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Why Instagram is a Good Choice for Business?



Instagram followers

Facebook-owned Instagram is the most popular social media platform nowadays, especially among youth, as their relatives have not arrived there yet. Most people (Especially teens and under the 30s) are active on Instagram as it provides cool features like stories which disappear in 24 hours. There are 500 million people using Instagram daily, among which, 400 million users use Instagram stories every day. There are 50 billion photos are shared till date on Instagram. So, this automatically makes Instagram the best place to advertise your business. More than 25 million businesses have their presence on Instagram already.

Here are all the reasons why Instagram is a perfect place for the your business.

More engagement

Instagram is getting more engagement than the Facebook platform. Images posted on Instagram gets 23% more engagement as compared with Facebook. So, it is beneficial to advertise your products on Instagram. As per a previous year report, there is a total of 500 million daily active users on Instagram, and 1 billion active users monthly. And the ‘Like’ button is used 4.2 billion times every day. So, from these stats, we can imagine how much audience we can get from this Instagram platform. So, if you want more effective results then, start advertising your business on Instagram from today.

Detailed Statistics

The Instagram business account provides detailed statistics for your business. So, use your Instagram account as a “Business” profile. After making your account a business account, you can see detailed statistics for your Instagram account. Here is how statistics for your business account will show up.

You can see the ratio of genders following your account. Like the percentage of men and women followers. You can also see the age range of your followers. You can also see when (Like on which day) your followers are most active. People usually see a surge in the stats on weekends. You can also see which time people are most active. People are most active after 6 pm. Moreover, you can see the stats of their location as well. So, from all these statistics, you can see how many followers are active on which day, which time and from which location. By properly using the stats, you can see your audience behavior and you can entertain them with relevant posts and stories.

Sponsored Ads

You can also sponsor ads, by which you can attract more audience as compared to the regular posts. It will show up in people’s fees as “Sponsored Ads”, and they will see your posts. You can add a Call-To-Action button with the ad. You can select “Install now” for an app ad, “Shop Now” for any ecommerce website ad, or “Learn More” for a website ad. You can also select “Visit Instagram Profile” just to get more followers on Instagram. So, these are the actions you can get through Instagram sponsored ads. You can also select the target audience when sponsoring ads on Instagram so that your ad does not go in vain by reaching to irrelevant people.


Hashtags are widely used on Instagram on every post. People use relevant hashtags in the caption to get more likes and followers. Suppose they have shared a photo of a food dish, then they use hashtags like #foodislove #foodislife #foodporn etc. So, when people search for one of those hashtags, their post too will appear in the result. So, you can use relevant hashtags in your posts and attract more visitors through it. An average post should have 11 hashtags which bring an effective result.

Instagram Stories Feature

Instagram stories are part of everyday life. People post photos of their food, coffee, drinks etc. on Instagram stories as if it is necessary to do so. But, as a business owner, you can take advantage of this feature and post update via Instagram stories. You can make a limited period offer announcements via Instagram stories. Moreover, if you have got enough followers, you can use the “Swipe up” feature with the story to drive traffic to your website. So, this is how you can get the maximum from Instagram for your business.

Instagram Followers

People often search for a business on Instagram, so it is a good sign that you have made a business account for your business, but it isn’t effective until you have enough followers. More followers mean more trustworthiness of your business. So, always try to earn more and more followers. The process of earning followers is quite a time-consuming task and requires patience. So, if you haven’t got enough time to earning followers, then you can easily buy real Instagram followers that are not against the Instagram policy. So, always make sure that you have enough number of followers on your business account.

After studying all these, we cannot deny the fact that Instagram has a potential power to boost our sales via its sponsored ads. With effective use of Instagram, we can boost our sales like never before. So, go ahead start using Instagram for your business and increase your sales.

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Digital Marketing

How to Plan Your Budget For Local Seo



How to Plan Your Budget For Local Seo

The Internet has been a major marketplace for communication and best place to promote your business. But local seo along with social media has now evolved like a greased lighting. Local seo is the best way to successfully foster your business line of work through website. Therefore, you must should follow the certain principles of local seo, only then you can skyrocket your product to millions and millions of audience.

Until unless, you are an expert yourself, there are more chances of hiring Boston local seo agency to do the work for you. Primarily, you have to share your business idea, your products, services and your targeted audiences pool with them. Let them know either you want local seo or international seo. After in detail discussion with you, they will share some of the local seo tips for your business international and local see based on the factors that determine the cost of your SEO campaign as a whole.

Benefits of Local Seo

Websites are generally designed to attract people around the world with international seo services, but local seo service is availed to target the audience. SEO over the years, has emerged as a legitimate profession that has all together incorporated with a part of web design. If you avail any of the local seo services from any firm they will assess you in the followings.

