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A Quick Guide on Increasing Your Following on YouTube

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YouTube

Becoming a successful YouTuber has many advantages and if you have an amazing idea, a special talent or a great personality, you could have what it takes to be the next big YouTuber and earn money with this wide-reaching video sharing platform. If this sounds like something you are interested in but you are unsure of where to start, here is a quick guide on YouTube success and the best YouTuber tips.

Do Your Research

Before you get started with this idea, you need to see what else is out there and if you have any competition. Finding this out before you start allows you to ensure that your channel is different from competitors and will help you find ways of making your content stand out compared to theirs. You may already watch some famous YouTubers and therefore you have an idea of what works and what doesn’t. Remember, before starting your own YouTube channel, it is also a good idea to ensure you do not have anything on any of your social media accounts that could negatively impact you getting famous.

Offer More than the Rest

If you want to look professional and gain a good following, you need to have other accounts on other platforms too.  This means making a Facebook, Twitter and Instagram page with your YouTube name so that people can find you on a variety of settings. This will allow you to be more interactive with your new fans. If you want to further stand out from the crowd and learn how to make easy money, consider using the app Callmart. This app allows for additional income streams and is a way to increase your YouTube revenue. It allows your new fans to reach out to you and speak to you, which could make for some hilarious YouTube content and is a fab way to make money fast while filming a question and answer video.

Making Your YouTube Channel Welcoming

One way to quickly lose interest from followers is to have an incomplete YouTube channel. As YouTube is all about visuals, your YouTube channel needs to be visually pleasing and welcoming to all. It is a good idea to design a logo, or have one designed for you, as well as banner image for your channel. Your profile photo could contain an image of your or your logo, or both. These should look professional and fit in well with whatever content is within your videos. When a user selects your channel, they should easily be able to determine what you are about and what your videos contain within a few seconds. If they aren’t sure, they are likely to leave, meaning you are losing out on new viewers.

Once you have decided on a genre, it is time to do your research. This allows you to make a plan and find ways to differ from competitors. Offering extra incentives such as calls with fans brings an exciting new platform for users and could bring you YouTube success.

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Digital Marketing

What is difference between White Hat SEO and Black Hat SEO

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What is difference between White Hat SEO and Black Hat SEO

What is the difference between white hat and black hat SEO: Whenever you create a website or blog, you want more people to visit the website and therefore you do SEO. SEO is the process in which your website is optimized for good rank on search engines. In order to get a good position in the search engine, you take a lot of processes and in some ways, some good and some ways can be wrong. We can divide the categories of SEO methods used to optimize any website and increase the traffic in two categories –

  1. White hat SEO
  2. Black hat SEO

White Hat SEO:

White Hat SEO is called SEO Methods, for website optimization, following all the rules and policies of the search engine, while integrating website positions on SERP with correct and legal techniques. Because white hat SEO is done by following all the rules, so its result may also take some time. White Hat SEO is done with all the ethics, hence it is also called ethical SEO.

One thing for White Hat SEO is said that White Hat strategies are more concerned about adding true value to your website on the basis of a customer or visitor experience. If you want to keep a long-term relationship with visitors, then you have to keep the content and website structure according to which it is a good experience for them to visit your website. When you offer visitors real and useful content, Visitors remember your website and the chances of coming back are also more. If the visitor has a good experience with your website, then he can also refer to your website as a friend. This is WHITE HAT SEO.

Also, Read This: What is Digital Marketing?

White Hat SEO’s mainly focused on keeping visitors engaged with visitors and therefore the design of your website should be very easy to move and understand so that visitors can easily surf the website.

Example of White Hat SEO Techniques –

  1. Good and right backlinks
  2. Good Content and Services
  3. Keyword research
  4. Easy Site Structure
  5. Site performance
  6. Titles and URLs contain the necessary keywords
  7. Keyword rich meta tags

Black Hat SEO:

When a website uses all the aggressive SEO techniques and techniques to increase traffic, all focus is on the search engine, and without the need of its visitors or customers, SEO can be broken by breaking the rules of search engines guidelines. So it’s called Black Hat SEO. Black hats are used to get good results quickly after adopting wrong methods, hence it is also called unethical SEO. Black Hat SEO users always have the risk of being penalized and can also remove the indexing of the search engine website.

Most people using black hat techniques are those people whose business nature is or whose purpose is not long term goals, but a short term and those who want a quick return to their business. Example of Black Hat SEO techniques

  1. Spam indexing
  2. Page swapping
  3. Cloaking
  4. Mirror website
  5. Meta tag stuffing
  6. Keyword stuffing
  7. Article Spinning
  8. Invisible Text
  9. Spam and duplicate content
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SMO

Social Media Marketing

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Social Media Marketing

New technologies and business trends are not only creating ease for people but also introducing new business and job opportunities. Now companies have a separate department for technology-related activities in their business most of the companies are doing online business these days and working on these strategies very intensely.

Companies are working on different aspects of doing online business so they can compete with their competitors and for that, they are getting services from experts. Web development company in Canada is expert in providing these kinds of services. It will help companies to do better business on the internet. Online companies trying to convert their selling department totally online because it saves their money. They remain online and physically in the market it will increase their cost but along with that, they have more customers. Because some people still believe in physically touch the buying process.

Physically touch basically means that some customer did not buy your product until they did not try it by themselves. So these customers will not buy online ever. Along with those customers who want to buy costly things or products they will always visit your place once. So it’s not a good time to shift your whole business online. But companies are efforts to change the perception of their customer and taking this with the help of social media marketing.

