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7 Surprising Benefits of Mobile Application for your Business



7 Surprising Benefits of Mobile Application for your Business

Hey readers!!!! It’s 4:30 pm of the day and it’s time to have a coffee to get refreshed. Did you have some coffee or not? Well, if not, get it and refresh yourself. And I bet you will be enjoying my article.

The one who is reading this is some businessman, some employees but all are working for the appraisal and success of the company whether it is their own or they are working in someone.

The article is related to something that will surprise you. The benefits of a business mobile application. Every person spends at least 2 hours of the day on mobile phones and surfing mobile apps. Mobile app for business is going on crazy for every business whether its food business or travel business or entertainment one, it doesn’t matter. Mobile app industry is having a large impact on almost all the industry.

Imagine, how many hours you spend in a day on your mobile apps and phone? Now imagine about your customers replacing yourself. And then imagine how they will be able to benefit your company by just surfing your business mobile application. Sounds like inception? Well, it is. But the necessity to understand the importance of mobile app for business.

Before you dive in for the decision of your own mobile app for business, I suggest you step back and review your requirements and aspirations to achieve from the app. Understanding the benefits of a mobile app for business is the best way to review and aspire.

Let’s have a look at some of the benefits of a mobile app before you cement your decision.

1. Direct Communication and Location-based Marketing

Mobile Applications have demonstrated to be quick and effective in engaging customer’s interest and communicating the product launch, new services, promotional offers, improved features, and discounted rates.

By communicating this way, you can gather related information like geographical location, surfing behaviour and others which can help to understand the market situations and can improve the marketing and sales strategies.

2. Increased Brand Recognition – Customer Loyalty

Developing Customer loyalty is a crucial and critical aspect of marketing the business. Business mobile application helps you drive smoothly on this road constructing a connection between the customer and the brand through constant reminders and notifications. These reminders and notifications help in creating awareness about the products and services that can encourage the customers to make the purchase.

Moreover, it also increases brand recognition. So, when the app-users wants some product or service offered by the business in the future, the chances are the customer will prioritize your services and products over other competitors.


3. If the website Generates Awareness then App generates Sales

Having the requirements of a product or services, it like happens that your potential customers will look it up on smartphones rather than on the laptops or desktops. Most of the time surfing is made on the go when travelling, socializing or having leisure time.

The availability of a mobile app for business will probably nudge the customer to choose their purchase as the mobile apps are quicker, more interactive and easier to navigate compared to websites.

The essence of it is the website help to create brand awareness mainly through social media but apps are where most of the sales are generated.

4. Customer Engagement

As business-to-customer communication is important for marketing the vice versa is also important to maintain customers’ loyalty. Customers love when they are heard out with their feedback and concerns and complaints. Resolving it with minimal time can help businesses to build brand loyalty. This is where the mobile apps come to the frame. With the online help desk and support systems, they help to maintain critical relationships.

The increased accessibility to products/services combine with the reduced cost is like a bowl of cherries in terms of customer engagement.

5. Stand Out from the Crowd

Well, at this point, apps are the craziest technology for any business. By having one for your business, you can grab the attention of potential customers and capture a large part of the market share. By the time your competitors catch on, you will be able to effectively manage customer engagement and build strong customer loyalty.

6. Boost Brand Recognition

It’s difficult to get your business stand out when it comes to marketing and advertising and there is so much happening at the same time in the world. What every other business is doing is Newspaper ads. Outdoor hoardings, flashy sign boards, social media marketing. You need to be very unique in marketing and resulting in the brand’s recognition. How about the same advertising when combined with an app? When combined it results in the high rates of customer engagements which can boost your brand’s loyalty.

7. Visibility Improvement

Since a few years, there was a great shift in how people look for products and services.  Where once word-of-mouth recommendations and website browsing worked perfectly. But now people look up to stuff on their smartphones while traveling, in leisure time, and even when waiting for appointments. Apps are great marketing tools. It grabs the attention of the target audience and improves the visibility of your business.

Final words,

Now that you’re aware of the benefits of the mobile app, make sure that you invest in the experienced, creative and resourceful mobile app developer’s team. The world is full of expert developers but only one can make you a creative and resourceful mobile app.  Get the best mobile app developer’s team on board so that you can get the proper benefits of a mobile app for business.


