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5 Effective Logo Design Tips for Small Businesses

Chris Holroyd



Usually, small businesses have low finance for everything. They take every step carefully and only after thorough research. Same goes for logo designing. They never select a professional logo design agency blindly, as they cannot bear the unexpected loss.

Unlike big business, a small business needs to get the right logo in the very first shot. As they have low risk bearing capability so they have to do their best out of every operation.

Tips to Develop an Effective Logo

Effective Logo

Even a small business has to create its own identity to establish a unique identity in the industry. Let’s take a look at how to create an effective logo design for a small business.

Try Double Entendre

One of the most trending ways to make a logo interesting and eye-catching is by using double entendre. This is the perfect way to turn out a concept into a something extraordinary. A logo with double entendre is getting popular amongst small businesses while contemplating a logo design. It’s a new logo design trend that is taking over the market.

Use Appropriate Colors

Colors play a crucial role in deciding the impact of logos. For small businesses, it’s vital essential to take care of the colors as they will form the base of the logo. The first thing people notice in a logo is the color, thus, choosing the right color is important.

While taking color into account, you have to consider two essential things: one, the colors are sober yet attractive and the other, colors should resemble the core objective of the company.

Keep it Simple

This is for both small and big business concerns. A logo should be simple and effective. At first, the logo should be easy to understand or it will lose its basic fulfillment. Most custom company logo design services look for simple yet good design to target the audience. 

Additionally, not every small business will think carefully about the concept, make sure to take advantage of this by designing one of a kind design. With this, you can make a big difference while attracting your target audience. Another thing you need to focus on delivering the message exactly the way you want.  

 Don’t Overuse a Concept

Your logo is made to create its own identification and differentiation among competitors. When we overuse a concept, we fail to develop attention and thus, cannot impress people the way it should be. Thus, for the same reason, small businesses should try something unique and exquisite. The best logo design agencies follow this rule so that they can create a mark in the industry.

While working on the concept, think like a customer. Why would he/she be attracted to your logo? What makes it different from other? Is it understandable?

Once you cover all these aspects, you would get a clear image of what you want for a powerful logo.

Hire Logo Makers    

Hire Logo Makers

It’s a good idea to hire an expert on this area, who can deliver a good logo for your business. However, if you’re thinking that hiring professionals will be expensive, then, let me tell you that it can be a little costly but it’s worth the price. Secondly, there a few brands that offer a reasonable price for logo designing. So, go to such agencies and let them take the headache of designing an eye-catching logo.

If this does not suit your budget, then you can use free logo designing software. Today, there is software for logo design. New logo design agencies are providing options for free and paid design for startups.

Try Experimenting with Your Design

Try Experimenting with Your Design

Whether you’re a small or a big brand, you can always experiment with style. Innovative designs always get more attention than regular designs. You can try something different that works best for your business. It can be anything from adding a small leaf to using multicolor for the logo.

Thinking out of the box will make a big difference to your logo design. It will bring growth and success to the brand, so try something different for your business. A good idea can be simple and still make a strong impact.

Note: Think of something that relates to your business and is fun to look at.

Wrap Up

Small businesses do have a low budget but that doesn’t mean they have to compromise with a logo. A number of options can help you design the right kind of logo design for your business. You can also take help from the best logo design services company for logo designing. So get a good logo and it will surely make a big difference in your business.

Digital Marketing

Keywords- The Key to Unlock The Lock Of Business

Chris Holroyd



Keywords- The Key to Unlock The Lock Of Business

Keywords are ideas and topics that define what the content is about. In the SEO context,  they are the words and phrases that searchers enter into search engines, also called “search queries.

 The keywords on a page should be relevant to what people are searching for, so they have a better chance of finding the appropriate content among the results.

Why are keywords important?

Keywords are essential because they are the connection between what people are searching for and the content you are providing to fulfill that need. The goal in ranking on search engines is to divert organic traffic to your site from the search engine result pages. The keywords we choose to target will determine what kind of traffic you get.