  • Backlink building
  • Content creation
  • Onsite content optimization
  • Social media marketing
  • Citation building
  • Video marketing
  • Mobile marketing
  • Website development
  • PPC Ads
  • Designing mobile-friendly sites

Let’s discuss the budget you need to prepare for your company local seo and marketing on social media platforms.

  1. Before everything else, keep in mind that seo is not something that will give you an overnight success. If any one promises you business generating revenue in one or two days, trust me , this is never going to happen. That’s a myth or a game any one can be fooled off. But we recommend you to act wisely and wait for right time to be on board among your competitors. If the hired company does it right, then it will take at least 3-6 months or even more than that. Believe us it is worth to wait. If you are investing for long term business then always do research, plan out and target the audience in obvious way for best possible results acquisition.
  2. Seo is not as cheap as one thinks of but not as costly as one is reluctant to spend money on seo of their business. Some high-quality seo service providers ask for $15,000-$35,000 per month for their SEO service, while others may ask for $1000 or less than that. These budgets might seem a lot but they will pay off multiple times. As you know there is a huge competition in the market so you will also have to think strategically and pay the amount to the golden medium of your business visibility to all locality areas
  3. To determine the metrics of your current website progress, use Google Analytics. It is the best way to monitor ranking, traffic, sales or any other indicator of you can improve your website ranking and generate more leads.
  4. Setting secret goals with the help of hired SEO agency and put ROI value on each one. Don’t invest the money in which you aren’t sure about ROI. For that assurity, you can do SWOT analysis to understand how things will go well.
  5. After that you won’t find it difficult to set a proper budget for your business local seo. Just plan your incomes or expenses circumspectly.

Seo is very much advanced these days and will play a significant role in every business success if above mentioned points will be kept in mind. In a nutshell, business management companies need to pay attention on their target audience and start funneling them through the search engines. Hire a seo agency and get started today.


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Digital Marketing

PPC and its benefits to improve the sales team close rates



PPC and its benefits to improve the sales team close rates

In this digital era, there are several methods of advertising and it has changed everything, as technology has enhanced the methodologies. It has massively adapted and there is a longer dependency on the printing press or the newspaper advertisements to get the messages to the people. On the other side of the flip, there is a list of modern marketing methods such as the radio and the television often considered the most effective one globally.

What is the trend going on?

Nowadays, more and more organizations have taken the businesses in the online over many years and there is a great need to advertise to the online users and they have become prominent too. In order to survive this competition, get the assistance of an SEO consultant to drive your business for a profitable path. A recent report exclaims that about eighty percent of the residents make the purchases in the online and it is the main basis that the businesses have a realistic online presence. The platforms such as Google Ads can be initiated to the online business to the next advanced level.

A well-defined account structure

Along with the different aspects of the business, the organization is the major key and the Pay per Click are no more exceptions. Having a clearly defined structure is the base for the success, and there can be any jumbled mess that is not giving its performance to the best of its ability. For example, consider you are constructing a house, it is important to get along with the foundations in the right way. In case if there is no stronger foundation, then it is literally going to end up with the problems in the future. The same thing applies to the Google advertisement account too.

Different types of campaign

In order to make a fresh start for the foundations, first thin and come to a decision about what you are going to achieve from the Google Advertisements. Once decided about the major goals, and then start to build with the first campaign. Along with the campaign settings, you can run the informed decisions for the campaign which is going to run. The target can be users can be from any of the corners like internationally, nationally or locally.

Ad Groups

The advertisement group creates a systematic structure within the campaign. Generally, organized by a theme and they used to control the relation between the keywords and the advertisement. The advertisement groups are going to maintain the keywords and it is literally important to make sure that the research work is done in a reliable manner. Make use of the tools which helps you in each and every phase. The keyword planner is located in the Google Ads account that can provide with a list of keyword suggestions and along with the search volumes to ensure the keywords that are going to be used.  


Bids are nothing but that we are going to inform the Google for the amount you are willing to pay each and every time a user clicks on the advertisement. This one automatically determines the advertisement position including the cost too. Generally, there are two types of bidding such as manual bidding and automatic bidding. In the manual bidding, you can have the entire control over the bids. Some of the good metrics guides about the factor of cost per click to be at the top position and at the top of the page too. Along with these metrics, one can come for a decision which can be a comfortable one and adjust accordingly to the needs.

The automatic bidding is a beneficial one for setting up a new campaign as it allows the search engine to determine the CPC bids and thus enabling to keep control over the data for getting an idea for how much of the clicks are costing. By making use of “Maximize clicks bidding strategy”, Google can achieve the possible clicks within the budget.    