How to Use SMS Marketing to Boost Your Business

Chris Holroyd



SMS Marketing

SMS Marketing is the highest reachable medium to promote your business at very low cost. There are many ways to promote your products and services through online promotion, radio and television, some offline medium of promotions are like News Papers and Magazine etc. But SMS Marketing is high reachable medium to reach directly on customer’s hand, because now everyone carry mobile and people update himself every minute of time through the mobile message or mobile apps, so the mobile is always with anyone’s hand. The marketing SMS facility is very easy to use facility, you just need to upload your target audience customers database and write your message in the message box and click send button. Now you have reached to the thousands of the people on single click, through this facility you can reach to the people in seconds and you can also get the response of those boosts in a few minutes. There are many ways to use Bulk SMS Marketing to boost your business.

How Real Estate can use SMS Marketing to Boost their Business?

Real estate companies can boost their business using SMS campaign to provide a short detail of their property. They can send SMS and the buyer can call back or leave their requirement to the message or they can directly call the in the number flashed on message content. SMS is the cheapest way to boost the real estate business, because everyone carries mobile with him and using this way they can find the right buyer easily.

How Retails can use SMS Marketing to Boost their Business?

Retails companies and retail shops can send their offers on occasion to their customers through SMS Marketing; this way helps to remind their customer for the retailers. They can send the new offers to the raw numbers to the area they want to promote. This way helps retails to double their business in very short span of time. Now most of the retails have some offers on occasion and information about the new arrivals, so using SMS Marketing they can easily inform the customers to reach their retail shop and take the advantages of the offers on time.

How FMCG can use SMS Marketing to Boost their Business?

FMCG companies can boost their promotion, new prices and offers to their clients through Marketing SMS. It is much useful for the FMCG companies; they can increase their everyday sale using SMS broadcasting. FMCG companies can send the products price offers for the day and they can inform the customer for their best deals for the day.

How Education Sector Can use SMS Marketing to Boost their Business?

Education sectors like, coaching institute, schools and colleges can utilize the SMS marketing facility. Coaching institutes can send information for new admission; they can also send the class updates and fee reminders to their students. Schools can send holiday information, fee updates, class updates and any other activity information to the parents so that parents can be updated for theirs ward activity in the school. Colleges can also send the class activity, results and many other information to students and parents.

How Brands can use SMS Marketing to Boost their Business?

Brands can use the SMS marketing for their brand awareness and brand promotion. Every brand wants to boost their business through the very cost effective medium, so the SMS marketing is the very cost saving medium for promoting the brands. Brands can also send their latest offers and updates to their clients through it. Brands are well known names and they can be more aware of the people through it.

How Healthcare Sectors Can use SMS Marketing to Boost their Business?

Healthcare is an important program and awareness about health care is much important. The government is also sending information through SMS for the healthcare programs. Now private sectors also involving them to provide lower cost health care and sending their price and healthcare details through the same. So the SMS marketing is much useful for the health care sectors for sending information to the public and makes them aware about health.

How Finance and Banking Can use SMS Marketing to Boost their Business?

Finance and banking sectors can utilize this service to send the latest interest rates for the loan, EMI information and account debit and credit information to their customer. They can also utilize it for the loan information and how anyone can take the loans from finance company and banks. Using this facility everyone  in the society easily aware about the facility provided by them.

So, the most of the sectors of different industry can take advantage of the low cost facility of SMS marking for their SMS boosting and sending information and can easily improve their lifetime and occasion business. 

Authors Bio:

 Pramod  Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.

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Automotive Industries Are Also Opting For Translation Services!!

Chris Holroyd



Automotive Industries Are Also Opting For Translation Services!!

As like all Other industries are providing their work in different languages to their clients. Similarly, the automotive industry is not on the backside as they are stepping forward to provide similar work to their clients. Nowadays automotive translation services are being provided by the Industries to their customers. These services are too good and providing the best out of the box. Various things about particular automotive companies have been mentioned in these translations. Therefore they are providing the best work and add-on facilities to their clients. Now we will see that automotive translation services are providing what kind of work to their clients and how efficient the work is.

What is an automotive translation service?

The user manuals or other things which the client gets from the side of the automobile company are not enough for all the users. So clients are opting for different videos which are showing the whole process that how one thing to be accessed. But now web developers have decided to do the same in multilingual so that every client could easily understand the working of an individual product. Henceforth work is being done with all its authenticity from the side of the translation agencies.