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand.

Types of Targeting Keywords:

Targeting keywords are the phrases and terms tied to your industry, offerings, and audience.

Market segment keywords:

Market segment keywords are generic keywords associated with an industry or brand. They are terms a target audience uses to search for general information within a specific niche.

Example: leather bags

Customer-Defining Keywords:

Customer-defining keywords are search phrases that identify a specific subset of customers or audience. In these searches, customers use words or phrases to define themselves.

Example: leather handbags for women

Product Keywords:

Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly refer to a company’s products or services. Brands should have a keyword strategy for each of their products and services so customers and prospects can find their offerings through search

Example: Louis Vuitton leather handbags

Branded Keywords:

Branded keywords are search phrases that include a brand’s name or other branded terms. These types of keywords may consist of only the brand name or the brand name along with a product type, product name, or another descriptive search phrase.

Example: Apple iPhone

Competitor Keywords:

Competitor keywords are types of keywords that target brand names of competing businesses, products, or services. It’s beneficial for a brand to research competitor keywords because it allows the brand to attract a similar audience of interested, potential buyers to search.

Example: For Louis Vuitton leather handbags the competitor keyword will be Michael Kors leather handbags

Geo-Targeted Keywords:

Geo-targeted keywords are search phrases that identify a location. Searchers who use these terms are looking for results that are located near them, or any other area they are interested in.

Example: Indian stores in Leicester

Knowing the different types of keywords helps you create a more informed and strategic marketing plan. The local SEO company helps in knowing all of your options and then helps to find the best keywords to help you connect with your target audience, drive search traffic, and boost conversions.

The primary way people find your website is by searching on a search engine like Google. If you don’t have the right keywords, you won’t rank well for anything related to your website, and people won’t find you.

No matter what type of content marketing you do, keywords matter.  The local SEO company creates keywords that help to decide whether your articles are read or your website discovered by people searching online for different products and services.

Keywords are integral to the success of your business, and learning how to research and understand keywords is essential if you’re planning to be found online by anyone who is searching for related terms. With the help of a local SEO company, you can significantly increase your business by using keywords properly.

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Tips To Set Up Your Instagram Account And Get Followers

Chris Holroyd



Tips To Set Up Your Instagram Account And Get Followers

With the launch of Instagram in 2010, it has become an indispensable part of digital marketing. It is a great tool especially if you want to reach the millennial consumer.

A current survey shows that Instagram has over a billion monthly active users. If you want to reach the maximum audience, it is necessary that you have a presence on Instagram.

In this blog, we will talk about how to create an account on Instagram and how to get more followers.

Process of setting up an Instagram account

You can access IG on the web, but most people prefer to use the mobile version. For setting up an account, you will require a smartphone.

Step 1: Signing up

After installing the app, you can either sign up by making a new account or by using your FB account for registering in.

Use the business account that you have used in your other social media pages. The username should be synonymous with your brand name or related to it. 

Step 2: Profile picture

Use an image that people can recognize your brand even in that small circle. Use a clear, crisp and pixelate free image. Your logo or acronym of the brand can work great for you.

Step 3: Biography

It is the first thing a user will notice about your brand. So, use your bio to tell people about your brand and its goal. Also, here you can add a link, so use it well. Use a link for a landing page like your current blog or product.

Step 4: Connecting with other social media

After making an account, make sure you connect your IG account with your profile on Facebook and Twitter. It will help drive traffic from there too.

Tips for getting more followers on Instagram

  1.     The hashtags approach 

Hashtags are one of the best ways to make your content visible and searchable on the internet. It makes people aware of your content on the net, and now you can even follow them. But you also have to use them correctly, in order to get the desired effect.

The hashtags have been divided into three categories by experts: 

Brand hashtags: You want your brand to be popular amongst users and for that, your hashtags should be in accordance with your brand. It can be your brand’s tagline, or slogan or the vision. For instance, the hashtag of KitKat is #have a break which is their slogan too. 

