore, mobile-friendliness is a ranking factor, and you lose rankings if your site isn’t mobile compatible. You may use Google’s Mobile-Friendly Test tool to know the performance of your website on mobiles. Source These two things are the crucial part of technical SEO, and you must have an eye on these. 17. How Can I Find Technical SEO Errors? Technical SEO errors limit your website’s performance in the search results. Hence, you should know and optimize the errors to ensure the best performance of your website. There are various online tools that can help you with the technical SEO audit like Ahrefs, SEMrush, SEOptimer, etc. When you know your website’s errors, you’ll be able to track whether your SEO agency is working on those or just manipulating you. Content Marketing Questions Content is the fuel of SEO, and your business SEO will have the significant content generation to fetch the desired results. However, some agencies curate lousy content for businesses that affect their online results. Here are some questions that will help you understand how content marketing works. 18. How Long Content Should Be? There is no fixed length for the content. The thumb rule is to serve the content that is better than the other information available on the internet. You should focus on the quality content and fulfilling the intent of the searchers. When your content aligns with the user intent, you’ll have significant engagement and, of course, conversions, depending on the objective of the content. So, there is no golden number, only prioritize the quality and curate the best content possible for your prospects. 19. What is SEO-friendly Content? Many people think that SEO works on the gaps of search engine guidelines to earn rankings. However, search engine optimization focuses on giving what the search engine wants, i.e., the best user experience. SEO makes your website best for the users, and in return, you get the top rankings. SEO-friendly content that meets the requirements of the users and follows the legit content guidelines. So, always understand the user persona and follow the below tips to create SEO-friendly content. Source 20. What are the Bad Content Practices that Can Affect My Online Business? Content has myriad value in SEO, and bad practices can harm your online results. So, it’s necessary to know about these nefarious activities so that you can restrict those on time. Duplicate Content Content Spinning Content Rephrasing Thin Content Keyword Stuffed Content Unnatural Interlinking Hidden Texts Clickbait Titles Google has algorithms like Panda and EAT to scale your content’s quality and decide your rankings accordingly. 21. How Content Contributes to SEO? There are various ways in which content benefits the SEO of your website, and that’s why content holds the central part of many businesses’ content strategy. Initially, quality content increases your topical authority for your business keywords, which helps you rank on the relevant keywords. Moreover, when you create rich content, people share it with your link, driving traffic to your website. Content also engages your prospects and nurtures their buyer persona to become customers. Content is the host of your online shop, which escorts your potential customers and encourages them to convert. Often, your site’s detailed content works as customer support and provides the answers to common queries about your products or services. Hence, content is beneficial for SEO. However, every business has unique requirements, and you may ask your SEO person the objective of their content strategy. If you find them beneficial for you, then you can invest in content marketing. Link Building Questions 22. What are Backlinks and Their Importance? Backlinks are links from other websites to your website. Backlinks have a huge significance in SEO. Backlinks help you get additional traffic from the sites that mentioned your link. Moreover, search engines see that backlink as a vote for your authority and improve your rankings. Hence, it’s crucial to have a strong backlink profile to drive more traffic and rankings. 23. Is More the Backlinks the Better? No! You should focus on the quality backlinks instead of the number of links. Search engines want you to have backlinks from high-authority sites. Links from high authority sites pass more value to your authority than the multiple backlinks from low authority sites. It’s like the recommendation of the president holds more value than some mayors. So, focus on quality over quantity. 24. How to Find Authority of a Site? As mentioned above, you should focus on backlinks from high-authority websites. But, there are innumerable websites online, and how do you know about their authority? There is a metric called “Domain Authority” or “Domain Rating” that shows the authority of a website. You can use the Moz and Ahrefs tool to measure the DA or DR of any website, including yours. Links from high DA websites increase your DA and help you achieve better rankings. However, there is a thing that you should know. A backlink only passes the value to your website as long as the link is marked as “do-follow.” Dofollow means crawlers can visit this site and pass the link value to your website domain. If your link is marked as “nofollow,” then you’ll not get any link value as crawlers skip that link from crawling. However, users can still click and visit your nofollow link. Hence, you don’t get the link value, but traffic is always yours. You can inspect your backlink in the HTML or install a browser extension like MozBar to check whether a link is dofollow or nofollow. Alongside the high DA, consider the relevance. A backlink from a high DA irrelevant site won’t make any sense. So, check your backlinks’ quality and ask your agency to work on high authority links if they are not. 25. What are the Right Link Building Techniques? Google permits legit link-building techniques to promote your business and earn authority. Sometimes, people consider the prohibited link-building techniques