The specifications automotive translation services must have:

  • These translation companies are having a specialist who has good linguistic ability and experience in your industry. Opting for a person who has experience of your industry is good as they will translate the work with more efficiency.
  • Account managers of these companies are so efficient that they are providing the best offers to the other websites automobiles. They are providing the best deals so that both the agency and the company tie-up for the work.
  • The data you are providing to the translation companies are keeping it confidential until you are going to release that particular video. Before the automotive company releases the specific video there is no right to any other agency for releasing it on any other website and for this legal document will be signed. The Agencies are providing authentic work without any security issue.
  • Translation memory is also important as the words being translated into another language has to be the same in the meaning of the native language. Only the language needs to be translated in such a way that the same information is being transferred to the users without any mixing.

How to reach the best translator?

To reach the best translator of automotive translation services you have to see the work of you translators. For this, you can give small sample work to some of the Agencies to know about their knowledge and work. This will help to know about the best automotive translation agencies and will help to know whether they are going to work or not in the way you want.

Is it budget-friendly?

 If you want the work to be good then you have to spend a small amount of money but we can say that they are not too much costlier as the companies are providing their best services in minimum cost. Yes, you have to pay them for the services but not very much. If in any case, you have to pay a large amount in that case you don’t have to worry as you will get more clients because of their attractive services.

So, if one wants to find the automotive translation services then they cannot for the suggestions which are given above. To know more about the same you can search on Google by writing automotive translation services and you will get many options for the same.

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Different Types of Forklifts

Chris Holroyd



Forklift Trucks

It is a common misconception that there is only one type of forklift. We can understand why. They just lift things, right? Well, that’s where you’re wrong. There are many different types of forklift and they are all specifically made to possess their own qualities and primary uses. Let’s take a look at the array of forklifts out there.

Counterbalance Forklift Trucks

These trucks are the most commonly found forklifts and the first one that springs to mind when you ask most people about forklifts. With forks that protrude from the front of the machine, counterbalance trucks have no outrigging arms or legs. This means that the truck can be driven to exactly where the load is. Therefore, operation is straightforward as no additional reach facility is needed. Available as electric, diesel or gas powered, counterbalance trucks usually have side shifts, driver cabs and mast tilt facilities. Marrying up with the name, these trucks use a counterbalance weight design, relying on a weight at the back of the truck to off-set the load at the front. Also, electric counterbalance trucks operate via a small counterweight due to the battery serving as both a source of power and a ballast. 

3 Wheel Counterbalance Forklift Trucks

Although working to the same premise as normal counterbalance machines, these trucks allow optimum manoeuvrability through the use of a single drive wheel in the machine’s rear centre. Due to this machine’s tight turning circles, three-wheel counterbalance forklift trucks are perfect to use small, tight places. This is why they are often used both indoors and outdoors. The mixture of tight manoeuvrability and counterbalance under-clearance allows efficiency and productivity.

Reach Trucks

Providing maximum lift height and easy access, these trucks were designed predominantly to be used in warehouses. The word ‘reach’ is in the name as the fork carriage reaches out past the stabilising legs and into racking. The reach can be further than 10 metres while still being usable in tight, compact places. Some reach trucks are made with a tilting cab to provide the operator with a comfortable viewing position. Reach trucks sometimes have a camera fitted on the fork carriage that transmits a signal to an LCD screen to assist navigation. These trucks are not best suited for outdoor use as the low under-carriage clearance can be impractical on uneven surfaces. Also, the electric power systems are vulnerable in wet conditions or if shaken.

Hand Pallet trucks (aka Pump Trucks)

These trucks are non-powered tools that can lift weights up to 3,500kg. Much simpler in their operation, pump trucks have an operator that slides the forks into the pallet, therefore ‘pumping’ the handle to raise the load. With front wheels that are inside the forks, a hydraulic jack is raised, resulting in the forks separating from the front wheels. This then forces the load vertically until the floor is cleared. There is a plethora of hand pallet trucks about:

  • Standard pallet compliant
  • Low profile
  • All terrain
  • Narrow fork spread
  • Wide fork spread
  • Long forked
  • Short forked
  • Euro pallet compliant
  • Foldable
  • Stainless Steel Construct

Teletrucks – Forklift Trucks

These trucks are specialist machines. With an extending mast operating on a boom, (as appose to a straight, rigid mask on a counterbalance truck) the main benefit of these trucks is their accessibility. Most teletrucks grant the operator easy access to both sides of a delivery vehicle from one side only; providing great efficiencies. However, there are drawbacks to these trucks. The main issue is their cost as they are massively more expensive than counterbalance trucks, for example. Also, due to the complicated design and structure of these machines, reliability issues can often come into play.