Campaign hashtags: They are in accordance with the current product, competition, or strategy that you are creating. Like #Canvalove, it allows the people to see the beautiful designs of Canva. 

Trending Hashtags: The trending topic on the internet or famous hashtags like #motivationmonday can be a great tool for your marketing campaign. 

Content Hashtags: Use or make hashtags that are relevant to your brand and its work. 

  1.     Always share content which is relevant to your audience

Whatever you post on your feed should be relevant to the users. Posting amazing images won’t work if they don’t justify your brand or the needs of your customer.

Also, keeping this in mind, don’t use you one link on Instagram by having a single link to your website. Keep changing the link according to your current content, whether it is promoting a product or blog posts or so on. 

  1.     Work on your content strategy

Posting content on Instagram is not enough. You require a content strategy. That means you need to know how often you should post on Instagram. If you post too often, it will frustrate the audience, and people will unfollow you.

If you post too little, users will forget about you,] and them following you or not is the same thing.

But you can do one thing- you can bulk image, and then schedule them so that they will post automatically on the allotted times. This way you will have consistent content, and the number of content will not be overwhelming or underwhelming. 

  1.     Use Instagram stories

If you want to post more or stay connected with your consumers, you should make use of Instagram stories. For 24 hours, you can post a lot of videos about your brand or images for an event. And more people will see it as they are afraid of missing out.

You can use Canva’s stories templates for making your Instagram stories more appealing. 

  1.     Using people’s face in your vision is a great option

People trust a brand more when they can see real people selling and using the products. So, when using images in your content, make sure that you add an image of an employee smiling at an event or a person using your product and looking happy.

Use authentic images and capture the emotion of the person to deeply connect with your audience. It will increase your engagement level and will get you more likes and comments. 

Follow these tips to create an account on IG and get more followers. Without a good number of followers, your IG account will never be successful.

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Instagram Marketing

Chris Holroyd



Instagram Marketing

Despite being one of the new social media sites, Instagram has become one of the most popular platforms. With millions of active users, among them some of the most popular brands and personalities, it has become a viable marketing tool that can become viral with the right strategy.

After being integrated into Facebook, Instagram has gotten much bigger, which made a lot of big brands to take notice of its potential to capture the audience’s interest. The impact and importance of Instagram as a marketing tool have been well-stated, and there are a good number of ways you can make it work with your brand. Yes, you can purchase Instagram followers. There are plenty of cheap services available that allow you to Buy Instagram Followers Australia. But you’re only paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.

 Here are some of the most effective strategies you can use to optimize your brand’s Instagram account.

Post Regularly

As with all social community, if you’re going to hassle with having a logo presence, you need to decide to as a minimum posting regularly on your account. Having an Instagram account with nothing thereon — or without a post for weeks or months — is worse than having no account at all.

The exact quantity of posts which you make has to depend upon how a great deal you’ve got to mention. Higher to put up fewer updates with terrific images and videos than a larger extent that aren’t going to capture the interest of your target audience.

Another way your business could generate photos and interact with your audience is by creating a dedicated hashtag where users can share their photos with you. Ultra Beauty does this by including the hashtag #ultrabeauty in their bio.

Take Advantage of Instagram Stories

A feature that allows users to post images and quick motion pictures that remaining over a 24-hour length, Instagram tales have now ended up the most used characteristic inside the platform. This facilitates maintain customers up to date on present-day activities and happenings in their fellow customers. For virtual entrepreneurs, this is a powerful tool that can be used to help promote their logo using the platform.

The modern-day version of Instagram stories has brought capabilities like polls, live video, gifs, a “swipe up” feature, and greater filter alternatives that allow for more creativity. Numerous brands have taken note of this fantastic character and have used it to sell things inclusive of upcoming and modern-day activities, new products, or important bulletins.

Instagram Marketing

Instagram Live Video

The range of live video streaming platforms have expanded over the years, with the likes of facebook, youtube, and twitter all presenting live video offerings to their customers. Now not to be outdone, Instagram has stayed on Instagram, which allows you to move movies stay out of your account.