Social Media Marketing:

Social media marketing is basically a whole department other than the basic marketing department. They use totally new strategies and marketing campaigns for their product. Social media marketing is cheap then regular advertisement but to place your product on relevant websites or channels is the main concern here.  In regular marketing advertisement campaign companies know the most popular shows and when and where they have to show their commercials. But in social media marketing, it is really hard to get the right audience and right platform for your social media campaigns.

Companies who provide social media services have several basic strategies for every company in the start. In the start, they will go through your social media accounts and websites so they can audit it. in audit, they go for previous comments and engagements on your social media accounts which gave them feedback about your social media standing. Then they go for customer feedback on your social media campaigns and try to find the weak points in it.

Then they make a whole new social media marketing strategy for your company in which they try to increase your customer base. They work on your customer engagements and enhance their experience with your brand. They work on social media communication process they try to communicate with your customer through your social media account. It will help them to get fresh feedback from your customer on your new and upcoming products.

Social media campaigns are playing a very vital role in making your product a brand.  Because people gave you a review of your product directly on your accounts. You can enhance the quality and design of your product after their feedback.

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Digital Marketing

Difference Between Digital Marketing and Social Media Marketing

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Digital Marketing and Social Media Marketing

Most of the people across the world believe that social media marketing and digital marketing are interchangeable terms as both of them are related to the online marketing and brand growth industry. But, they are not the same or can’t be contrasted with one another as social media marketing revolves around the social presence, while digital marketing is quite broad.

In fact, digital marketing is very old, and it existed even during the age of Radios and old, bulky Televisions.

Digital marketing has been there for almost a century. In the modern days, the increasing competition and demand for the better web presence have turned the term from just promoting a brand to making it visible to the wider audience with a better presence on search results.

So, before we jump into knowing the difference between digital marketing and social media marketing, let us have a detailed understanding of these two:

Definition of Social Media Marketing

Social Media Marketing (or SMM) is a process of promoting brand, products or services and building a strong relationship with the target audiences through different social media channels. The credit for the success of social media marketing goes to the growing demand for the new generation of social media platforms like Twitter, Facebook, etc. These platforms have revolutionized the way people interact, socialize, buy and share information.

Social media marketing technique takes advantage of social networks for marketing purposes using multiple tools. SMM experts use these tools to take advantage of them from the marketing point of view. Channels or platforms used in social media marketing include:

Definition of Digital Marketing

Traditionally, digital marketing term was used for the different forms of marketing that used electronic channels to promote brand, products or services. In the modern days, the internet takes charge over the business management, marketing and every other aspect related to your business. As a result, the definition of digital marketing has changed as well.

Internet-based digital marketing methods include search engine optimization, content marketing, email marketing, e-commerce marketing, search engine marketing, social media marketing, etc. Using certain techniques and tools, it’s possible for brands to build awareness and promote a brand or product on search engines. It includes creating or managing:

How Social Media Marketing and Digital Marketing is Different?

Tools & Strategies Used

Digital marketing is a type of marketing that uses modern marketing techniques such as internet, TV, etc to promote products or services. Digital marketing utilises paid and non-paid marketing strategies to create brand awareness among the end users in a particular region. On the other hands, social media marketing relies upon the social media platforms to interact, communicate and engage with target users.

Goals & Vision

In the modern days where competition is growing each day, the prime goal of both, digital marketing and social media, seem to be the same – increase brand awareness and sell more. But, there are many types of goals associated with these strategies of marketing. With social media, the business aims to market the products, services or just to spread the words about the brand across the social media users. Conversely, digital marketing stresses is more focused on reaching the end users (target audience) using different tools and strategies like PPC, SEO, ORM, etc.

The Audience

One of the most common differences between social media marketing and digital marketing is the audience. In most cases, brands make the same mistake by assuming that due to the increasing usage of social media platforms, everyone is on social media. But that’s not the truth as there remains a large number of people who aren’t for their own personal reasons. When you are planning to market your brand to the international audience with no chance to skip anyone out there, focusing on digital marketing may do the magic. Almost 70% of people prefer to search for products or services that they are looking for. This means, if you are able to stay on top of search results, you’ll grab the business that comes even from the people who are not using social media.

User Engagement

The beauty of social media marketing is that it allows direct engagement with the end users as the target audience can communicate with you through likes and comments. The end users are able to respond to your products or services directly via social media. Social media marketing allows global brands to interact with users easily. Digital marketing may also offer the same facility, but in most cases, they are only one-way channels of communication. For example, feedback can be left for a product, but the brands or platforms hardly react to them and the users aren’t able to know even if the business responds to the comment or feedback.

The Speed

When it comes to the speed of reaching out to your target audience and achieve your desired goals, social media marketing beats all other marketing methods.  Social media allows businesses to connect with their target audiences in real time, offering the ability to convey a message to thousands of people instantly. On the other hands, digital marketing promotional methods may take time, but they deliver results for a much longer period than social media marketing.

Conclusion

Choosing between either of the two may be a bit difficult sometimes. If you are a brand, aiming to grow in the international market with robust and strategic marketing strategies, a combination of social media marketing and digital marketing may be the right pick. Ignoring any of these at your promotional disposal may be a bad idea as both of these methods are the lifelines for the modern marketer.

Social media marketing and digital marketing work together to help achieve brands to achieve their goals in this competitive market.

Author’s Bio: I’m currently working as Content Manager with reputed SEO Experts India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. I have a keen interest in Entrepreneurship, Online Reputation Management, Offshore SEO Expert, Quality Link Building, Tech Consultancy, etc.

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