As you can see, there is much more to a forklift than merely two forks that lift up and down. The structure and design across all different forklifts vary, resulting in different forklifts being well equipped to certain scenarios.

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Why Are Hydraulic Elevators The Safest Options

Chris Holroyd



hydraulic elevator

As the top elevator company in Ahmedabad, we can tell you that, the need for elevators has pervaded, various aspects of our lives. The hydraulic elevators today, have become quite necessary and essential for transporting goods within floors or out of a multi-storey building. Hydraulic elevator manufacturers in Ahmedabad can tell you that it is a machine that has been made for carrying goods or to send something upwards within the building or outside on the road. To be honest, hydraulic elevators are now being considered the blessing to mankind – especially when it comes to warehouse and manufacturing sectors.

Hydraulic elevator manufacturers in Ahmedabad, consider them to be an alternative for forklift trucks or cars since these elevators can be used wherever you want, and are also less in weight and size. Hydraulic elevators are really highly recommended when it comes to moving, loading for unloading something. Really sortable when it comes to moving goods in crowded areas, good hydraulic elevator manufacturers in Ahmedabad will tell you that these elevators end up giving a necessary push to businesses and companies when it comes to managing and performing tasks in an efficient manner.

In order to get the best kind of hydraulic elevator for your company, it is best that you contact the best hydraulic elevator manufacturers in Ahmedabad so before you go ahead and make that decision, let us tell you about some of the advantages of hydraulic elevators:

  • One of the most significant advantages of hydraulic elevators is the fact and that it increases your employee’s safety really considerably and also provides user-friendly and working methods that make you feel really comfortable.
  • A Hydraulic elevator doesn’t require really small space and is also really light-weight as compared to other elevators.
  • As the top elevator company in Ahmedabad, we would recommend a hydraulic elevator to help you lift heavy objects and machinery for your company or warehouse since it really helps in reducing the amount that is averagely taken for the loading and unloading of goods.
  • In case your requirement is for a building which is five stories or lesser, a hydraulic elevator would be the best option for you in terms of cost-effectiveness as well.
  • In case of any emergency, you can use hydraulic elevators for any nearby floors. Given the fact that they are highly durable as well as easy to maintain, their usage really comes in handy.
  • They produce very little noise when installed by the nest hydraulic elevator manufacturers in Ahmedabad like us. Apart from this, they can also help in moving the goods or work material in the easiest and safest manner, without having to worry about other difficulties and also in the most desirable positions.
  • As the top elevator company in Ahmedabad we can tell you that hydraulic elevators are safer than most elevators in cases of line break. Apart from that, they are also cheaper than electric elevators.

Thus contact us for the best options that you can get when it comes to hydraulic elevators and did we mention we are also the top traction elevator manufacturers in Ahmedabad, so for all your elevator needs you must contact us!


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Do You Think You Should Go For Creative Elevator Ads?

Chris Holroyd



Creative Elevator Ads

It is a new and common method of advertising in today’s scenario. Various businessmen from all over the world use this new and effective method of ad. Earlier for advertising people used to depend on Television and Radio ads only. But now let me tell you these ads are not working. Business owners and marketers are finding and using new and relevant method of ads just like lift ads. 

Some are relying on online ads including Facebook and LinkedIn ad. But there are still some people or you can say many people for whom offline ads work really well and so does the digital lift ads. Digital lift ad doesn’t come into existence a long time ago it’s recent but has gained popularity in a very short span of time. More and more businessmen and marketers are utilising this method of advertising for their company. 

And since it is beneficial it is providing them results by helping them get more and more sales and revenues. Whoever businessman has used this method of advertising has called it a profitable method. They have received great benefits from this ad. Now, I vividly remember there once was a friend of mine who was very worried because of his downfall in business then suddenly somebody told him about this method of advertising. 

Hopelessly, he tried hands at this method of advertising and he got good results. Now, his business is flourishing. You must be wondering the point of telling this story to you. Well, actually the point is nothing but to make you realise that it really works. It is advantageous. 

This method of advertising is safe. Another advantage of this method of advertising is that it doesn’t get damaged or scratched unlike other conventional method of advertising such as; roadside posters. Children generally tear those posters out of fun and ignorance. But it is not possible with lift advertising because these are digital ads and are fixed on the lifts of a particular society. 