Starting a stay video is as simple as creating a tale, all you need is a stable community connection, and then you definately’re set after a push of a button.

Upon beginning, Instagram might notify the fans of your account, which facilitates increase the wide variety of viewers who can have interaction with you, which also can assist in spreading the phrase to their fellow customers. Stay video can be utilized in one-of-a-kind activities like press conferences, bulletins, or even concerts. Whilst it is able to be easy in design, stay on Instagram allows you to start live videos in an immediately.

Hashtags – Instagram Marketing

Like Twitter, Buy Instagram Followers makes use of hashtags, which is a way for users to search for content that they are interested in. When it comes to the number of hashtags in a single post, it is best to choose the best ones that would make your content easier to look for.

Ensure that the hashtags are related to the content that you would be posting, as you would be able to attain your ideal target market, which generates more interactions and traffic. Just remember, the more focused your hashtags are, the better.

Your Bio

First impressions usually are counted and having a very good one always bodes properly for plenty of manufacturers and people. This is why it’s miles essential to make certain that your Instagram bio represents what your logo is. You can place a brief description of your products and services which facilitates your target market to know what you offer.

Some accounts change their description for diverse bulletins, which is one manner users are knowledgeable or get right of entry to extra content beyond the debts itself. Whichever approach you pick out, its miles great to hold it concise but beneficial

Location Optimization

Location is another way for users to discover more content on Instagram Marketing, and it is best to take advantage of it. Applying location tags would help inform your users where your brand’s store or office is located, or where an important event is. There are brands on Instagram that offer quality products and services but do not get high conversions simply because users do not know where their establishment is located.

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Digital Marketing

How to use Social Media to Promote Your Business

Chris Holroyd



How to use Social Media to Promote Your Business

Social media sites have become valuable platforms where businesses can be able to reach customers for both local and international levels. It offers businesses a platform for exclusive information which can be shared easily with loyal customers. You as a business owner should, therefore, take advantage of social media to promote your products and also your site. Most people own a phone system which enables them to access social media networks. To help you maximize on the better use of social media, here are tips to follow.

Sign-up for social media

Always create social media pages and or accounts on Facebook, LinkedIn, tweeter etc. for your business. Through these pages, you can make many people be aware of your brand within a span of time.

Get a social media manager

Managing many social media networks can be very tricky some times. Before you engage in posting on the social media or even sending a friend request, you need to sign up to get a social media manager. This will help you manage all your accounts on a single site. The site will even allow you to schedule your messages and may post them at certain times of the day. They also enable you to review the success of your tweets through statistics.

Post good and attractive updates on your social media

Do not try to send a request to a friend before you update on your social media. Its common sense that most of the people you will send request will first click into your account to see what it contains. If they find that there is nothing interesting, they will obviously decline your friend request. 

Find many friends and followers

Most people on social media are always tempted to follow or like a page which has thousands of followers. People feel that the page must be offering substantial contents for it to attract the big number. Providing an add’ or follow’ button on your site or blog is among the easiest ways to gain followers. If a person visits your website, he/she is happy with the content and then gets a shortcut to follow you, it’s so obvious that he will want to follow you or like your page in order to get more. This can be a great opportunity for your customers to see what you produce or sell.

Make videos

Taking videos of your products or your business and uploading them to YouTube is a great way that you can use to promote your business.

Links back your site or blog on your social media

By putting the link to your blog or site on your social media, is a good way of encouraging people to visit your site. You can also make it a habit or pasting the link on famous Facebook pages, tweeter or blogs. When people come across the link, most of them will click and therefore see your site or blog.

There are many ways to promote your business. Using social media is the most efficient and effective yet among the cheapest means. Business owners should realize that people are nowadays relying more on the technology especially social media and hence use it to promote their businesses.