to generate links, which is inappropriate, and you might receive a penalty from search engines. So, it’s crucial you are considering a white hat or legit link-building techniques. Here are some techniques you may consider. Broken Link Building Skyscraper Content Resource Page Link Building Link Reclamation Content Repurposing Unlinked Mentions Guest Blogging Newsjacking 26. What are Black Hat Link Building Techniques? Black hat link-building techniques get you links but are prohibited by search engines. These bad link-building techniques violate the search engine guidelines and try to manipulate the search engine results. Google has advanced algorithms to detect such activities and penalize the websites accordingly. Hence, you and your SEO guy mustn’t be doing any of these because it risks your business website. Here are black hat link-building techniques that you must avoid. Forum Profile and Signature Links Paid Links Link Farms PBN Links Blog Comments Social Bookmarks Article Directory Links Links from Irrelevant Sites These are the most asked SEO questions by business owners. I hope you get the answers to all the queries that were making SEO confusing and uncertain for you. You must have a clear picture now and can better execute or supervise your business SEO. Moreover, you may hire a legit SEO agency to execute your business SEO in the right manner and deliver reliable results. Read Also : How to develop an E-commerce website for growing your business 2021 and beyond? Gajendra Singh Rathore Gajendra Singh Rathore is a digital marketing expert and associated with a digital marketing agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world. See author's posts Continue Reading Digital Marketing How to Use Social Media for Small Businesses? – [15 Simple Tips Included] Published 2 months ago on April 28, 2021 By Gajendra Singh Rathore According to Backlinko statistics, 3.96 billion people use social media worldwide. It means, on the social platforms, you have a high opportunity to connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media marketing is the most popular aspect of digital marketing, which provides incredible benefits to businesses that help them reach millions of customers worldwide. Therefore, social media marketing is one of the significant marketing strategies for businesses. As social media channels have huge audiences, every business can find their prospects on these. Hence, you may also employ social media marketing to promote your business and generate profitable business. However, you need the right marketing strategy to execute your social media marketing and have profitable results for your small business. Here is how to use social media marketing for your small business. 1. Have An Objective An objective is crucial for your social media marketing to have efficient results. A target will help you make the right strategy to achieve the goal. If your social media activities don’t have any fixed aim, you might struggle to have reliable results. So, brainstorm with your team and know what you want from social media marketing like traffic, engagement, leads, awareness, etc. When you have a goal, you can better strategize your social media efforts and reap social media marketing benefits. 2. Know Your Platform There are numerous social media platforms like Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat, etc. Now, it will be inefficient if you invest in all the prominent social platforms. You need to find the platform where your target audience engages the most. Once you analyze your audience, you’ll get to know the right social media platform for your small business marketing. 3. Know Your Audience You can’t promote your business without knowing your audience. To get profitable results, you have to approach the right audience at the right time to stimulate conversions. Social media platforms offer laser-focused targeting options, and if you have ample insights about your prospects, then you’ll only reach the right customers. When you know your audience’s behavior and interest, you can create better content that will perform exceptionally. 4. Extend Your Reach The more audience you have, the better so that you can share your business message to more people and meet your social media corporate goals. Initially, when you want to increase your followers organically, you need to create consistent and shareable content to expand your reach. When people like your content, they will share it and help you earn more followers. On the other hand, when you are advertising, then you can leverage the benefit of a lookalike audience. When you set an audience for your campaigns, and it’s performing well, then you can go for the lookalike audience. It will help you reach the audience you are currently not advertising to, but mimics your current target audience. This way, you can reach more target customers with a simple advertising option and multiply your campaigns’ results. 5. Interact With Your Social Media Audience Relationship building is necessary to increase brand loyalty and trigger word-of-mouth marketing. You can strengthen your brand-customer relationship by simply engaging or interacting with your audience. You can run campaigns where users share their brand experience on social media, and you can share that user-generated content on your business account. It will encourage your other followers to share the content related to your business and increase your reach. This way, you can earn new followers and build relationships with the existing ones. Moreover, you can interact with your followers in the comment section. You may find both positive and negative comments on your posts, and you should appropriately respond to both. You should also reply to your followers’ DMs to image a customer-friendly brand and earn the customer’s trust. So, there are various benefits of interacting with your audience. You must engage with your audience in every possible way on social media like live sessions, social media groups, polls, etc. 6. Monitor Your Competitor’s Social Media Profiles Competitor analysis helps you in many things. As your and theirs target audience is the same, you can consider competitors’ social media profiles for audience targeting, content ideas, advertising campaigns, etc. However, you should only consider the competitor analysis to get an idea because you can’t outperform your competitor until you have a better strategy. So, do the competitor’s social profiles analysis to create a better strategy and outgrow your competitors. 