Importance of Ads and its extension    

The Advertisement texts should be precise and it is going to attract the users for the click on your advertisement. In case if the ad is not a properly leading one, the users can jump off the website, it is more important to get the ad text a right one.  Creation of the keyword relevant ad text along with the clear message automatically leads to the conversion. The advertisement extension is one of the best ways for creating your ad; an extra snippet of data which is more or less relevant to the business. It can automatically include the location, mobile number, and ratings.

Futuristic Optimization

There is a list of things to enhance your account performance and the device section shows how the advertisements are performing across different devices and at the same time it also allows for the increased functionality. In case, if the mobile users are converting to give a low cost per conversion and the users are gaining a better experience too. On the other side of the coin, the desktop users are clicking on the advertisements, which are not a converting one and it could decrease the bids on the systems which directly mean that there will be some complications on the desktop site. The web page can be an issue an ultimate complicated one.

The advertisement schedules allow showing the ads once the account is performing the best one. Once the data is passing through the campaigns, it is essential to adjust and increase the data accordingly. The impression share is an important metric and it is important to consider within the Google Advertisement. Most of the Google Ad users are too fast to pause and take time for the investigation if the process is not working. Before making any of the quick decision, analyze the impression share data in a reliable manner.

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Digital Marketing

Top 5 Best Blogging Platforms that Every Beginner Should Try




Top 5 Best Blogging Platforms that Every Beginner Should Try

The world of web is blessed with an abundance of blogs. It is only these blogs that work as the wheels of the internet and keep it running. Each day close to millions of blogs and websites are created and run actively. From commercial to entertainment, there are all sorts of sites that you can find online. Today everyone seems to want to know how to start a blog, and the modern blogging platforms have made it simple for beginners to get started with creating their blog. Through this post, we tell about such 5 Best Blogging Platforms that Every Beginner Should Try.

1. Blogger

Amongst the most used blogging platforms, Blogger has its place. All that you need to have to start blogging with Blogger is to have a Google account of your own, and you are all set to go. The primary interface of this blogging platform is simple and lets you create blogs without having to learn much about it. It has a whole lot of customizations and themes that you can apply. The free blogs created using this platform come with a subdomain of Google hosts the blogs, so you can also rest assured about the running of your website.

2. WordPress

WordPress is yet another popular blogging site that people love to use. It has the most productive plug-ins and features that you will find on any blogging platform. All the popular web hosts support WordPress. It is very much noticeable through Siteground hosting reviews and feedbacks that all the major hosting platforms give a high priority and provide ease of use for websites created with WordPress. This blogging platform is considered as the tool for serious bloggers, and many top companies and bloggers use WordPress for blogging.

3. Tumblr

Tumblr has a lot going for it these days due to the recent bans on the previously unsupervised content on the website. These bans have led to the cleansing of the site and more importantly, brought it back in the news. Tumblr has now a new growing user-base which is why it becomes a blogging platform to go for. The blogging platform, which is now owned by Yahoo, is a unique system which is more like social media. It is simple to use, and people visit it mainly to get media content of GIFs, Images, and other content. The website is free to use and has some premium features for themes and added features.

4. Joomla

Joomla is more or less similar to WordPress. You can use Joomla with your domain for effortless blogging experience. It is a handy tool for new bloggers, as bloggers with expertise on WordPress find it hard to switch to Joomla because of the lack of familiarity of using it. Once you spend time using this platform, you will see its functionality as more seamless than any other platform. The themes and plugins for Joomla have been ever-expanding as it has a growing developer base supporting it. As it is still a less visited platform compared to the other ones in the list, the premium features on its store are still affordable to the users.

5. Medium

Medium has been receiving an immense amount of praise from all over the internet. There is an excellent volume of content on the website itself, and from top writers to journalists, everyone has started embracing it. Medium has minimal features, but it is more focused on putting the information forward rather than displaying eye-catching themes and elements. Your posts on Medium have more chances of being read by the readers of that website, rather than through the search engines. It has an impressive community of content creators, and if you think that you have it in you to come up with interesting posts, then Medium is just the right place for you.

A word of advice from us is that if you want to go into mainstream blogging, then choosing WordPress will be the right move.

All the top businesses and even news outlets rely on WordPress for putting up their content among people. It is a leading content-management-system that people use for blogging. You will easily be able to find tools to make use of with WordPress to enhance your site. You can do a great deal of website enhancement even without core knowledge of coding with the help of WordPress themes and plugin.

As we sum up our post, we must tell you that no matter which of the above five best blogging platforms you go for, by being consistent with creating exciting content, you are sure to achieve success. If you are looking for more information on creating blogs, then check out our other posts on the website. We are sure that these posts will be helpful to you.

Author: Ayush Chawla

This article is written by Ayush Chawla. You could get in touch with him here.

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