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Digital Marketing

SMS Marketing Plays A Significant Role In B2B Strategy

Chris Holroyd



SMS Marketing Plays A Significant Role In B2B Strategy

In this modern world where the mobile phone is used extensively, most of the consumers prefer their mobile phones to other devices when it comes to accessing the internet to read the content. The buyers are no different and therefore the business owners target them through SMS and social media marketing putting their mobile phones to the best use.

Now people use mobile phones to research almost everything that they may need whether it is to find a possible vendor or a service provider or whether it is for identifying the sources of any information.

This is why most businesses and marketers are now embracing mobile in B2B marketing strategy. They are now more focused on:

  • Creating a more vigorous and effective SMS marketing campaign
  • Allowing their businesses to follow the current as well as the potential buyers and
  • Being present and helping the customers in their buying journeys.

In fact, today almost every successful business has benefited a lot or in some way from such a mobile marketing strategy.

SMS Marketing

Think the last time you placed an order on Amazon or used Yelp to read the reviews of your local restaurant before visiting it you will know how frequently mobile devices are used nowadays.

  • According to Google research, it is found that more than 50% of all searches made are typically performed on mobile devices.
  • Another recent survey conducted by Regalix Inc and the report titled ‘State of B2B Mobile Marketing 2016’ published it is revealed that digital marketing is gaining traction at a rapid pace and is becoming the face of conventional marketing in B2B.

These stats and facts especially reveal that:

  • 77% of all of the respondents admitted that digital marketing is their high priority and
  • 37% chose digital marketing over any other form of offline marketing when they were asked to point out which is more effective.

That means, there is a significant rise in the popularity of digital marketing and most of the marketers today are combating with the dynamic medium. In order to succeed they now have to constantly embrace the newer and better practices followed each day and at the same time have to continue to master the old technique even.

SMS Marketing

That means digital marketing versus traditional marketing is no longer a point of debate but is ideally the right way to move forward if you really want to make your business a success.  Therefore it is important on this day and age of mobile that you follow a mobile marketing strategy to promote your business, product and services and make sure that when you send text message invitations it is on point.

Optimize website for mobile

If you are looking to make the most use of mobile B2B marketing you will need to make sure that you perfectly integrated SMS marketing and the social media platforms into a more unified whole.

  • Firstly, you will have to optimize your website for mobile. This, when put simply, means it should be favoured by Google, the major search engine. When Google favours your site it is more likely that your site will appear in top ranking search results. It is called The Accelerated Mobile Pages or AMP Project which improves the search results. The AMP Project is ideally an open source initiative. It aims at making the web better for all users. This project actually enables the creation of sites and ads that are steady, consistently fast, and beautiful apart from high performing across all devices and all distribution platforms.
  • Secondly, you should focus on the automation aspect for your marketing efforts and best results. According to research, it is found that almost 75% of the consumers become agitated and frustrated when the sites display content that is not relevant to the context or to them. With the help of marketing automation, you will get a lot of help to provide personalized experiences to the customers. This will save a lot of time and money for them. In addition to that, marketing automation will help all marketers to automate all repetitive tasks such as sending out SMS text messages, posting on social media, and sending emails.
  • Thirdly, you must make the best use of SMS marketing to reach out to the more and more targeted audience and thereby have a high rate of conversions rate. Once again, studies show that business decision makers use mobile devices to more to make choices or any buying decisions. These studies also found that almost half of B2B researchers use their mobile devices even for their research while they work more than ever. Therefore, it makes all the more sense to communicate with them through such channels that they use the most
  • Fourthly, you will need to make sure that you send out texts that are related to the business and to be more precise to the particular offer that you want to make to your customers. This is where the success of SMS marketing campaigns lies and is so useful. Several statistics show that people respond more quickly to business-related texts more than personal ones and they are becoming more accustomed to receiving such texts. Therefore, there is no solid reason anymore that you should be reluctant to use SMS as a part of your B2B marketing strategy when it comes to communicating with your existing clients more effectively as well as to pursue your new leads more comprehensively.

Therefore, when it comes to B2B marketing, it is important to remember that a specific person will read your text messages. They may be the executives of different companies and decision makers. Therefore, you will need to maintain a formal tone in your message that you send out much unlike the emails that allow you to use informal language and tone.