7. Move Along With Trends Social media is full of memes, trends, and online challenges. You may also consider the social media trends to feed the trending content to your audience and entertain them. People use social media to keep up with the latest news and entertainment. Source Hence, you must meet the intent of your target audience to get the right actions from them. You don’t need to follow each and every trend, but keep an eye on your industry’s online trends and create content about it. Try to make things creative and entertaining so that people can engage with your posts and understand your brand message entertainingly. 8. Sell on Social Media Initially, social media was only for socializing, but recently Facebook and Instagram launched the marketplace, where you can sell your products. Facebook marketplace and Instagram shopping allow businesses to sell their products. The below data shows that social commerce has given significant sales to businesses, and you can also have it. You can list your products on the Facebook marketplace and make shoppable posts on Instagram so that your followers can buy directly from social media. Social commerce is convenient for small businesses who can’t afford a business website or doesn’t have enough traffic on the website. So, if you want to increase your sales, you should employ social commerce. Source 9. Create Content in All Formats Being consistent with your content format and ideas is often characterized as monotonous. Hence, you need to create social media content in all formats like text, images, gifs, videos, reels, etc. You need to give a perfect blend of all the formats to engage your audience. Facebook algorithms want the diversity of content formats in users’ feeds, and you should mix up content formats to reach the maximum audience. 10. Prioritize Quality It’s vital on social media that you share content consistently, but not over the quality. You should always focus on the quality to serve your social media audience best and keep them engaged. When you only consider the quantity, then it will spoil your social image and make you look as not reliable. Hence, you need to be consistent while maintaining the utmost quality. When you manage to form this balance of quality and quantity, you could harvest social media’s potential benefits. 11. Make a Social Media Calendar As we discussed above, consistency is crucial on social media to always be in your audience’s sight. A social media calendar helps you share the right content on the right platform at the right time. It will include your content planning for the month. You may always consider the 80/20 rule for your content creation, like 80% content should be informative, educational, and entertaining. You can make the rest 20% promotional to meet your corporate goals. Make sure your major content won’t focus on sales only. There should be mutual value sharing in your content, and both your audience and you get the benefit. 12. Consider Scheduling and Automation Some social media platforms like Facebook, Instagram, Twitter, and Pinterest allow users to schedule their posts. Hence, once you have the social media calendar, you can schedule your posts according to it. This way, you can automate your social media content sharing and save your time for other significant tasks. So, reserve a day for creating your social media posts and schedule them according to your social media calendar to keep things easy and time-saving. 13. Ask Your Audience for Content Ideas Are you out of content ideas for social media? There is a way to find new content ideas that your audience will love for sure. You can ask your audience what they want in future content. Use the polls, posts, or quizzes to know the topics your audience is interested in. When you have the topic your audience suggested, you need to create the best content on these topics to fulfill your audience’s requirements. This is an excellent way for small businesses to know the ideas that interest the audience most. 14. Use Free Graphics Small businesses can’t afford the dedicated graphic designing team, and sometimes outsourcing isn’t feasible. Graphics are crucial, and you must post the visual content for better engagement. You can use the free graphics from Freepik, Pixabay, Unsplash, etc., that provide royalty-free images. These platforms have gigantic databases of free images, and you can consider these for your social media content. 15. Track and Refine Continuous refinement is essential to growing your business and social media marketing results. You may use the analytics tools to track your social media marketing efforts and make the necessary updates. You should also do the A/B testing to find the best performing strategy for you and drive the potential results. These are the top 15 social media tips for small businesses. All these tips understand every aspect of small businesses and are designed to deliver the best results. Hence, use all these ways for small business social media marketing to nurture your business growth. Furthermore, you may hire a social media marketing agency if you want exceptional results from various popular social media channels. Must Read : Instagram For Business: 15 Leading Practices Businesses Must Follow In 2021 Gajendra Singh Rathore Gajendra Singh Rathore is a digital marketing expert and associated with a digital marketing agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world. 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