Elevator marketing has become so popular these days that every business owners are trying to succeed in it. There are various companies available online that provide these ad services. If you are interested in utilising these ad services for your business or company then you can contact them online. 

You can easily trust these companies for ads and can totally depend on them. They will provide you the best ad services according to your budget. They have various types of lift ads and you don’t have to worry about the prices either because these ad service providers are quite affordable. They guarantee results and their first motto is client satisfaction.

They believe in creative elevator ads and will always create best and very creative ads for you. They then will place the ads on the lifts of the people you want to target. They believe in quality work and would never fail to satisfy your needs. I suggest you to definitely try this method of advertising.

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What is KYC and Why is It Important?

Chris Holroyd



Know Your Customer

According to the latest data collected by the Reserve Bank of India, financial institutions reported over 6800 cases of financial fraud involving a staggering amount of Rs. 71,500 Crore in 2018-19 alone. Thus, to monitor and curb identity theft, financial frauds, money laundering and other illegal activities, the government has integrated the global system of Know Your Customer or KYC into financial lending and borrowing.

Every financial institution has made submission of Know Your Customer documents compulsory for its customers to avail credit cards, loans, etc. For instance, you will have to submit the required documents and also comply with the Bajaj Finserv credit card eligibility criteria to avail their credit cards.

What is the Know Your Customer standard?

Know Your Customer is the regulatory, mandatory and legal requirement that helps to identify and verify a customer’s credibility through official documents. This policy integrates elements as per the directive of the RBI from 2004. Some of the elements incorporated in the policy include –

  • Customer identification process

Identifies customers by verifying their identity through reliable data or information.

  • Policy of customer acceptance

Makes sure that there are explicit guidelines that are put into use for accepting customers.

  • Risk management

Establishes procedures and also ensures their effective implementation.

  • Monitoring transactions

Observes the normal and regular transactions of a customer and identifies the ones that fall outside of their regular activity pattern.

KYC also enables financial institutions to comprehend the requirements of their customers better, which aids in risk management of their finances. There are various types of credit card frauds which you can avoid by supplying your details to your financial institution. 

Apart from lending and borrowing, the policy has also been made mandatory for sectors like insurance, mutual funds, broking and commodity trading, etc. to help in the process of identification of customers.

Following are the regulatory and mandatory implications under Know Your Customer policy

  • Regulatory

According to the guidelines issued by the RBI in 2004 on Know Your Customer Standards- Anti-Money Laundering or AML Measures, all financial institutions need to place a comprehensive policy framework which covers these measures.

  • Legal

Under the Prevention of Money Laundering Act of 2005, financial institutions and other intermediaries are required to ensure that they follow minimum Know Your Customer and AML measures as put down under the Act.

Objectives of the Know Your Customer standard

Under the standard, the following details of each customer are collected and verified

  • Their name and authorised signature
  • The legal status of the person
  • Identity of the owners of the account and the beneficial controllers

Through this process, the standard hopes to prevent unlawful activities like money laundering, financial fraud, etc.

What is the procedure to complete your Know Your Customer?

Most financial institutions have introduced the option of completing your KYC through their website. So whether you apply for a credit card or any other advance, you need to submit the relevant documents first to complete the process.

Following are the list of documents required for this process.

  • For identity verification

You can submit documents like Aadhaar card, PAN card, driving license, Voters’ ID, ration card, etc.

  • For address verification

You can submit documents like your electricity or LPG bill, ration card, bank statement or employer letters.

If you do not submit the right documents, your credit card application can be rejected as well. 

For instance, you need to submit these documents and comply with the Bajaj Finserv credit card eligibility to avail their RBL Bank SuperCard. This credit card helps you avail numerous features like ATM cash withdrawals, rewards, emergency loans, etc. 

Further, this NBFC also brings pre-approved offers that can make availing loans faster and easier. These offers are available on various financial products, including home loans, personal loans, business loans, etc. You can check your pre-approved offer by providing your name and phone number.

You need to update the details on your credit card

You should update your KYC details to your existing credit card to ensure that the financial institution has the correct information regarding your identity. Also, if you do not update the information, you may be barred from further using your credit card.

For instance, if you do not update your information on your Bajaj Finserv RBL Bank SuperCard, you might not be able to use the credit card further. Therefore, if you have not already done it, make sure that you submit all the required documents and update your Know You Customer policy with your financial institution.

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