Your SMS marketing must be different because it may not be responded to immediately and these will not affect any consumer caught in a hurried customer journey. There must be some thought and behind the scenes conversation that will help in the decision making.

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Digital Marketing

Top 10 Content Marketing Management Tools

Chris Holroyd



Content Marketing Management Tools

Are you part of the 88% of B2B marketers who rely on content marketing for acquiring clients?

If yes, you would probably know that content marketing, although, is 80% about how to write better, it is also about doing it the right way using marketing tools.

If you still haven’t figured out which, among the countless marketing tools, is the right one for you, you sure have landed on the right page.

Whether you are just starting out or a have been using content marketing for a while now, the following content marketing management tools can help you use your time and effort strategically.

BuzzSumo for Analyzing Topics and Identifying Influencers

Use BuzzSumo to learn about the content trending in your industry, what your competitors’ are posting and the marketing techniques they are using. The app also helps you find industry leaders, a.k.a influencers, the contents they have been sharing, and help you chalk out influencer outreach strategy. Content alerts, run and social network analysis reports, and competitor’s performance reports are essential features of BuzzSumo.

Evernote for Organizing Content

You can use Evernote if your mind is a jumble and you want to put your ideas where your teams can find it and share their own ideas for collaborations. Use Evernote to share notes, clip web images, web pages, and PDF files. It even allows you to access your information while offline, sync notes across all devices, add annotations, etc.

ClickFunnels for Creating Funnels

Creating sales funnels is important for an internet presence. Sales funnel shows the path of a visitor, from being a lead to a customer. Sales funnels are used to boost a company’s average order value. ClickFunnels saves your time for creating long sales funnel by a few clicks of a button. It is also affordable and productive marketing management tool.

Tweroid for Tweeting when Others are Online

If you use Tweeter for content marketing, you would want to share your Tweets when your followers or audience is online. Tweroid helps you figure out the best day and time to Tweet. It also provides a comprehensive visual report that helps you track most mentions and replies to your Tweets.

Canva for Designing Beautiful Imageries

High-quality images are always great for blogs because it assures quality clicks, which in return boost ranking and credibility. Since Photoshop is neither cheap nor easy to understand, you can use Canva to create likeable images. Canva comes with pre-built templates and layouts, where each is designed to support different web platforms, such as social media banner, Instagram, etc.

Uberflip for Improving Content Experience of Your Site

Uberflip is a collection of content marketing, lead generation, account-based marketing, and sales enablement tools that are used to manage blogs, videos, e-books, and a lot of other contents from within a hub. The tool can even be used to create sales streams for uninterrupted visitors’ interaction with your brand.

SEMrush for Search Marketing

From the keywords, your competitors are bidding on to valuable keywords your competitors may not know about, and everything in between, SEMrush can uncover every detail about keywords, competitors’ keywords, organic search, keywords for ranking higher, and a whole lot of other things, like checking backlinks.

Kred for Reaching out to Influencers

Kred helps you reach out to the right influencer and connect with them so that they can boost your content, brand or product’s credibility on social media. The tool analyzes Facebook and Twitter activity to measure your influence.  With this tool, you can build your own influencer status and enhance your online presence.

MailChimp for Exceptional Email Marketing

You cannot ignore email marketing, as it is an important online marketing strategy. One of the perfect ways to implement email marketing is using MailChimp.  The tool has countless features and most of them are free. It lets you track your email list subscribers, monitor metrics, such as average open, and click rate.

Ahrefs for Outranking Competitors

Ahrefs helps you track your own progress, such as mobile ranking, update frequency, website locations, keywords, anchor texts, referring IPS and more. Use Ahrefs for researching before you write your content. And after you finish writing and marketing the content, use the tool to measure its performance, such as backlinks and social media shares frequency.

Pick the ones that you think are an absolute must for customer engagement. Let us know your review on the tools in the comments below.

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